The Art Biz
Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Remove Barriers to Buying Your Art (237)
08/21/2025
Remove Barriers to Buying Your Art (237)
host: Alyson Stanfield When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a barrier that can cost you the sale. In this solo episode, I talk about how you can take charge of the buying process—because while you can’t control the economy or trends, you can control how easy it is for people to pay you. Key Ideas Collectors don’t just buy art—they buy into the artist. Relationships matter, but clarity in the buying process is non-negotiable. Three keys to a smooth sales experience: Clarity, Ease, and Trust. Why your homepage isn’t enough—and how credit lines, prices, and details create clarity. How multiple payment options and clear agreements make buying easier. Why trust depends on fast responses, transparent policies, and consistent follow-through. A challenge for you: Audit your own buyer’s journey and fix one barrier this week. Highlights 00:00 Someone discovers your art on Instagram—what happens next? 02:00 Barriers in the buying process and why they matter 04:00 The first key: Clarity (and why your homepage is not the best destination) 05:00 The importance of credit lines for every finished piece 06:00 Pep talk: Don’t make people work harder to give you money 06:20 The second key: Ease—payment options and professional process 07:00 Stories about payment plans gone wrong and how to protect yourself 08:00 Why seamless transactions signal professionalism and build trust 08:20 The third key: Trust—buyers need to feel safe and confident 09:00 Follow-through, transparency, and consistent post-sale communication 09:30 The bigger picture: Trust and relationships over time create collectors 09:50 Your action step—audit your own buyer’s journey 10:00 Workshop invitation and how this step fits into the larger journey 11:20 Closing reminders: You can’t control the economy, but you can control how easy it is to buy your art Mentioned (235) (236) (232) 📖 To read more and see featured artists visit 📥 RESOURCES Planning Workshop: Essentials for Artist Success: ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Clean Your Email List to Improve Deliverability and Engagement (236)
08/14/2025
Clean Your Email List to Improve Deliverability and Engagement (236)
Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your email list. This isn’t just about numbers—it’s about improving deliverability rates, boosting engagement, and building trust with the people who are actually listening. If you want to email with more confidence—and stop second-guessing who’s on the other end—this episode is for you. IN THIS EPISODE Why list hygiene is essential for deliverability and visibility How neglecting your list hurts your confidence and metrics A 5-step process to clean your list (without panicking) Why this matters more than ever with changes to email deliverability A mindset shift: You’re not deleting people—you’re making space How this ties into the upcoming Followers to Collectors planning workshop 00:32 Why email list hygiene often gets overlooked but is critical for your marketing 01:49 The emotional impact of sending emails to people who aren't engaging 03:04 How deliverability is changing and why this matters now more than ever 04:47 What happens when you keep inactive contacts on your list 05:53 Garden metaphor: pruning your list is thoughtful, not ruthless 06:58 Signs it’s time to clean: analytics, hesitation, and confidence dips 07:54 Step-by-step process to clean your list (starting with segmentation) 11:12 Why a smaller list can be more energizing 11:44 How cleaning your list connects to the Followers to Collectors workshop 12:45 Your action step this week and how refreshing your list brings clarity 🎧 RELATED EPISODES The artists in these episodes discuss successful use of their email lists: (162) (171) (97) (199) 📖 To read more, see images, find resources mentioned, and leave a comment, visit 📥 RESOURCES MENTIONED Planning Workshop: Essentials for Artist Success: ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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When the Art Sales Stop: 6 Areas to Investigate (235)
08/07/2025
When the Art Sales Stop: 6 Areas to Investigate (235)
You’ve shown up. You’ve posted, emailed, exhibited, maybe even launched something. And yet... the sales aren’t coming. In this solo episode of The Art Biz, host Alyson Stanfield walks you through six insight areas to investigate when your art isn’t selling like it used to—or like you believe it should. These aren’t quick fixes, but reflective prompts that can lead to real clarity and intentional next steps. Whether you're feeling stuck, confused, or just curious about how to improve your results, this episode will help you pause, reflect, and reassess—with empathy and a practical path forward. HIGHLIGHTS 01:00 – The emotional toll of not selling and how to approach it with curiosity, not panic 01:56 – Introduction of the When Your Art Isn’t Selling guide and what to expect from this episode 03:07 – External Factors: What’s beyond your control (economy, distraction, collector habits) 04:00 – The Work Itself: Has your style or message shifted? Are collectors keeping up? 05:00 – How You’re Showing the Work: Venues, pricing visibility, and perceived value 06:36 – The Buying Experience: Is it easy to buy from you, or are you creating friction? 07:28 – How You’re Connecting: Relationships, follow-up, and trust-building 08:54 – How You’re Promoting It: Visibility, storytelling, and showing up consistently 10:10 – Reassurance and encouragement to act from insight, not overwhelm 10:52 – Three options for you 🎧 RELATED EPISODES These episodes focus on self-sales: (ep. 162) (ep. 157) (ep. 171) (ep. 97) 📥 RESOURCES MENTIONED Free Download and Show Notes: Planning Workshop: Essentials for Artist Success: ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Discerning Your Direction as an Artist with Marianne Lettieri (234)
07/31/2025
Discerning Your Direction as an Artist with Marianne Lettieri (234)
