The Art Biz
This episode is for you if you enjoy writing or aspire to do more of it. Host Alyson Stanfield interviews Ann Miller, who has found a powerful way to merge her creative passions with her love for writing while growing her audience. Using Substack, she refines ideas for books, shares insights into calligraphy and design, and engages her audience with educational content. Substack has become integral to her process, helping her manage projects, organize thoughts, and extend her teaching. By offering free content to build community, and exploring paid options, Ann balances creativity with income...
info_outline The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209)The Art Biz
Peek inside the elite art world. Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixties. They discuss his extensive career, insights into the evolving art market, and memorable stories, including an amusing anecdote about Andy Warhol. Findlay emphasizes the importance of immersive, in-person art experiences and the qualities that make a great art collector. He also reflects on changes in the relationship between dealers and artists over the decades and the impact of modern...
info_outline Advice for Anyone Who Wants to Help the Artist in Their Life (ep. 208)The Art Biz
This is a letter I wrote in 2017 to help a concerned father support his introverted artist son. I wanted to help him—and anyone else who wants to help an artist—understand the struggles of artists and how they can be most helpful. My 7 pieces of advice (outlined in the timestamps below) isn’t given lightly and is based on decades of experience working with artists. host: Alyson Stanfield 00:44 Dear Loved One 01:33 Insight 1: Accept Me as I Am 02:34 Insight 2: Respect the Way I Work 03:32 Insight 3: Acknowledge the Difficulties 04:41 Insight 4: Ask About My Goals 05:32 Insight 5: Offer...
info_outline Artist Contracts, Studio Loans, and Collaboration with Virginia Broersma (ep. 207)The Art Biz
host: Alyson Stanfield Artist and advocate Virginia Broersma talks with me about her efforts to support fellow artists through practical resources. Virginia shares how she founded The Artist's Office to help artists manage administrative tasks and created The Artist's Contract, a free tool for artist protections. We also explore her Studio Loan program, which connects artists needing temporary studio space. Virginia's work highlights the importance of collaboration, transparency, and empowering artists to navigate their careers confidently. 00:22 Meet Virginia Broersma 01:16 Virginia's...
info_outline Creating Demand for Your Art: Why It Matters and How to Start (ep. 206)The Art Biz
Host Alyson Stanfield delves into the necessity of creating demand for your artwork in order to achieve a certain level of success. She discusses the balance between ambition and practicality in the art market and offers five essential tips to assess and cultivate demand effectively. Alyson stresses the importance of setting realistic expectations, refining your unique artistic voice, and nurturing genuine relationships. Through examples from past episodes and insightful advice, she aims to help artists understand and thrive in their respective markets. 00:29 Understanding the Art Market 01:46...
info_outline The Internet Might Be Ruining Artists' Livelihoods with William DeresiewiczThe Art Biz
A deep discussion about the significant impact of the internet on the arts economy and the evolving role of artists in today's market that is ruled by the internet. Host Alyson Stanfield talks with William Deresiewicz, author of The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech. Bill discuss the challenges of discoverability and financial instability while emphasizing the importance of community support as artists navigate this changing landscape. Bill offers valuable insights on adapting to new opportunities in the digital era, helping...
info_outline Establishing Yourself in a New Art Community with Joan Chamberlain (ep. 204)The Art Biz
Host Alyson Stanfield talks with artist Joan Chamberlain, whose creative journey has taken many twists and turns. Joan shares her story, from her early days as a botanical artist and licensed illustrator to her time as a product developer and dentist. Now living in Eugene, Oregon, Joan reflects on how moving has impacted her art, her lifestyle, and her happiness. Joan discusses: How attending Alyson’s first live workshop in 2003 shaped her dedication to her art business. The positive impact the move has had on Joan’s art practice and why she insists that location matters for an artist....
info_outline Technology Is Your Colleague in the Studio with Iris Scott (ep. 203)The Art Biz
Host Alyson Stanfield talks with Iris Scott, a talented artist who has had tremendous success on social media. A large portion of the discussion was driven by questions from her dedicated followers. Iris shares how the social media landscape has evolved since the early days of her art career and how she adapts to those changes today, including her approach to TikTok and paid advertising. The insightful conversation also touches on: Iris’s time living in Taiwan, where the low cost of living was instrumental in her artistic development. The challenges of overcoming doubt and how she finds...
info_outline Adapting through Curiosity and Connection with Debra Disman (ep. 202)The Art Biz
host: Alyson Stanfield In this episode of The Art Biz, host Alyson Stanfield talks with Debra about her dynamic journey as an artist and entrepreneur. Debra reflects on her career that spans teaching, studio work, decorative painting, and involvement with various communities. She shares the challenges she faced navigating the competitive art world, her time running Artifactory decorative painting studio in the Bay Area, and her eventual move to Los Angeles to support her husband's acting career, which also opened new opportunities for her. Debra emphasizes the importance of enthusiasm, showing...
info_outline Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201)The Art Biz
In this episode of The Art Biz, host Alyson Stanfield chats with artist Julie deBoer, founder of Mastrius, a mentorship platform for artists. Julie shares her journey of discovering her unique style with the help of a mentor, and how she resisted what was coming out of her until she began understanding where it came from. She discusses the challenges of working with galleries, transitioning to solo sales, and the importance of community in the artist’s journey. Julie also delves into how Mastrius differs from other online learning platforms by focusing on personalized mentorship and...
info_outlineHost: Alyson Stanfield
If you've ever thought about sharing your artist story on a podcast—or pitching to anyone for publicity—this episode is for you. Join host Alyson Stanfield as she dives into the value of being a guest on The Art Biz and provides solid tips for pitching your art to any podcast for maximum publicity. (This information can also be adapted for any pitch you make for any reason.)
Every artist has a unique journey, and sharing it can attract more fans, followers, and collectors. Alyson provides straightforward advice on how to craft your approach to make it compelling and irresistible to podcast hosts—or at least get them to pay attention and not roll their eyes at another bumbled pitch.
You'll learn these five key elements of a successful pitch.
- Do Your Homework: Listen to episodes of The Art Biz and read the blog to understand what Alyson's looking for. (Same for anyone else you’re pitching to.)
- Research: Show respect for the host and their work by demonstrating your knowledge and appreciation.
- Focus on Your Unique Business Lesson: Highlight the business insights you can share with the audience.
- Prove Your Speaking Skills: Include links to any previous podcast appearances or video interviews.
- Submit a Strong Pitch: Alyson makes this easy by providing a fill-in-the-blanks form for your pitches.
Alyson also shares examples of the variety of stories that resonate with her audience. Whether it’s your successes, struggles, or unique ways of connecting with your community, your story has the power to inspire others.
Tune in to discover how to pitch your artist story effectively and increase your chances of being featured on The Art Biz or other programs.
📣 Pitch your story for The Art Biz
🎥 Watch this episode on YouTube @ Alyson Stanfield. Direct Link
🎧 RELATED EPISODES
These artists submitted successful pitches to be on this show.
She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)
Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)
The Key to Success on Social Media with Cathy Nichols (ep. 154)
An Unusual Path to Finding Art Commissions with Leisa Collins (ep. 110)
Secrets from Copying a Masterpiece with Lilianne Milgrom (ep. 87)
📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/guest-theartbiz
🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/