Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

Episode 453: Publish an Authority Boosting Book That Is Your 24/7 Sales Magnet 08/18/2025

Episode 453: Publish an Authority Boosting Book That Is Your 24/7 Sales Magnet This is the 2nd episode in my 5-part Authority Short Cuts series, where I share proven, high-impact strategies to boost your credibility, attract dream clients, and expand your influence without working harder. Imagine this – your ideal client is searching online for a solution to their problem… and instead of getting stuck in a never-ending content loop, they discover your book. In episode 453 of the Amplify Your Success Podcast, I share one of my most powerful authority-boosting moves: using a strategically published book to amplify your credibility, visibility, and trust factor – without having to be online all the time. You might be thinking, “That sounds great, but I’m not sure I have the time or know-how to write a book.” Not to worry! I’m going to break down this authority boosting strategy so it feels simple, doable, and gets you into action, now. In this episode, you’ll discover: ✅ 3 types of books you could publish (and the one that you can do in the next 30 days to get your book out into the world) ✅ How to position your book so it works for you long after launch day, and ✅ Why the right book marketing strategy can turn it into a 24/7 client-attracting machine. If you’re ready to build authority with a book, this episode will help you see exactly how to make it a cornerstone of your visibility and revenue strategy. Key Takeaways: [00:00] How a book becomes your 24/7 sales magnet for authority, visibility, and trust [02:05] Why a book instantly elevates your expert status and opens doors to media, clients, and opportunities [05:37] The deeper reason to write a book – clarity on your message, audience, and value [08:53] How a book can help you land speaking gigs, guest spots, and stand out online [10:28] Three types of books to consider: digital, self-published, and third-party published [18:54] Why you should avoid letting AI write your book – and how to keep your authentic voice [20:09] Why you need a launch strategy so your book doesn’t sit on a shelf unnoticed Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Message Monetization LaunchPad: Discover your Lighthouse Message™, your Signature Framework and optimize your hottest selling offer so you can be the go-to solution. 🎧 Catch the rest of the Authority Short Cuts series: Part 1 - Episode 452 – Get Known for Valuable Work & Lead the Conversation in Your Market → Part 3 to 5 (Episode 454 to 456) – Coming Soon! Stay tuned for the next step in building unshakable authority. /episode/index/show/amplifyyoursuccess/id/37756515

Episode 452: Get Known for Valuable Work & Lead the Conversation in Your Market 08/11/2025

Episode 452: Get Known for Valuable Work & Lead the Conversation in Your Market You’ve got the talent. You’ve proven that your clients see results. But you’re still not the first person people think of when they need your expertise. Let’s change that. In episode 452 of Amplify Your Success Podcast, I’m unpacking one of the biggest sales barriers I see in high-achieving experts and entrepreneurs: they’re doing powerful work, but it’s not visible or recognized in the way it needs to be to land the sale. Being great at what you do is just the beginning. If you want to attract high-value clients, media attention, and aligned opportunities, it’s time to stop waiting for referrals and start leading the conversation in your space. That begins with clarity - on what you want to be known for and how you show up in the market with that message. I’ll show you how to claim your expert positioning, break through visibility blocks, and build a message that magnetizes the right people to you—without needing to shout the loudest or be everywhere at once. If you’re done playing small and ready to be seen for the true value you bring, this episode will give you the mindset, strategy, and clarity to become un-ignorable. Key Takeaways: [00:00] Why people don’t hire the best expert - they hire the expert they know about. [01:45] The cashflow cost of unclear messaging and trying to offer too many solutions. [04:59] What shifts when your offer and message are truly clear and compelling. [06:51] How talented entrepreneurs still get overlooked - and what makes others stand out. [08:59] Ways to choose what you want to be known for: from solutions to energy to an aligned audience. [16:09] The role of a Lighthouse Message™ in magnetizing your ideal clients. [18:38] Why “interesting” content isn’t enough, and how to make it inform “why you.” Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Message Monetization LaunchPad: Discover your Lighthouse Message™, your Signature Framework and optimize your hottest selling offer so you can be the go-to solution. /episode/index/show/amplifyyoursuccess/id/37678360