Sculptor and installation artist Marianne Lettieri creates intricate, meditative work from salvaged and domestic materials. In this episode, she shares her journey from marketing to art, and how she has centered her practice around intention, discernment, and clarity—rather than urgency or trends. She talks with host Alyson Stanfield about how she defines success, the importance of showing up in the studio (even if it’s just to sweep the floor), and why research, ritual, and creative constraint are essential to her process. HIGHLIGHTS 01:50 – Marianne’s career shift from PR to full-time artist 03:54 – Why Marianne is drawn to historical artifacts and “slow” art 08:19 – Defining success: critical acclaim vs. financial success 13:14 – Income sources: sales, commissions, and artist estates 17:57 – How she tracks ideas and builds inventory systems 22:02 – How she’s using only what she already has 24:56 – Making over 100 collages from studio leftovers 26:54 – A rejection story: the San Francisco dump residency 32:10 – Building community through art and faith 38:45 – How location (Granbury, TX) shapes her art 46:42 – Where to find Marianne + Alyson’s closing takeaway 🎧 RELATED EPISODES (mentioned) The artists featured in these episodes discuss a very intentional path for themselves. (225) (190) (175) (134) (133) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Marianne and see more of her art: 🎯 Ready to make a plan that actually supports your art business? Join me for the Followers to Collectors planning workshop on September 9-10, where we’ll map out how your audience moves from discovering your art to feeling confident buying it. You can . Or join Essentials for Artist Success today to get access to this workshop plus ongoing support, live coaching, and two additional planning workshops throughout the year. Details at . ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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It's Not Your Job to Worry About Adding to the Noise (233)
07/24/2025
It's Not Your Job to Worry About Adding to the Noise (233)
Thoughtful artists often hesitate to share their work publicly—not because they’re lazy or unclear, but because they don’t want to contribute to the “noise” online. In this solo episode, host Alyson Stanfield unpacks that fear and explain why it’s often a mask for perfectionism. You'll hear why your content doesn’t need to be perfect, polished, or viral—it just needs to be true. She also shares mindset shifts to help you move from performance to presence, broadcasting to connection, and perfection to permission. Whether you're struggling to post, over-editing everything, or just trying to trust your voice again, this episode is here to remind you: you’re not the noise. You’re the signal. [00:00] Workshop intro: From Followers to Collectors [01:45] The fear of adding to the noise [03:20] You’re not the noise—you’re the signal [04:50] Where “quality over quantity” falls apart [06:30] Some of your best content might be the quickest [07:15] When perfectionism poses as professionalism [08:10] What quality really looks like (hint: not polished) [09:25] You can’t control who sees it—just share [10:40] Shifting from performance to presence [11:35] Final encouragement: show up with trust [12:15] Workshop + Essentials invitation [13:00] Closing thanks + where to find more 🎧 RELATED EPISODES These episodes also have an emphasis on mindset: (ep. 114) (ep. 95) (ep. 92) (ep. 91) 📖 To read more, see images, find resources mentioned, and see our featured artists, visit 🎯 Ready to make a plan that actually supports your art business? Join me for the Followers to Collectors planning workshop on September 9-10, where we’ll map out how your audience moves from discovering your art to feeling confident buying it. You can . Or join Essentials for Artist Success today to get access to this workshop plus ongoing support, live coaching, and two additional planning workshops throughout the year. Details at . ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)
07/10/2025
Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)
Wildlife artist James Corwin has built a thriving art business by putting his originals first—and building everything else around them. In this episode of The Art Biz, he talks with host Alyson Stanfield about how he strategically developed multiple income streams through prints, commissions, and galleries, all while prioritizing his painting time. James shares the mindset shift that helped him focus, the failures that taught him the most, and why nurturing collector relationships is a cornerstone of his success. His perspective as both an artist and gallery owner offers valuable insight for anyone seeking representation—or thinking about opening their own space. Plus, he reveals how he handles marketing, team-building, and staying connected to buyers in a way that’s rare, but powerful. Highlights 02:00 – James’s start and finding his niche 07:00 – Focusing the business and saying no 13:00 – Early business experience and multiple revenue streams 20:00 – Print systems, marketing, and building a team 23:00 – Strategic growth and personal planning 28:00 – How James actually plans and thinks while painting 31:00 – Major failures: financial loss and Aspen gallery stress 36:00 – Representing artists and running a gallery 39:00 – Advice on gallery representation 43:00 – Building collector relationships 48:00 – Teaching, online academy, and omnipresence 52:00 – Business books/podcasts and what’s next 🎧 RELATED EPISODES These episodes discuss multiple income streams for the artists: (ep. 128) (ep. 103) (ep. 191) (ep. 18) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with James and see more of his art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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What You're Not Doing: 7 Mistakes Artists Make (231)
07/03/2025
What You're Not Doing: 7 Mistakes Artists Make (231)
The biggest mistakes artists make aren’t about doing the wrong things—they’re about doing nothing at all. Avoidance. Waiting. Hoping something will change on its own. In this solo episode, host Alyson Stanfield revisits and reframes one of her most popular articles, updated with a decade of insight and experience. These are not dramatic failures, but subtle patterns of inaction that can quietly keep your art business stuck. Alyson shares 7 common mistakes, grouped into 3 themes: Mindset. Connection. Structure. Each is paired with a powerful inquiry to help you take honest inventory—and move forward with more awareness. HIGHLIGHTS 03:00 What do you want from your art? 05:00 There’s no magical moment when you feel ready. 06:45 Real artists don’t have to promote their work? 08:00 There are doors you don’t even know exist. 10:55 Templates, contracts, follow-up—none of it is optional. 12:50 Your art might be amazing, but does the presentation match? 15:00 These aren’t failures—they’re invitations. 📖 To read more, see images, find resources mentioned, and leave a comment, visit 🔶 My Essentials for Artist Success comprehensive biz-building program can give you the guidance and support for correcting (or avoiding) all of these mistakes. See 🔶 ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Creating Artist-Centered Opportunities with Jennifer Steck (230)
06/26/2025
Creating Artist-Centered Opportunities with Jennifer Steck (230)
