287: Small Steps, Big Impact: Why Building a Coaching Culture Is a Marathon with Dr Peter James
Release Date: 03/23/2026
287: Small Steps, Big Impact: Why Building a Coaching Culture Is a Marathon with Dr Peter James
The AC Podcast
In the final episode of our inspiring series on Building Successful Coaching Cultures, host Rosie Nice is joined by CEO of HCG Strategic Solutions, facilitator and executive and leadership coach, Dr. Peter James for a rich conversation on the behaviours, mindsets, and leadership qualities that turn coaching from a buzzword into a business-critical culture. Drawing on his extensive consultancy experience, Peter offers a nuanced definition of coaching culture as a living set of behaviours and mindsets woven into everyday leadership and communication. Central to his philosophy is self-awareness...
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286: The Long Game: Persistence, Resistance, and Cultural Fit in Coaching Cultures with Sandra Cullen
The AC Podcast
In episode eight of our Building Successful Coaching Cultures, host Rosie Nice, interviews Sandra Cullen, Vice President of Training and Customer Experience at Air Astana, about the airline’s inspiring 15-year journey in building a coaching culture. Sandra shares her extensive international experience in shifting organizational leadership from directive approaches to empowering employees through coaching. The conversation explores the strategic, patient work required to embed coaching at every level of an organization, offering practical insights for leaders and HR professionals seeking to...
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285: From Judgment to Growth: Building Sustainable Coaching Culture in Education with Sue Smith
The AC Podcast
In episode seven of our Building Successful Coaching Cultures podcast series, host Rosie Nice interviews Sue Smith, Learning and Development Manager at East Lancashire Learning Group, about the transformative power of embedding coaching culture within large education organisations. Sue shares her experience of moving away from traditional, judgmental observation-based performance management toward a more supportive, developmental coaching approach. Through practical strategies including learning walks, professional learning conversations, and action learning sets, East Lancashire Learning...
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284: A Research-Led Perspective on Coaching Culture with Professor Jonathan Passmore
The AC Podcast
In the 6th episode of the Building Successful Coaching Cultures series, host Rosie Nice, is joined by Professor Jonathan Passmore to explore what it really takes to embed a coaching culture within organisations. Drawing on decades of research and practice, Jonathan unpacks how a coaching culture goes beyond individual interventions, becoming a default way of thinking, leading, and interacting. He highlights the value of aligning leadership intent with everyday behaviours, and the importance of extending coaching principles across all levels of an organisation—not just within formal...
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283: How Putting People First Built a Coaching Culture and Business Success with Charlotte Hurst
The AC Podcast
In the fourth episode of our Building Successful Coaching Cultures series, host, Rosie Nice talks to Charlotte Hurst to reflect on her time leading Farsight Consulting and how a simple intention - to build a great place to work and deliver outstanding client outcomes - evolved into a deeply embedded coaching culture. Despite not starting with a grand design, the company expanded from a small tight-knit team into an organisation of more than 140 people, where coaching became the backbone of how quality, learning and growth were sustained. ‘We realized more and more over time that...
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282: Why Leaders Need a Coach’s Perspective with Jan Doyle
The AC Podcast
How do you move from telling your team what to do to truly empowering them? In this episode host, Rosie Nice sits down with Jan Doyle, a specialist in leadership coaching and organizational development, to explore what it really takes to embed coaching into teams and organizations. Jan demystifies the idea of a coaching culture, drawing a clear distinction between professional, ‘pure’ coaching and the everyday coaching approaches leaders and managers can use to unlock performance. At the heart of the conversation is a powerful mindset shift: moving from telling people what to do to...
