IDENTITY — The Foundation Before Product - APPRVD PODCAST EPI.02
APPRVD Podcast
APPRVD Academy Podcast — Episode 2 IDENTITY — The Foundation Before Product You don’t start a fashion brand by making clothes. You start by deciding who you are. Most streetwear brands fail quietly because they design first and think later. They choose fonts, mock-ups, colours, and logos — but never define the person the brand represents. So every collection changes direction. Every drop feels different. Every year they restart. Customers don’t follow products. They follow clarity. When someone wears a brand, they are signalling values: discipline, rebellion, ambition, minimalism,...
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IMAGINATION - How to build a fashion house - APPRVD PODCAST EPI.01
APPRVD Podcast
IMAGINATION - How to build a fashion house - APPRVD PODCAST EPI.01
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1. JOURNEY: STARTING A FASHION HOUSE
APPRVD Podcast
Hi Team, I'm starting a digital journal on building a Luxury Streetwear Fashion House. I want you to come along and witness all my experiences and hopfully ignite inspiration in you to start your own journey. If I can do it so can you. Tutu
info_outlineHi Team,
I'm starting a digital journal on building a Luxury Streetwear Fashion House. I want you to come along and witness all my experiences and hopfully ignite inspiration in you to start your own journey.
If I can do it so can you.
Tutu