Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

Episode 444:Hard Decisions That Catapult Your Business Forward 06/16/2025

Episode 444:Hard Decisions That Catapult Your Business Forward Ever feel like you’re stuck around a challenging decision - you know you need to gain clarity, but none of the steps forward feel aligned? What if you knew that not making the decision is actually creating an energetic block to your growth, your motivation and to moving forward your vision and goals? Making those tough decisions, even if there is some fall out, can actually propel you forward. Inside episode 444 of Amplify Your Success Podcast, I share the behind-the-scenes truth about the tough—but powerful—decisions I’ve made over the years that ultimately accelerated my success. From walking away from misaligned partnerships to raising my rates (even when it felt risky), to letting good team members go, these hard calls have always been the gateway to my next level of growth. I’ll walk you through what makes a “hard” decision feel so heavy, how to recognize when you’re stuck in indecision, and how to lean into the kind of bold, aligned choices that move your business forward with more clarity, confidence, and momentum. If you’ve been circling a big decision, or feeling like something has to change to grow—you’ll want to tune in. Key Takeaways: [2:32] Why the decisions that feel “hard” often catapult your next breakthrough [5:40] Signs that something in your business is out of alignment [7:25] When your soul knows something is complete—but fear keeps you stuck [10:04] The difference between quitting and releasing [11:43] What happens when you hold onto offers, clients, or projects that no longer serve you [15:09] How “death and rebirth” moments in your business lead to massive clarity [18:42] Why a power leak can slow your growth and how to clean it up [22:30] How making hard decisions can actually restore momentum, revenue, and ease Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Want to speed up your path to clarity (and get my support to make that bold decision?) Book one of three power-packed strategy sessions. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/36916045

Episode 443: Crafting a Message That Reaches Millions and Builds Impact With Cathy Domoney 06/09/2025

Episode 443: Crafting a Message That Reaches Millions and Builds Impact With Cathy Domoney What if your mission-driven message could reach millions—but something’s getting lost in translation? If you’ve ever felt like your heart-centered vision isn’t landing the way you hoped, or your content isn’t connecting with the right audience, this episode will feel like the missing link. In episode 438 of the Amplify Your Success Podcast, spiritual teacher and conscious parenting expert Cathy Domoney joins me for On Air Coaching to help her refine the core message behind her movement. Cathy has decades of experience transforming family dynamics, but like many impact-driven entrepreneurs, her message felt too broad—and wasn’t creating the ripple effect she envisioned. Together, we dig into what I call the “Lighthouse Message™”—that magnetic, clear, purpose-driven message that not only resonates with your ideal clients, but makes your platform unignorable. You’ll hear how we uncover Cathy’s unique positioning, cut through the noise, and reframe her message in a way that amplifies her reach and supports her next-level visibility. If you’re building a movement, launching a brand, or wanting to serve more people with your voice—this coaching session will show you how to turn inspiration into impact with messaging that scales. Key Takeaways: [3:34] What Cathy Domoney’s movement is really about—and why the current message was missing the mark [6:12] How to know if your message is too broad (and what to do about it) [9:45] The Lighthouse Message™ concept and how it helps attract your ideal clients [11:51] What makes a message “repeatable” and “scalable” so it works across platforms [13:33] Aligning your message with the actual transformation you offer [17:24] The role of archetypes and brand positioning in message clarity [20:12] Why your message must lead with a clear, grounded result—not just inspiration [23:49] How to turn an internal mission into external magnetism [27:05] The emotional shift that happens when you finally find your Lighthouse Message™ Resources Mentioned in This Episode: Ready to discover your Lighthouse Message™ and become unmissable in your market? Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, /episode/index/show/amplifyyoursuccess/id/36915850

Episode 442: How To Have The Best Email Marketing Strategy In Your Industry (Even With A Small List!) With Jenny Roth 06/02/2025

