Episode 35: How Marketers Can Successfully Work Remotely with Carlos Silva
Release Date: 07/19/2021
Episode 62: When Experience Becomes Authority - The Making of a Marketing Leader
Talking Marketing
Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has a perspective on marketing leadership that could only come from a career built the way hers has been. We talk about owning outcomes, leading cross-functional teams, building credibility in new...
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Episode 61: Data, AI, and the New Marketing Playbook
Talking Marketing
In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party...
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Episode 60: Experience-Driven Branding in a Digital World
Talking Marketing
Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it’s one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organizations create meaningful relationships through strategic business gifting and experiential marketing across markets. We would also like to extend our sincere gratitude to our Platinum...
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Episode: 59 From Vision to Value: Creative Marketing That Moves Results
Talking Marketing
Episode 59 From Vision to Value: Creative Marketing That Moves Results Creativity doesn’t lose its power when it’s measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you’re navigating the tension between creativity and data, or wondering what the...
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Episode 58: Purpose, Product, and Promotion: Inside a Founder-led Brand with Andrea & Miriam
Talking Marketing
Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We’re wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they’ve shaped a distinct brand voice, and how promotion evolves as a company scales, without losing authenticity. From aligning brand values with business decisions to scaling marketing without losing authenticity, this conversation explores what it really takes to grow a...
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Mini Episode 3: When AI Ads Got Awkward: McDonald’s, Coca-Cola, and the Human Line They Crossed
Talking Marketing
Hello you! This is epsiode 3 and today we’re talking about AI in advertising, not the hype, but the consequences. Specifically, how two of the most sophisticated brands in the world, Coca-Cola and McDonald’s, used AI in recent campaigns and still managed to trigger backlash. This isn’t a story about technology failing. It’s a story about strategy failing, about what happens when brands confuse efficiency with meaning, and novelty with value. Tell us your views on AI created ads, we would love to hear from you!
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Episode 57: The Creative Crossover: Marketing, Music & AI with Drew Thurlow
Talking Marketing
Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as technology reshapes the way we work. Drew shares insights from his career across entertainment and tech, plus what still sets human creativity apart. We would also like to extend our sincere...
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Mini Episode 2 When Everyone Uses AI, What Makes You Stand Out?
Talking Marketing
Hello you! We are back with our 2nd episode - When Everyone Uses AI, What Makes You Stand Out? AI is no longer a competitive advantage. Every marketer has access to the same tools. What sets great marketers apart today is their ability to pair AI with human experience, judgment, creativity, and discernment.
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Mini Episode 1 - Unreal Influence: The Human Cost of AI in Marketing
Talking Marketing
Starting today, we’re launching a new sub-series of Talking Marketing — “Mini Episodes with Chetna.” We’ll meet on the 14th of every month to discuss all things marketing — quick, insightful conversations that dive into trends, ideas, and shifts shaping the industry. These episodes will be separate from our usual interviews with professionals from across the marketing field. In this first episode, we explore the meteoric rise — and recent cooling — of AI influencers. Once hailed as the future of marketing, virtual models and algorithmic personas are now facing backlash and...
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Episode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles Goldman
Talking Marketing
The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications...
info_outlineIn this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it’s positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.