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Episode 474: The LinkedIn Visibility Shift Women Need to Build Real Authority With Karen Yankovich

Amplify Your Success

Release Date: 01/19/2026

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Being visible on LinkedIn can help you get found by your ideal audience, but if you aren’t leveraging the platform to its fullest potential, you can still be overlooked.

For many business women who post content regularly, the authority, invitations, and opportunities they desire are still falling short. What many discover is that doing all of the right things on LinkedIn doesn’t mean you are a ‘discoverable expert.’

In Episode 474 of the Amplify Your Success podcast, I’m joined by Karen Yankovich, LinkedIn and PR expert for women entrepreneurs, to unpack what is actually creating authority right now and why visibility without credibility no longer moves the needle.

Karen and I talk about the difference between being active on LinkedIn and being positioned, how PR accelerates trust in ways content alone cannot, and why midlife women are uniquely suited to lead with experience, perspective, and presence. We also explore how authority compounds over time when visibility is anchored in identity, relevance, and contribution, not noise.

If you are tired of blending in, want your expertise to be recognized, and are ready for LinkedIn to open real doors, this conversation will help you see what needs to shift.

 

Key Takeaways:

[00:00] Why LinkedIn visibility alone no longer creates authority or opportunity.

[04:12] The difference between posting content and being positioned as a thought leader.

[07:35] How PR elevates credibility and accelerates trust beyond social media.

[10:28] Why midlife women have a natural advantage in building authority right now.

[13:44] The identity shift required to move from expert to recognized leader.

[17:02] How strategic visibility compounds into long-term influence and opportunity.

[20:16] Why authority is built through relevance and proximity, not volume.

[23:41] What it means to lead with perspective instead of chasing engagement.

 

About The Guest: 

Karen Yankovich is the CEO of Uplevel Media and host of the Good Girls Get Rich podcast, where she teaches ambitious women how to turn their brilliance into bank through the power of LinkedIn and PR. Known as the “LinkedIn Fairy Godmother,” Karen helps midlife women step out of invisibility and into thought leadership — landing high-ticket opportunities, media features, and brand collaborations that grow both income and impact.

After decades in corporate and entrepreneurship, Karen saw too many brilliant women underselling themselves, so she built her signature She’s LinkedUp programs to change that. Her clients learn to magnetize opportunity with modern strategies that blend soulful energy work with the practical magic of visibility — because wealthy women change the world.

When she’s not helping clients reignite their careers, you’ll find her recharging by the ocean in New Jersey, wrangling her four kids and six grandkids, or recording her next podcast episode with a cup of coffee and a big dose of Jersey real talk.

Karen believes visibility is an act of service — and that every woman deserves to be known, valued, and richly compensated for the work she loves.

Connect With The Guest:

Connect with Karen on LinkedIn - https://www.linkedin.com/in/karenyankovich 

Follow Karen on Instagram  https://www.instagram.com/karenyankovich 

Connect with Karen on Facebook https://www.facebook.com/karenyankovich  

Check out Karen’s Website For Some Great Resources https://www.KarenYankovich.com

Listen to Good Girls Get Rich Podcast - https://podcasts.apple.com/us/podcast/good-girls-get-rich-by-karen-yankovich/id1308227233 

 

Resources Mentioned in This Episode: 

  • Download Karen’s complimentary resource, Ultimate LinkedIn for PR Checklist, your step-by-step guide to leveraging LinkedIn for more visibility, more credibility, and more income—without the overwhelm. - http://LinkedInforPR.com  

  • FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.