James Webb Space Telescope: Krystal Puga and Scott Willoughby
The Art of Manufacturing
$9 billion and a million miles away: we get a special behind-the-scenes tour of NASA’s most ambitious and risky project ever.
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Hydroswarm: Preeti Battacharyya
The Art of Manufacturing
An underwater roboticist is determined to map the 70% of our globe covered in water. But exploring our oceans is much harder than you think.
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Knock Knock: Jen Bilik
The Art of Manufacturing
Comedy isn’t always easy: one entrepreneur has learned some tough lessons manufacturing irreverent gifts that don’t meet everyone’s tastes.
info_outline![Lumi: Jesse Genet [encore] show art](https://assets.libsyn.com/item/6958957?height=50&width=50)
Lumi: Jesse Genet [encore]
The Art of Manufacturing
Packaging should be your secret weapon, and this episode will show you how.
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Desktop Metal: Ric Fulop, Jonah Myerberg & Andy Roberts
The Art of Manufacturing
Meet the 3D printing company that might totally change how we manufacture, design, and even develop products.
info_outline![SmartyPants Vitamins: Courtney Nichols Gould [encore] show art](https://assets.libsyn.com/item/6901136?height=50&width=50)
SmartyPants Vitamins: Courtney Nichols Gould [encore]
The Art of Manufacturing
Amazon is eating the world! A wellness entrepreneur shares her secrets to launching a consumer product in today’s complex retail environment in this rebroadcast episode.
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Tulip Interfaces: Rony Kubat & Erik Mirandette
The Art of Manufacturing
Digitizing the factory isn’t always easy. A former counter-intelligence officer and former reality TV star, both manufacturing nerds, talk about how they hope to bring modern data tools, the Internet of Things, and Lean Manufacturing to every factory floor.
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David Charlot: Charlot Biosciences
The Art of Manufacturing
We meet a bioengineering startup with a groundbreaking new tool that might change the way we identify and treat disease.
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Wiivv: Shamil Hargovan and Chris Bellamy
The Art of Manufacturing
A startup builds custom, on-demand 3D printed shoes and gives a glimpse of what innovation might look like in the future.
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Micki Krimmel: Superfit Hero
The Art of Manufacturing
Roller derby inspires a body-positive athletic fashion brand that’s just hitting a tipping point. Though finding a factory that will take her business has gotten easier, the real challenges have just begun!
info_outlineRoller derby inspires a body-positive athletic fashion brand that’s just hitting a tipping point. Though finding a factory that will take her business has gotten easier, the real challenges have just begun!
Micki Krimmel is the founder of an emerging apparel brand called Superfit Hero. She has some serious startup chops, but if you had told her she’d have anything to do with athletics, fashion, or business a decade ago she would have laughed. She grew up a drama nerd who never did sports until she discovered roller derby. And then her whole life changed. I’ve gotten to know Micki’s new company, Superfit Hero, since she joined MAKE IT IN LA’s Catalyst program, which is building a diverse community of creatives that manufacture in LA.
It’s so hard to differentiate an apparel brand these days, but she’s doing it by being at the forefront of the new body positive movement. It’s exciting to watch Superfit Hero hit an inflection point. Her business is just taking off. But… ironically, her challenges are just beginning.
Links:
Superfit Hero website: http://superfithero.com
Social: @superfithero @mickipedia
For more information, bios, and links, check out the show notes at http://makeitinla.org/mickikrimmel.
About Micki Krimmel
Micki Krimmel is a serial entreprenuer, athlete, and loud-mouthed feminist. Micki was inspired by her experience as a competitive roller derby player to create Superfit Hero, a body positive, size inclusive fitness brand with a mission to empower women.
Micki has 15 years experience with technology and entertainment startups. Superfit Hero marks her first foray into manufacturing. With no fashion background, Micki was able to deliver a stellar fashion product by following the principles of customer discovery championed by the tech industry. With a tested and approved product sample, Micki funded her initial production with the help of her roller derby community via Kickstarter. Two and a half years later, Superfit Hero has been featured in Forbes Magazine, Buzzfeed, Refinery29, SHAPE, and many other publications. Micki's goal is to establish Superfit Hero as the go-to brand for the body positive fitness movement.
In her spare time, Micki enjoys lifting weights and riding motorcycles. Her newest hobby is wrenching on her 2004 KTM dirtbike.