Episode 442: How To Have The Best Email Marketing Strategy In Your Industry (Even With A Small List!) With Jenny Roth Ever feel like email marketing is more pressure than progress? If you’ve been second-guessing your subject lines, worried you’re emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you. In episode 442 of Amplify Your Success Podcast, I’m joined by Jenny Roth, a relationship-first copywriter who’s helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing. Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you’re not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!). Whether you’re in a launch season or just looking to build stronger connections between sales, you’ll walk away with easy-to-implement tips for email success—starting now. Key Takeaways: [5:30] Why email feels intimidating—and how mindset drama holds people back from starting [8:00] The myth of instant sales—and how to structure an intentional email strategy [11:25] How a small list can actually work to your advantage (Jenny shares her own story) [13:59] Why launching quarterly—even with evergreen offers—can boost momentum and clarity [15:34] What the pre-launch phase really is (and how to use it to prep your audience) [17:55] How to talk about your offer before you “launch”—without being pushy [20:17] Afraid of sending too many emails? Jenny’s perspective will calm that fear [23:58] The power of relationship-based emails—and how to send them when you’re not launching [24:45] 3 creative ways to build community and engagement through regular emails [26:57] Why personal storytelling can dramatically improve open rates and connection [31:04] Jenny’s boldest business decision—and how imperfect action helped her succeed Resources Mentioned in this episode: Jenny Roth’s Free Resource: Download Jenny’s Relationship-Based Email Templates + Calendar Toolkit to simplify what to send and when: The ROCS Method by Melanie Benson: Create magnetic, click-worthy titles using my free checklist: Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: 👉 /episode/index/show/amplifyyoursuccess/id/36816045

Episode 441: How To Vet Podcast Guests for Alignment & Value 05/26/2025

Episode 441: How To Vet Podcast Guests for Alignment & Value Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don’t realize that until it’s too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients. In episode 441 of Amplify Your Success Podcast, I’m diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record. This isn’t just about picking interesting people—it’s about protecting your platform, your brand, and the trust you’ve built with your listeners. In part one, I covered the core factors that make someone a great guest. But in this episode, I’m sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I’m taking you behind the scenes of how I filter for quality, fit, and shared values. If you’ve ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews. Key Takeaways: [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time. [2:26] How a guest management toolkit can simplify your entire vetting process [3:50] Why we ask every potential guest to complete a pitch form (and what it reveals) [5:25] How to assess whether a topic adds value—and aligns with your audience [7:28] Why it’s okay to ask for a better topic (and how to do it professionally) [8:00] The collaboration question that filters out transactional guests [8:57] What your guest’s social media says about their reach—and the fit for your show [10:33] How listening to sample interviews reveals red flags before you hit record [12:49] The review and ratings test we include—and what it tells us about their follow-through [14:29] Why it matters who submits the pitch: agent vs. the expert themselves [16:26] How to streamline your guest process and eliminate wasted time Resources: Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - 💡 Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: 👉 /episode/index/show/amplifyyoursuccess/id/36661210

Episode 440: Perfect Podcast Guest Factors That Grow Your Show 05/19/2025

Episode 440: Perfect Podcast Guest Factors That Grow Your Show Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you’ve been investing time interviewing guests but not seeing your show grow, or you’re preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I’m breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I’ve developed a clear framework for identifying which guests align with your show’s goals, values, and growth strategy and which ones may quietly derail your momentum. I’ll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach. If you’re serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here: Key Takeaways: [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren’t seeing traction from their podcast interviews. [6:00] Why even big-name guests aren’t always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don’t help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know. Resources Mentioned in This Episode: Download my FREE so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Part 2 of this miniseries (Episode 441: How To Vet Podcast Guests for Alignment & Value) - /episode/index/show/amplifyyoursuccess/id/36552290

Episode 439: The Myth of Business Collaboration: Why Most 'Partnerships' Fizzle Out (And How to Do It Right) 05/12/2025

Episode 439: The Myth of Business Collaboration: Why Most 'Partnerships' Fizzle Out (And How to Do It Right) Have you ever wondered why so many business collaborations feel one-sided—or if they’re even true collaborations at all? I’ve been seeing a surge in requests to “collaborate,” but so much of what’s being called collaboration these days is really just self-serving promotion in disguise. Today, I’m pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn’t), and inviting you to step into a more intentional and abundant way of co-creating with your peers. For years, collaboration has been at the heart of how I’ve built my business, but I’ve noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren’t true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It’s about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection. Inside episode 439 of Amplify Your Success Podcast, I’ll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration. If you’ve ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let’s rewrite the rules of collaboration together and make a greater impact in our communities. Key Takeaways: 05:33 Why calling something a collaboration (when it’s not) could actually turn off your best opportunities instead of attracting them. 06:45 The one thing that will erode trust—and collaborations—before they ever get started. 08:40 The difference between a collaboration, affiliate promotion, and paid opportunities. 10:13 The right approach to collaborations that will bring you consistent and long-term results. 13:10 Proven types of collaborations that have paid off for me over and over again. Resources Mentioned in This Episode: FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36484995

