285: From Judgment to Growth: Building Sustainable Coaching Culture in Education with Sue Smith
Coaching Voices: The Association for Coaching Podcast
Release Date: 03/09/2026
Coaching Voices: The Association for Coaching Podcast
In the second episode of our AI, Ethics and Trust in Coaching series, Smaranda Dochia talks with Dr Benita Mayhead, an executive coach, coach supervisor, researcher, and author of Duty of Care in Coaching, whose empirical research moves duty of care out of the realm of abstract codes and into the lived reality of practice: how coaches actually make decisions, hold ambiguity, set boundaries, use supervision, and account for the wider system around them. Benita's research found that most coaches' understanding of duty of care doesn't come primarily from formal training. It's shaped by personal...
info_outlineCoaching Voices: The Association for Coaching Podcast
In the first episode of a new series, AI, Ethics and Trust in Coaching, host Smaranda Dochia talks with founder of The Moment Institute and creator of Narrative Coaching, David Drake, to tackle the question on every coach's mind: what is coaching actually here to do in an AI-driven world? Rather than rehashing the tired "AI vs. Humans" debate, David offers a reframe. AI, he argues, isn't simply a new tool or competitor — it's a mirror that exposes the strengths and limitations of coaching, education, leadership and human development as they currently stand. That shift changes the...
info_outlineCoaching Voices: The Association for Coaching Podcast
This episode is part of our ‘A Day in the Life’ series, where we talk to coaches about their real lives and businesses. In this insightful episode, host Maxine Bell talks to Kate Jenkinson, creative executive coach, business poet, and founder of Next Step HR and the Business in Poetry conference. Kate shares her unconventional career path, from biologist, HR professional, to the coach and business poet she is today. She highlights how emotional intelligence and creative expression aren't "nice to haves" in business, but essential tools for genuine human connection that create better...
info_outlineCoaching Voices: The Association for Coaching Podcast
In this final episode of our Coaching Men series, host Rob Lawrence sits down with Al Kennedy, a coach who works exclusively with men navigating midlife. Al's own path from graphic designer and business owner to full-time coach grew out of his personal midlife questioning, and it's given him a grounded, deeply caring approach to holding space for other men. He talks about midlife not as a crisis to be fixed, but as a genuine threshold: a rite of passage that Western culture rarely marks or supports, even though many other cultures have rituals for exactly this kind of transition. Al...
info_outlineCoaching Voices: The Association for Coaching Podcast
In episode 5 of our Coaching Men series, host Rob Lawrence talks to Cassandra Andrews, author of Unlearning Masculinity: Redefining Success for High Achieving Men over 40, to explore why so many successful men—CEOs, founders, and elite athletes among them—feel trapped even after ticking every box of conventional success. Cassandra unpacks the identity crises, purpose gaps, and feelings of entrapment that often surface in midlife, tracing them back to an outdated masculine blueprint that prizes stoicism and winning over vulnerability. Rather than rejecting masculinity altogether, she makes...
info_outlineCoaching Voices: The Association for Coaching Podcast
In episode 5 of our Coaching Men podcast series, host Rob Lawrence sits down with Sam Adams, a coach specialising in healthy masculinity. Drawing from his background in regenerative farming and chaplaincy across Africa, Sam explains how masculinity and femininity exist as complementary energies within everyone. He discusses the shame and confusion many men face today, often rooted in unspoken social expectations, and the reason why so many struggle to ask for help or express what they truly feel. Central to Sam's philosophy is a single powerful word: permission. He invites men to give...
info_outlineCoaching Voices: The Association for Coaching Podcast
In episode 4 of our Coaching Men series, host Rob Lawrence sits down with Jess Spiers, a coach who specialises in supporting men in their 40s and 50s who appear successful but feel trapped, unfulfilled, or burned out. Jess shares how a 20-year career in digital content ultimately led her to coaching and why she made men's mental health her focus. It's a candid conversation about a quiet struggle that many men are navigating alone. Jess discusses the emotional barriers that so often stop men from seeking support, and how coaching creates a safe, non-judgmental space for clients to...
info_outlineCoaching Voices: The Association for Coaching Podcast
This is no ordinary episode! This week we hit a remarkable milestone: 300 consecutive weekly episodes without missing a single Monday and to celebrate, the podcast team, Maxine Bell, Smaranda Dochia and Rob Lawrence look back on six extraordinary years of the Association for Coaching podcast. Together they reflect on a journey that has brought together 295 guests, 26 guest hosts, and 33 coaching topics, such as health and wellbeing; marketing; mental health; technology and innovation; creativity; leadership; neurodiversity in the workplace; climate coaching; love; coaching outdoors and...
info_outlineCoaching Voices: The Association for Coaching Podcast
In episode 3 of our Coaching Men podcast series, host Rob Lawrence speaks with Jamie Robins, a coach specialising in supporting men through some of life's most challenging transitions. Jamie shares his personal journey into men's coaching and how the COVID-19 pandemic inspired him to create Safe Harbour - an online sharing space designed to give men a place to open up without fear of judgment. He unpacks why so many men struggle to ask for help in the first place, exploring the deep-rooted social conditioning that teaches men to suppress emotion and "just get on with it." Jamie dives...
info_outlineCoaching Voices: The Association for Coaching Podcast
Have you ever felt the weight of being the "strong one" — the person everyone else leans on, while you quietly wonder who you can lean on? In episode 2 of our Coaching Men podcast series, host Rob Lawrence sits down with Vicky Kelly, a coach who has spent over 15 years specialising in working with men. Vicky shares how, after launching her coaching business in 2009, she found herself naturally drawn to male clients and discovered a profound gap in the support available to them. Her insights into why men often delay seeking help, and what happens when they finally do, are both...
info_outlineIn episode seven of our Building Successful Coaching Cultures podcast series, host Rosie Nice interviews Sue Smith, Learning and Development Manager at East Lancashire Learning Group, about the transformative power of embedding coaching culture within large education organisations. Sue shares her experience of moving away from traditional, judgmental observation-based performance management toward a more supportive, developmental coaching approach. Through practical strategies including learning walks, professional learning conversations, and action learning sets, East Lancashire Learning Group has successfully fostered an environment where staff feel valued, psychologically safe, and engaged in their own professional growth.
Sue discusses how traditional observation and feedback methods, often perceived as judgmental and evaluative, can undermine staff morale and create a culture of fear rather than learning. By shifting to a coaching-led approach organisations can transform their performance management systems. Sue shares practical implementation strategies for embedding coaching into everyday practices, as well as the challenges faced. She emphasises the importance of ongoing learning and development support for staff in coaching practices, and the recognition that building a thriving coaching culture is a long-term journey requiring persistence, patience, and genuine organisational commitment.
Sue demonstrates how moving from a performance management mindset focused on judgment and evaluation to one centred on empowerment, curiosity, and collaborative growth can unlock significant benefits for both individuals and the organisation. The episode provides valuable insights for leaders and coaches working in educational settings, human resources professionals implementing coaching programmes, and any professional keen to understand how psychological safety and reflective practice can drive organisational change and improved staff engagement.
You will learn:
· How moving from a judgemental observation model to a coaching approach learning and development model dramatically improves staff engagement and wellbeing
· How to embed coaching into everyday conversations and practices as well as organizational strategy.
· Why persistence and long-term planning is key to embedding a coaching culture
“Sometimes it takes time to develop a culture, and we want to see results really quickly. but we just need to just continue delivering training continuing to model practice. and then eventually more and more people will embed that culture and culture across the organization.”
Don’t forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.
For the episode resources and guest bio, please visit:
**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.