Episode 451: Break Through the Noise: How Experts Become Un-Ignorable 08/04/2025

Episode 451: Break Through the Noise: How Experts Become Un-Ignorable You’ve worked hard to build your expertise — yet somehow, it feels like the spotlight keeps passing you by. You’re showing up. You’re sharing your message. You’re even landing podcasts and creating content that should attract dream clients… but the results just aren’t matching the effort. The truth? Visibility isn’t about doing more. And it definitely isn’t about being everywhere, all the time. It’s about positioning your work as The Un-Ignorable Expert. In episode 451 of the Amplify Your Success Podcast, I reveal 5 strategic Authority Power Moves designed to help established expert-preneurs break through the noise in their industry and claim their place as the must-have solution in their industry. If you’ve been feeling stuck on a visibility plateau, or you know deep down you’re meant to be making a bigger impact, this episode will give you the roadmap to stand out as your most magnetic, aligned self (in a bold, attention producing kind of way.) If you’re ready to stop waiting for invitations and start transforming visibility into raving fans and a multiple 6 - 7 figure business with high-value clients, tune in now. Key Takeaways: [3:48] The truth behind why talented entrepreneurs stay invisible, even when they are doing all the right things. [7:42] What it really takes to be the Un-Ignorable Expert in a noisy, crowded market. [10:20] Power Move #1: Reclaiming your bold voice of authority by being known for your unique value. [13:17] Power Move #2: Boosting your authority with three creative ways to publish your thought leadership. [17:44] Power Move #3: Amplifying your message and reaching new audiences by borrowing other people’s platforms. [22:11] Power Move #4: Premium-level positioning by hosting your own show (even if you don’t want to produce content over and over again.) [26:05] Power Move #5: Amplifying your authority and establishing you as the leader with summits. Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. /episode/index/show/amplifyyoursuccess/id/37618945

Episode 450: Avoid This Expensive Mistake: Validate Your Offer First 07/28/2025

Episode 450: Avoid This Expensive Mistake: Validate Your Offer First If you’ve ever “followed your intuition”, poured a ton of time and money into creating a new offer, only to hear crickets when it launches, then this episode is for you. In episode 450 of Amplify Your Success Podcast, I’m revealing a costly mistake too many coaches and online experts make: building a program before validating it. Whether you're launching your very first group offer, building an on-demand training or refining an existing service, knowing how to validate your offer BEFORE you invest time and money building it, can save you months of frustration. This episode comes from my own personal experience of chasing an idea without proper vetting! Inside I’ll walk you through the 7 essential questions I ask clients inside my programs before they build, launch, or market a new offer—so you can gain traction faster and start selling with confidence. This episode is your strategic shortcut to building something that your audience actually wants. If you're ready to stop spinning your wheels and start creating offers that convert, this episode is your roadmap. Key Takeaways: [3:15] Why brilliant ideas still flop (and how to prevent it) [7:08] The #1 question to ask before you build your program [9:47] How to know if your audience wants what you’re selling [13:22] Spotting red flags that signal your offer isn’t ready [16:33] What to do when you think it’s validated—but it’s not selling [20:41] 7 crucial validation questions to test your next offer idea Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. /episode/index/show/amplifyyoursuccess/id/37552555

Episode 449: How To Claim Your Expert Authority on TikTok To Promote Your Business with Christine Blosdale 07/21/2025

Episode 449: How To Claim Your Expert Authority on TikTok To Promote Your Business with Christine Blosdale Ever scroll TikTok and wonder how on earth so many everyday experts are building loyal followings — and actually turning those views into real business? If you’re still on the fence about whether TikTok is “worth it” for your brand — or you’ve posted a few videos but haven’t cracked the code for visibility and authority — this episode is for you. In episode 449 of the Amplify Your Success podcast, I’m joined by Christine Blosdale, an award-winning media strategist and TikTok success coach, to break down exactly how you can position yourself as an expert authority on TikTok — even if you think you’re too late or “too professional” for the platform. Inside, Christine and I unpack the myths about short-form video, the simple mindset shifts to help you show up authentically, and how to craft content that magnetizes your dream audience and turns views into buyers. If you’re ready to expand your reach and show up as the go-to expert where millions are watching — you don’t want to miss this one. Key Takeaways: [3:15] Why Christine believes TikTok is still the best platform for everyday experts — and why you don’t have to dance or lip-sync to grow. [7:42] The biggest mindset blocks that stop business owners from getting visible on TikTok (and how to get past them). [10:58] How to use storytelling on TikTok to build instant trust with the right people. [14:33] What to do first if you’re new to TikTok but want to build authority quickly. [19:05] Why consistency beats fancy editing — and how to find your own “voice” on video. [22:47] The #1 mistake professionals make when trying to sell on TikTok. [26:18] How to repurpose your TikTok content for other platforms and get even more reach. About The Guest: Christine Blosdale is The Expert Authority Coach that gets you the attention you and your business deserve. Christine brings over 25 years of experience to help entrepreneurs and businesses tackle their toughest challenges and achieve lasting success. Whether you’re facing challenges with visibility, trying to build authority, or feeling overwhelmed by the endless demands of running your business, Christine’s expertise empowers you to stand out and lead with confidence. As an internationally recognized media personality, five-time #1 bestselling author, and former contributor for industry giants like America Online and Microsoft, Christine has helped countless clients dominate their niches and accelerate their growth. Christine specializes in Personal Branding, Social Media Strategies, Podcasting Mastery, and Custom Marketing Tactics that not only amplify your voice, but get results. Her hands-on approach will help you build your authority and attract your ideal audience, turning your expertise into a powerful, profitable brand. Connect With The Guest: Follow Christine on Connect with Christine on Check out Christine’s For Some Great Resources Resources Mentioned in This Episode: Take Christine’s Free Quiz “Think You're An Expert? Prove it!” FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. /episode/index/show/amplifyyoursuccess/id/37480760

