Art Biz Podcast
Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
info_outline How to Increase Your Productivity and Creativity (#78) 03/04/2021
How to Increase Your Productivity and Creativity (#78) There is a reason that my signature program is the Art Career Success SYSTEM. A streamlined art business system is an essential step toward success. In this solo episode, we’ll explore the many benefits of creating and implementing streamlined systems. I’m sharing three powerful benefits to implementing solid systems into your art business and five questions that you need to ask yourself when creating a system that will increase your productivity and your creativity.
info_outline Growing Your Audience with Good Karma with Trudy Rice (#77) 02/25/2021
Growing Your Audience with Good Karma with Trudy Rice (#77) Every artist I know is interested in attracting more Instagram followers, more email list subscribers, and especially more sales. In this episode artist Trudy Rice explains how she has grown her Instagram and email list by cross-promoting other brands, an approach that has impacted her success in a major way.
info_outline Crowdfunding a Public Art Project with Romy Owens (#76) 02/18/2021
Crowdfunding a Public Art Project with Romy Owens (#76) As much as every artist wants unlimited funds and complete community support in their endeavors, the reality is that very few artists actually get either. But that doesn’t have to stop you from creating art that will change the world, or at the very least, a city’s landscape. In today’s conversation, artist Romy Owens opens up about finding inspiration, crowdfunding, overcoming controversy, and measuring success in ways that matter most.
info_outline A Quiet Gallery Experience with Simonne Roy (#75) 02/11/2021
A Quiet Gallery Experience with Simonne Roy (#75) What is something special you can do for your subscribers and collectors when your shows and large events are canceled because of a pandemic? How about giving them a private viewing experience? My guest today is Simonne Roy, who defines the success of her VIP appreciation experience not only by the sales but by the goodwill she created with her subscribers and collectors along the way.
info_outline Creating a Monthly Report for Your Art Business (#74) 02/04/2021
Creating a Monthly Report for Your Art Business (#74) What is success? How do you measure it? What story do the numbers of your art business tell? In today’s solo episode I’m sharing the tracking procedure that has helped grow my business by up to 40% every single year. You’ll hear ideas to help get you started on your own monthly business report, some surprising areas that you need to track (beyond just the sales), and how you can download a copy of a monthly report for your art business.
info_outline A New Direction in Your Art with Lisa Goren (#73) 01/28/2021
A New Direction in Your Art with Lisa Goren (#73) We all seek success, but aren't always prepared to deal with it when it comes along. In this episode, I’m joined by climate change turned delightful animal artist Lisa Goren to discuss how she handled success when it came along in a most unexpected way. We discussed how to effectively regain control over where the work is going while being open to whatever the future holds.
info_outline Planning A Year’s Worth of Artwork with Dawn Williams Boyd (#72) 01/21/2021
Planning A Year’s Worth of Artwork with Dawn Williams Boyd (#72) What would productivity and creativity look like in your studio if you planned out your entire year? In this episode socially activist artist Dawn Williams Boyd and I examine the value of deliberately plotting out the process for your work, the conversations she wants people to have around her work, and how to make the valuable connections that will help you reach your most ambitious goals.
info_outline Goals For Artists and What You Should Be Focusing On Instead (#71) 01/14/2021
Goals For Artists and What You Should Be Focusing On Instead (#71) It’s a new year and time for new goals, but this is the year to stop setting SMART goals for your art business. Far more important than setting any goals is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business. We’ll examine the power of taking responsibility for everything that is in your control and how to set the kinds of goals that will make this your most productive and fulfilling year ever
info_outline Seeking Balance with Chris Maynard (#70) 01/07/2021
Seeking Balance with Chris Maynard (#70) What does a balanced artist’s life look like? And what happens when you actually achieve balance? In this episode, artist Chris Maynard and I discuss finding balance in life as well as in making and marketing art. He shares the secret behind his seemingly successful quest for balance, including his approach to marketing and handling requests for commissioned pieces, and the systems that help him stay on top of it all.
