Proving It's Possible to be an Artist and Mother with Elizabeth LeMaster (ep. 188)
The Art Biz
host: Alyson Stanfield Elizabeth LeMaster, my guest for this episode of The Art Biz, has, like so many of us, more to balance than her studio practice and business. She has a family. A young family. A big family. A growing family. How do you find time for working on your art when you have 6 kids under the age of 8? 😳 Elizabeth and I talk about how she has done it because she wanted to share her tips with all artist-mothers out there. She is also very honest about the bumps along the road. Here’s my special Mothers’ Day Conversation with Elizabeth LeMaster. HIGHLIGHTS 06:12 Selling her...
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How to Guarantee that People Remember You with Skip Hill (ep. 187)
The Art Biz
host: Alyson Stanfield My utter bliss is to help artists make business systems that streamline their lives so they can spend more time in the studio. So when Skip Hill said he needed a system for following up with his collectors and important relationships, I knew I wanted to help. In this encore episode of The Art Biz, I walk Skip through the steps to create a plan for nurturing his relationships. We go through these steps to create his plan: What do you want to happen? By when does it need to happen? Or … How frequently does it need to happen? What do you need to have/acquire/learn to...
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The Career Journey of Growth-Minded Artists (ep. 186)
The Art Biz
host: Alyson Stanfield I want to talk about something that I think gets in the way of how you think about what a successful art business is or can be. I want to help you reframe your daily decisions, actions, and results (or lack thereof)—to embrace the volatility of an artist life. To understand that there will be highs and lows, and that just comes along with the territory. One of the most-used business metaphors is the ladder of success, which is problematic for two reasons: Nobody reaches the top of anything in life by going straight up. What happens when you get to the top? I have a...
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Leaning Into Her Roots and Community Art with Marilyn Fontaine (ep. 185)
The Art Biz
host: Alyson Stanfield Some artists are fine working by themselves in their studios. Other artists need to move their art beyond the studio walls and into the public in order to be fulfilled. My guest for this episode is Marilyn Fontaine, a multidisciplinary artist who lives and works in East London. Her work is spiritual with a strong foothold in feminine themes. She has begun marrying that work to the history of the local community—in particular, the stories of those who share her Afro-Caribbean roots. Marilyn and I talk about the work she does within her community, including how it is...
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How Your Art Makes People Feel (ep. 184)
The Art Biz
Host: Alyson B. Stanfield For so long, I asked artists Why they make art. Some artists have a Why. For other artists, being asked why they make art is unfruitful—even debilitating. They feel unworthy if they can’t come up with a good Why. A better strategy is to focus on the people who will be viewing, talking about, and living with your art. How does your art make people feel? Bernadette Jiwa says, "People don't buy why you do something. They buy how it makes them feel." If you think about it, this, ironically, leads to your Why: Connection. 🎧 RELATED EPISODES...
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A Collaboration Between 2 Artists that Led to Creative Growth (ep. 183)
The Art Biz
Host: Alyson B. Stanfield In this episode of The Art Biz I talk with Lori Sokoluk and Susan Purney Mark, who met in my coaching group many years ago and started a collaboration during the pandemic. When I teach about collaboration, I’m usually talking about an exhibition or event. Lori and Susan took it to the next level and collaborated on the artwork itself—resulting in a two-person exhibition that recently closed. I wanted to know what the artmaking process was like when you’re presented with someone else’s marks on the canvas. I think you’ll enjoy hearing about it and what they...
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Rethinking Mailing Lists for Artists (ep. 182)
The Art Biz
Host: Alyson B. Stanfield Your list is something unique to you and your career. No one has this same list. No one makes art like you do; no one knows the same people as you do; and no one has the exact vision that you have. Nobody! Your list is almost worthless to anyone else, yet it’s invaluable to you. It is the primary tool you use to share your art with the world. It’s your #1 marketing asset, but worthless if you’re not using it. The definition of a mailing list isn’t as clear cut as it sounds. I have a philosophy around this 2-word phrase that we frequently take for granted: You...