Episode 448: On Air Coaching: How Intentional Alliance Building Unlocks More Leads with Melissa Morris 07/14/2025

Episode 448: On Air Coaching: How Intentional Alliance Building Unlocks More Leads with Melissa Morris Have you ever wondered why some visibility efforts feel like a dead end while others lead to steady streams of warm leads, speaking invitations, and aligned clients? The difference often isn’t about working harder — it’s about building intentional alliances that keep the momentum flowing. In episode 448 of the Amplify Your Success Podcast, tune in to this On Air Coaching Monetization session with Authority Accelerator client, Melissa Morris, where I help her identify exactly how to turn her podcast guesting into strategic partnerships that generate real results — not just downloads. If you’re ready to transform your collaborations and guest appearances into authentic relationships that multiply your reach and consistently deliver new opportunities, eavesdrop in as I coach Melissa through fine-tuning her strategy for intentional alliance building that scales. Inside this candid coaching session, you’ll hear how to clarify who you really want to align with, how to nurture win-win connections beyond a single interview, and how to make your visibility activities do more of the heavy lifting for your business growth. Key Takeaways: [2:37] Why podcast guesting alone won’t build your business without an alliance plan [5:40] How to clarify who makes a valuable collaboration partner [8:22] The mindset shift from “one-off” interviews to strategic visibility [12:15] Real examples of turning a podcast guest spot into a ripple effect of leads [16:05] How to follow up and nurture collaborations intentionally [20:44] What to say when pitching a deeper partnership that feels natural Connect With The Guest: Connect with Melissa on Check out For Some Great Resources Resources Mentioned in This Episode: Find Out Your Agency Authority Score: and discover how ready you are to stand out, FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/37255875

Episode 447: Why It Feels Unsafe To Be Seen In Your Expertise (and How To Shift It) With Ally Rose 07/07/2025

Episode 447: Why It Feels Unsafe To Be Seen In Your Expertise (and How To Shift It) With Ally Rose Have you ever felt that quiet resistance that emerges when you think about really putting yourself out there — being seen, speaking up, and fully owning your expertise? You’re not alone. For so many high achievers, coaches, and leaders, there’s an unseen reason you hold yourself back, no matter how ready you are on paper. In episode 447 of Amplify Your Success Podcast, I’m joined by Ally Rose, a nervous system and trauma-informed success coach who helps mission-driven entrepreneurs feel safe to be fully seen as the leaders they already are. Together, we unpack why old conditioning, ancestral patterns, or unresolved trauma can quietly wire your system to shrink back the moment you try to expand your platform and what you can do to create real safety so your body and brain trust you to step into your next level. If you’ve ever found yourself hesitating to share your message, play bigger, or take the stage you know you’re meant for, this episode will give you the awareness — and practical shifts — to break through. Key Takeaways: [3:18] The hidden reasons your nervous system resists bigger visibility [7:42] Why your “freeze” response kicks in when it’s time to be seen [11:25] How ancestral and generational patterns shape your fear of being visible [16:39] What nervous system regulation actually looks like in real life [21:50] Why “mindset alone” doesn’t always resolve visibility blocks [26:14] Practical ways to feel safer and more anchored when you share your voice About The Guest: Ally Rose is a certified clinical hypnotherapist and subconscious success coach. She helps high-achieving women stop self-sabotage, feel safe being seen, and rewire their minds to receive wealth with ease, so they can rise into their next level of sustainable success. Connect with Ally: Follow Ally on Check out Ally’s For Some Great Resources. Resources Mentioned in This Episode: Access Ally’s 15-min guided hypnosis: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. /episode/index/show/amplifyyoursuccess/id/37255390

Episode 446: Invisible Fears That Stall High Achievers in Growth Mode 06/30/2025

Episode 446: Invisible Fears That Stall High Achievers in Growth Mode Even the most successful, driven experts can hit a wall—and often, it's not because of the wrong strategy or a missing skill. It’s the hidden fears that stall high achievers when they step into growth mode – and it can quietly sabotage their momentum. In episode 446 of Amplify Your Success Podcast, I unpack the most common fears I see show up for high-performing leaders, coaches, and changemakers as they expand their visibility, impact, and revenue. These aren’t surface-level fears that you commonly recognize - they’re often disguised as a belief you just aren’t ready, or a simple desire to appeal to more people. I’ll show you how these hidden fears keep you stuck in a loop of hesitation, burnout, and invisibility – and more importantly, how to shift into a bolder, confident mindset so you can lead with confidence and take aligned action again. If you're ready to unhook from sneaky fears and grow with momentum, this episode will guide you back into forward motion. Key Takeaways: [2:59] The invisible fears that keep high achievers in a cycle of overworking or hiding. [4:27] Why perfectionism can be a fear-based pattern disguised as “excellence.” [7:46] The fear of being seen—and why it often hides under people-pleasing. [11:28] How fear of success shows up in sneaky ways that keep you from scaling. [14:55] The cost of comparison and how it dilutes your voice and momentum. [17:40] The mindset shift that breaks the fear loop and activates bold visibility. Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. FREE GUIDE & SCORECARD: Feel like the best-kept secret? My is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/37198010

