Episode 474: The LinkedIn Visibility Shift Women Need to Build Real Authority With Karen Yankovich
Release Date: 01/19/2026
Episode 474: The LinkedIn Visibility Shift Women Need to Build Real Authority With Karen Yankovich
Amplify Your Success
Being visible on LinkedIn can help you get found by your ideal audience, but if you aren’t leveraging the platform to its fullest potential, you can still be overlooked. For many business women who post content regularly, the authority, invitations, and opportunities they desire are still falling short. What many discover is that doing all of the right things on LinkedIn doesn’t mean you are a ‘discoverable expert.’ In Episode 474 of the Amplify Your Success podcast, I’m joined by Karen Yankovich, LinkedIn and PR expert for women entrepreneurs, to unpack what is actually creating...
info_outline
Episode 473: When Business Growth Feels Heavy: Why Strategy Alone Won’t Solve the Challenge
Amplify Your Success
There often comes a point in your business where growth stops feeling exciting and instead, starts to feel heavy. Not because you don’t know how to grow. Not because your strategy stopped working. But because you are carrying everything yourself. If you have been thinking, “I know what to do, or at least I have a sense of it. I just do not want to grow this way anymore,” this episode is for you. In episode 473 of Amplify Your Success podcast, I explore why heaviness often shows up at higher levels of success and why adding more strategy is rarely the solution. I unpack what is actually...
info_outline
Episode 472: Why Evolving Your Identity Is the Key to Next Level Business Success
Amplify Your Success
Most coaching business models do not stop working because the market changes. They stop working because the identity that built them has expired. If your business feels heavier than it used to, if growth requires more effort than it should, or if you feel a quiet but persistent pull to pivot without clarity on what comes next, this episode will land deeply. In episode 472 of Amplify Your Success Podcast, I explore the invisible identity factors that are currently defining your level of success. I unpack why your business model is often a mirror of who you were when you built it, how your...
info_outline
Episode 471: A Year-End Business Reflection On Reclaiming My Identity, Clarity, and Leadership
Amplify Your Success
There are years that move you forward… and years that fundamentally recalibrate who you are as a business leader. 2025 was the latter for me. It was a year of high-highs and deeply uncomfortable lows. A year where what used to work stopped feeling aligned. A year where clarity didn’t come from pushing harder, but from being willing to sit in the unknown long enough to let something truer emerge. In episode 471 of Amplify Your Success podcast, I’m taking you behind the scenes of one of the most transformational years I’ve experienced in business. I’m sharing what actually unfolded...
info_outline
Episode 470: On Air Coaching: How to Monetize Your Podcast Without Feeling Salesy with Angela Ross
Amplify Your Success
When you start a podcast from your passion, it’s not uncommon to hit a stage where monetization becomes essential. You can be consistent with your podcast, deliver real value, and still need an aligned strategy to see an ROI. The issue isn’t your content… it’s the structure of how you leverage your brand. In episode 470 of Amplify Your Success Podcast, I’m coaching Angela Ross, host of SoCal Voices, on how to turn her podcast into a true visibility + revenue engine—without turning it into a “sales pitch” or forcing ads that don’t fit her brand. We unpack why selling can feel...
info_outline
Episode 469: The Human Design Approach to Messaging That Resonates and Converts With Samantha Riley
Amplify Your Success
Have you ever felt like you’re doing all the right things with your messaging… yet it still isn’t landing the way you know it could? You’re showing up consistently. You’re sharing value. You’re following the strategies. But something about your message still feels off, or worse, invisible. In episode 469 of Amplify Your Success podcast, I’m joined by Samantha Riley, Human Design expert and business strategist, to explore why traditional messaging frameworks often fail for entrepreneurs, and how integrating your Human Design can help you express your brilliance with clarity,...
info_outline
Episode 468: 5 Leadership Shifts That Recalibrate Your Energy and Make You Un-Ignorable
Amplify Your Success
There comes a moment in your business where playing it safe stops working. You feel yourself holding back, dimming your leadership, or waiting for the “right moment” to make a decision that you know would change everything. If you’ve been sensing that internal tension—between who you are today and the version of you that’s trying to emerge—this episode is for you. In Episode 468 of Amplify Your Success podcast, I’m breaking down the 5 leadership decisions that instantly shift your confidence and unleash your personal power as a voice to be heard in your industry. These are...
info_outline
Episode 467: How One Strategic Connection Can Outperform Months of Marketing
Amplify Your Success
If you’ve been pouring time and energy into collaborations that go nowhere, you’re not imagining it—most people are stuck doing “random acts of collaboration” that look productive but never actually create traction. But here’s what most entrepreneurs overlook: ✨ It only takes one aligned connection to fast-track your visibility, open new client pathways, and create opportunities you could never manufacture on your own. In episode 467 of the Amplify Your Success Podcast, I break down the collaboration strategy I’ve used (and taught my clients) to unlock consistent visibility and...
