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235 | The SOUL Framework: Transforming Leadership with Zana Goic Petricevic

Art of Consulting Podcast

Release Date: 06/14/2024

263 | AOCP  The Preemptive Edge - Gaining a Strategic Advantage by Acting Early and Wisely show art 263 | AOCP The Preemptive Edge - Gaining a Strategic Advantage by Acting Early and Wisely

Art of Consulting Podcast

00;00;00;01 - 00;00;31;05 Andy Hey, everybody, today I want to talk about the things we can do and decisions we can make ahead of time before something becomes an issue. Recently, most of us know about the government shutdown that had recently occurred. This is being recorded, November 24th, so of 2025. So anybody who wasn't aware of it in the US, the government had shut down, which was affecting air traffic because the air traffic controllers, some of them were having difficulty getting to work and some of them were being overworked because the government wasn't funded and they weren't...

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262 | More Than Compliance - How Confidentiality Serves Us show art 262 | More Than Compliance - How Confidentiality Serves Us

Art of Consulting Podcast

The Art of Consulting Podcast – Episode Transcript Hosts: Andy Fry & Cat Lam Episode Topic: Non-Disclosure Agreements and the Power of Keeping Information Confidential [00:00 – Intro Music] Andy Fry & Cat Lam (together): Welcome to the Art of Consulting Podcast with Andy Fry and Cat Lam. We are seasoned IT consultants, CPAs, and professional-development connoisseurs. Each episode we bring you an inspiring message to help you discover that X-factor as a professional in your field so you can gain the success you know you deserve in your career and in your life. [00:15] Andy Fry: Hey...

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261 | Why We Should Assume Someone Is Always Recording show art 261 | Why We Should Assume Someone Is Always Recording

Art of Consulting Podcast

Why We Should Assume Someone Is Always Recording In this solo episode, Andy Fry reflects on how everyday behavior—inside and outside the workplace—shapes our personal brand and professional reputation. Through personal stories and relatable lessons, he reminds listeners that in today’s world of smartphones and social media, every action could be on record. Andy shares an eye-opening story about visiting a college track team whose coach insisted her athletes greet everyone politely because “you never know who you’re talking to.” That lesson sparked a deeper conversation about...

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260 | Power Moves: Inside Energy Innovation and Consulting with Ashton Fox show art 260 | Power Moves: Inside Energy Innovation and Consulting with Ashton Fox

Art of Consulting Podcast

Power Moves: Inside Energy Innovation and Consulting with Ashton Fox In this episode, Cat sits down with Ashton Fox, President of Onix Energy, to explore how consulting and executive leadership are reshaping the future of energy. With an impressive career spanning renewable energy, natural gas, and electricity supply, Ashton brings a wealth of experience on scaling organizations, transforming business models, and leading companies through high-stakes change. Ashton shares how he helped transform a negative-revenue startup into a $150M powerhouse, scaled solar and renewable operations across...

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259 | From Oilfields to Solar Fields: Building Ridgeline Solar and the Future of Clean Energy show art 259 | From Oilfields to Solar Fields: Building Ridgeline Solar and the Future of Clean Energy

Art of Consulting Podcast

In this episode of the Art of Consulting Podcast, hosts Andy Fry and Cat Lam sit down with Drew Mair, President of Ridgeline Solar, to explore his inspiring journey from Alberta’s oil and gas sector to building one of the most respected solar manpower companies in Western Canada. Drew shares how his early career as an electrician shaped his transition into renewable energy, and the challenges of moving from “one guy in a truck” to running a full-fledged solar construction business. He talks candidly about balancing golden handcuffs with flexibility, the risks of entrepreneurship, and the...

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258 | Breaking Barriers: Svetlana Winters’ Journey from Russia to CFO in American Oil & Gas show art 258 | Breaking Barriers: Svetlana Winters’ Journey from Russia to CFO in American Oil & Gas

Art of Consulting Podcast

Breaking Barriers: Svetlana Winters’ Journey from Russia to CFO in American Oil & Gas In this episode, we sit down with Svetlana Winters, CFO at Alteriver, whose journey from Russia to the executive boardroom of a U.S. oil & gas company is nothing short of inspiring. Svetlana shares how she left a top finance role in Russia to start over in the United States—facing language barriers, cultural challenges, and the uphill climb of rebuilding her career from the ground up. Her story is a testament to perseverance, adaptability, and the strength required to thrive in male-dominated...

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257 | Fractional CFOs: The Secret Weapon for Scaling, Selling, and Stress-Free Success show art 257 | Fractional CFOs: The Secret Weapon for Scaling, Selling, and Stress-Free Success

Art of Consulting Podcast

Fractional CFOs: Turning Financial Chaos Into Strategic Wins with Emily Statler In today’s episode, Cat welcomes Emily Statler, a seasoned Fractional CFO and Financial Coach who has spent more than 20 years helping consultants transform financial headaches into strategic victories. Emily shares how fractional CFOs are no longer just for big corporations — consultants, solopreneurs, and small-to-mid-sized firms can all benefit from high-level financial guidance without the burden of a full-time hire. Together, Cat and Emily dive into three key perspectives: For solopreneurs and...