Episode 445: Why You Need a Million Dollar Visibility Network 06/23/2025

Episode 445: Why You Need a Million Dollar Visibility Network If you’re serious about scaling your impact and unlocking high-value opportunities, you need to build what I call a million dollar visibility network. This isn’t just about collecting contacts or booking appearances—it’s about creating intentional, trust-based relationships that consistently open doors to collaborations, referrals, and platforms that can amplify your authority. In episode 445 of Amplify Your Success Podcast, I’m breaking down why your next-level growth doesn’t come from marketing alone—it comes from being plugged into the right network. I share what it really means to cultivate a visibility ecosystem that positions you as a go-to expert and how the ripple effect from these connections can rapidly accelerate your business growth. If you’ve been feeling like you’re hustling too hard for every opportunity or relying on strategies that don’t scale, this conversation will give you a powerful shift in perspective—and the first steps to building your million dollar visibility network. Key Takeaways: [3:07] The difference between visibility that feels like a grind and visibility that creates momentum [5:34] Why a million dollar visibility network is about depth, not just reach [8:02] How trusting relationships in your network lead to high-quality opportunities [10:51] The hidden value of "borrowed influence" and how it multiplies your exposure [13:20] Why showing up consistently and being generous builds visibility equity [17:12] How your network can become your most valuable business asset [19:36] The mindset shift from solo hustling to collaborative scaling [22:10] Key strategies to start building your million dollar visibility network now Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? This proven framework is your to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/37048735

Episode 444:Hard Decisions That Catapult Your Business Forward 06/16/2025

Episode 444:Hard Decisions That Catapult Your Business Forward Ever feel like you’re stuck around a challenging decision - you know you need to gain clarity, but none of the steps forward feel aligned? What if you knew that not making the decision is actually creating an energetic block to your growth, your motivation and to moving forward your vision and goals? Making those tough decisions, even if there is some fall out, can actually propel you forward. Inside episode 444 of Amplify Your Success Podcast, I share the behind-the-scenes truth about the tough—but powerful—decisions I’ve made over the years that ultimately accelerated my success. From walking away from misaligned partnerships to raising my rates (even when it felt risky), to letting good team members go, these hard calls have always been the gateway to my next level of growth. I’ll walk you through what makes a “hard” decision feel so heavy, how to recognize when you’re stuck in indecision, and how to lean into the kind of bold, aligned choices that move your business forward with more clarity, confidence, and momentum. If you’ve been circling a big decision, or feeling like something has to change to grow—you’ll want to tune in. Key Takeaways: [2:32] Why the decisions that feel “hard” often catapult your next breakthrough [5:40] Signs that something in your business is out of alignment [7:25] When your soul knows something is complete—but fear keeps you stuck [10:04] The difference between quitting and releasing [11:43] What happens when you hold onto offers, clients, or projects that no longer serve you [15:09] How “death and rebirth” moments in your business lead to massive clarity [18:42] Why a power leak can slow your growth and how to clean it up [22:30] How making hard decisions can actually restore momentum, revenue, and ease Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Want to speed up your path to clarity (and get my support to make that bold decision?) Book one of three power-packed strategy sessions. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/36916045

Episode 443: Crafting a Message That Reaches Millions and Builds Impact With Cathy Domoney 06/09/2025

Episode 443: Crafting a Message That Reaches Millions and Builds Impact With Cathy Domoney What if your mission-driven message could reach millions—but something’s getting lost in translation? If you’ve ever felt like your heart-centered vision isn’t landing the way you hoped, or your content isn’t connecting with the right audience, this episode will feel like the missing link. In episode 438 of the Amplify Your Success Podcast, spiritual teacher and conscious parenting expert Cathy Domoney joins me for On Air Coaching to help her refine the core message behind her movement. Cathy has decades of experience transforming family dynamics, but like many impact-driven entrepreneurs, her message felt too broad—and wasn’t creating the ripple effect she envisioned. Together, we dig into what I call the “Lighthouse Message™”—that magnetic, clear, purpose-driven message that not only resonates with your ideal clients, but makes your platform unignorable. You’ll hear how we uncover Cathy’s unique positioning, cut through the noise, and reframe her message in a way that amplifies her reach and supports her next-level visibility. If you’re building a movement, launching a brand, or wanting to serve more people with your voice—this coaching session will show you how to turn inspiration into impact with messaging that scales. Key Takeaways: [3:34] What Cathy Domoney’s movement is really about—and why the current message was missing the mark [6:12] How to know if your message is too broad (and what to do about it) [9:45] The Lighthouse Message™ concept and how it helps attract your ideal clients [11:51] What makes a message “repeatable” and “scalable” so it works across platforms [13:33] Aligning your message with the actual transformation you offer [17:24] The role of archetypes and brand positioning in message clarity [20:12] Why your message must lead with a clear, grounded result—not just inspiration [23:49] How to turn an internal mission into external magnetism [27:05] The emotional shift that happens when you finally find your Lighthouse Message™ Resources Mentioned in This Episode: Ready to discover your Lighthouse Message™ and become unmissable in your market? Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/36915850