A retired police captain turned artist, Jennifer Steck realized she didn’t have to wait for opportunities to come to her—she could create them. Seeing a gap in what was available for artists to sell their work, Jennifer founded Artburst Studios, an online gallery that’s part pop-up show and part community hub for artists. She had zero experience running a gallery, but that didn’t stop her. Armed with curiosity, a clear vision, and plenty of determination, Jennifer (at the time of this recording) has helped over 80 artists sell more than $174,000 of art in just a few years. In this episode, she shares how a simple idea (and a lot of spreadsheets!) grew into a platform connecting artists with buyers and each other. In this conversation, host Alyson Stanfield talks with Jennifer about: Her “aha” moment as a new artist that inspired an artist-centered online gallery. The key qualities Jennifer looks for (like clarity, consistency, and an active practice) when reviewing an artist’s online presence—and what might make her pass. Why community and collaboration are baked into the Artburst model, and how they benefit every artist involved. Strategies for overcoming artists’ reluctance to promote their work and engage their audiences. How fear, perfectionism, and overthinking can sabotage art sales—and ways to avoid these common pitfalls. ⌛️ HIGHLIGHTS 00:35 Meet Jennifer Steck – From police captain to artist entrepreneur. 06:00 The “aha” moment – How a Facebook art auction sparked the idea for Artburst Studios. 10:30 Running a virtual art show – Artburst’s short pop-up exhibitions and the importance of artists actively promoting their work. 13:45 Emphasizing community – Encouraging artists to support one another and provide great experiences for their buyers. 16:00 Choosing the right artists – What Jennifer looks for online (and the red flags that make her say “no thanks”). 22:10 Personal touch in sales – How Artburst handles sales and gets artists directly connected with their buyers. 26:30 Why artists resist marketing – Understanding the stigma around self-promotion and how Jennifer helps artists move past it. 35:00 Conquering common mindset blocks – Tackling fear of exposure, perfectionism, and “analysis paralysis” that can hold artists back. 40:00 Looking ahead – Jennifer’s plans to launch the Artburst Boutique for smaller, more frequent art shows. 44:00 Final encouragement – An open invitation for artists to get involved, and why showing up (like attending shows) is so important before seeking opportunities. 🎧 RELATED EPISODES (ep. 132) (ep. 174) (ep. 195) 📖 To read and see more visit ⭐️ Connect with Jennifer and see what she’s up to at and see her art at 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ At Art Biz Success and on this show, we believe in DEI. This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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The Awesome Responsibility of Titling Your Art with Fran Gardner (229)
06/12/2025
The Awesome Responsibility of Titling Your Art with Fran Gardner (229)
What if titling your art is actually part of your creative practice? One that helps you better understand your work, connect with your audience, and prepare your art for life beyond the studio? That’s the beautiful perspective offered by artist and writing consultant Fran Gardner. In this episode, host Alyson Stanfield talks with Fran to explore the idea that titles aren’t just labels—they’re bridges. They link your creative intention to the viewer’s experience and give your work a voice when you’re not there to speak for it. Fran shares her own turning point with titling, walks us through her thoughtful process, and explains why she believes writing—especially titling—is part of every professional artist’s responsibility. 00:00 – Why titling your artwork is an act of creative responsibility 03:45 – The emotional and symbolic power a title carries 07:50 – Fran’s turning point: when numbering her work wasn’t enough 13:55 – A step-by-step process for discovering the right title 20:50 – How titling deepens your understanding of your own work 24:00 – Balancing personal expression with professional presentation 32:10 – The essential role of writing in every artist’s practice 40:15 – Titles as bridges between the art, the artist, and the audience 📖 To read more, find links, and connect with Alyson, see . ⭐️ Read about Fran, grab her book, and see more of her art: 🆓 🖨️ Writing and talking about your art can feel overwhelming—especially when you’re staring at a blank screen. That’s where Studio to Spotlight comes in. This free download includes 28 thoughtful prompts designed to get you writing, reflecting, and sharing more confidently about your work. Download . 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. 🎧 RELATED EPISODES You can’t go wrong with these additional episodes about writing for expanding your creativity and your art business: (211) (210) (50) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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22 Tactics to Thoughtfully Invite People to Visit Your Art Website (228)
06/05/2025
22 Tactics to Thoughtfully Invite People to Visit Your Art Website (228)
It’s easy to assume that people will visit your artist website once it’s built. But websites don’t always attract attention on their own. You have to give people reasons to show up. In this solo episode of The Art Biz, host Alyson Stanfield shares 11 simple, low-effort strategies to guide more people to your site—plus a way to download the full list of 22 ideas. These are real, artist-friendly actions that work in the background of your art business to increase traffic over time. In this episode, you’ll hear: Why waiting for people to discover your website isn’t a strategy 11 proven ways to increase site traffic—most of them free How small tweaks to your emails and profiles can make a big impact Why showing up in community spaces can lead people back to your site Where to get the full download with all 22 ideas 🎧 RELATED EPISODES (174) (ep. 203) (222) 📖 To read more and get the other 11 tips and the download, visit 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
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Married to a Single Art Project Forever with Michelle Fung (227)
05/29/2025
Married to a Single Art Project Forever with Michelle Fung (227)
What does it take to stick with one creative project for more than a decade—and still feel inspired by it? Michelle Fung has been immersed in The World of 2084 since 2015. What began as a vivid dream in a coffee shop became a sprawling, interdisciplinary art project imagining five futuristic nations and their cultural, ecological, and political identities. In this conversation with host Alyson Stanfield, Michelle shares how she builds these imagined worlds through woodcut painting, animation, books, and research—and how her commitment hasn’t wavered in 10 years. She talks openly about the tension between conceptual satisfaction and selling work, and how she uses long-term planning to stay focused. You’ll also hear how she transitioned from printmaking to a unique “woodcut painting” process that honors her love of carving and visual storytelling—and how she separates money-making projects from money-burning ones without losing joy. 🎧 In this episode, we discuss: How a dream became a decades-long project What it means to “marry” your work for life Why she created a new medium to reflect her evolving passion How she approaches long-term planning (including 10-year and annual plans) The relationship between emotional commitment and financial sustainability 🎧 RELATED EPISODES These episodes feature artists who have taken on big or multi-year projects. (ep. 30) (ep. 64) (ep. 168) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Michelle and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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What Galleries Want: Preparing Your Art and Yourself (226)