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256 | How Returning a Man's Gloves Helped Move Me Forward show art 256 | How Returning a Man's Gloves Helped Move Me Forward

Art of Consulting Podcast

Andy shares a story of a difficult time in his life where an apparent unassuming event helped move him forward and change his perspective. This began a path a consistent changes for the better. 

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255 | How to Use Consistency and Bursts to Achieve Goals show art 255 | How to Use Consistency and Bursts to Achieve Goals

Art of Consulting Podcast

In this episode Andy walks through two approaches he's used to achieve goals that take a long time to accomplish. How to breakdown goals into smaller components and how to continue a consistent approach to achievement. 

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254 | How to Deal with the Defining Project in Our Careers show art 254 | How to Deal with the Defining Project in Our Careers

Art of Consulting Podcast

In this episode Andy discusses that there is typically one project that defines our career, will we continue in consulting, or will will switch careers.  He discusses the signs and when this typically occurs as well as how to approach it. Its also a reminder for more seasoned consultants that this happens to others (and you may have forgotten it happened to you) and it may happen with minor changes in our careers. 

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Episode Summary: Welcome back to The Art of Consulting podcast! In this episode, we are joined by the remarkable Zana Goic Petricevic, a seasoned professional with over 15 years of experience in corporate management, entrepreneurship, and executive leadership coaching and consulting. Janna shares her unique insights on bold leadership and introduces her innovative SOUL Framework—self, other, universe, and legacy. Tune in as we explore how leaders can move beyond cautious, head-driven decisions to embrace transformative choices that lead to extraordinary outcomes.

Key Discussion Points:

Introduction to Zana Goic Petricevic (00:00 - 01:11)

  • Background in corporate management and entrepreneurship

  • Over 15 years of experience in executive leadership coaching and consulting

Overview of the SOUL Framework (01:12 - 02:15)

  • Meaning behind the acronym: self, other, universe, and legacy

  • Importance of bold, soul-based decisions in leadership

Janna’s Approach to Leadership Development (02:16 - 03:18)

  • Executive coaching of individuals

  • Systemic coaching of teams

  • Leadership development programs and workshops

  • Keynote speaking and writing

Unlocking Organizational Potential (03:19 - 04:24)

  • Close collaboration with organizations

  • Identifying and leveraging untapped boldness potential

Detailed Explanation of the SOUL Framework (04:25 - 06:26)

  • The concept of leadership playgrounds

  • The significance of playing boldly in self-reflection and innovation

Innovating the Self (06:27 - 10:19)

  • The importance of self-disruption and self-innovation

  • Overcoming long-held beliefs and embracing new truths

Self-Awareness as the Starting Point (10:20 - 11:36)

  • The role of self-awareness in personal and professional growth

  • Understanding one's starting point to explore potential

  •  

Self-Confrontation in Leadership

  • The journey to becoming a better leader starts with self-confrontation.

  • Realizing the importance of relationships in leadership.

 Radical Connection

  • Explanation of "radical connection" and its significance in leadership.

  • The concept of "voting" in our minds about others and how to shift this mindset to create collective wisdom.

  • Importance of courage, vulnerability, and truth in building strong connections.

Relationship Dynamics

  • How to relate effectively in leadership roles.

  • Moving from judgment to fostering brilliance in others.

  • Enhancing productivity and potential through collective effort.

Feedback in Organizational Settings

  • Challenges of giving feedback and the importance of believing in others' capabilities.

  • Feedback as a reflection of trust and the gap between potential and current performance.

  • Supporting team members with compassion and truth.

Systemic Awareness in Leadership

  • Understanding the impact of leadership within a system.

  • Recognizing how systems shape leaders and vice versa.

  • Importance of sensing change and engaging in bold conversations to support it.

Politics and Voices in Organizations

  • Redefining organizational politics as understanding the interplay of various voices within a system.

  • The significance of listening to all voices, not just those in power.

  • Recognizing spokespersons and the systemic nature of messages within teams.

Passion and Purpose in Work

  • Encouraging self-reflection to uncover what makes one's heart sing.

  • The role of passionpreneurs and finding meaning in work beyond just financial gains.

  • Emphasizing intentionality and contribution within any job or industry.

Addressing Apathy and Engagement

  • Exploring why some individuals may appear not to care.

  • Coaching and self-reflection as tools to uncover true passions and values.

  • The impact of existential safety versus spiritual fulfillment in professional life.


Conclusion

  • Summary of key insights from the discussion.

  • Encouragement to listeners to reflect on their own leadership styles and relationships.

Invitation to engage with the concepts of radical connection and systemic leadership in their professional and personal lives.