002: Value

In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month, and we may be fast approaching that in some instances only as good as your last click. Jim shares Red McComb's perspective on which cars and trucks are NOT commodities. Jenine Loving-Drake and Jim discuss the value equation associated with reputation management as well as Google's most recent change. As Google sunsets average page position--a less valuable metric--they lean in on absolute top of page percentage--a more valuable metric to advertisers.