Blogs, Keyword Relevance and the Google Keyword Planner
All Things Marketing - A Podcast for Small Businesses
Release Date: 09/26/2017
What Is a Content Gap Analysis?
All Things Marketing - A Podcast for Small Businesses
In today's episode of All Things Marketing, we explore the powerful strategy of Content Gap Analysis. Learn how identifying and addressing gaps in your content can elevate your SEO, increase traffic, and enhance user engagement. Discover the three key components: understanding, identifying, and addressing content gaps to boost your online presence. Don't miss it!
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Why Google is Applying BERT to Search
All Things Marketing - A Podcast for Small Businesses
Google recently updated its search algorithm to use machine learning, rather than keywords and keyword analysis, to determine how search results should be qualified and displayed. In this podcast, I talk about what BERT is and how the introduction of machine learning in search will represent a significant shift in the status quo for SEO and SEM.
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Why Is SEO Important?
All Things Marketing - A Podcast for Small Businesses
Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions.
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Finding Value in the Value Proposition
All Things Marketing - A Podcast for Small Businesses
The Value Proposition is a term used to describe a brand's functional, emotional and self-expressive benefits. The value proposition is a core component of defining a marketing communications strategy, particularly as it relates to a digital public relations effort. This podcast by Bill Threlkeld of Threlkeld Communications, Inc. gives a few practical examples of how to craft a value proposition for your brand that resonates with your customers.
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Digital PR and the Content Distribution Ecosystem
All Things Marketing - A Podcast for Small Businesses
The Content Distribution Ecosystem is a campaign-based, systematic approach to digital PR. In this podcast, I define what digital PR is, and how the Content Distribution Ecosystem fits within the context of brand publishing on the web today.
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5 Essential Digital PR Metrics
All Things Marketing - A Podcast for Small Businesses
Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are.
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SEO and Digital PR — Perfect Partners
All Things Marketing - A Podcast for Small Businesses
SEO is most often associated with keyword analysis and selection. But SEO has enormous benefits when it comes to setting a successful digital PR strategy. I go into more details about SEO and Digital PR in this podcast.
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Digital PR and the Velocity Effect
All Things Marketing - A Podcast for Small Businesses
In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment?
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Are SEO Specialists Replacing PR Specialists?
All Things Marketing - A Podcast for Small Businesses
SEO (Search Engine Optimization) is a big topic in PR today. And this is especially true because of the importance of digital influence when it comes to brand content getting in front of a target audience. In this podcast, I explore the trend in SEO with regards to digital PR, and address the question, "Are SEO Specialists Replacing PR Specialists in PR today?"
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What is Digital Public Relations
All Things Marketing - A Podcast for Small Businesses
This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR. From SEO, Backlinks and Keyword Strategy, there are many reasons why a Digital PR effort makes more sense today versus a Traditional PR effort.
info_outlineA podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.