Episode 14: Overcoming the Challenges of B2B Marketing with Carol Meyers
Release Date: 07/24/2019
Episode 49: Marketing Education, Being President-Elect, and Taylor Swift's Marketing Wins with Emilee Cocuzzo
Talking Marketing
AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at...
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Episode 48: Surrounding Yourself With Success, Building A Business From Scratch, and Chasing Passions with Teo and Blake
Talking Marketing
At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"! https://www.instagram.com/blaketak Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at...
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Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace
Talking Marketing
With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media! Links referenced: https://innerviewgroup.com/infront/ Interested in sponsoring Talking Marketing? Email [email protected] and get...
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Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield
Talking Marketing
Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
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Episode 45: Influencer Evolution, Short-Form Video, and Leveraging AI with Neal Schaffer
Talking Marketing
In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing! Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of...
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Episode 44: The Key to Getting Internships and more w/ Pat and Liv from Emerson College's Marketing Program
Talking Marketing
In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers! Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
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Episode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis Gudema
Talking Marketing
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing. This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at...
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Episode 42: Educating Gen Z, The Influencer Trend, and Storytelling with Tim Hally
Talking Marketing
Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling! Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
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Episode 41: The Evolution of Google's Search Page, Data Technology, and AI Biases with Prasanna Dhungel
Talking Marketing
Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought all of that to the modern world with a successful business model of "explaining the change". Hear about that and more, including a brief discussion of Google and ChatGPT's recent AI efforts in the episode. This episode also has a video version, which is available on our YouTube channel along with other great videos! Check out Prasanna's company and see if they can help your marketing team at...
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Episode 40: Leadership, Employee Retention and Loyalty with Julia Becker Collins
Talking Marketing
What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into running? We answered all these questions and more in the latest Talking Marketing discussion with Vision's COO Julia Becker Collins. This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a...
info_outlineAs the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the importance of understanding your customers functional and emotional needs as well as what B2B marketers can be doing to further understand their customer and how to market to them.