Creating Artist-Centered Opportunities with Jennifer Steck (230)
Release Date: 06/26/2025
Building Community Through Art: The Lights Out Model (255)
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Daniel Sipe and Karlë Woods didn't set out to start an arts organization. They just wanted to talk to artists during the pandemic. Four years later, Lights Out has produced 95 artist documentaries, thrown 18 popup exhibitions across Maine, and built a funding model that includes everything from $10 monthly donors to six-figure state contracts. Their story, shared with host Alyson Stanfield, offers a masterclass in starting before you're ready, investing in what matters (yes, including marketing), and building something sustainable through collaboration rather than competition. They reveal: ...
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Art World Gatekeeping Forces Artists to Compete with Damien Davis (254)
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Damien Davis is a visual artist and writer who questions the art world's power structures from an artist's perspective. In this conversation with host Alyson Stanfield, he exposes the gatekeeping mechanisms—from application fees to institutional approval—that keep artists competing for artificially scarce opportunities instead of recognizing the abundance they could create together. Damien reveals: How learning business skills like grant writing and fundraising allowed him to stop waiting for gatekeepers and reclaim his studio practice Why he defines a successful artist as simply someone...
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Practicing Steady Confidence as an Artist (253)
The Art Biz
Host Alyson Stanfield reveals an uncomfortable truth in this solo episode: the problem isn't that you don't know enough. The real challenge is building the confidence to act on what you already know. After 23 years of teaching artists, Alyson has realized she's been contributing to information overwhelm when what artists actually need are practices that build steady confidence. In this episode, you'll discover: The five major confidence killers that derail your plans Six practical confidence-building practices you can start today Why your January plans typically fade by February How to close...
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Stop Waiting for Opportunities and Start Shaping Them with Ebony Iman Dallas (252)
The Art Biz
host: Alyson Stanfield In this coaching-style episode, host Alyson Stanfield coaches Ebony Iman Dallas through the challenges of building a sustainable public art career while navigating motherhood, a regional market, and the fear of rejection. Ebony makes 90% of her income from public art but struggles with systems, marketing that highlights events instead of her work, and waiting for opportunities instead of creating them. If you've ever felt stretched between creative work and life responsibilities—or stuck in a local market—you'll recognize yourself here. HIGHLIGHTS 01:30 Ebony's...
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Beyond Information: Why Artists Need Frameworks (251)
The Art Biz
What happens when you realize the way you've been working isn't sustainable? When you've built something successful but it's costing you sleep, peace of mind, and the very things you set out to protect? In this solo episode, host Alyson Stanfield gets really vulnerable with a question most artists face at some point: Who am I if I change the way I've always done things? It's about the pressure to maintain what you've always done because that's what you identify with, the FOMO that makes you say yes when your gut says no, and the overwhelm that comes from adding more and more to your plate....
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From Relief to Revenue: 5 Years into Her Art Business with Dawn Trimble (250)
The Art Biz
host: Alyson Stanfield In 2020, Dawn Trimble was laid off from her interior design job during the pandemic while navigating a divorce—and she felt relief. That moment became a turning point. Within months of painting full-time, she launched her first collection, which sold out in days and matched her corporate paycheck. Dawn talks about the practical steps she took to build momentum, what she brought from her design background into her art business, how she thinks about creativity as service rather than self-expression, and why she believes the most important thing any artist can do is...
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Artist Friendships that Lead to Collaborative Exhibitions and Opportunities (249)
The Art Biz
host: Alyson Stanfield Alicia Bailey and Melinda Laz are part of a four-artist collaborative group in Denver that's been working together for years because it's made them better artists. In this conversation, they share the practical realities of collaboration: the systems that keep things organized, the communication that prevents problems, and the trust that makes it all possible. If you've ever wondered whether working with other artists is worth the effort, this episode will show you what's possible when you get it right. 🔦HIGHLIGHTS 01:50 How their friendship evolved into collaboration...