info_outline Leveraging Location for Art Sales with Ashley Lucas (#69) 12/17/2020
Leveraging Location for Art Sales with Ashley Lucas (#69) As much as every artist wants to make art solely for their soul, there is great reward in tweaking your art in a way that broadens your audience to include buyers. In today’s conversation, artist Ashley Lucas talks about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work, turning art into a product that buyers are willing to pay money for.
info_outline Procedures for Art Commissions with Sema Martin (#68) 12/10/2020
Procedures for Art Commissions with Sema Martin (#68) Systems in your art business provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your work. In today’s conversation, artist Sema Martin details the flawless 8-step system that she has developed that keeps her organized and keeps her customers satisfied. And with a four-month waiting list for her commissioned pieces, it’s clear that her systems are working very well.
info_outline Growing Your Art Business on Instagram with Jeanne Rosier Smith (#67) 12/03/2020
Growing Your Art Business on Instagram with Jeanne Rosier Smith (#67) So many artists have benefitted from Instagram, and my guest today has enjoyed incredible success as a result of the deliberate effort that she put into growing her Instagram platform. In our conversation, pastels artist Jeanne Rosier Smith describes the conscious decision she made to use Instagram to grow her following and expand her art business. She describes the deliberate approach that she takes with each post and the payoff that she has seen as a result.
info_outline The Benefits of Blogging with Lisa Call (#66) 11/19/2020
The Benefits of Blogging with Lisa Call (#66) Blogging can be one of the most beneficial outlets an artist can pursue for self-discovery and marketing. In our conversation, textile-based artist and blogger Lisa Call explains the work that has gone into creating, and recreating, her artist’s blog. She details the motivation behind and benefits of sustaining her blog and shares how it has led her to opportunities that she otherwise never would have imagined.
info_outline Introduce Yourself Confidently as an Artist (#65) 11/12/2020
Introduce Yourself Confidently as an Artist (#65) If you find it difficult to introduce yourself as an artist, you're not alone. “I’m an artist” doesn’t seem to roll off the tongue easily for some people, and yet it’s critical to be able to say those words with confidence. Let’s examine why introducing yourself as an artist can be such a struggle, why you should care about confidently introducing yourself as an artist, and what you can do today to master the art of introducing yourself as an artist.
info_outline Knit Democracy Together with Eve Jacobs-Carnahan (#64) 10/29/2020
Knit Democracy Together with Eve Jacobs-Carnahan (#64) Knit Democracy Together is a collaborative art project about election finance reform. In our conversation, Eve Jacobs-Carnahan shares details about reimagining in-person knitting circles, funding and exhibiting the project, and the art of knitting as craftivism. Eve explains the stereotypes that she has to push against when using a domestic handcraft to increase social activism and the goals she has for this powerful project.
info_outline Pitch Your Story to My Podcast (#63) 10/15/2020
Pitch Your Story to My Podcast (#63) What I share in this special bonus episode will not only help you get on the Art Biz Podcast, but will also serve you when you pitch to other podcasts, bloggers, writers, and publications. With exposure, you will grow your audience and maybe even sell some art or attract new students and social media followers. You never know who is listening.
info_outline Facebook Live Group Art Shows with Brooke Harker (#62) 10/08/2020
Facebook Live Group Art Shows with Brooke Harker (#62) Fun isn't a word used very often when we think of marketing or business tasks. Still, it's one of the criteria I suggest considering when you're thinking about whether to add something to your busy schedule. When lockdown started, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones added each week.
info_outline The Value of Critique Groups for Artists with Patricia Miranda (#61) 09/24/2020
The Value of Critique Groups for Artists with Patricia Miranda (#61) Improve your art by joining a supportive critique group. Guest Patricia Miranda discusses how this can be helpful to any artist and how it works.