05/15/2025
What Galleries Want: Preparing Your Art and Yourself (226)
Getting gallery representation isn’t just about having great work—it’s about preparation, professionalism, and relationships. At Gabba Gallery in Los Angeles, those values are at the heart of how things run. For more than a decade, owner and director Jason Ostro has led the gallery’s mission to elevate emerging and mid-career artists, while curator and manager Elena Jacobson makes sure every show runs smoothly. Together, they bring a practical and deeply human perspective to the artist-gallery partnership. In this conversation, host Alyson Stanfield talks with Jason and Elena about: How they collaborate and divide responsibilities at Gabba Gallery. The qualities they look for in artists and what makes someone a strong fit. Common mistakes artists make when submitting or working with galleries. Why proper preparation makes a big difference in working with an artist (or not). How Gabba’s 50/50 commission model works and what artists should know about gallery finances. Why relationships, networking, and trust are just as important as talent. Whether you’re actively seeking gallery representation or want to better understand the dynamics behind the scenes, this episode offers honest insight into what it takes to succeed. Takeaway: Showing your work in a gallery isn’t a handoff—it’s a partnership. The more you understand the gallery’s role, the stronger your relationship (and opportunities) will be. 🎧 RELATED EPISODES and POSTS (ep. 123) (article for some perspective) (ep. 19) — how she juggles 7 or 8 galleries (ep. 209) — longtime NY gallerist on his memoir (ep. 175) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Elena and Jason and read about the artists they represent at 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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What a Commitment to Audience Building Means to Noelle Phares (225)
05/01/2025
What a Commitment to Audience Building Means to Noelle Phares (225)
Building a sustainable art business requires more than just making good work. It requires showing up consistently, connecting with the right people, and staying true to a long-term vision—even when that means setting difficult boundaries. In this conversation, Noelle Phares returns to talk with host Alyson Stanfield about the structures she’s put in place to support her thriving art career. From smart use of assistants and art festivals to strategic decisions around galleries and commissions, Noelle has built her success by staying fiercely committed to audience building. Here’s what’s ahead: How Noelle balances artistic independence with professional growth. Why she made audience-building a priority early on—and how she continues to nurture it. The systems and support team she’s built to stay focused on creating. Setting boundaries with galleries and protecting her studio sales. The importance of maintaining multiple price points and income streams. Noelle’s approach is a masterclass in running an art business with vision, strategy, and heart. 🎧 RELATED EPISODES These episodes highlight business systems for artists: (ep. 79) (ep. 80) (ep. 152) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Noelle and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Beauty, Rigorous Research, and Purpose with Noelle Phares (224)
04/24/2025
Beauty, Rigorous Research, and Purpose with Noelle Phares (224)
Building an art career with intention doesn’t always start with a plan. Sometimes it starts with a gut feeling that something isn’t working. That was true for Noelle Phares, who left behind a structured science career to follow her creative instincts—eventually leading to a solo museum exhibition and a thriving, self-directed art business. In this episode (part 1 of 2), host Alyson Stanfield talks to Noelle about how she transitioned from environmental data science into full-time painting, and how her rigorous research background continues to shape her studio practice. The conversation centers around 2024 solo show Tracking Time at the Boulder Museum of Contemporary Art—how it came together, what she learned from the proposal process, and why she approaches every exhibition as a fully developed project. She also shares her mindset around selling art, connecting with collectors, and painting for impact. This conversation is rich with insight about: Leaving a traditional career to follow a creative calling. The research process behind Tracking Time and why Noelle selected 7 distinct locations along the Colorado River. Working with museums and curators while maintaining your artistic voice. Designing exhibitions that tell cohesive, layered stories. Balancing environmental messaging with visual beauty to draw people in. Creating work that connects with buyers and retains meaning. Noelle's blend of structure, vision, and heart makes this an inspiring listen for any artist seeking to step into a more intentional, expansive chapter. Stay tuned for part 2, where we’ll dive into how she structures her business, manages a team, markets her work, and approaches gallery relationships. 🎧 RELATED EPISODES These episodes feature artists discussing their museum shows: i (ep. 11) (ep. 176) (ep. 160) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Noelle and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (223)
04/17/2025
The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (223)
host: Alyson Stanfield It’s easy to think that being a full-time artist means struggling financially. But painter Mary Erickson is proof that with discipline, long-term thinking, and a deep love of both art and business, it’s possible to build a creative life that’s both fulfilling and financially secure. In this conversation, recorded several years ago and lightly edited for re-release, Mary shares how she transitioned from painting before and after work at a frame shop to selling 500 watercolors, managing 8 gallery relationships, and investing in real estate—all while keeping her commitment to living simply and giving back. In this episode, Mary and I discuss: Why she says she paints to buy real estate so she can collect art How she used her job at a frame shop as a launchpad for her career What it took to sell her first 500 watercolors Her entry into the print market (and her rules for doing it smartly) Why she sees her galleries as partners, not just sales channels How she built a bird sanctuary and artist retreat through her art income The financial discipline and mindset that has served her all along the way This episode is a must-listen if you're an artist who wants to make smart business moves without sacrificing your creative soul. 🎧 RELATED EPISODES Check out these episodes that also focus on galleries or working with galleries: (ep. 163) (ep. 123) (ep. 209) (ep. 175) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Mary and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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What Artists Need to Know About SEO with Meg Casebolt (222)
