The Automotive Advertising Podcast

Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.

Season 2, Episode 7: "Conceptualization" - Automotive Advertising Podcast 11/13/2020

Season 2, Episode 7: "Conceptualization" - Automotive Advertising Podcast Welcome to Season 2, Episode 7 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16464596

Season 2, Episode 6: "Capitalization" - Automotive Advertising Podcast 11/06/2020

Season 2, Episode 6: "Capitalization" - Automotive Advertising Podcast Welcome to Season 2, Episode 6 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16464368

Season 2, Episode 5: "Culture" - Automotive Advertising Podcast 10/30/2020

Season 2, Episode 5: "Culture" - Automotive Advertising Podcast Welcome to Season 2, Episode 5 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16464038

Season 2, Episode 4: "Compliance" - Automotive Advertising Podcast 10/23/2020

Season 2, Episode 4: "Compliance" - Automotive Advertising Podcast Welcome to Season 2, Episode 4 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16461017

Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcast 10/19/2020

Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcast Welcome to Season 2, Episode 3 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16460402

Season 2, Episode 2: "Concepts" - Automotive Advertising Podcast 10/19/2020

Season 2, Episode 2: "Concepts" - Automotive Advertising Podcast Chris Wohrer talks to Jim Flint about creative concepts and how to bring ideas to fruition. /episode/index/show/automotiveadvertising/id/16459991

Season 2, Episode 1: "Creativity" - Automotive Advertising Podcast 10/13/2020

Season 2, Episode 1: "Creativity" - Automotive Advertising Podcast Welcome to Season 2, Episode 1 of Automotive Advertising Podcast! /episode/index/show/automotiveadvertising/id/16386617

016: Reputation Management 01/29/2020

016: Reputation Management When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16! /episode/index/show/automotiveadvertising/id/12924122

015: Live Events 01/22/2020

015: Live Events Destination dealership? Let's talk live events. /episode/index/show/automotiveadvertising/id/12791738

014: Social Media 01/15/2020

014: Social Media What does your social media profile say about your dealership to customers? We answer this question and more on our latest episode. Join us! /episode/index/show/automotiveadvertising/id/12747605

013: Houston Auto Show 01/08/2020

013: Houston Auto Show With the Detroit Auto Show moving to the summer months, the Houston Auto Show how is looking to step in and up to an amazing opportunity. This week, we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association. /episode/index/show/automotiveadvertising/id/12652121

012: Antartica Edition 12/17/2019

012: Antartica Edition It's time to take the plunge! Join us on our 20-mile march and discover why consistency is the best friend of success. /episode/index/show/automotiveadvertising/id/12435404

011: Controlled Growth 12/10/2019

011: Controlled Growth Is your dealership growing? Listen to this week's episode where Jim speaks to having the right ratios in the automotive space. /episode/index/show/automotiveadvertising/id/12337571

010: First v Fast 12/05/2019

010: First v Fast With the recent release of Ford v Ferrari, there is no better time to discuss the subject of speed. Consider this -- do you want to be First to Market or Fast to Market? /episode/index/show/automotiveadvertising/id/12292295

009: The Wild Card Edition 11/26/2019

009: The Wild Card Edition In our first Q&A session, we answer all of your questions and even get a Super Bowl prediction! /episode/index/show/automotiveadvertising/id/12183569

008: 2020 Vision 11/16/2019

008: 2020 Vision Successful automotive advertisers adjust to meet and greet consumers at the moments that matter most. Listen in to consider what it will take for you to make 2020 your best year yet! /episode/index/show/automotiveadvertising/id/12058451

007: The Playbook Edition 11/12/2019

007: The Playbook Edition As Facebook and Google recently released playbooks, Jim and Laura share their very own Dealer Playbook. From breaking the client's marketing into different funnels to leveraging Google's metrics and zip codes, the team walks us through their approach, to ensure successful operations for their clients. /episode/index/show/automotiveadvertising/id/12003185

006: Innovation Station 11/05/2019

006: Innovation Station Jim talks with Jenine Loving-Drake about five innovative elements that give smart automotive advertisers a competitive edge. From Over The Top (OTT) Advertising, to Facebook and Google and then back around to YouTube -- which may be the most substantial OTT element out there. If you haven't listened to our podcast yet, this is a great one to get you started! /episode/index/show/automotiveadvertising/id/11898914

005: Digital Retailing 10/29/2019

005: Digital Retailing Jim combines old and new school when he takes on the marketing fundamentals of Digital Retailing. Are you explaining the process, or are you delivering a more sales-minded approach via Price, Promotion, Product, and Place? /episode/index/show/automotiveadvertising/id/11815733

004: Do you speak Automotive Advertising? 10/22/2019

004: Do you speak Automotive Advertising? Laura Mellencamp joins Jim to walk through the alphabet soup of acronyms that car dealers encounter every day. Marketing jargon can be a language of its own. Do you speak Automotive Advertising? /episode/index/show/automotiveadvertising/id/11737937

003: Values 10/15/2019

003: Values Jenine Loving-Drake shares how important it is to her that Jim's company knows its company culture. By continuing to compete like Drew Brees and JJ Watt, the team takes a look at the hyper-competitive automotive advertising industry. At the end of the day, culture brings people, teams, and companies together. /episode/index/show/automotiveadvertising/id/11640365

002: Value 10/07/2019

002: Value In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month. Jenine Loving-Drake and Jim discuss the value equation associated with reputation management as well as Google's most recent change. As Google sunsets average page position--a less valuable metric--they lean in on absolute top of page percentage--a more valuable metric to advertisers. /episode/index/show/automotiveadvertising/id/11542232

001: Speed 09/30/2019

001: Speed On International Podcast Day, celebrate the power of podcasts with our premier podcast edition! Our first episode takes on the challenge of "speed" and whether or not slow and right is better than fast and wrong. Sure, fast and right is the best path; however, Jenine Loving-Drake details her field experience and that dealers expect fast and wrong at a minimum. Speed wins! /episode/index/show/automotiveadvertising/id/11420954

Introduction 09/16/2019

Introduction Jim Flint introduces the vision of the Automotive Advertising Podcast. We’ll cover all the topics from OTT, to traditional media, to the importance of speed in the digital space. Thanks for joining us! The Automotive Advertising Podcast premieres September 30th. /episode/index/show/automotiveadvertising/id/11274137

The Automotive Advertising Podcast

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