S2 Episode 4: Marketing as an Operational Discipline, ft Market Like A Hotshot
Release Date: 09/10/2026
S2 Episode 4: Marketing as an Operational Discipline, ft Market Like A Hotshot
Talking Marketing
Welcome back to Talking Marketing, this is season 2, episode 4. What happens when two senior technical leaders leave the world of corporate IT and enterprise systems to launch their own scrappy, high-impact marketing ecosystem? In this episode of Talking Marketing, hosts of the Market Like a Hotshot podcast, James Feudo and Jeff deSocio, join us to break down what it really takes to make a mid-career pivot into modern content creation. Drawing from decades of high-stakes corporate leadership, James at retail giants like TJX and Jeff across Fortune 500s, they share the critical corporate...
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S2 Ep 3: Scaling Authenticity: Inside the Full-Suite Agency Model
Talking Marketing
Welcome back to Talking Marketing. This is Season 2, Ep 3 Scaling Authenticity: Inside the Full-Suite Agency Model How do agency leaders scale operations, execute strategic acquisitions, and increase production velocity—all without sacrificing the creative quality that built their reputation? In this episode of Talking Marketing, we sit down with Jared Harman, CEO & Co-Founder of The One Group Agency. Jared pulls back the curtain on the operational strategy behind expanding a full-suite agency, including key lessons from their recent acquisition of Bowerhouse. What You’ll Learn in This...
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Season 2 Ep 2 - From Users to Advocates: The Art of Community Strategy
Talking Marketing
Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy. Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America. In this episode we talk about: The real difference between a community and an audience with a logo What managing communications for 42 million transit riders taught her about human connection How to hold a...
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Season 2 Episode 1: Thinking Like the CMO of Your Accounts: Unpacking Strategic ABM with Sloan Newman
Talking Marketing
Welcome back to Talking Marketing. This is season 2, episode 1. In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management." Sloan breaks down exactly how to move away from rigid dashboards and transition toward human-centered, high-impact engagement that secures multi-million dollar pipelines. What we...
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Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes
Talking Marketing
Welcome back to the last episode of Talking Marketing, season 2025-26. We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level AI hype and get into the real mechanics of modern business building. He has scaled the massive, multi-million-dollar traditional agencies of the past, but today, he’s building something...
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Episode 68: When Music Meets Marketing ft. Jeff Porter
Talking Marketing
Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lessons that shaped his unique path. In this episode, we discuss: What the classroom taught him before marketing ever could The value of staying and growing within one organization What day...
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Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work
Talking Marketing
Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges(Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of bringing two iconic culinary giants into the same room. From non-traditional career pivots to the intense operational pressure of a global rollout, this conversation moves past the standard marketing...
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Episode 66: Neil Cohen - The Marketing Therapist
Talking Marketing
Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were out of touch with the very people they were trying to reach. Neil calls it therapy. Because that's what it is. The diagnosis is usually simpler than anyone wants to admit — and fixing it costs...
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Episode 65: The Hard Truths About Building Boston's Design Community
Talking Marketing
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible...
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Episode 64: Agile Marketing: Beyond the Buzzword
Talking Marketing
Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working. In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than...
info_outlineWelcome back to Talking Marketing, this is season 2, episode 4.
What happens when two senior technical leaders leave the world of corporate IT and enterprise systems to launch their own scrappy, high-impact marketing ecosystem?
In this episode of Talking Marketing, hosts of the Market Like a Hotshot podcast, James Feudo and Jeff deSocio, join us to break down what it really takes to make a mid-career pivot into modern content creation. Drawing from decades of high-stakes corporate leadership, James at retail giants like TJX and Jeff across Fortune 500s, they share the critical corporate mindsets they had to "unlearn" to succeed in the fast-paced digital landscape.
We dive deep into:
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Primary vs. Secondary Knowledge: Why relying on classroom theory and certifications can be dangerous in an industry that changes every six months, and how to learn tools by breaking them yourself.
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Technical Infrastructure vs. Messaging: Why struggling small-to-midsize businesses often face broken digital infrastructure rather than just marketing copy issues.
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The Power of In-Person Community: How Market Like a Hotshot scaled from a digital show into massive live events and broadcasts across MetroWest.
Whether you're looking to pivot careers, scale your business’s technical foundation, or cut through the digital noise with real-world connection, this episode delivers actionable insights from two industry veterans.