BTW EP 20: Inventive Incentives: Jason Brown on Procurement Incentive Structures
Release Date: 10/15/2025
Art of Procurement
“The world as we know it in procurement and tech will change beyond recognition over the next couple of years.” - Adam Brown Procurement teams are grappling with a wave of new digital solutions and AI-powered tools, making it harder than ever to stay ahead. The role of the CPO is shifting, as leaders must balance business risk, speed-to-value, and a tech landscape that doesn’t wait for anyone. In this ProcureTech Insider episode, Adam Brown joins host Jyothi Hartley to demystify how procurement organizations can innovate faster while remaining practical. Adam, a founding voice in the...
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“The goal isn’t to create a room where people consume content, it’s to create a room where they come ready to work on their organization.” - Philip Ideson, Founder and Managing Director, Art of Procurement The pace of business change has made traditional procurement conferences feel outdated. Senior procurement leaders can’t afford passive learning; they need real conversations with peers who face the same challenges they do. That’s what the Art of Procurement Catalyst event series was built to deliver. This week, AOP Founder and Managing Director Philip Ideson and Jim...
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Procurement talks about “the data” as if it’s neutral. It rarely is. For years, we have talked about “the data” as if it were a single, uniform thing… a stack of invoices, a dashboard of KPIs, a quarterly business review deck handed over by a supplier. Here’s the problem: invoices are curated. Reports are crafted. And, most of the time, suppliers decide what you see… unless you know what to ask for. In this episode of Buy: The Way…To Purposeful Procurement, Brian Gamble, COO at FineTune and a 30-year veteran of indirect services, joins podcast co-hosts Philip Ideson and Rich...
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“You don’t want to over-engineer orchestration. The goal is progress, not complexity.” - Philip Ideson, Founder and Managing Director, Art of Procurement There has never been more tech available to procurement, but navigating the orchestration market is anything but simple. In this episode, Philip Ideson and Kelly Barner unpack the findings from AOP’s upcoming “State of Orchestration” report, which is based on conversations with CPOs, digital leaders, and orchestration providers. They share the big trends, the evolving definition of orchestration, and candid advice on what to...
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In this episode of the ProcureTech Insider Provider of the Week, host Jyothi Hartley speaks with Imran Shaikh, Head of Pre-Sales and Business Development at Samsung SDS America, about how AI-powered design-to-source-to-pay orchestration is transforming procurement’s role in product development. Samsung SDS Caidentia is an AI-powered platform designed to shift procurement upstream, connecting product design, sourcing, and supply decisions before spend occurs. Acting as an orchestration layer between PLM and ERP systems, the platform enables procurement teams to influence cost, risk, and...
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“The strategic rationale of selling is not really to make money. It’s about preserving 200-plus jobs and making sure your colleagues have continuity in their lives.” - Alessandro Comerci Strategic divestitures and factory closures have become more common as organizations reshape their portfolios and seek agility. For procurement, these aren’t just commercial events: they affect livelihoods, brand trust, and supplier ecosystems. Navigating them well demands a broader set of skills, perspective, and empathy than most of us learn in our core work. In this episode, procurement veteran...
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Procurement doesn’t have a data problem. It has a data delusion. For 25 years, the function has told itself the same story: if we can just clean up our spend, we’ll finally be in control. And yet here we are… swimming in the same dashboards, drowning in fields, and still struggling to answer a simple question: what do we spend? In this episode of Buy: The Way…To Purposeful Procurement, Jason Busch, founder of Spend Matters and now a self-described builder of AI “co-workers,” returns to the podcast to pressure-test BuyLaw #5: “prioritize comprehensive, high-quality data.” If...
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“Procurement tools traditionally look at history. To make better decisions, we need to start looking forward.” - Tomas Wiemer, Global Multi-Industry Procurement & Digitalization Executive Procurement teams are under pressure to contribute much more than just savings… They’re being asked to provide strategic intelligence, support faster decisions, and become true business partners. But as organizations look to digital platforms and unified data, many leaders find that legacy models and fragmented systems hold them back. In this episode, global procurement and digitization...
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In this episode of the ProcureTech Insider Startup of the Week, host Jyothi Hartley speaks with Ricky Ho, Co-Founder and CEO of SourceReady, about how AI and big data are transforming global supplier discovery and sourcing strategy. SourceReady is building an AI-powered sourcing platform designed to automate the most time-consuming parts of the sourcing process – from supplier discovery to quote comparison and risk analysis. With access to 1.2 million suppliers across 100 countries, the platform helps procurement and sourcing teams uncover new suppliers, analyze risk, and streamline supplier...
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“The winners will be the people who make it happen themselves. The losers will be the ones that just bury their heads in the sand.” - Andrew Daley, Managing Director, Digital Procurement and Supply Chain at Edbury Daley The AI revolution is transforming procurement faster than ever before. Whether you’re upskilling your team or rethinking your operating model, the choices you make now will set the pace for your entire function tomorrow. In this episode, Andrew Daley, Managing Director of Digital Procurement and Supply Chain at Edbury Daley, returns to share what he’s seeing on the...
info_outlineProcurement doesn’t just have a measurement problem. It has a motivation problem.
Behind every misaligned target, every “savings” claim, and every missed opportunity is the same invisible culprit: incentives that quietly tell people to do the wrong things well.
In this episode of Buy: The Way…To Purposeful Procurement, Jason Brown, accounting professor at Indiana University and longtime corporate incentives expert, joins co-hosts Philip Ideson and Rich Ham to expose how organizational reward systems shape behavior far more powerfully than strategy or mission statements ever could. He explains why even the most principled teams end up chasing metrics that distort procurement’s purpose, and why rethinking incentive design may be the key to unlocking true business alignment.
Drawing from decades of academic research and corporate consulting, Jason unpacks the subtle ways procurement incentives drift off course: how bonus structures reward volume over value, how finance and procurement end up speaking different dialects of “performance,” and how organizations confuse compliance with contribution. He also brings attention to the rare examples of companies that have broken these patterns by tying procurement’s rewards directly to shared outcomes that improve EBITDA, resilience, and stakeholder trust.
This conversation challenges a fundamental assumption: can procurement ever be purposeful if its people are rewarded for something other than real impact?
As Jason argues, until incentives reflect what actually matters to the business and society, procurement will remain stuck in a cycle of performative alignment where everyone looks busy but the enterprise stands still.
According to Jason, the truth may be uncomfortable, but it’s exactly what procurement needs to hear. Incentive design isn’t a soft topic or a side project. It’s the operating system of purposeful procurement, and it’s long overdue for an upgrade.