Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield
Release Date: 09/16/2023
Episode 65: The Hard Truths About Building Boston's Design Community
Talking Marketing
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible...
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Episode 64: Agile Marketing: Beyond the Buzzword
Talking Marketing
Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working. In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than...
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Episode 63: The Business of Being Human with Bob Cargill
Talking Marketing
Welcome back to Talking Marketing, Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow". We explored a tension every marketer is quietly dealing with right now: Why “being authentic” suddenly became a marketing tactic What AI is actually changing about marketing careers Why trust is getting harder to build (even when brands try) And why the most human brands often feel the least “polished” If you're working in marketing right now, this...
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Episode 62: When Experience Becomes Authority - The Making of a Marketing Leader
Talking Marketing
Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has a perspective on marketing leadership that could only come from a career built the way hers has been. We talk about owning outcomes, leading cross-functional teams, building credibility in new...
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Episode 61: Data, AI, and the New Marketing Playbook
Talking Marketing
In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party...
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Episode 60: Experience-Driven Branding in a Digital World
Talking Marketing
Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it’s one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organizations create meaningful relationships through strategic business gifting and experiential marketing across markets. We would also like to extend our sincere gratitude to our Platinum...
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Episode: 59 From Vision to Value: Creative Marketing That Moves Results
Talking Marketing
Episode 59 From Vision to Value: Creative Marketing That Moves Results Creativity doesn’t lose its power when it’s measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you’re navigating the tension between creativity and data, or wondering what the...
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Episode 58: Purpose, Product, and Promotion: Inside a Founder-led Brand with Andrea & Miriam
Talking Marketing
Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We’re wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they’ve shaped a distinct brand voice, and how promotion evolves as a company scales, without losing authenticity. From aligning brand values with business decisions to scaling marketing without losing authenticity, this conversation explores what it really takes to grow a...
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Episode 57: The Creative Crossover: Marketing, Music & AI with Drew Thurlow
Talking Marketing
Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as technology reshapes the way we work. Drew shares insights from his career across entertainment and tech, plus what still sets human creativity apart. We would also like to extend our sincere...
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Episode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles Goldman
Talking Marketing
The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications...
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Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic!
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