Episode 442: How To Have The Best Email Marketing Strategy In Your Industry (Even With A Small List!) With Jenny Roth 06/02/2025

Episode 442: How To Have The Best Email Marketing Strategy In Your Industry (Even With A Small List!) With Jenny Roth Ever feel like email marketing is more pressure than progress? If you’ve been second-guessing your subject lines, worried you’re emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you. In episode 442 of Amplify Your Success Podcast, I’m joined by Jenny Roth, a relationship-first copywriter who’s helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing. Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you’re not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!). Whether you’re in a launch season or just looking to build stronger connections between sales, you’ll walk away with easy-to-implement tips for email success—starting now. Key Takeaways: [5:30] Why email feels intimidating—and how mindset drama holds people back from starting [8:00] The myth of instant sales—and how to structure an intentional email strategy [11:25] How a small list can actually work to your advantage (Jenny shares her own story) [13:59] Why launching quarterly—even with evergreen offers—can boost momentum and clarity [15:34] What the pre-launch phase really is (and how to use it to prep your audience) [17:55] How to talk about your offer before you “launch”—without being pushy [20:17] Afraid of sending too many emails? Jenny’s perspective will calm that fear [23:58] The power of relationship-based emails—and how to send them when you’re not launching [24:45] 3 creative ways to build community and engagement through regular emails [26:57] Why personal storytelling can dramatically improve open rates and connection [31:04] Jenny’s boldest business decision—and how imperfect action helped her succeed Resources Mentioned in this episode: Jenny Roth’s Free Resource: Download Jenny’s Relationship-Based Email Templates + Calendar Toolkit to simplify what to send and when: The ROCS Method by Melanie Benson: Create magnetic, click-worthy titles using my free checklist: Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: 👉 /episode/index/show/amplifyyoursuccess/id/36816045

Episode 441: How To Vet Podcast Guests for Alignment & Value 05/26/2025

Episode 441: How To Vet Podcast Guests for Alignment & Value Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don’t realize that until it’s too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients. In episode 441 of Amplify Your Success Podcast, I’m diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record. This isn’t just about picking interesting people—it’s about protecting your platform, your brand, and the trust you’ve built with your listeners. In part one, I covered the core factors that make someone a great guest. But in this episode, I’m sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I’m taking you behind the scenes of how I filter for quality, fit, and shared values. If you’ve ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews. Key Takeaways: [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time. [2:26] How a guest management toolkit can simplify your entire vetting process [3:50] Why we ask every potential guest to complete a pitch form (and what it reveals) [5:25] How to assess whether a topic adds value—and aligns with your audience [7:28] Why it’s okay to ask for a better topic (and how to do it professionally) [8:00] The collaboration question that filters out transactional guests [8:57] What your guest’s social media says about their reach—and the fit for your show [10:33] How listening to sample interviews reveals red flags before you hit record [12:49] The review and ratings test we include—and what it tells us about their follow-through [14:29] Why it matters who submits the pitch: agent vs. the expert themselves [16:26] How to streamline your guest process and eliminate wasted time Resources: Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - 💡 Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: 👉 /episode/index/show/amplifyyoursuccess/id/36661210

Episode 440: Perfect Podcast Guest Factors That Grow Your Show 05/19/2025

Episode 440: Perfect Podcast Guest Factors That Grow Your Show Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you’ve been investing time interviewing guests but not seeing your show grow, or you’re preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I’m breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I’ve developed a clear framework for identifying which guests align with your show’s goals, values, and growth strategy and which ones may quietly derail your momentum. I’ll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach. If you’re serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: Key Takeaways: [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren’t seeing traction from their podcast interviews. [6:00] Why even big-name guests aren’t always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don’t help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know. Resources Mentioned in This Episode: Download my FREE so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Part 2 of this miniseries (Episode 441: How To Vet Podcast Guests for Alignment & Value) - /episode/index/show/amplifyyoursuccess/id/36552290

Episode 439: The Myth of Business Collaboration: Why Most 'Partnerships' Fizzle Out (And How to Do It Right) 05/12/2025

Episode 439: The Myth of Business Collaboration: Why Most 'Partnerships' Fizzle Out (And How to Do It Right) Have you ever wondered why so many business collaborations feel one-sided—or if they’re even true collaborations at all? I’ve been seeing a surge in requests to “collaborate,” but so much of what’s being called collaboration these days is really just self-serving promotion in disguise. Today, I’m pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn’t), and inviting you to step into a more intentional and abundant way of co-creating with your peers. For years, collaboration has been at the heart of how I’ve built my business, but I’ve noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren’t true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It’s about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection. Inside episode 439 of Amplify Your Success Podcast, I’ll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration. If you’ve ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let’s rewrite the rules of collaboration together and make a greater impact in our communities. Key Takeaways: 05:33 Why calling something a collaboration (when it’s not) could actually turn off your best opportunities instead of attracting them. 06:45 The one thing that will erode trust—and collaborations—before they ever get started. 08:40 The difference between a collaboration, affiliate promotion, and paid opportunities. 10:13 The right approach to collaborations that will bring you consistent and long-term results. 13:10 Proven types of collaborations that have paid off for me over and over again. Resources Mentioned in This Episode: FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36484995

