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AJ Davis: Founder of Experiment Zone on CRO Strategies for Your Business and Life

Along the Way Life's Journey

Release Date: 04/16/2025

Why the Silent Generation Was Truly Unbreakable show art Why the Silent Generation Was Truly Unbreakable

Along the Way Life's Journey

In this powerful opening to the Generational Wisdom series, Carl invites listeners to rediscover the enduring lessons of the Silent Generation (1928–1945) — people forged by the Great Depression, World War II, and the dawn of modern America. Through vivid storytelling and heartfelt dialogue with , a serial entrepreneur and subject of the documentary . This episode paints a stunning portrait of the quiet virtues that built postwar prosperity. From cardboard shoe soles to moon landings, Carl and Sig explore how hardship shaped a generation of unshakable resolve — and how their radical...

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The Reality of Who REALLY Killed Charlie Kirk show art The Reality of Who REALLY Killed Charlie Kirk

Along the Way Life's Journey

In this powerful episode, Carl peels back the layers of a tragedy that shook the nation. What begins as the shocking assassination of political commentator Charlie Kirk unfolds into something far more unsettling — a mirror held up to modern society. Through unnerving realism, Carl dissects the cultural machinery that manufactures division, outrage, and ideological violence. He traces the path of Tyler Robinson, a young man lost between digital noise and real-world disconnection, revealing how algorithms, echo-chamber classrooms, and the loss of true community can twist conviction into...

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Dr. Lisa Christie: Former Mrs. America on Transforming Pain into Purpose show art Dr. Lisa Christie: Former Mrs. America on Transforming Pain into Purpose

Along the Way Life's Journey

What happens when the storms of life threaten to destroy you — but instead, they refine you into something unstoppable? In this gripping and deeply inspiring episode, Carl sits down with  — former Mrs. America, , international model, Fitness Expert, TV personality, , and humanitarian — to share one of the most powerful redemption stories you’ll ever hear. From a childhood marked by tragedy and resilience to surviving sexual abuse by one of the most powerful men in entertainment, Lisa’s life has been a series of battles fought in the fire. But it’s in that fire that she was...

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Beyond Politics: Protecting Our Youth from Extremist Ideologies show art Beyond Politics: Protecting Our Youth from Extremist Ideologies

Along the Way Life's Journey

In this powerful and deeply personal episode, Carl takes a step back from the usual format to reflect on the shocking themes of violence, radicalization, and the growing challenges facing today’s younger generations. Ruminating on the tragic murder of Charlie Kirk as a focal point, Carl’s monologue explores how ideological extremism, campus culture, and unchecked digital influence have created an environment where young people can be drawn into dangerous movements. This reflection isn’t only about one tragedy—it’s about the bigger story of how our children are being shaped,...

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Robert Begley: Why Most Speeches Are Forgotten—and How to Make Yours Last show art Robert Begley: Why Most Speeches Are Forgotten—and How to Make Yours Last

Along the Way Life's Journey

Why do most speeches vanish from memory within hours, while others echo for decades and even shape the course of history? In this episode, Carl welcomes author, historian, and Founder & CEO of , Robert Begley, to uncover what truly makes a message unforgettable. Drawing from his book , Robert shares why timeless speeches—from Patrick Henry’s cry for liberty, to Lincoln’s Gettysburg Address, to Martin Luther King Jr.’s dream—continue to move us long after they were delivered. These masters of communication understood not just what to say, but how to say it in a way that...

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Mark Ellis: Changing Hearts & Lives Through Stories of Faith and Inspiration show art Mark Ellis: Changing Hearts & Lives Through Stories of Faith and Inspiration

Along the Way Life's Journey

This week, Carl interviews Mark Ellis, founder of  and author of The episode delves into Mark’s personal journey from a privileged, nominal believer to a dedicated chronicler of divine encounters and Christian testimonies.  As a former real estate professional turned journalist and pastor, Ellis has spent over 20 years documenting stories that highlight the transformative power of faith, from miraculous escapes to spiritual awakenings. Ellis shares riveting accounts such as the survival of during the 9/11 attacks and the bravery of D-Day chaplain This episode underscores the...