04/10/2025
What Artists Need to Know About SEO with Meg Casebolt (222)
You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online. Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that’s accessible and artist-friendly—even if it’s not your favorite thing to think about. We discuss: The two things you must own online (spoiler: Instagram isn’t one of them) How search engines work and what they’re really looking for Where and how to use keywords on your site and images What alt text is (and how to write it) Whether blogging is still relevant in 2025 Analytics to pay attention to—and how often to check them Your Action Step Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess. 🔶 Want help building a better content structure? 🔶 Join me inside , where we’re about to kick off The Artist’s Content Compass workshop. You'll get the tools and support to make your content work harder—without burning out. 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Meg, find her podcasts, and learn about Content Love Lab: 🎧 RELATED EPISODES These episodes feature stories about artists’ success online: (174) (ep. 154) ****(ep. 172) (ep. 203) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Comprehensive Guide for Writing an Effective Artist Statement (221)
03/27/2025
Comprehensive Guide for Writing an Effective Artist Statement (221)
Writing about your art isn’t easy—but it’s one of the most important things you can do to clarify your vision and connect with others. In this solo episode of The Art Biz, host Alyson Stanfield walks you through a comprehensive guide to writing an effective artist statement that truly reflects your work. You’ll hear why artist statements still matter, how to approach the writing process without getting overwhelmed, and what to avoid in your final draft. She also shares specific journaling prompts to help you uncover what’s most essential about your art—and how to put your finished statement to work for you. Listen closely for the ultimate test of an artist statement. Whether you’re revisiting an old statement or writing one for the first time, this episode is packed with guidance and encouragement to help you write with confidence. 00:37 The Importance of an Artist Statement 02:08 Defining an Artist Statement 03:45 The Process is the Point 06:16 Journaling Prompts for Clarity 10:15 7 Rules Every Artist Statement Should Follow 15:00 The Ultimate Test for Your Statement 18:10 Editing Your Artist Statement 21:39 Putting Your Statement to Work for You 24:00 You’ve Got This 🎧 RELATED EPISODES The artists featured in these episodes discuss how writing coexists alongside their art: (211) (210) (199) (51) 📖 To read the full text and see featured artists, visit: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Safeguarding Your Art Career with Ruby Lopez Harper of CERF+ (220)
03/20/2025
Safeguarding Your Art Career with Ruby Lopez Harper of CERF+ (220)
Guest: Ruby Lopez Harper, Executive Director of CERF+ In this episode of The Art Biz, Ruby Lopez Harper, executive director for CERF+ (the Craft Emergency Relief Fund) joins host Alyson Stanfield to discuss the vital work CERF+ does to support artists before, during, and after emergencies. As CERF+ celebrates its 40th anniversary, Ruby shares the history of the organization, its spirit of mutual aid, and how it has expanded its services over the years. Most importantly, Ruby and Alyson want to encourage artists to research, plan, and prepare in order to protect their art businesses—sharing resources to help them get started. Take Action Today Ruby encourages all artists to take one step today toward protecting their creative practice—whether it's backing up files, reviewing insurance, or creating an emergency plan. And most importantly, spread the word so that more artists know about CERF+ before they need it. 📖 To read more, find resources mentioned, and leave a comment, visit Highlights The Origins of CERF+ :: How a group of artists "passed the hat" to help their peers in times of crisis, and how that spirit continues today. Types of Emergencies CERF+ Responds To :: From studio fires, theft, and natural disasters to medical emergencies and caregiving responsibilities. Disaster Readiness for Artists :: Key steps artists can take to protect their work and livelihood, including insurance, backup plans, and security measures—by no means a complete list. Why All Artists Should Care :: You must think about these things before it’s too late. Don’t believe it could never happen to you. Funding and Grant Opportunities :: Immediate relief grants for disaster-stricken artists and the Get Ready Grant, which funds proactive measures to safeguard a studio practice. Advocating for Your Safety :: How artists can ask the right questions about security at festivals, galleries, and exhibitions to protect their work. CERF+ Resources You Should Know :: The Studio Protector Guide, an artist-focused insurance guide, and educational webinars to help artists prepare for unexpected challenges. How to Support CERF+ :: From spreading awareness to donating or organizing fundraising efforts, Ruby shares how artists and art supporters can contribute. Resources & Links 🎧 RELATED EPISODES These episodes feature artists who have overcome low points. (ep. 169) (ep. 112) (ep. 52) (ep. 16) 📖 To read more, find resources mentioned, and leave a comment, visit ⭐️ See CERF+ resources above and follow them on and . 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. 👉 This episode was recorded as part of the 3rd edition of . For one week, more than a thousand podcasts around the globe will highlight a charity of their choice. It was my pleasure to call attention to of one of my favorite organizations, CERF+ (the Craft Emergency Relief Fund), which supports artists in need. Please consider . You never know when you might need a hand. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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The Artist’s Guide to Confident Decision-Making (219)
03/13/2025
The Artist’s Guide to Confident Decision-Making (219)
