All Things Marketing - A Podcast for Small Businesses

All Things Marketing is a podcast for Small Businesses and Small Business Owners in the B2B sector. Each episode talks about a range of marketing topics relevant to helping Small Businesses survive and succeed in today's competitive B2B business environment. Topics covered include Integrated Marketing, Content Marketing, Public Relations, Email Marketing, Social Media marketing/re-marketing and more.

What Is a Content Gap Analysis? 07/09/2024

What Is a Content Gap Analysis? In today's episode of All Things Marketing, we explore the powerful strategy of Content Gap Analysis. Learn how identifying and addressing gaps in your content can elevate your SEO, increase traffic, and enhance user engagement. Discover the three key components: understanding, identifying, and addressing content gaps to boost your online presence. Don't miss it! /episode/index/show/allthingsmarketing/id/32074142

Why Google is Applying BERT to Search 11/05/2019

Why Google is Applying BERT to Search Google recently updated its search algorithm to use machine learning, rather than keywords and keyword analysis, to determine how search results should be qualified and displayed. In this podcast, I talk about what BERT is and how the introduction of machine learning in search will represent a significant shift in the status quo for SEO and SEM. /episode/index/show/allthingsmarketing/id/11908976

Why Is SEO Important? 10/08/2019

Why Is SEO Important? Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions. /episode/index/show/allthingsmarketing/id/11567564

Finding Value in the Value Proposition 05/16/2019

Finding Value in the Value Proposition The Value Proposition is a term used to describe a brand's functional, emotional and self-expressive benefits. The value proposition is a core component of defining a marketing communications strategy, particularly as it relates to a digital public relations effort. This podcast by Bill Threlkeld of Threlkeld Communications, Inc. gives a few practical examples of how to craft a value proposition for your brand that resonates with your customers. /episode/index/show/allthingsmarketing/id/9814676

Digital PR and the Content Distribution Ecosystem 03/18/2019

Digital PR and the Content Distribution Ecosystem The Content Distribution Ecosystem is a campaign-based, systematic approach to digital PR. In this podcast, I define what digital PR is, and how the Content Distribution Ecosystem fits within the context of brand publishing on the web today. /episode/index/show/allthingsmarketing/id/9051107

5 Essential Digital PR Metrics 02/14/2019

5 Essential Digital PR Metrics Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are. /episode/index/show/allthingsmarketing/id/8651366

SEO and Digital PR — Perfect Partners 01/20/2019

SEO and Digital PR — Perfect Partners SEO is most often associated with keyword analysis and selection. But SEO has enormous benefits when it comes to setting a successful digital PR strategy. I go into more details about SEO and Digital PR in this podcast. /episode/index/show/allthingsmarketing/id/8325497

Digital PR and the Velocity Effect 01/01/2019

Digital PR and the Velocity Effect In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment? /episode/index/show/allthingsmarketing/id/8097347

Are SEO Specialists Replacing PR Specialists? 12/19/2018

Are SEO Specialists Replacing PR Specialists? SEO (Search Engine Optimization) is a big topic in PR today. And this is especially true because of the importance of digital influence when it comes to brand content getting in front of a target audience. In this podcast, I explore the trend in SEO with regards to digital PR, and address the question, "Are SEO Specialists Replacing PR Specialists in PR today?" /episode/index/show/allthingsmarketing/id/7983635

What is Digital Public Relations 11/16/2018

What is Digital Public Relations This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR. From SEO, Backlinks and Keyword Strategy, there are many reasons why a Digital PR effort makes more sense today versus a Traditional PR effort. /episode/index/show/allthingsmarketing/id/7580537

Digital Public Relations and the Content Marketing Funnel 10/30/2018

Digital Public Relations and the Content Marketing Funnel This episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector. /episode/index/show/allthingsmarketing/id/7372328

What is a Positioning Release 10/17/2018

What is a Positioning Release A Positioning Release is similar to a new product press release but has a different focus and purpose. It's a great digital PR tact to take when you want to keep the cadence of news up, but don't necessarily have a new product to announce. In this podcast, I talk about the positioning release, and how to set one up. /episode/index/show/allthingsmarketing/id/7222889

What is the Content Distribution Ecosystem? 10/01/2018

What is the Content Distribution Ecosystem? In this podcast, I explore the benefits of a digital PR strategy as it relates to a unique brand publishing approach to creating awareness. I call this approach the Content Distribution Ecosystem. /episode/index/show/allthingsmarketing/id/7114547

Three Ways To Optimize Your Content Marketing Efforts 07/29/2018

Three Ways To Optimize Your Content Marketing Efforts Most content marketing programs waste a lot of time, effort and money. In this podcast, I cover three things you can do to make your content marketing efforts more efficient and effective. /episode/index/show/allthingsmarketing/id/6862163