Episode 438: Creating a Membership Program To Scale & Grow Faster with Kim Guche 05/05/2025

Episode 438: Creating a Membership Program To Scale & Grow Faster with Kim Guche What if you could have more premium sales calls - without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. Feeling called to help more people, but struggling to scale your service beyond 1:1 work? Maybe you've thought about launching a group coaching program or membership, but the logistics—and doubts—keep holding you back. Or perhaps you have a program already, but it’s not quite gaining traction yet. Either way, if you’re craving more income and impact without burning out, this episode is going to be a game changer. Imagine designing a membership program that not only addresses your clients’ needs but eliminates scheduling headaches, fosters true community, and positions your offer as the clear “heck yes” solution in a crowded market. In episode 438 of the Amplify Your Success Podcast, I take you behind the scenes with an On Air Coaching Monetization Session for Kim Guche, an experienced speech pathologist who helps overwhelmed moms of high-needs children. I help her work on her offering suite strategy, break down the hurdles of group program logistics, price points, community building—and show her how to create something her audience will genuinely value and want to share with others. On air, we mapped out how Kim can roll out a membership-based model—the “Calm Mom Community”—with the right blend of resources, connection, and flexible participation, so no mom feels left behind. Tune in to hear practical tips, creative solutions, and heartfelt encouragement for anyone ready to amplify their impact (and results) by serving more clients through leveraged offers. Key Takeaways: 04:34 Discover Kim Guche’s unique expertise supporting overwhelmed moms of high-needs kids—and learn why targeting the right ideal client can amplify both your impact and results. 06:29 Find out how clarifying your program’s vision and outcome fuels confidence and momentum—essential for launching your own scalable group experience. 10:55 Learn the secret to building a compelling offer suite—while maximizing your income and impact. 11:44 Uncover the “magic wand” exercise: how imagining your dream program helps you design offerings clients are already asking for (and ready to buy!). 14:54 How to think outside the box and construct different ways of creating a group program that will appeal to your buyer and light you up. 18:03 How to find the sweet spot for pricing your new offer: How to assess what feels like a “no-brainer” for clients while ensuring your revenue goals are met. 19:54 The membership model blueprint—why recurring value, community, and clear deliverables can differentiate your program from free alternatives and foster true transformation. 23:40 Discover easy ways to tier your offerings—so clients can “upgrade” for more access, and you can grow your revenue with less burnout. 26:58 Learn the step-by-step path for your beta launch: Start small, refine with real feedback, and grow your membership with confidence and clarity. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/36389525

Episode 437: The Secret to Creating Powerful Strategic Partnerships With Marie Mack 04/28/2025

Episode 437: The Secret to Creating Powerful Strategic Partnerships With Marie Mack Strategic partnerships can be a valuable strategy to open doors to new lead sources. When a peer refers an ideal client to you, it often speeds up the time from lead to purchase. So imagine how powerful it would be to have those referrals come in bulk with hundreds if not thousands of leads arriving in your inbox on a regular basis? Even though you recognize how valuable it can be, chances are this goldmine is untapped in your business. Maybe you don’t have clarity on how to initiate these relationships. Sometimes you’ve been burned and don’t know who you can trust. You’re definitely not the only one! When it comes to actually finding the right partners, setting healthy boundaries, and figuring out what really works (and what doesn’t) in things like joint ventures… that’s where having expert advice can be helpful. On episode 437 of Amplify Your Success, Melanie Benson and business strategist and partnership expert, Marie Mack go deep on this very struggle. Marie discusses how important it is to be intentional—not just jumping into deals hoping for magic, but actually getting clear on what you want, who your ideal partners are, and trusting your gut when something feels off. They both agree: not every peer is supposed to be a great partner, and—let’s be honest—a lot of folks make the mistake of chasing “shiny” big names or big email lists, when what really matters is having values that match up and creating authentic, win-win relationships that last. Marie shares super relatable stories (awkward Zoom calls, weird vibes, and all), and real strategies for “dating” potential partners before committing. Think having open, real conversations; protecting your audience; and being okay walking away if it’s not a fit. So if you’ve been spinning your wheels, feeling behind or confused about where to even begin, this episode is the perfect, real-world guide to not just finding partnerships, but finding the right ones—and making them work for everyone involved. Tune in to learn how to craft powerful, profitable partnerships that amplify your reach, deepen your impact, and create a ripple effect of growth for years to come. Key Takeaways: 05:15 Why some partnerships feel transactional and fail instead of flourish. 07:05 How to build a ‘partner profile’ to avoid disappointment and frustration in partnerships that aren’t lucrative. 07:34 The secret art of vetting potential business collaboration partners that will create a win-win. 11:23 An important red flag: ‘a big name’ doesn’t always mean aligned partner. 14:59 What to do when the ‘numbers’ aren’t coming in from a partner. 16:21 The two parts of a partnership that matter and how a transactional vs strategic approach impacts your results. 19:07 Using your business ‘why’ and purpose to help drive partnership choices 21:40 How you can benefit each other even when a ‘deal’ isn’t doable. 24:43 How to overcome partnership barriers like ‘I don’t have a big audience or list’. 27:25 How to prepare for a successful partnership and what to do before you hop on that first call. 30:19 How friendships can blossom because of fruitful collaborations and partnerships. Resources Mentioned in This Episode: Unlock The Power Of Joint Ventures & Grab Marie’s FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36294965

