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Episode #133 - The Importance of the Right Brand Messaging
05/26/2020
Episode #133 - The Importance of the Right Brand Messaging
During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. In this episode of , Glenn Gaudet speaks with Douglas Spencer, President of , a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and to abide by. You’ll learn: How to be empathetic in your messaging. What being authentic looks like in brand messaging, and what it does not look like. The importance of sincerity, and why it’s an absolute must in your brand messaging. Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their free of charge during the time of the pandemic. Right now, it’s even more important than ever to have the right brand message. The wrong message can be costly, however, having the right brand messaging can build brand affinity and loyalty, leading to people to keep your brand at top of mind when they want your products or services. So how do you go about brand messaging? And how important is it? Doesn’t your bottom line take priority in these stressful times? The answer is, your brand is always important, especially .
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