Organized Chaos and Your Content Marketing Program 06/20/2018

Organized Chaos and Your Content Marketing Program What is the concept of organized chaos as it relates to a content marketing program? This podcast goes into more detail on how and why it's important to be comfortable with some of the messiness that comes along with the disintermediation character of the web publishing world. /episode/index/show/allthingsmarketing/id/6727739

Content Marketing and the Birthday Paradox 06/06/2018

Content Marketing and the Birthday Paradox Social sharability, and the impact of social shares, is an often overlooked component of a content marketing program. In this podcast, I explore the dynamics of social sharing and how even the smallest of follower count individuals can have a huge impact on your brand - if the post or Tweet gets shared. /episode/index/show/allthingsmarketing/id/6673365

The Art of the Joke and Effective Creative Strategies 04/16/2018

The Art of the Joke and Effective Creative Strategies Tired and over-used creative strategies are all too common in today's marketing communications environment. When it comes to forming a good creative strategy, "Familiar" is not necessarily a good thing. What can work is an approach that is both fresh and contextually relevant to the target audience. In this podcast, I talk about how to form an effective creative strategy. /episode/index/show/allthingsmarketing/id/6487646

What is a S.W.O.T. Analysis 02/09/2018

What is a S.W.O.T. Analysis A S.W.O.T. Analysis is an essential tool that marketers can use to build a defensible and leadership position in the marketplace. S.W.O.T. stands for Strengths, Weaknesses, Opportunities and Threats. In this episode of All Things Marketing, I cover what a S.W.O.T. Analysis is, and how to use it for your brand or product. /episode/index/show/allthingsmarketing/id/6243852

Use Media Monitoring To Know Your Market Position 01/04/2018

Use Media Monitoring To Know Your Market Position In order to understand where your product or brand sits in the mind of the market - also known as your position - you need to get a temperature check of how the market in aggregate feels or thinks. Using media monitoring tools and services, you can monitor five different categories - /episode/index/show/allthingsmarketing/id/6114481

Seven Steps To SEO Success 12/06/2017

Seven Steps To SEO Success Search Engine Optimization (SEO) is an integral part of a successful content marketing program. In this podcast, I share seven basic steps you can take with regards to SEO to help improve your overall content marketing efforts. /episode/index/show/allthingsmarketing/id/6017807

Digital Public Relations - What It Is, and Isn't 11/24/2017

Digital Public Relations - What It Is, and Isn't What is digital public relations, and how is it different from traditional public relations? In this podcast, I talk about the differences, and the benefits, in pursuing a digital public relations strategy in today's web-centric publishing environment. /episode/index/show/allthingsmarketing/id/5975890

Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events 11/04/2017

Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events In this podcast, I dive into the Facebook Pixel and how to use the Pixel to target/re-target potential customers who visit your website. I also cover the Standard/Custom Events feature of the Facebook Pixel. After this podcast, you should be ready to install the code on your site and start targeting/re-targeting individuals on your Facebook page. /episode/index/show/allthingsmarketing/id/5909637

Blogs, Keyword Relevance and the Google Keyword Planner 09/26/2017

Blogs, Keyword Relevance and the Google Keyword Planner In this podcast, we take a look at how keyword optimization in a blog post can help increase visibility and relevance in search. We also cover a couple of free tools you can use to identify high-value keywords, including Google's Keyword Planner. /episode/index/show/allthingsmarketing/id/5779398

Tools of the Tirade 09/18/2017

Tools of the Tirade Social Media is all about engagement and the ability to spread a single message across a wide media landscape, from locally to globally. This reality has changed the way companies must look at social media, particularly as it relates to customer interaction and word of mouth. For this reason, effective Social Customer Service is the new marketing. This podcast addresses how this shift in perspective has changed how we look at interacting with consumers on the social web. /episode/index/show/allthingsmarketing/id/5751727

To Set Your Heading, Get Your Position 09/11/2017

To Set Your Heading, Get Your Position Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service! /episode/index/show/allthingsmarketing/id/5729146

Understanding the Core Value Proposition 09/07/2017

Understanding the Core Value Proposition "Core Value Proposition" is a popular phrase in marketing, but it's often used as a catch all phrase for the features a product or service offers. In this podcast, we break down two other key benefits - in addition to the functional benefits - that are an important part of creating a strong value proposition for your brand or service. /episode/index/show/allthingsmarketing/id/5717856

Integrated Marketing and The Content Distribution Ecosystem 08/29/2017

Integrated Marketing and The Content Distribution Ecosystem What is a content distribution ecosystem and how does it fit within an integrated marketing approach for small businesses? In this podcast, we look at the 10 steps to creating a content distribution ecosystem, and demonstrate how this approach can help maximize the time and money you spend on marketing your business or brand. /episode/index/show/allthingsmarketing/id/5687709

All Things Marketing - A Podcast for Small Businesses

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