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#149 Success isn't static: why we keep redefining what matters with Anna Lundberg

Another Door Stories

Release Date: 04/10/2025

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“What does success actually mean to me? Why did I quit my job really? How do I build this freedom, flexibility, fulfillment? How do I redefine it?” 

 

In this episode, I talk to Anna Lundberg, an executive coach, business mentor and strategic adviser who challenges us to think about success and what it means to us. Anna shares her career change from corporate marketing to creating a business with more freedom and fulfillment. We explore the evolution of success, exploring unexpected paths and random connections that shape our careers and personal growth, like finding me on ChatGPT!

 

Here are the highlights:

 

03:50 The big door: Leaving corporate life and the journey since

05:06 Serendipitous lunch leading to new life paths

09:23 Embracing life changes and the idea of different life seasons

13:03 Shifting mindset from employee to entrepreneur 

14:26 Moving into freelance consulting

26:25 Redefining personal career success and what truly matters 

30:49 The ongoing journey - always a work in progress

 

The things that helped Anna navigate change -

 

Book: The Art of Non-conformity: Set Your Own Rules by Chris Guillebeau and "The War of Art" by Steven Pressfield.

 

Music: Defying Gravity from the musical Wicked

 

The one piece of advice: " Take those little steps, don’t put too much pressure on yourself to find the right answer, and just have a bit of faith that something good will come of it.”



More about Anna:

Anna Lundberg is the founder of One Step Outside, where she helps professionals and entrepreneurs redefine success on their own terms. After stepping away from a successful corporate career, she built a business that gives her both financial stability and personal freedom - without following the traditional ‘hustle’ playbook. Through her Business Accelerator, strategic coaching, and thought leadership, she supports leaders in designing a business and career that aligns with their values, lifestyle, and ambitions. She is the author of Outside of the 9 to 5 and Leaving the Corporate 9 to 5, and the host of the Reimagining Success podcast.

 

Find out more: https://onestepoutside.com/

LinkedIn: https://www.linkedin.com/in/annaselundberg/

 

 

About your host Eleanor 

Eleanor supports individuals, teams and organisations through change. Whether it’s 121 coaching or large scale organisational change through communications and training. Eleanor’s work centres around how we, as humans, work through change, embracing the messy bits, the role of playing, with the aim to see opportunity. “Too often we get stuck in the change happening to us, when just through that next door is an exciting next chapter.” 

 

Eleanor is the founder of Another Door and the author of Why losing your job could be the best thing that ever happened to you. 

 

Instagram:instagram/anotherdooruk

LinkedIn:https://www.linkedin.com/in/eleanor-tweddell/

Website: eleanortweddell.com

 

Produced by winteraudio.co.uk