Synchronizing Sales and Marketing Success with Celia Faye Meisel
AMA RIFF Podcast
In this episode, AMA MKE President Michele Tonkovitz riffs with Celia Faye Meisel about the dynamic partnership between sales and marketing teams. Turn up the volume and get ready to explore insights, advice, and ideas on how collaboration on strategies, personal brand development, leveraging customer insights, and nurturing lead can significantly impact a company's success and help close more details. Be sure to also connect with Celia Faye Meisel, Sales Growth Consultant and Creator of the "More Method": to see what sales growth can look like for your...
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Marketing Jack Of All Trades: Justin Metzger
AMA RIFF Podcast
Our AMA Riff guest Justin Metzger is really a jack of all trades ... and knows what it takes to run an AMA-zing press room during a trade show. Learn, connect and grow when you listen to Justin's public relations advice. Plus, get inspired by his tales about starting his own T-shirt business and voiceover work. You can find Justin here: Email: Shirt website: Voice etc website:
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Tom Graybill Will Help You Become A Better Networker
AMA RIFF Podcast
Tom Graybill from Trimarq Communications, Inc. once again talks to AMA Milwaukee President Michele Tonkovitz. In the last conversation with Tom, he explained the importance of video as a marketing tool. Today he shares the hidden joys and benefits of networking—a practice that got lost during the pandemic and is now returning with a renewed spirit. Some of us love it, some of us dread it, but networking is essential for meeting new people, deepening relationships, and building your brand. Most of us blindly walk into these events with a vague goal of collecting a set number of business...
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How To Create Great Videos With Tom Graybill
AMA RIFF Podcast
They say a picture is worth a thousand words, so how much more meaningful is a quality video? Find out as you listen to Part 1 of my conversation with Tom Graybill of Trimarq Communications, Inc. Through the media production company that he has been a part of for over 20 years, Tom helps his clients put their best foot forward with effective audio-visual communication. He explains why video is the most important marketing tool in your business arsenal, giving you the opportunity to present your business precisely as you wish. As the viewer watches up to an average of one minute of video, this...
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Leonard Novati From Afro Charts
AMA RIFF Podcast
We all know music moves people’s bodies, hearts, and souls. But it also inspires them to spend their money. Today as I talk with Leonard Novati, you will hear an inspiring story of how this software engineer/deejay from Tanzania turned his love of African music into a growing business venture. Creator of user-friendly music app Afro Charts, Leonard has found a way to not only share the unique sound of African music with the world, but also provide a platform for independent artists. As he worked to bring the app to life, the entrepreneur continued to work full-time and he faced the...
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Meet Milena Dlugi
AMA RIFF Podcast
It’s a new year and we’re returning with new guests! Meet Milena Dlugi, the owner of a virtual assistant company Milena Elite LLC and also our most recent AMA Board secretary. Offering a wealth of insight, skill, and experience, she shares life lessons we all can learn from. Listen as she details how she relocated from Poland to the United States shortly before the Covid-19 pandemic hit and came to a personal crossroads. Working fulltime for a local company, Milena felt something missing and wanted to pursue her passion of venturing out on her own. After finding inspiration through local...
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Lindsay Goldner On Balancing It All, How Improvisational Theater Will Make You A Better Marketer, And Other Value Bombs
AMA RIFF Podcast
#18 Hey everybody…and welcome to 2022. In this first episode of the new year, Michele and I sit down with Lindsay Golder. Lindsay has a TON of experience in marketing. She has worked on both the agency as well as the client-side of things. And now she has decided to go it alone with her own business: . She shares the meaning of the name in the episode. We also hit on: How she got into the business. How she decided to go it alone and start her own agency. The importance of your network and how to reach out when you need them. (Great stuff)...
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Emily Lopez On Key Marketing Strategy And Tactics for Entrepreneurs
AMA RIFF Podcast
#18 We are back with the Riff and this is a great one to start off 2022. We have an amazing sit-down with Emily Lopez. Emily is a Senior Channel Marketing Manager. She is also the founder and president of Elo Consulting Group. Elo is a marketing agency that provides sales & marketing coaching, strategy development, and group collaboration for women who are launching, expanding, or rebranding their business. In this episode, we learn the strategy and tactics entrepreneurs need to embrace to get some wins in 2022. Spoiler alert: her advice on networking is...
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Clarene Mitchell Will Teach You To Be Better At LinkedIn
AMA RIFF Podcast
#17 If you want to win in business in 2021 and beyond… you’re going to need to know LinkedIn. It’s such a powerful tool why wouldn’t you want to use it more effectively to get more leads, build your brand, find the job you want? And all it takes is about 15-20 minutes a couple of times a week! But here’s the catch. If you’re doing it wrong -- then you are just flushing time away because it won’t deliver the results you are looking for. Enter . Clarene is The LinkedIn Results Ignitor a coach and trainer for entrepreneurs and C-level...
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# 16: Chris Ertel Going Deep On Branding
AMA RIFF Podcast
Today I’m talking with Chris Ertel. Chris is a brand and creative strategist. He focuses on providing the key insights needed to help brands stand out in this hyper-competitive environment we all find ourselves in. I love this topic. Love talking about this and digging in because branding is such an important piece of the marketing puzzle. I believe it’s the foundational element for any business. And yet… And yet… So many companies get it wrong. They think of branding as a logo or color treatment in a brochure or on a website. When...
info_outlineToday I’m talking with Chris Ertel. Chris is a brand and creative strategist. He focuses on providing the key insights needed to help brands stand out in this hyper-competitive environment we all find ourselves in.
I love this topic. Love talking about this and digging in because branding is such an important piece of the marketing puzzle. I believe it’s the foundational element for any business.
And yet…
And yet…
So many companies get it wrong. They think of branding as a logo or color treatment in a brochure or on a website.
When in reality...your company’s brand is the only thing is the moat that can hold off your competition.
Chris is a great guess because he was totally comfortable with going into the weeds about his process for identifying the brand story. This podcast along with the pod with Kate DiLeo are both Masterclasses on the topic.
I hope you enjoy! And please hit subscribe!