Episode 438: Creating a Membership Program To Scale & Grow Faster with Kim Guche 05/05/2025

Episode 438: Creating a Membership Program To Scale & Grow Faster with Kim Guche What if you could have more premium sales calls - without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. Feeling called to help more people, but struggling to scale your service beyond 1:1 work? Maybe you've thought about launching a group coaching program or membership, but the logistics—and doubts—keep holding you back. Or perhaps you have a program already, but it’s not quite gaining traction yet. Either way, if you’re craving more income and impact without burning out, this episode is going to be a game changer. Imagine designing a membership program that not only addresses your clients’ needs but eliminates scheduling headaches, fosters true community, and positions your offer as the clear “heck yes” solution in a crowded market. In episode 438 of the Amplify Your Success Podcast, I take you behind the scenes with an On Air Coaching Monetization Session for Kim Guche, an experienced speech pathologist who helps overwhelmed moms of high-needs children. I help her work on her offering suite strategy, break down the hurdles of group program logistics, price points, community building—and show her how to create something her audience will genuinely value and want to share with others. On air, we mapped out how Kim can roll out a membership-based model—the “Calm Mom Community”—with the right blend of resources, connection, and flexible participation, so no mom feels left behind. Tune in to hear practical tips, creative solutions, and heartfelt encouragement for anyone ready to amplify their impact (and results) by serving more clients through leveraged offers. Key Takeaways: 04:34 Discover Kim Guche’s unique expertise supporting overwhelmed moms of high-needs kids—and learn why targeting the right ideal client can amplify both your impact and results. 06:29 Find out how clarifying your program’s vision and outcome fuels confidence and momentum—essential for launching your own scalable group experience. 10:55 Learn the secret to building a compelling offer suite—while maximizing your income and impact. 11:44 Uncover the “magic wand” exercise: how imagining your dream program helps you design offerings clients are already asking for (and ready to buy!). 14:54 How to think outside the box and construct different ways of creating a group program that will appeal to your buyer and light you up. 18:03 How to find the sweet spot for pricing your new offer: How to assess what feels like a “no-brainer” for clients while ensuring your revenue goals are met. 19:54 The membership model blueprint—why recurring value, community, and clear deliverables can differentiate your program from free alternatives and foster true transformation. 23:40 Discover easy ways to tier your offerings—so clients can “upgrade” for more access, and you can grow your revenue with less burnout. 26:58 Learn the step-by-step path for your beta launch: Start small, refine with real feedback, and grow your membership with confidence and clarity. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/36389525

Episode 437: The Secret to Creating Powerful Strategic Partnerships With Marie Mack 04/28/2025

