#6 - Mitche Graf - Business - Delivering 6-Star Service In A 1-Star World

These interview podcasts were originally released as part of my previous show a few years ago. I believe they remain relevant and may be enjoyed by current listeners. The old podcast was called 'A Trader's Life,' so please disregard the intros and any outdated segments. I hope you enjoy them.

"Life is meant to be lived, not endured, and we can each make a profound difference in the world" - Mitche Graf

You can see below some of the discussion points we covered:

When starting a business if you love what you don't worry about failure just start 0:43
Work-Life balance and its importance 5:20
Automation in your business and where to start? 8:52
Sales for your start-up 16:19 
Customer Service - Customer Service - Customer Service! 18:35
Why has customer service lacked so much in certain businesses? 24:22
Hiring employees and managing them post COVID-19 29:43
Identifying opportunities and having the passion for what you do 35:09
It cant be just about the money, you have to want it really bad 38:44

Best-selling author, serial entrepreneur, international speaker, nationally syndicated radio host, and former All-American Track & Field athlete Mitche Graf has been a passionate lifestyle entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running 4 companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.

In 2019, he took time off from his own businesses and became the President of an affiliate for the San Francisco Giants baseball team for a season, and bolstered attendance by over 12%, which was the biggest increase in all professional baseball.

Over the past three decades, Mitche has created many multi-million dollar companies.....two award-winning restaurants, a bustling catering & events company, a national spice manufacturing business with over 4000 accounts, a photography studio, a cribbage board company, an award-winning limousine business, a portable hot tub rental business, a drive-through espresso company, an educational products company, an athletic fitness testing corporation, and even a nightcrawler company.

Having started, built, and successfully operated and sold numerous enterprises in many industries has taught him a simple truth: the same basic business principles apply, regardless of the arena you may play in..... (bio continued on Episode show notes page)

                                                                                

•  LINKS FROM THE EPISODE

  • Connect with Jimmy Song

  Facebook

  Twitter

  Power Marketing 101 Website

  Six Star 

  • Recommended Books

  • Customer Service Is DEAD: Delivering 6-Star Service In A 1-Star World

  • Business Basics BootCamp: The Ultimate Crash Course For Entrepreneurs

  • HIGH VOLTAGE BRANDING: Go From Ordinary To "Extra-Ordinary"

  • Power Marketing, Selling, & Pricing by Graf, Mitche. (Amherst Media, Inc.,2009) [Paperback] Second (2nd) Edition
  • Marketing Your Espresso Business: How to Separate Yourself from the Rest of the Pack

  • Mentioned

  • Fiverr
  • Jim Beach - School for Startups

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This episode is brought to you by SURFNET CORPORATION.

This episode is brought to you by SurfNet Corporation. SurfNet Corp. has been servicing the IT needs of many businesses since 1996. SurfNet is a full-service provider offering IT consulting services including but not limited to internet strategy, development, custom programming, security, cloud computing, and much more.

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