info_outline Reclaiming Your Year - Even Now (#60) 08/28/2020
Reclaiming Your Year - Even Now (#60) A pandemic isn't the only thing that could foil your plans. A loved one gets sick, you get sick, your gallery closes, a storm washes out the art festival. Here's the thing. You never could control the outcome. You can only control your actions. You've always had to adapt, and now is no different. Be deliberate and control what you can for your art business. Time to make a new plan.
info_outline My Best Practices for Working with an Assistant (#59) 08/20/2020
My Best Practices for Working with an Assistant (#59) I tell you exactly how I hired the perfect person for my business at the time. I discuss setting up an assistant for success, working together, and keeping her happy.
info_outline Adding E-Commerce to Your Website with Lynn Goldstein (#58) 07/16/2020
Adding E-Commerce to Your Website with Lynn Goldstein (#58) Artist Lynn Goldstein shares her experience with adding a shopping cart to her website earlier this year and discusses the success she's had with Alyson.
info_outline Elevating Women and People of Color with Adri Norris (#57) 07/09/2020
Elevating Women and People of Color with Adri Norris (#57) Adri is on a mission to tell stories of women who have made history. She does so through her art, her teaching, and her speaking. She is especially interested in shining a spotlight on women of color that have been overlooked in our history books. In this episode of the podcast, I asked Adri about her work, her teaching, and her activism.
info_outline How to Name Your Art Business (#56) 06/25/2020
How to Name Your Art Business (#56) One of the first steps an artist makes when turning professional is to decide on an art business name, and many new artists make this more complicated than it should be. Alyson Stanfield goes over her #1 naming rule and considers special cases.
info_outline Artists Help Feed America with Sandra Felemovicius (#55) 06/18/2020
Artists Help Feed America with Sandra Felemovicius (#55) When Covid-19 struck, Artist Sandra Felemovicius wanted to make a difference. She started a twice-weekly Instagram Live program, Tap Into Your Creativity where she interviews artists at home in their studios. The artists donate a 10"x10" painting to be auctioned to benefit Feeding America. On this episode of the Art Biz Podcast, Alyson talks with Sandra about how she makes it happen.
info_outline Embracing a New Meaning for Her Sculpture During Covid with Carmen Mariscal (#53) 06/11/2020
Embracing a New Meaning for Her Sculpture During Covid with Carmen Mariscal (#53) Carmen had been working on Chez Nous, a large installation for a number of years, which was installed in March of 2020 near the Louvre in Paris. It happened just in the nick of time—hours before shelter in place orders were given for France. But she couldn't have predicted how the meaning would evolve over the next three months given the current circumstances surrounding COVID-19.
info_outline Making Art While Grieving Loss with Jan Heaton (#52) 05/22/2020
Making Art While Grieving Loss with Jan Heaton (#52) For the past 11 years, artist Jan Heaton has been grieving at the same time she has had an active art career. First was the 10 years of her daughter's illness. Then, in 2019, her daughter's passing. Jan shares her experience in hopes that it might be helpful—even if for only one person.
info_outline An Imperfect Journaling Practice (#51) 05/07/2020
An Imperfect Journaling Practice (#51) For the foreseeable future Alyson Stanfield is dedicating the Art Biz Podcast to what you can do now to stay in control of your art business. In this episode, she is joined by author/coach/artist Cynthia Morris to discuss a journaling practice that can contribute to your marketing efforts.
info_outline Writing Your Artist Statement (#50) 04/30/2020
Writing Your Artist Statement (#50) For the foreseeable future Alyson Stanfield is dedicating the Art Biz Podcast to what you can do now to stay in control of your art business. In this episode, she provides guidance for writing or updating your artist statement.
info_outline A Year of Cleaning with Daryl Johnson (#49) 04/23/2020
A Year of Cleaning with Daryl Johnson (#49) In this episode of the Art Biz Podcast, Alyson Stanfield talks with artist Daryl Johnson about what she calls her year of cleaning, prompted by a decision to move from her longtime New Hampshire home to New Orleans.