loader from loading.io

Why You Need a Funnel

Authentic Influencer Podcast

Release Date: 07/14/2020

EP 157 Gain Confidence and Customers with Video show art EP 157 Gain Confidence and Customers with Video

Authentic Influencer Podcast

In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

info_outline
EP 156 Don't Pimp Your Company show art EP 156 Don't Pimp Your Company

Authentic Influencer Podcast

Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company.

info_outline
EP 155 Creating a Power Hour to increase Team Retention show art EP 155 Creating a Power Hour to increase Team Retention

Authentic Influencer Podcast

In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

info_outline
EP 154 Build wealth with 5 keys to money mastery show art EP 154 Build wealth with 5 keys to money mastery

Authentic Influencer Podcast

In today’s podcast, 154, Brooke and  Veronica Singh have a great conversation about things that are really never talked about in  network marketing.

info_outline
EP 153 Don't be a spammy network marketer and do a host a post challenge show art EP 153 Don't be a spammy network marketer and do a host a post challenge

Authentic Influencer Podcast

In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it's actually against their policies.

info_outline
EP 152 Managing expectations in your business show art EP 152 Managing expectations in your business

Authentic Influencer Podcast

In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry.

info_outline
EP 151 What to post in your Facebook Group to Get Sales show art EP 151 What to post in your Facebook Group to Get Sales

Authentic Influencer Podcast

The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and they talk about value and bring in a community but they don’t know how to talk about their product.

info_outline
EP 150 Why only talking about money brings the wrong recruits show art EP 150 Why only talking about money brings the wrong recruits

Authentic Influencer Podcast

In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

info_outline
EP 149 Breaking Down Barriers and overcoming Rejection show art EP 149 Breaking Down Barriers and overcoming Rejection

Authentic Influencer Podcast

Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like.

info_outline
EP 148 Running your business as a business owner vs an MLM leader show art EP 148 Running your business as a business owner vs an MLM leader

Authentic Influencer Podcast

In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader.

info_outline
 
More Episodes

Why You Need a Funnel

 

“With a [funnel] system in place, one, you’ll spend less time building your business and two; you’ll see better results.”

 

Brooke Elder

 

 

Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.

 

Imagine a kitchen funnel. The top is wider, and the bottom smaller. Using a funnel approach to narrow down your target audience is how you speak to the right people. This allows you to weed through thousands of leads and find the ideal customer, prospect, or recruit. 

 

For higher efficiency, spending most of your time at the bottom of the funnel increases the potential for customers who are likely to buy from you repeatedly. They are the runners of network marketing and are willing to treat a business like a business. Putting your focus at the bottom of the funnel instead of the top leaves you with potential leads that will build your business up the quickest.

 

“We don’t want to spend our time on everyone...we want to funnel them in...so that our likelihood of a “yes” is a lot higher.” 

- Brooke Elder

 

If you've been practicing the "go for no" approach and haven't seen results, it may be an excellent time to start creating and using funnels within your business.  

A proper funnel can benefit you in multiple ways. Wouldn't you rather get a yes from 95% of people in a smaller group, than get a no from 95% of people in a larger group?

 

Going for “no” is not the way to build a business.

 

It's like offering a stick of gum to everyone with the mentality that if they don't want it, that's okay. Yet, when someone says no repeatedly, you begin to doubt your purpose, doubt your product, and doubt yourself. Then, you're more likely to quit before you even get ahead. A sales funnel allows you to alleviate self-doubt and automatically weed out the people who don't meet your target audience's attributes.

 

To understand and reach your target market, you need to identify what your audience needs. What is their end goal? What can you do to help your audience see what they may never have thought of themselves?

 

“What is it that you have to offer that makes your proposition more attractive?” - Brooke Elder

 

How do you create a funnel? First, establish and create a free offering. These could include a PDF, infographic, or download. People who raise their hand and say that they are interested are the ones who will start down the funnel. With each additional step in the pipeline, people who aren't your ideal customer will naturally weed themselves out.  

 

It's essential to include a call to action within every step. What does your ideal customer need to do next? Some examples could include joining your free Facebook group or setting up a coaching call.  Once you're talking to the right people, you can determine if your solution meets their problem. If it does, then offer your product as the solution to their predicament. A funnel with close to five steps is recommended, any more than that could reduce your success. 



“We want to get the people who are perfect for us.” - Brooke Elder

 

Every funnel may look different, and that's normal. It doesn't have to be anything fancy or high tech. With that in mind, start mapping out your pipeline. Don't forget to document each step, as well as address the call to action. If you have questions, check out our Authentic Influencer Facebook group. We'd love to hear from you. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!