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Dr. Ivan Schumann: Founder of Let My People Know Ministries on Building Bridges Between Faiths show art Dr. Ivan Schumann: Founder of Let My People Know Ministries on Building Bridges Between Faiths

Along the Way Life's Journey

This week, Carl welcomes Dr. Ivan Schumann, an inspiring leader dedicated to bringing Jewish people to Christ through his ministry,  Ivan shares his extensive travel experiences and the wonderful people he has met along the way, who have their own stories of faith and transformation. Ivan discusses his background as a Sephardic Jew from Guatemala and the significance of his mission. The conversation delves into the importance of faith in maintaining strong marriages, with emphasis on the high rates of divorce among couples lacking a solid religious foundation. Ivan also shares strategies...

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Jeffrey Kraws: Faith, Fortune, and the Future of Healthcare show art Jeffrey Kraws: Faith, Fortune, and the Future of Healthcare

Along the Way Life's Journey

This week, Carl welcomes Jeffrey Kraws, veteran Wall Street analyst and CEO of , for a powerful conversation that blends business brilliance with deep personal insight. With 36+ years of experience and over $23B in assets under management, Jeffrey breaks down how cutting-edge tech—including AI—is transforming modern medicine. But this episode isn’t just about numbers and innovation… Jeffrey opens up about surviving multiple near-death experiences, his faith in God, and what really matters at the end of the day: family, perseverance, and purpose.   🎙️ In this episode:...

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Ed Cannatelli: A Remarkable Comeback Story — From Rock Bottom to Building Luxury Homes show art Ed Cannatelli: A Remarkable Comeback Story — From Rock Bottom to Building Luxury Homes

Along the Way Life's Journey

This week, Carl welcomes the founder and chairman of , Ed Canatelli, a successful contractor with an inspirational life story. Ed reflects on his modest beginnings as the son of Italian immigrants in Connecticut, emphasizing lessons in work ethic and values instilled by his parents. He shares the hardships he faced, including the tragic loss of his father and a battle with addiction, before turning his life around in Florida with the support of family and friends. Ed's story exemplifies the power of perseverance and resilience in the face of adversity. Ed also opens up about his spiritual...

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Vinay Kolhatkar: Promoting Free Speech, Free Minds, and Natural Rights show art Vinay Kolhatkar: Promoting Free Speech, Free Minds, and Natural Rights

Along the Way Life's Journey

This week, Carl is pleased to welcome Vinay Kolhatkar, an editor, author, and PR professional, living and working in Australia, for a comprehensive discussion on politics, freedom, and the power of mission. Vinay emphasizes the importance of identifying and committing to a personal mission in order to lead a meaningful life. The conversation explores his work with , a pro-liberty platform, and his admiration for Ayn Rand's influence. Vinay discusses his novels, and and delves into the unique concept of 'literary thrillers.' The dialogue addresses pressing global socio-political issues,...

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More Episodes

This week, Carl sits down with AJ Davis, the founder of Experiment Zone and an expert in Conversion Rate Optimization (CRO). AJ has worked with a number of  Fortune 500 companies to optimize their conversion strategies and improve sales. In this episode, she shares fascinating insights from her career and personal life, including her unique annual birthday tradition of trying something new, such as wilderness survival classes and hot air balloon safaris. They delve into her professional journey, The Experiment Zone Podcast, and her passion for pickleball, which has fostered community connections and entrepreneurial opportunities for her in Austin, Texas.

AJ also announces her participation in the upcoming book, Usability for the World: Building Better Cities and Communities, which discusses usability and designing better cities and communities, co-edited with her graduate advisor. The conversation expands to the power of storytelling, user experience research, and the tangible impact that personal growth and facing fears can have on one's life and career. This episode is a compelling blend of technical knowledge, personal development, and inspiring life stories. Be sure to check the show notes for links to AJ’s podcast, her book, and how to get in touch for collaboration or virtual coffee sessions.

 

Connect with AJ and Experiment Zone:

Website

Podcast

LinkedIn

Book

Usability For The World

World Usability Day

 

Connect with Carl:

Instagram

Facebook

LinkedIn

YouTube

Website

 

Produced by: Social Chameleon