Episode 437: The Secret to Creating Powerful Strategic Partnerships With Marie Mack Strategic partnerships can be a valuable strategy to open doors to new lead sources. When a peer refers an ideal client to you, it often speeds up the time from lead to purchase. So imagine how powerful it would be to have those referrals come in bulk with hundreds if not thousands of leads arriving in your inbox on a regular basis? Even though you recognize how valuable it can be, chances are this goldmine is untapped in your business. Maybe you don’t have clarity on how to initiate these relationships. Sometimes you’ve been burned and don’t know who you can trust. You’re definitely not the only one! When it comes to actually finding the right partners, setting healthy boundaries, and figuring out what really works (and what doesn’t) in things like joint ventures… that’s where having expert advice can be helpful. On episode 437 of Amplify Your Success, Melanie Benson and business strategist and partnership expert, Marie Mack go deep on this very struggle. Marie discusses how important it is to be intentional—not just jumping into deals hoping for magic, but actually getting clear on what you want, who your ideal partners are, and trusting your gut when something feels off. They both agree: not every peer is supposed to be a great partner, and—let’s be honest—a lot of folks make the mistake of chasing “shiny” big names or big email lists, when what really matters is having values that match up and creating authentic, win-win relationships that last. Marie shares super relatable stories (awkward Zoom calls, weird vibes, and all), and real strategies for “dating” potential partners before committing. Think having open, real conversations; protecting your audience; and being okay walking away if it’s not a fit. So if you’ve been spinning your wheels, feeling behind or confused about where to even begin, this episode is the perfect, real-world guide to not just finding partnerships, but finding the right ones—and making them work for everyone involved. Tune in to learn how to craft powerful, profitable partnerships that amplify your reach, deepen your impact, and create a ripple effect of growth for years to come. Key Takeaways: 05:15 Why some partnerships feel transactional and fail instead of flourish. 07:05 How to build a ‘partner profile’ to avoid disappointment and frustration in partnerships that aren’t lucrative. 07:34 The secret art of vetting potential business collaboration partners that will create a win-win. 11:23 An important red flag: ‘a big name’ doesn’t always mean aligned partner. 14:59 What to do when the ‘numbers’ aren’t coming in from a partner. 16:21 The two parts of a partnership that matter and how a transactional vs strategic approach impacts your results. 19:07 Using your business ‘why’ and purpose to help drive partnership choices 21:40 How you can benefit each other even when a ‘deal’ isn’t doable. 24:43 How to overcome partnership barriers like ‘I don’t have a big audience or list’. 27:25 How to prepare for a successful partnership and what to do before you hop on that first call. 30:19 How friendships can blossom because of fruitful collaborations and partnerships. Resources Mentioned in This Episode: Unlock The Power Of Joint Ventures & Grab Marie’s FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36294965

Episode 436: Behind the Scenes: How Authority Accelerator Helps You Attract Clients Faster 04/21/2025

Episode 436: Behind the Scenes: How Authority Accelerator Helps You Attract Clients Faster You’ve heard you need to be visible to attract a steady stream of clients, right? Spending time being visible when it doesn’t produce quality results is sooo frustrating. And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together? One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system. And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they’ve found the experience “under-whelming” and doesn’t really help them shift into success. Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I’ve designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients. In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today’s marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results. I’ll discuss why many invest in coaching but don’t see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement. If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth. Key Takeaways: 00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system. 02:52 Why many people feel disappointed with coaching results why ‘information’ is not the answer. 04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients. 06:47 What happens when you don’t have a strategic marketing plan in place. 08:20 The role of personal interactions and real-time guidance in transforming your coaching journey. 09:39 One of the key reasons why you can take other coaching programs but not get results. 10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads. 11:35 The evolution of effective client attraction—why outdated strategies might be holding you back. 14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management. 16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth. 16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences. 18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world. 22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth. Resources Mentioned in This Episode: Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36208705

Episode 435: Optimize Your Podcast with a Powerful Lead Generation Strategy 04/14/2025

Episode 435: Optimize Your Podcast with a Powerful Lead Generation Strategy Just because you host your own podcast, doesn’t mean it’s going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you. Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn’t seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings. Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction. If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you’re ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you’ll want to catch this episode. Key Takeaways: 06:53 Discover the secret to making your podcast consistently draw in ideal clients. 09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success. 10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients. 13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients! 16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact. 17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success 20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction 21:50 Discover how ‘specificity sells’ to attract your ideal client faster. 27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We’ve opened up 3 more sessions! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/36083705

Episode 434: Overcome Fear Through Science and Spirit with Tracy Litt 04/07/2025

Episode 434: Overcome Fear Through Science and Spirit with Tracy Litt When you're facing a major life change, it’s pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what’s next. But what if fear isn’t the enemy? What if it’s actually a misunderstood ally just waiting for a new perspective? In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You’ll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain. Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that’s already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill. Key Takeaways: 01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way. 02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging. 03:20 Hear Tracy’s journey from a single mother on food stamps to a seven-figure success story. 04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It’s not the enemy but a protective force. 06:44 Why you shouldn’t push fear away but understand why it exists and how to use it. 09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions. 15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead. 13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now. 14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution. 18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment. 19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness. 22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back. Resources Mentioned in This Episode: Take Tracy’s Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35992375