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281: From Blame Culture to Coaching Culture: Kuoni Tumlare’s Journey with Felix Gaehwiler
The AC Podcast
In the third episode of Building Successful Coaching Cultures, host Rosie Nice, speaks with Felix Karl Gaehwiler, an adaptable and pragmatic leader driving Business Transformation for DMC Europe at Kuoni Tumlare. Felix shares a candid look at life inside a blame-driven sales culture—where responsibility was always pushed outward, energy was low, and while people were functioning, they weren’t thriving. The team was stuck, unhappy, and disconnected. Change began when a new Head of Sales, Tim, introduced a coaching-led approach. Rather than giving solutions, Tim first listened—to...
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280: Transforming Sales with Coaching: Insights from L'Oréal
The AC Podcast
The second episode of Building Successful Coaching Cultures explores what it really takes to embed a coaching culture inside a high-performance sales environment. Host Rosie Nice is joined by Jo Richards, Head of Education at L’Oréal Dermatological Beauty, who shares her first-hand experience of shifting sales leadership from a traditional, directive management style to a sustainable coaching-led approach. Together, they unpack the realities of introducing coaching within fast-paced, target-driven teams—without compromising commercial results. Jo discussed the cultural and...
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279: Empowering Performance: Building a Coaching Culture from the Ground Up
The AC Podcast
In the first episode of Building Successful Coaching Cultures series, host Rosie Nice speaks with Anna Skeats, CEO of the Rainy Day Trust and former CEO of The Mason Foundation. From her early career supporting vulnerable communities to building a national charity from scratch, Anna’s leadership has always centred on empowerment over direction. Anna challenges the myth that coaching cultures tolerate underperformance, sharing how coaching approaches actually create high-performing, effective and motivated teams by encouraging the skills and strengths already within individuals and...
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278: A Day in the Life of Amanda Pennington and Chris Bibbo: Inside Their Shared Life and Coaching Practice
The AC Podcast
In this episode of our A Day in the Life series, host Maxine Bell interviews new coaches and life partners Amanda Pennington and Chris Bibbo. They share their journeys into coaching after long careers in the nonprofit sector and reflect on how coaching supported them through major life transitions, including a bold move from the USA to Portugal. The conversation offers an honest, inspiring look at how coaching helped them navigate uncertainty, personal change, and professional reinvention. Amanda and Chris also speak candidly about the realities of building a coaching practice, from...
info_outlineIn the final episode of our inspiring series on Building Successful Coaching Cultures, host Rosie Nice is joined by CEO of HCG Strategic Solutions, facilitator and executive and leadership coach, Dr. Peter James for a rich conversation on the behaviours, mindsets, and leadership qualities that turn coaching from a buzzword into a business-critical culture. Drawing on his extensive consultancy experience, Peter offers a nuanced definition of coaching culture as a living set of behaviours and mindsets woven into everyday leadership and communication. Central to his philosophy is self-awareness — the foundation upon which trust, accountability, and psychological safety are built, creating environments where people feel genuinely safe to grow.
Peter makes a compelling business case for coaching cultures, from real life examples, as well as research showing significantly higher revenue growth, employee engagement, retention, and customer satisfaction in organisations that commit to the practice — with some studies reporting up to a 700% return on investment. He walks through the three pillars underpinning his work at HCG Strategic Solutions: executive and leadership coaching, structured leadership development, and transformational change initiatives. Together, these create the conditions for leaders to model coaching behaviours, work through resistance and scepticism, build emotional intelligence, and guide teams with greater confidence and adaptability.
The conversation closes with an encouraging message for organisations at the start of their coaching journey: start small, be intentional, and trust the process. Whether navigating scepticism, building psychological safety, or distinguishing between internal and external coaching roles, Peter offers practical, grounded guidance for leaders ready to invest in their people and culture.
You will learn
· Why self-awareness in leaders is key to introducing coaching into teams and organizations.
· Clear evidence that coaching cultures consistently outperform on revenue growth, employee engagement and customer satisfaction
· Embedding a coaching culture a marathon, not a sprint – incremental, intentional steps
‘An organization that leans into a coaching culture, you’re not just benefitting or strengthening the individuals within the organization to include your leaders, but then you’re having better outcomes and some studies are suggesting almost a 700% return on investment.’
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