Libsyn Directory

Attract Passive Investors on Autopilot with a Digital Marketing Funnel

Release Date: 05/02/2022

Apartment Investor Pro Podcast

In this episode, Rod talks about The Right Mindset being a Key to Success-Overcoming Mindset Challenges. He discusses: 80-90% success in anything is Mindset Take the lid off your brain. Trigger in your brain to reach your goals in life What are some of the challenges to your Multifamily mindset? Overcome ‘Analysis paralysis’ to be able to take the 1st step Switch your mindset from a regular job to a Multifamily entrepreneur

Keys to Multifamily Asset Management

Apartment Investor Pro Podcast

In this episode, Anthony talks about Keys to Multifamily Asset Management – Hire the right Property Manager: Keys to finding the right Property Manager What to look for to see if Property Manager is doing a good job What are some red flags that will help you know that it’s time to change your Property Manager Where would you start looking for a Property Manager, if you had to find a new one? Tips for increasing profitability by decreasing expenses Ideas to increase revenue that will also keep your tenants happy A good or bad Property Manager can make or break you very quickly.

How to Find Great Multifamily Deals

Apartment Investor Pro Podcast

In this episode, Jonathan talks about tips for talking to and working with brokers and more : What are the steps to finding brokers? 5 step process to get foot in the door. Most common ways to find deals. There are off market and Really off market deals. How happy are Brokers to hear from a new investor? Create a good impression. How to overcome that “Proof of funds” question How to eliminate doubts that a Broker may have in you What if you don’t have much real estate experience? How do you address that? Put together a professional team What to do when a Broker sends you that 1st...

Creating Successful MultiFamily Partnerships

Apartment Investor Pro Podcast

In this episode, Anna shares her expertise on: When you want to grow a business with the same partners versus do deals with a variety of partners Why investors are more comfortable when more people are involved How to identify what you, personally, need in a partner 3 things you need to know about yourself before you can decide on a partner The wrong way to get into a partnership How partnerships can be structured, different ways JV’s can work depending on how many partners Why “Hey I like you, you like me, let’s figure out how to partner together” is a bad idea & can lead...

How to Manage Your Investors for Multifamily Syndication Deals

Apartment Investor Pro Podcast

Josiah shares his expertise on: Who syndication portal software is / is not a good fit for The problems every successful syndicator encounters as they scale How your management process equals the investor experience Why having clarity and a good business process is critical What are the signs you’d be a good candidate for a more robust investor portal? When in your syndication business should you consider it? What type of sponsor/syndicator would never need to use such software? Why technology can’t solve all pains and make things perfect Free solutions for those just getting...

Attract Passive Investors on Autopilot with a Digital Marketing Funnel

Apartment Investor Pro Podcast

Adam Gower is an authority in content marketing for the real estate industry. He has more than 30 years and $1.5 billion of transactional experience in commercial real estate finance and investment. He runs a digital marketing agency specializing in supporting real estate investors with their capital raising. Adam shares his insights on: How Real Estate Syndication and digital marketing merged Why Real Estate has become the single biggest beneficiary of that change in legislation Why digital marketing is so powerful for money raising The difference between your perspective and that of the...

Keep Your Multifamily Investors Happy So That They Will Invest With You Again & Again

Apartment Investor Pro Podcast

In this episode, Dan shares his expertise on: The Know, Like, Trust Triangle Why you need to over communicate everything about the deal Choosing properties that will cash flow from day 1 How long to wait before giving distributions How often to send emails and updates… Tools for communication Where some sponsors go wrong with investor relations What to automate and what not to automate when communicating with investors 50% of their list open the new deal emails – how he reaches the other 50% What investor information he keeps in his phone and why Transparency – How and...

Build, Scale, Run a Successful Syndication Business

Apartment Investor Pro Podcast

Ellie Shares Her Expertise On: How to build your syndication business from the ground up Where to start Automate each step What to focus on doing yourself and what to outsource Hiring & firing How to structure a business working with a partner. Who does what and what they get Attracting good talent when you don’t have a lot of money for salaries How to be comfortable with outsourcing The distinction between being self-employed and being a business owner Tools for managing the business and the team OKR – Objectives and key results How to manage your stress as a business owner...

Multifamily Website Design to Build Authority

Apartment Investor Pro Podcast

Todd Heitner, Founder of Apartment Investor Pro, Shares His Expertise On: Why you need to be producing content What having a free resource on your site does for you The role your website plays in your content marketing How your podcast works along with your website The marketing funnel – what it is and how it works in connection with potential investors How to manage your email marketing Your CRM – what it is, how to use it and which one to use The power of your content in lowering investor resistance A comparison of investor websites – do’s and don'ts How to quickly discover...

Networking to Find Passive Investors

Apartment Investor Pro Podcast

Travis Watts, Director of Investor Relations at Ashcroft Capital Shares his expertise on: What are the best social media platforms for finding and building relationships with potential investors The pros and cons of online events How to choose the right live event to attend for networking opportunities What you can expect from these events depending on the ticket price How many networking conversations do you need to have before finding an investor, what can you expect? The profile of a typical investor and that profile is not what he expected or imagined when he first started out When and...

More Episodes

Adam shares his insights on:

How Real Estate Syndication and digital marketing merged
Why Real Estate has become the single biggest beneficiary of that change in legislation
Why digital marketing is so powerful for money raising
The difference between your perspective and that of the potential investor (from their perspective its one to one relationship building)
Adam describes the investor journey
How your ideal investor finds you online
How they put their hand up and say send me more info
How that relationship develops overtime until the key moment when you say invest now
Your ideal investor will self select
Start at the widest part of the funnel – social media
Content floats on social media – bait plume (It’s all automated)
How many times do they need to see your content before they will click through to your website
What needs to happen when they click through to your website
The effectiveness of video
Tools for tracking – Google Analytics
Repurposing content
Content factoring
How Adam got to 3,500 pieces of content
The biggest leads come when you least expect them to
How much to communicate with someone after they have invested
The lifetime value of an investor
The most important thing with investors

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