Episode 436: Behind the Scenes: How Authority Accelerator Helps You Attract Clients Faster 04/21/2025

Episode 436: Behind the Scenes: How Authority Accelerator Helps You Attract Clients Faster You’ve heard you need to be visible to attract a steady stream of clients, right? Spending time being visible when it doesn’t produce quality results is sooo frustrating. And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together? One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system. And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they’ve found the experience “under-whelming” and doesn’t really help them shift into success. Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I’ve designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients. In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today’s marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results. I’ll discuss why many invest in coaching but don’t see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement. If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth. Key Takeaways: 00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system. 02:52 Why many people feel disappointed with coaching results why ‘information’ is not the answer. 04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients. 06:47 What happens when you don’t have a strategic marketing plan in place. 08:20 The role of personal interactions and real-time guidance in transforming your coaching journey. 09:39 One of the key reasons why you can take other coaching programs but not get results. 10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads. 11:35 The evolution of effective client attraction—why outdated strategies might be holding you back. 14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management. 16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth. 16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences. 18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world. 22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth. Resources Mentioned in This Episode: Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36208705

Episode 435: Optimize Your Podcast with a Powerful Lead Generation Strategy 04/14/2025

Episode 435: Optimize Your Podcast with a Powerful Lead Generation Strategy Just because you host your own podcast, doesn’t mean it’s going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you. Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn’t seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings. Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction. If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you’re ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you’ll want to catch this episode. Key Takeaways: 06:53 Discover the secret to making your podcast consistently draw in ideal clients. 09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success. 10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients. 13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients! 16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact. 17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success 20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction 21:50 Discover how ‘specificity sells’ to attract your ideal client faster. 27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We’ve opened up 3 more sessions! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36083705

Episode 434: Overcome Fear Through Science and Spirit with Tracy Litt 04/07/2025

Episode 434: Overcome Fear Through Science and Spirit with Tracy Litt When you're facing a major life change, it’s pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what’s next. But what if fear isn’t the enemy? What if it’s actually a misunderstood ally just waiting for a new perspective? In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You’ll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain. Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that’s already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill. Key Takeaways: 01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way. 02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging. 03:20 Hear Tracy’s journey from a single mother on food stamps to a seven-figure success story. 04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It’s not the enemy but a protective force. 06:44 Why you shouldn’t push fear away but understand why it exists and how to use it. 09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions. 15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead. 13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now. 14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution. 18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment. 19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness. 22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back. Resources Mentioned in This Episode: Take Tracy’s Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35992375

Episode 433: How to Land Your Next 10 Podcast Guest Interviews 03/31/2025

Episode 433: How to Land Your Next 10 Podcast Guest Interviews What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out? Many experts struggle to get booked on podcasts because they don’t *really* understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings. For over a decade, I’ve used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox – without costing me a dime. Inside episode 433 of Amplify Your Success Podcast, I’ll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth. Key Takeaways: 05:29 Why ‘being everywhere’ is a myth—and what actually drives real audience engagement and impact. 09:06 What you need to know before hiring podcast booking agencies. 10:26 The strategy that many PR firms or VA’s miss when getting you booked. 13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients. 16:20 How to create connection and a conversation that converts instead of relying on social media reels. 17:22 Why it’s not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients. 18:05 How to create a compelling topic that makes you unignorable to hosts 19:57 Why cultivating a consistent social media presence can boost your podcast booking chances 22:19 How to open doors when doors aren’t already open 24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities. 28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message. Resources Mentioned in This Episode: Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Here Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35886655

Episode 432: How to Transform Social Media Views Into Paying Clients with Cathy Johnson 03/24/2025