As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, especially when every opportunity seems promising. In this solo episode of The Art Biz, host Alyson Stanfield breaks down the Artist’s Decision-Making Framework to help you prioritize what truly matters. She shares practical strategies for assessing opportunities, trusting your instincts, and using policies to protect your time and energy. Alyson discusses: Why decision-making is one of the hardest parts of running an art business. The Eisenhower Matrix and how it can help you categorize tasks by urgency and importance. The power of policies in simplifying your choices and setting clear boundaries. Her step-by-step framework for evaluating opportunities, including gut checks, vision alignment, time management, relationship-building, and financial potential. A real-life example of how having a pricing policy helped an artist confidently decline a discount request—without losing the sale. ⬇️ Don’t miss the free downloadable PDF of the framework: 01:00 The biggest challenge in running your own art business 02:45 The myth of certainty in decision-making 04:00 How the Eisenhower Matrix can clarify your priorities 06:30 The importance of setting clear business policies 08:15 The Artist’s Decision-Making Framework—step-by-step 12:00 Gut-checking opportunities: Does this excite you? 4:20 Aligning choices with your long-term vision 16:45 Assessing time, energy, and availability 19:30 Evaluating relationships and networking potential 22:15 Understanding financial benefits and long-term value 25:00 Making decisions with confidence 28:00 How one artist stuck to their pricing policy and still made the sale 30:45 Final thoughts: Trusting yourself and your process If this episode resonated with you, share it with an artist friend who could use some decision-making support. And if you want more structured guidance, check out Alyson’s Essentials for Artists Success program at . 🎧 RELATED EPISODES (ep. 121) (ep. 162) (ep. 157) 📖 To read more, see featured artists, and download the free PDF of the framework, visit 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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From Two Years of Zero Sales to a Thriving Art Business with the Two Faced Twins (218)
03/06/2025
From Two Years of Zero Sales to a Thriving Art Business with the Two Faced Twins (218)
Building an art business takes more than just talent—it takes determination, adaptability, and a willingness to keep going, even when success feels out of reach. Stella and Gemma Stevens, the artists behind Two Faced Twins, know this firsthand. Their work—bold, colorful, and joyful—now has a dedicated following, but their path wasn’t always easy. For two years, the Stevens twins struggled to sell a single piece. They faced creative differences, self-doubt, and even a gallery robbery. But instead of giving up, they leaned into their vision, their roles as artists, and their belief in what they were building. In this conversation, host Alyson Stanfield talks with Stella and Gemma about: How they transformed sibling disagreements into a creative advantage. The strategies that helped them push through early struggles and build momentum. The business mindset that keeps them going, including their marketing and expansion efforts. How they inspire the next generation of artists through school visits. One of the biggest takeaways? Determination isn’t just about working hard—it’s about believing in your work and staying the course. 00:35 Meet the Two Faced Twins: Stella and Gemma Stevens 02:20 Creative Process and Artistic Differences 03:39 Overcoming Early Struggles 06:50 Building a Business and Finding Motivation 18:08 The Birth of Two Faced Twins 20:38 Opening a Gallery During COVID 24:21 Family Involvement and Challenges 27:02 Dealing with a Gallery Robbery and the Aftermath 30:54 Income Streams Breakdown 32:38 Balancing Art and Business 34:50 Engaging with the Community 37:12 Promoting Artwork 39:46 School Visits and Their Impact 46:12 Future Plans and Expansion 48:54 The Importance of a Business Mentor 51:17 Final Thoughts and Takeaways 🎧 RELATED EPISODES Here are a few other episodes that focus on collaborations: (ep. 27) (ep. 64) (ep. 128) (ep. 183) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Stella and Gemma Stevens and see their art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Community Liaison, Translator, and Glass Painter with Samra Bashir (217)
02/27/2025
Community Liaison, Translator, and Glass Painter with Samra Bashir (217)
Art has a unique ability to transcend language, evoke emotion, and bring people together across cultural divides. This idea is embodied in the work of Samra Bashir, whose glass paintings celebrate the rich traditions of South Asian and Islamic art while inviting a broader audience into their intricate beauty. Samra’s journey as an artist began as a personal escape—something she turned to during challenging times. But over the years, her work evolved into something much larger. Through her use of glass paint and light, she has built not just an art practice, but also a powerful means of storytelling, connection, and cultural education. In this episode of The Art Biz, host Alyson Stanfield talks with Samra about: How her creative journey started and what led her to glass painting. The role of light in her work and why it’s an essential element. How she uses art to foster community and bridge cultural gaps. The importance of stepping out from behind the screen and sharing art in real-life spaces. Samra’s story is a reminder that art doesn’t just exist in isolation—it thrives in conversation, connection, and shared experiences. 01:50 Samra's Early Inspirations 02:28 Reviving Her Art in the U.S.04:05 Samra’s Cultural Heritage and How It Shows Up in Her Work 08:42 Building an Audience and Overcoming Challenges11:37 Balancing Multiple Roles and Art 18:47 The Importance of Community and Teaching Workshops22:43 Connecting Through Art and Overcoming Barriers 26:08 Practical Tips for Artists to Engage with Community 36:50 Conclusion and Practical Applications for You 🎧 RELATED EPISODES (109) (185) (191) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Samra and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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The 4 Core Beliefs That Lead to Art Business Success (ep. 216)
02/20/2025
The 4 Core Beliefs That Lead to Art Business Success (ep. 216)
host: Alyson Stanfield If you’ve followed my work, you’ve likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren’t just casual suggestions; they are the foundation of everything I do. In this episode of The Art Biz, I’m sharing the four core beliefs that define my approach and help artists build sustainable, thriving careers. You’ll hear why your art must always come first, why you must learn to communicate clearly about your work, why your network is your #1 marketing asset, and why business systems will help you grow faster and save time. Internalizing these beliefs will make decision-making easier, marketing more purposeful, and your path as an artist clearer. Whether you're just starting out or looking to refine your approach, these principles will support you for the long haul. Join me as we dive into the essential mindset shifts that will strengthen your art career. 00:00 Introduction and Core Beliefs Overview 01:44 Core Belief 1: The Work Must Come First 04:48 Core Belief 2: Your Art Doesn't Speak for Itself—You Must Learn to Communicate Clearly 10:02 Core Belief 3: Your Network is Your #1 Marketing Asset 13:48 Core Belief 4: Business Systems Help You Grow Faster and Elevate Your Professionalism 17:59 Apply to Your Art Biz 🎧 RELATED EPISODES (ep. 50) (ep. 148) (ep. 152) (ep. 187) 📖 To read more find resources mentioned, and leave a comment, visit 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> Because we are still committed to diversity, equity, and inclusion.
