Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan
Release Date: 03/17/2020
Episode #149 - How Business Texting Could Help Your Marketing Strategy
AMP UP Your Digital Marketing
Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of , host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at , a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting. You’ll learn: Why business texting works. What marketers should keep in mind to run a text messaging campaign successfully. What guardrails marketers should look...
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Episode #148 - How To Make Product-Led Growth Work For You — Even in the Most Technical of Spaces
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with Jason McClelland, CMO at . They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully. Product-led growth is a huge trend in marketing these days, but traditionally it works best for products that are fairly straightforward, like Netflix and Spotify. Leveraging product-led growth for a highly technical audience can be tricky, but it can pay off immensely. Jason says it helps him generate interest amongst developers and data scientists, who typically don’t care about flashy marketing...
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Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with Kayt Leonard, the public relations manager at . They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry. Clinical trials are an integral part of health care, but they’re often misunderstood. (Thanks, Hollywood.) At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one needs a specific number of participants who meet a specific set of criteria. As the PR manager of PSI CRO, it’s Kayt...
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Episode # 146 - The Marketing-Led Customer Experience: What Is It and Why Should B2B Marketers Jump on Board?
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of . They sit down to discuss the importance of turning customer experience into a company-wide effort. Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marketing-led customer experience approach. “What you're doing is you're using technology, data, and content to really engage with a company's audience — but in a way that matters to the...
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Episode # 145 - Times Have Changed — and So Have Your Customers. Here’s How to Relearn Your Target Audience’s Needs
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with Michelle Huff, CMO of . They sit down to discuss the benefits of user testing and why it’s more important now than ever. Building your buyer persona based on data and intuition is limiting because you’re missing the why behind your customers’ decisions. User testing helps you connect and empathize with your customer base. By getting feedback directly from members of your target audience, you can optimize the customer experience. COVID-19 has drastically changed the way people live, and it’s forcing brands to relearn their...
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Episode #144 - The Struggles of Transitioning Your Digital Marketing Efforts
AMP UP Your Digital Marketing
You may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts. In this episode of , Glenn Gaudet speaks with Winfried Schultz, VP of EMEA Marketing at , a provider of database and analytics software and services. They discuss the transition to stronger virtual and digital marketing efforts from in-person marketing. What you’ll learn: The challenges of transitioning to a strictly digital marketing strategy. How to overcome your digital marketing challenges. What marketers...
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Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months
AMP UP Your Digital Marketing
Building your personal brand on social media might seem like an impossible task. What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content. In this episode of , Glenn Gaudet speaks with , Senior Manager of Marketing Operations at , a software platform for trades. They discuss how Daniel built up his in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of comments in just a few hours. What you’ll learn: The keys to building a personal brand...
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Episode #142 - Should You Advertise on TikTok?
AMP UP Your Digital Marketing
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this episode of , Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at , an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. What you’ll learn: What are the TikTok privacy concerns? What is TikTok, and how does its algorithm work? What does it look like to...
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Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with , who’s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he’s used to successfully implement employee advocacy programs. You’ll learn: Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads. Getting buy-in from executives and employees isn’t always easy, but start with a “pilot program,” a small group of people who are already social media savvy. It’s essential to prove the value...
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Episode #140 - 4 Lead Generation Strategies Coming Out of COVID-19
AMP UP Your Digital Marketing
In this episode of , Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at , which offers sustainable energy alternatives for businesses. Karin discusses how her team’s lead generation strategies have shifted during COVID-19. You’ll learn: Lead generation without face-to-face events forces companies to explore new ways to reach their target audience. With tighter budgets, marketing teams should look for ways to optimize their ROI through paid media channels. People’s behaviors have drastically changed over the past few months, so it’s...
info_outlineIn this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn:
- AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts.
- “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies.
- Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.