Episode 432: How to Transform Social Media Views Into Paying Clients with Cathy Johnson Are you ready to find out if your content is getting you ‘friend zoned’ or ensuring you are an in demand expert? So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift. If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast. Melanie reveals what’s really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients. As you listen in, you’ll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves. Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource. Key Takeaways: 02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson. 05:21 Melanie isolates what the real issue is with Cathy’s social media content and lead generation activity. 12:05 Why storytelling is crucial for converting social media followers into clients. 12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information. 13:06 How to differentiate your brand by highlighting your unique personal transformation journey. 15:05 Reinventing your authority to stay relevant in a changing market. 19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging. 21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings. 24:37 How ‘clever’ gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES. 29:57 Bonus tip on continuing to build and grow your audience. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35790710

Episode 431: 3 Non-Negotiables to Ignite Your Client Growth Engine with Christine Campbell Rapin 03/17/2025

Episode 431: 3 Non-Negotiables to Ignite Your Client Growth Engine with Christine Campbell Rapin When you’ve invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It’s frustrating—watching others grow while you’re stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren’t reaching out. The truth? Your business isn’t broken—you just need a better client engine for growth. In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she’ll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers. Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it. 12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39 The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it’s not for education). 20:12 How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05 How to be more intentional in actions that bring in leads and convert clients. 32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision. Resources Mentioned in This Episode: Access Christine’s Free Guide FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35697950

Episode 430: The #1 Overlooked Brand Differentiator That Attracts Ideal Clients 03/10/2025

Episode 430: The #1 Overlooked Brand Differentiator That Attracts Ideal Clients When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That’s the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I’ll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable. I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator. Key Takeaways: 00:53 The three commonly understood areas of differentiation, and why some of them have stopped working. 03:56 Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50 5 key areas of your brand energetics that set you apart. 07:04 How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself. 09:41 How storytelling moves people into action. 10:10 Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23 How your quirks can become part of your brand energy and what you're known for. 12:20 The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12 How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42 Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience. 16:39 Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience. Resources Mentioned in This Episode: Blog Post: FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35559500

Episode 429: How To Host Transformational Business Retreats That Shift The Field with Darla LeDoux 03/03/2025

Episode 429: How To Host Transformational Business Retreats That Shift The Field with Darla LeDoux Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events. Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don’t shift the field. In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences. Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions. It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways. Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences. Key Takeaways: 04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.) 08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief. 12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can’t always reach. 16:59 How retreats activate your most powerful way of being—and why that’s your biggest asset. 19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room. 22:32 Why energy alignment is the foundation of better decision-making and deeper learning. 27:28 Tips on structuring and pricing your retreat for both transformation and financial success. 28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats. 33:17 Why fancy venues and social media posts won’t fill your retreat, and what will. 40:17 Darla’s life-changing career shift and how it led to more income and impact than expected. Resources Mentioned in This Episode: Access Darla’s Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35456995

Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis 02/24/2025

Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis What if you could have more premium sales calls - without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast. Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success. Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process. Key Takeaways: 02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats. 04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching. 09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates. 14:14 Why creating relatability is key in nurturing your prospects. 16:16 Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges. 21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment. 28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome 30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem 33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Download my FREE so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35363915

Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth 02/17/2025

Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in. In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected. The missing link? Nurturing the right audience after that first spark of interest. If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans. By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success. Key Takeaways: 04:25 How your visibility on other people’s platforms is just one piece of a bigger puzzle. 06:52 Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue. 10:16 Three distinct audience types to create an unstoppable client-enrolling engine. 12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients. 15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset. 17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity. 18:24 Tips on optimizing your content strategy and authority positioning in your marketplace. 21:27 What is moving the needle in social media right now to attract and engage the audience. 24:48 Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more. 26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen. Resources Mentioned in This Episode: Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35271095

Episode 426 : How to Rewrite the Rules, Ditch the ‘Shoulds,’ and Build Your Dream Life With Marni Battista 02/10/2025

Episode 426 : How to Rewrite the Rules, Ditch the ‘Shoulds,’ and Build Your Dream Life With Marni Battista There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.” When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you. In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation. Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire. Key Takeaways: 04:43 Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices 06:46 How to identify signs that you are living a "should life". 09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships. 13:47 How the Design Thinking model can be applied to redesigning your life through experimentation. 17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy. 25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book 27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life Resources Mentioned in This Episode: Learn how to with Marni’s 2 minute quiz. Get Marni’s new book, The Radical Living Challenge, ! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35082995

Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy 02/03/2025

Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host. If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show. Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts. Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact. Key Takeaways: 04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes. 6:43 Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book. 7:23 The 4 primary ways you can monetize your podcast show. 07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy. 13:24 The primary reason podcast guesting is shifting (and how guest interviews have contributed.) 14:52 Why hosts are increasingly selective about guests and seeking meaningful collaborations. Resources Mentioned in This Episode: Grab my so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35082650

Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews 01/27/2025

Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients. In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. Key Takeaways: 04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business 06:44 How fixing common monetization mistakes leads to big, fast payoffs. 11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters.. 13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.) 18:07 Being mindful of choosing aligned audiences for better results. 20:01 The secret behind magnetic interviews that deliver consistent leads to your business. Resources Mentioned in This Episode: Grab my so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/34972265

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