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Enoughness, Astrology, and the Artist’s Path with Bonnie Gillespie (215)
02/06/2025
Enoughness, Astrology, and the Artist’s Path with Bonnie Gillespie (215)
Every artist’s journey is unique—what works for one won’t necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape how artists navigate their creative careers. In this episode of The Art Biz, host Alyson Stanfield welcomes astrologer and coach Bonnie Gillespie to explore how artists can work with their natural wiring instead of against it. They discuss the concept of enoughness—understanding that an artist’s value isn’t determined by external validation—and how astrology can provide insights into creative rhythms, decision-making, and self-worth. Highlights: What “enoughness” is and why it’s essential for artists. How astrology can be used as a tool for self-awareness, not prediction. The role of Venus in creativity, money, and self-worth. How understanding your natal chart can help you embrace your unique creative process. Why artists should pay attention to planetary shifts and their impact on motivation. Practical ways to stay inspired and aligned with your artistic path. Whether you’re deep into astrology or a total skeptic, this episode offers thought-provoking insights into how artists can better understand themselves and their creative flow. 02:57 Understanding Enoughness 05:28 Balancing Positivity and Negativity 07:37 Self-Validation and the Loved File 14:09 Navigating Creative Spirals 15:14 Astrology and Practical Coaching 19:53 The Natal Chart Explained 30:59 Mars in Cancer: Navigating Life's Challenges 32:26 Venus: The Key to Love, Money, and Enoughness 36:10 The Power of the Moon in Your Chart 38:41 Astrological Insights for 2025 and Beyond 46:54 Staying Motivated and Inspired as an Artist 52:17 Practical Steps to Tap into the Bonnieverse 🎧 RELATED EPISODES (ep. 131) (ep. 175) (ep. 133) (ep. 178) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Bonnie and the Bonnieverse: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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You'll Regret What You Don't Take Action on Today (ep. 214)
01/30/2025
You'll Regret What You Don't Take Action on Today (ep. 214)
This episode of The Art Biz with host Alyson Stanfield focuses on the power of commitment and taking action toward your goals. Explore how to align your schedule with your values, overcome hesitation, and stop waiting for the "perfect time." With practical strategies like inquiry-based reflection and small, intentional steps, you’ll discover how to move forward confidently. Whether it’s honing your craft, building connections, or pursuing opportunities, this episode inspires you to begin today. 00:20 The Illusion of Time Management 01:29 Living Intentionally 05:25 The Power of Commitment 08:37 Taking Action: Overcoming Hesitation 13:26 The Artist’s Empowered Success Cycle 14:45 Inquiry for Progress: Reflecting and Committing 18:39 Encouragement to Act Today 🎧 RELATED EPISODES (ep. 114) (ep. 95) (ep. 92) 📖 To read more, see images, find resources mentioned, and leave a comment, visit 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Relying on Intermittent Daily Practices for Creative Progress with Helen Hiebert (ep. 213)
01/16/2025
Relying on Intermittent Daily Practices for Creative Progress with Helen Hiebert (ep. 213)
Host Alyson Stanfield discusses the benefits and strategies of a daily creative practice with Helen Hiebert, who constructs installations, sculptures, films, artists’ books, and works in paper using handmade paper as her primary medium. This conversation acknowledges the value of a daily practice, but Helen is a strong advocate for what she calls “intermittent daily practices.” If sticking to a daily routine forever feels daunting, her approach might resonate with you. There’s also a dive into Helen’s realization that as a teacher, she could maintain the same class structure while creatively evolving the content to keep it fresh and exciting over time—primarily to prevent herself from getting bored. She emphasizes the importance of focusing on the act of making—without obsessing over the final outcome. 04:00 Helen's Income Streams Update [ see (ep. 18) ] 06:14 Daily Practice and Paper Weaving 22:30 Teaching and Online Classes 26:10 The Different Types of Students 26:42 Keeping the Class Interesting 28:17 Innovative Teaching Methods 32:49 Tips for Sticking to a Daily Practice 37:43 The Importance of Community and Accountability 45:41 Concluding Thoughts and Upcoming Events 🎧 RELATED EPISODES (ep. 26) (ep. 134) (ep. 126) (ep. 196) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Helen and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Bravery, Luck, and Persistence with Debbie Mueller (ep. 212)
01/02/2025
Bravery, Luck, and Persistence with Debbie Mueller (ep. 212)
Debbie Mueller talks with host Alyson Stanfield about how she has cultivated resilience and bravery as an artist, from finding her community to embracing opportunities that might initially feel intimidating. She also discusses how she’s navigated challenges like rejection and the balancing act of art and life. Debbie credits her successes not just to hard work and persistence but to a little bit of luck—though her version of luck is decidedly hard-earned. Whether you’re just starting out as an artist or looking for inspiration to take your next bold step, Debbie’s story is a reminder that bravery, persistence, and the willingness to embrace new opportunities can lead to extraordinary outcomes. 01:38 Discovering a Passion for Painting 06:01 Balancing Medicine and Art 08:28 The Role of Luck and Hard Work 15:46 Resources and Inspirations 21:09 The Importance of Community 28:54 Teaching and Personal Growth 30:23 Setting Goals and Looking Ahead 37:15 Conclusion and Bravery Challenge 🎧 RELATED EPISODES These episodes touch on rejection and resilience: (ep. 114) (ep. 95) (ep. 92) (ep. 197) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Debbie Mueller and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Fostering Clarity and Confidence Through Writing with Samantha Clark (ep. 211)