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Being the Artist I Want My Son to See with Stephanie Brown (248)
The Art Biz
In part one of this conversation (episode 247), Stephanie Brown shared how she strategically funded her education and built her early career foundation. Now it's time to talk about what happens next: the messy, real, day-to-day work of sustaining an art practice. Stephanie breaks down her actual income streams with host Alyson Stanfield—sharing her five-year vision for gallery representation and explaining how becoming a mother made her bolder and more focused rather than holding her back. 🔦 HIGHLIGHTS 03:50 Stephanie’s income percentages from consulting, speaking, art sales,...
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The Strategic Artist: Zero Debt Art Degrees with Stephanie Brown (247)
The Art Biz
Too many artists graduate from art school with crushing debt and then spend years figuring out how to make money while trying to maintain a studio practice. Stephanie Brown did the opposite. She graduated from a private art school debt-free, secured a fully funded MFA, and has been treating her art career like a business from day one. In this conversation with host Alyson Stanfield, Stephanie breaks down exactly how she did it, and why being strategic about money doesn't make you any less of an artist. 🔦 HIGHLIGHTS 02:00 Why interactive art transforms viewers into participants and creates...
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Are You Undermining Your Art's Value? (246)
The Art Biz
Your art doesn't exist in a vacuum. Where and how you show your work shapes how people perceive its value before they even look closely at the piece itself. The venue, the lighting, the labels, the other work nearby—all of it sends signals about whether your art should be taken seriously. In this episode of The Art Biz, host Alyson Stanfield explores what falls within your control and what doesn't, and why understanding that difference can transform how collectors see you and your work. She encourages you to vet opportunities before committing, establish non-negotiables to establish for...
info_outlineA retired police captain turned artist, Jennifer Steck realized she didn’t have to wait for opportunities to come to her—she could create them.
Seeing a gap in what was available for artists to sell their work, Jennifer founded Artburst Studios, an online gallery that’s part pop-up show and part community hub for artists. She had zero experience running a gallery, but that didn’t stop her.
Armed with curiosity, a clear vision, and plenty of determination, Jennifer (at the time of this recording) has helped over 80 artists sell more than $174,000 of art in just a few years. In this episode, she shares how a simple idea (and a lot of spreadsheets!) grew into a platform connecting artists with buyers and each other.
In this conversation, host Alyson Stanfield talks with Jennifer about:
- Her “aha” moment as a new artist that inspired an artist-centered online gallery.
- The key qualities Jennifer looks for (like clarity, consistency, and an active practice) when reviewing an artist’s online presence—and what might make her pass.
- Why community and collaboration are baked into the Artburst model, and how they benefit every artist involved.
- Strategies for overcoming artists’ reluctance to promote their work and engage their audiences.
- How fear, perfectionism, and overthinking can sabotage art sales—and ways to avoid these common pitfalls.
⌛️ HIGHLIGHTS
00:35 Meet Jennifer Steck – From police captain to artist entrepreneur.
06:00 The “aha” moment – How a Facebook art auction sparked the idea for Artburst Studios.
10:30 Running a virtual art show – Artburst’s short pop-up exhibitions and the importance of artists actively promoting their work.
13:45 Emphasizing community – Encouraging artists to support one another and provide great experiences for their buyers.
16:00 Choosing the right artists – What Jennifer looks for online (and the red flags that make her say “no thanks”).
22:10 Personal touch in sales – How Artburst handles sales and gets artists directly connected with their buyers.
26:30 Why artists resist marketing – Understanding the stigma around self-promotion and how Jennifer helps artists move past it.
35:00 Conquering common mindset blocks – Tackling fear of exposure, perfectionism, and “analysis paralysis” that can hold artists back.
40:00 Looking ahead – Jennifer’s plans to launch the Artburst Boutique for smaller, more frequent art shows.
44:00 Final encouragement – An open invitation for artists to get involved, and why showing up (like attending shows) is so important before seeking opportunities.
🎧 RELATED EPISODES
Not All Online Galleries are Created Equal with Alex Farkas (ep. 132)
Presenting Yourself Professionally on Your Artist Website with Jessica Burko (ep. 174)
Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)
📖 To read and see more visit https://artbizsuccess.com/artburst-steck
⭐️ Connect with Jennifer and see what she’s up to at ArtburstStudios.com and see her art at JenniferSteck.com
🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
At Art Biz Success and on this show, we believe in DEI. This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/