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Spotlighting Artists Who Bloom Later in Life with Janice Mason Steeves (#181)
The Art Biz
Host: Alyson Stanfield, Art Biz Success My guest is Janice Mason Steeves, author of Bloom: On Becoming An Artist Later in Life. Which, as I say in our interview, is “a lovely mix of insights from a questionnaire, gentle guidance from someone who teaches and leads artist workshops all over the world, and wisdom from academics, professionals, and spiritual advisors.” Janice has been in my orbit for a long time and I have been dying to talk with her about this book, the seeds of which she mentioned to me about 4 years ago. It’s a book that needed to be written and proves that we have a...
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Affirmations for Artists (ep. 180)
The Art Biz
I believe in the power of daily affirmations. I first used them a number of years ago to increase my income and it worked. I increased my income 40% that year. And while I am not now as dedicated to reciting them daily, I know should be! I attribute the majority of my success back then to these affirmations. What possessed me to stop? 🤷♀️ I do not believe that reciting affirmations alone will move the needle. You must have the commitment to your goals in the first place and take appropriate action to move forward. I encourage you to try them as a proven business accelerator tool. It...
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Virtual Assistance for Your Social Media and Websites with Artist VA Hallie Edlund (ep. 179).
The Art Biz
If you’re like a lot of the artist-clients that I work with at Art Biz Success, you would love someone to help you with social media. Or your website. Or maybe anything else to help lighten the load. Having any kind of help sounds like a dream. It may seem like an impossible dream. You might be looking for someone like my guest for this episode of The Art Biz: Hallie Edlund, a virtual assistant for artists. We discuss how she started doing this work and how she helps artists with social media and their websites. We touch upon how she uses A.I. and her advice for using it in your art...
info_outlineMany artists have a desire to open their own gallery, but few know how much work and thought actually goes into it. In today’s episode, artist and gallerist Tracy Miller shares her experience of running the Tracy Miller Gallery for the last 7 years. Tracy discusses the journey from Fine Artist, to working in a Gallery, then opening her own gallery in Manitou Springs, Colorado. She talks about what type of artists she chose to work with, why she chose the specific location of Manitou Springs, the style of Art of the New West, challenges she overcame when running the business, how to still paint and have time for your own art when running a business, and advice she would give to others looking to open their own gallery. Tracy also talks about her decision to close down her gallery and focus more on her own work as an artist. In this interview, you will hear Tracy talk about:
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Her background as a fine artist, and how her experience with wholesale helped her later with becoming well versed in retail.
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Her experience working 5 years at an art gallery in downtown Denver, and why she feels working at a gallery before opening one is crucial.
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How Tracy Miller Fine Art came to be in 1994, and then evolved into Tracy Miller Gallery in 2011.
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Why Tracy chose Manitou Springs, Colorado as the gallery location, and how the mix of tourists and locals was a smart choice for her business.
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Why 70% of her sales ship out of state, and the importance of running a good virtual business on social media and your website.
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The importance of maintaining studio hours when you are an artist-gallerist.
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What Art of the New West means stylistically, and how the wildlife, landscape and Western themes are brought to life in a contemporary and colorful manner.
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The vision that Tracy brought to curating a cohesive gallery that some say fits perfectly together like a jigsaw puzzle.
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How Tracy chose specific artists for her gallery, and why she recommends working with artists that have tested their art before, engage with their clients and fans, and are active in their own business.
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Why gallery owners should know the price points of not only the art in their region, but the city or community as a whole. Crunch the numbers, and know the numbers.
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The success principles of “acting as if” and getting involved with your local community to network.
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How the internet has changed the way gallerists and artists interact as a collaborative effort rather than separate entities.
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Overcoming major business challenges, including two fires, floods and road construction projects around her gallery.
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Why Tracy has decided to close the gallery.
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Why her profit margin was at least 10% higher than a normal profit margin for retail.
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The different types of galleries that artists can open, and the choice they have to feature only their work, or create a space featuring both themselves and others.
Resources:
Tracy Miller Gallery - Facebook
Tracy Miller Fine Art - Instagram
Quotes:
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“I wanted to bring the finest in this genre that I could to our region.”
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“Little did my artists know how long I stalked them!”
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“If you want to be financially successful and sell art, I knew I would have to pick people that had a following and a track record already.”
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“It’s a long term career, not a fast overnight career.”
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“Do your research and know your market.”
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“It comes down to a lot of organization and discipline to paint while you run a gallery.”
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“Never turn down the opportunity to promote yourself and meet new people.”
*** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I worked with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com ***