info_outline
Episode 466: The 3 Step Manifestation Formula That Helps You Get Unstuck and Achieve Big Goals with Natalie Ledwell
Amplify Your Success
You can have the right strategy, the right offer, and the right mindset, but if your subconscious beliefs aren’t on board, your results will always fall short of your potential. Here’s the truth: success isn’t just about hard work or the right offer. It’s about aligning your subconscious programming with what you actually want to create, because if your beliefs don’t match your vision, you’ll keep running into the same wall. In episode 466 of Amplify Your Success Podcast, I’m joined by my friend and manifestation expert, Natalie Ledwell, co-founder of Mind Movies. Natalie shares...
info_outline
Episode 465: Build Trust Faster: How the 7-4-11 Content Model Turns Cold Leads into Ready to Buy Customers
Amplify Your Success
Have you ever wondered what really moves a potential client from curious to committed? It’s not always an irresistible offer or the perfect messaging — in today’s market, it’s trust. And trust isn’t built in a single touchpoint. It’s built through consistent, repeated experiences of your message across multiple channels. The most successful coaches and experts don’t create more content — they create strategic connection. They know how to show up in the right places, with the right message, with the right cadence so that their audience feels seen, understood, and ready to take...
info_outlineBeing visible on LinkedIn can help you get found by your ideal audience, but if you aren’t leveraging the platform to its fullest potential, you can still be overlooked.
For many business women who post content regularly, the authority, invitations, and opportunities they desire are still falling short. What many discover is that doing all of the right things on LinkedIn doesn’t mean you are a ‘discoverable expert.’
In Episode 474 of the Amplify Your Success podcast, I’m joined by Karen Yankovich, LinkedIn and PR expert for women entrepreneurs, to unpack what is actually creating authority right now and why visibility without credibility no longer moves the needle.
Karen and I talk about the difference between being active on LinkedIn and being positioned, how PR accelerates trust in ways content alone cannot, and why midlife women are uniquely suited to lead with experience, perspective, and presence. We also explore how authority compounds over time when visibility is anchored in identity, relevance, and contribution, not noise.
If you are tired of blending in, want your expertise to be recognized, and are ready for LinkedIn to open real doors, this conversation will help you see what needs to shift.
Key Takeaways:
[00:00] Why LinkedIn visibility alone no longer creates authority or opportunity.
[04:12] The difference between posting content and being positioned as a thought leader.
[07:35] How PR elevates credibility and accelerates trust beyond social media.
[10:28] Why midlife women have a natural advantage in building authority right now.
[13:44] The identity shift required to move from expert to recognized leader.
[17:02] How strategic visibility compounds into long-term influence and opportunity.
[20:16] Why authority is built through relevance and proximity, not volume.
[23:41] What it means to lead with perspective instead of chasing engagement.
About The Guest:
Karen Yankovich is the CEO of Uplevel Media and host of the Good Girls Get Rich podcast, where she teaches ambitious women how to turn their brilliance into bank through the power of LinkedIn and PR. Known as the “LinkedIn Fairy Godmother,” Karen helps midlife women step out of invisibility and into thought leadership — landing high-ticket opportunities, media features, and brand collaborations that grow both income and impact.
After decades in corporate and entrepreneurship, Karen saw too many brilliant women underselling themselves, so she built her signature She’s LinkedUp programs to change that. Her clients learn to magnetize opportunity with modern strategies that blend soulful energy work with the practical magic of visibility — because wealthy women change the world.
When she’s not helping clients reignite their careers, you’ll find her recharging by the ocean in New Jersey, wrangling her four kids and six grandkids, or recording her next podcast episode with a cup of coffee and a big dose of Jersey real talk.
Karen believes visibility is an act of service — and that every woman deserves to be known, valued, and richly compensated for the work she loves.
Connect With The Guest:
Connect with Karen on LinkedIn - https://www.linkedin.com/in/karenyankovich
Follow Karen on Instagram https://www.instagram.com/karenyankovich
Connect with Karen on Facebook https://www.facebook.com/karenyankovich
Check out Karen’s Website For Some Great Resources https://www.KarenYankovich.com
Listen to Good Girls Get Rich Podcast - https://podcasts.apple.com/us/podcast/good-girls-get-rich-by-karen-yankovich/id1308227233
Resources Mentioned in This Episode:
-
Download Karen’s complimentary resource, Ultimate LinkedIn for PR Checklist, your step-by-step guide to leveraging LinkedIn for more visibility, more credibility, and more income—without the overwhelm. - http://LinkedInforPR.com
-
FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.