Episode 433: How to Land Your Next 10 Podcast Guest Interviews 03/31/2025

Episode 433: How to Land Your Next 10 Podcast Guest Interviews What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out? Many experts struggle to get booked on podcasts because they don’t *really* understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings. For over a decade, I’ve used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox – without costing me a dime. Inside episode 433 of Amplify Your Success Podcast, I’ll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth. Key Takeaways: 05:29 Why ‘being everywhere’ is a myth—and what actually drives real audience engagement and impact. 09:06 What you need to know before hiring podcast booking agencies. 10:26 The strategy that many PR firms or VA’s miss when getting you booked. 13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients. 16:20 How to create connection and a conversation that converts instead of relying on social media reels. 17:22 Why it’s not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients. 18:05 How to create a compelling topic that makes you unignorable to hosts 19:57 Why cultivating a consistent social media presence can boost your podcast booking chances 22:19 How to open doors when doors aren’t already open 24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities. 28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message. Resources Mentioned in This Episode: Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Here Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35886655

Episode 432: How to Transform Social Media Views Into Paying Clients with Cathy Johnson 03/24/2025

Episode 432: How to Transform Social Media Views Into Paying Clients with Cathy Johnson Are you ready to find out if your content is getting you ‘friend zoned’ or ensuring you are an in demand expert? So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift. If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast. Melanie reveals what’s really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients. As you listen in, you’ll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves. Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource. Key Takeaways: 02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson. 05:21 Melanie isolates what the real issue is with Cathy’s social media content and lead generation activity. 12:05 Why storytelling is crucial for converting social media followers into clients. 12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information. 13:06 How to differentiate your brand by highlighting your unique personal transformation journey. 15:05 Reinventing your authority to stay relevant in a changing market. 19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging. 21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings. 24:37 How ‘clever’ gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES. 29:57 Bonus tip on continuing to build and grow your audience. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35790710

Episode 431: 3 Non-Negotiables to Ignite Your Client Growth Engine with Christine Campbell Rapin 03/17/2025

Episode 431: 3 Non-Negotiables to Ignite Your Client Growth Engine with Christine Campbell Rapin When you’ve invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It’s frustrating—watching others grow while you’re stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren’t reaching out. The truth? Your business isn’t broken—you just need a better client engine for growth. In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she’ll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers. Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it. 12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39 The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it’s not for education). 20:12 How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05 How to be more intentional in actions that bring in leads and convert clients. 32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision. Resources Mentioned in This Episode: Access Christine’s Free Guide FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35697950

Episode 430: The #1 Overlooked Brand Differentiator That Attracts Ideal Clients 03/10/2025

Episode 430: The #1 Overlooked Brand Differentiator That Attracts Ideal Clients When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That’s the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I’ll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable. I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator. Key Takeaways: 00:53 The three commonly understood areas of differentiation, and why some of them have stopped working. 03:56 Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50 5 key areas of your brand energetics that set you apart. 07:04 How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself. 09:41 How storytelling moves people into action. 10:10 Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23 How your quirks can become part of your brand energy and what you're known for. 12:20 The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12 How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42 Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience. 16:39 Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience. Resources Mentioned in This Episode: Blog Post: FREE DOWNLOAD: Get my proven and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35559500

Episode 429: How To Host Transformational Business Retreats That Shift The Field with Darla LeDoux 03/03/2025

Episode 429: How To Host Transformational Business Retreats That Shift The Field with Darla LeDoux Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events. Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don’t shift the field. In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences. Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions. It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways. Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences. Key Takeaways: 04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.) 08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief. 12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can’t always reach. 16:59 How retreats activate your most powerful way of being—and why that’s your biggest asset. 19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room. 22:32 Why energy alignment is the foundation of better decision-making and deeper learning. 27:28 Tips on structuring and pricing your retreat for both transformation and financial success. 28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats. 33:17 Why fancy venues and social media posts won’t fill your retreat, and what will. 40:17 Darla’s life-changing career shift and how it led to more income and impact than expected. Resources Mentioned in This Episode: Access Darla’s Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35456995

Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis 02/24/2025

Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis What if you could have more premium sales calls - without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast. Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success. Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process. Key Takeaways: 02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats. 04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching. 09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates. 14:14 Why creating relatability is key in nurturing your prospects. 16:16 Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges. 21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment. 28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome 30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem 33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to. Resources Mentioned in This Episode: Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Download my FREE so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35363915

Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth 02/17/2025

Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in. In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected. The missing link? Nurturing the right audience after that first spark of interest. If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans. By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success. Key Takeaways: 04:25 How your visibility on other people’s platforms is just one piece of a bigger puzzle. 06:52 Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue. 10:16 Three distinct audience types to create an unstoppable client-enrolling engine. 12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients. 15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset. 17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity. 18:24 Tips on optimizing your content strategy and authority positioning in your marketplace. 21:27 What is moving the needle in social media right now to attract and engage the audience. 24:48 Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more. 26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen. Resources Mentioned in This Episode: Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35271095

Episode 426 : How to Rewrite the Rules, Ditch the ‘Shoulds,’ and Build Your Dream Life With Marni Battista 02/10/2025

Episode 426 : How to Rewrite the Rules, Ditch the ‘Shoulds,’ and Build Your Dream Life With Marni Battista There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.” When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what’s important to you. In episode 426 of Amplify Your Success, I’m joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation. Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire. Key Takeaways: 04:43 Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices 06:46 How to identify signs that you are living a "should life". 09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships. 13:47 How the Design Thinking model can be applied to redesigning your life through experimentation. 17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy. 25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book 27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life Resources Mentioned in This Episode: Learn how to with Marni’s 2 minute quiz. Get Marni’s new book, The Radical Living Challenge, ! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/35082995

Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy 02/03/2025

Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host. If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show. Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts. Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact. Key Takeaways: 04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes. 6:43 Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book. 7:23 The 4 primary ways you can monetize your podcast show. 07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy. 13:24 The primary reason podcast guesting is shifting (and how guest interviews have contributed.) 14:52 Why hosts are increasingly selective about guests and seeking meaningful collaborations. Resources Mentioned in This Episode: Grab my so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/35082650

Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews 01/27/2025

Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients. In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. Key Takeaways: 04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business 06:44 How fixing common monetization mistakes leads to big, fast payoffs. 11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters.. 13:20 What happens when you over-deliver in communication (hint: you don’t want to overwhelm listeners.) 18:07 Being mindful of choosing aligned audiences for better results. 20:01 The secret behind magnetic interviews that deliver consistent leads to your business. Resources Mentioned in This Episode: Grab my so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/34972265

Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas 01/20/2025

Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey. Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message. Key Takeaways: 01:30 Discover the mindset shift essential for impactful authors and entrepreneurs 05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it. 09:24 How to build your confidence back up plus practical ways to gain experience and small wins. 13:25 How to be aligned with your purpose to create impactful work. 15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you. 16:48 Signs you're not ready to write your book and what to do instead. 18:40 Why having a guide or mentor can help you overcome writing obstacles. 21:56 The ripple effect of publishing a book and spreading an inspirational message. Resources Mentioned in This Episode: Access Michelle’s to Get Out of Overwhelm and Get Your First Draft Written: Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/34882375

Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill 01/13/2025

Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment. Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential. Key Takeaways: 06:41 Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter. 12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity. 15:57 How your ability to accomplish goals directly relates to finding what you need when you need it. 16:47 The 5-step organizing process that focuses on purpose-driven organization. 22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money. 24:54 Flexible frameworks enhance productivity through personalization. 27:13 How a LEGO tower challenge and subtraction will help solve clutter faster. 32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life. 34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies. Resources Mentioned in This Episode: Get your productivity score and Office Transformation Blueprint: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the and find out! /episode/index/show/amplifyyoursuccess/id/34787900

Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote 01/06/2025

Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences. Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations. Key Takeaways: 04:00 When you know it’s time to get collaboration ready. 05:58 How collaborations can skyrocket results while lowering your marketing spend. 09:49 Why your Lighthouse Message is a key factor to attracting the right partners. 12:03 What you need to do to show up as an irresistible strategic partner. 13:38 What to avoid so that you become a coveted partner who attracts opportunities. 15:04 Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings. 16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to. 17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak. 22:35 When you build community, collaborate, and refine your message partners follow. Resources Mentioned in This Episode: Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/34700635

Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset 12/30/2024

Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings. Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects. I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch. Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things." As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together! Key Takeaways: 02:58 Why every business growth leap can also generate challenges amidst the transformation. 03:22 How energetic frequencies impact decision-making and business evolution. 06:14 My “year of technology upgrades” and why careful planning and timing is essential. 07:44 One of the big learnings I had was around documenting operational processes for scaling business effectively. 13:25 Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise. 17:58 When to decide if it’s the right time to start from scratch versus optimizing what you already have. 20:30 My repeated lesson on expanding my capacity for more bigger, bolder growth. 24:04 How creating your own opportunities beats waiting for external invitations. 27:14 Why managing environmental toxicity is essential for maintaining professional motivation. 30:11 How setting boundaries with compassion leads to more peaceful professional relationships. Resources Mentioned in This Episode: Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid! /episode/index/show/amplifyyoursuccess/id/34584380

Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients 12/20/2024

Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential. I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction. Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth. Key Takeaways: 00:00 Visibility strategy is essential for attracting clients. 06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F 07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport) 08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create. 10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals. 14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust. 19:23 How to consistently attract more opportunities while adapting to changing trends. 24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process. Resources Mentioned in This Episode: Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? . Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. /episode/index/show/amplifyyoursuccess/id/34531325

Episode 418: How to Build Trust & Cultivate Connections That Drive Sales 12/16/2024

Episode 418: How to Build Trust & Cultivate Connections That Drive Sales In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace. Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery. Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches. I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs. I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset. From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time. Key Takeaways: 04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue. 08:02 How big promises can sabotage trust and repel clients instead of attract. 09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations. 12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters. 13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market. 14:21 Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers. 15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients. 16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring. 19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base. Resources Mentioned In This Episode: Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! /episode/index/show/amplifyyoursuccess/id/34399705

Episode 417: How the Gene Keys Pearl Sequence Can Help You Lead, Serve, and Grow Your Business with Purpose with Kehla G. 12/09/2024

Episode 417: How the Gene Keys Pearl Sequence Can Help You Lead, Serve, and Grow Your Business with Purpose with Kehla G. Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business. On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code. Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey! Key Takeaways: 05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential. 07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment. 09:49 The 4 spheres that make up your Gene Keys and what they mean 10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service. 13:04 Kehla reveals her observations about Melanie’s Gene Keys chart. 16:58 What the culture sphere is and what it can reveal about your personal values. 22:10 Using Gene Keys to understand your voice, self expression and how you manifest. 22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness. 25:23 The unique way you experience prosperity that fits your style. 27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out. 32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty. Resources Mentioned in This Episode: Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla’s Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my . /episode/index/show/amplifyyoursuccess/id/34301635

Episode 416: High-Level Lead Generation Strategies for Elite Coaches with Jennie Wright 12/02/2024

Episode 416: High-Level Lead Generation Strategies for Elite Coaches with Jennie Wright If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation. On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube. Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts. Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success. Key Takeaways: 06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client. 10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt. 12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead. 14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges. 17:05 The role of virtual events in attracting and pre-qualifying the right leads for your offers. 19:28 How to build credibility through consistent content and strategic "list injection events" twice a year. 22:17 The type of content that will move them from hesitation to taking action. 25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales. Resources Mentioned in This Episode: Get Jennie’s , so you can learn her exact process to generate revenue from your list building efforts. Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients /episode/index/show/amplifyyoursuccess/id/34193745

Episode 415: The Secret to Making Money on YouTube Without a Big Audience with James Allen 11/25/2024

Episode 415: The Secret to Making Money on YouTube Without a Big Audience with James Allen Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action. On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He’ll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers. Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base. Key Takeaways: 09:05 The truth about what YouTube viewers REALLY want 09:48 The myth of viral content, and why massive views don't translate to business success. 10:57 The difference between broader content and niche content and which one brings in the revenue. 13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel 15:30 How to create a focused channel with a clear and specific purpose so it’s easy for viewers to understand and recommend. 17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention. 18:35 The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You’ll be surprised!) 20:24 The ideal video length, format and style for your channel. 24:47 Where the ‘cashflow’ starts coming in and how to turn views into business opportunities. 27:27 How to use lead magnets to attract committed prospects. 28:41 Why YouTube is such a powerful platform to drive sales. Resources Mentioned in This Episode: Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - Join me for my new : From Invisible Expert to Un-ignorable Ripple-Maker: Discover the 7 Components I Teach My Clients to Build Their Ripple-Making Machine — so They Drive the Conversation in Their Industry! /episode/index/show/amplifyyoursuccess/id/34078411

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