12/05/2024
Fostering Clarity and Confidence Through Writing with Samantha Clark (ep. 211)
From sketchbook notes and letters, to authoring her own exhibition catalogues and eventually publishing a memoir, to her thoughtful weekly Substack newsletter, The Lifeboat, Samantha Clark reflects on how writing fosters clarity and confidence for herself and the artists she mentors. In a conversation with host Alyson Stanfield, Samantha discusses how writing can deepen one's creative practice, the value of opening conversations, and how she maintains a writing schedule alongside her work in the studio. They also delve into the practicalities of living and working in a remote location and how artists can view marketing not as a chore but as an opportunity to build meaningful connections. 00:43 Meet Samantha Clark: Visual Artist, Writer, and Author 02:23 Samantha's Artistic Journey and Writing Integration 04:22 Living and Creating on Orkney Island 10:43 Balancing Art, Writing, and Mentoring 15:28 The Power of Writing for the Creative Practice 27:26 Weekly Writing Routine 28:39 Newsletter Content and Process 30:47 Why Samantha Transitioned to Substack 35:33 Monetizing and Community Building 43:08 Samantha’s Writing Schedule 47:39 Looking Forward to 2025 🎧 RELATED EPISODES (210) (51) (50) (37) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Samantha, subscribe to her Substack, , and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Writing on Substack Can Be Integral to Your Creative Process with Ann Miller (ep. 210)
11/21/2024
Writing on Substack Can Be Integral to Your Creative Process with Ann Miller (ep. 210)
This episode is for you if you enjoy writing or aspire to do more of it. Host Alyson Stanfield interviews Ann Miller, who has found a powerful way to merge her creative passions with her love for writing while growing her audience. Using Substack, she refines ideas for books, shares insights into calligraphy and design, and engages her audience with educational content. Substack has become integral to her process, helping her manage projects, organize thoughts, and extend her teaching. By offering free content to build community, and exploring paid options, Ann balances creativity with income generation. 01:14 Ann's Art Journey 02:22 Diversifying Income Streams 05:31 Teaching and Workshops 07:42 Starting a Substack 13:05 Writing Process and Tools 21:59 Monetizing Substack 25:42 Advice for Artists Who Are Considering Substack 🎧 RELATED EPISODES (ep. 51) (ep. 50) (ep. 37) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ⭐️ Connect with Ann Balaam Miller, subscribe to her , and see more of her art: 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209)
10/31/2024
The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209)
Peek inside the elite art world. Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixties. They discuss his extensive career, insights into the evolving art market, and memorable stories, including an amusing anecdote about Andy Warhol. Findlay emphasizes the importance of immersive, in-person art experiences and the qualities that make a great art collector. He also reflects on changes in the relationship between dealers and artists over the decades and the impact of modern technology on art collecting and appreciation. 01:36 Michael's Early Art Experiences 08:07 Art Education and Its Impact 17:41 The Role of Curiosity in Art Collecting 27:14 Modern Art Collecting Challenges 29:54 Michael's Career and Gallery Work 39:45 Andy Warhol Stories 45:51 Conclusion and Final Thoughts 🎧 RELATED EPISODES (ep. 123) (ep. 87) (ep. 134) 📖 To read more, see images, find resources mentioned, and leave a comment, visit ✅ While you’re there, click on the graphic to download a copy of my Comprehensive Exhibitions Checklist + Timeline—totally free with opt in. ⭐️ Connect with Michael Findlay: ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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Advice for Anyone Who Wants to Help the Artist in Their Life (ep. 208)
10/17/2024
Advice for Anyone Who Wants to Help the Artist in Their Life (ep. 208)
This is a letter I wrote in 2017 to help a concerned father support his introverted artist son. I wanted to help him—and anyone else who wants to help an artist—understand the struggles of artists and how they can be most helpful. My 7 pieces of advice (outlined in the timestamps below) isn’t given lightly and is based on decades of experience working with artists. host: Alyson Stanfield 00:44 Dear Loved One 01:33 Insight 1: Accept Me as I Am 02:34 Insight 2: Respect the Way I Work 03:32 Insight 3: Acknowledge the Difficulties 04:41 Insight 4: Ask About My Goals 05:32 Insight 5: Offer Help 06:48 Insight 6: Support Me 08:01 Insight 7: Just Love Me 🎧 RELATED EPISODES (ep. 165) (ep. 124) (ep. 88) 📖 To read more, see images, find resources mentioned, and leave a comment, visit 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~>
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