The Past, Present & Future Of SpeakerFlow
Technically Speaking
In this episode – the final episode of Season 3 – we're breaking down everything you need to know about us, including how we got here and, most importantly, where we're going from here. This one's jam-packed with news and updates, so we'll keep it short and sweet, but don't skip it. This is an episode you won't want to miss! Show Notes: ✅ Want to learn more about SpeakerFlow, our system, and where we're headed next? Book a call with us: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor,...
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7 Lessons I Wish I Knew 10 Years Ago About Owning A Business
Technically Speaking
There's a lot of truth in the phrase "Hindsight's 20-20" – no doubt about that – but it rings especially true as a business owner. In fact, ask any entrepreneur, thought leader, speaker, you name it, and they'll share a host of things they've learned along their journey as a business owner. To share her own business experience with us, we're joined in this episode by speaker, author, and coach Cindy Tschosik. Cited as the “Go-To Book Writing Resource” for authors who want to “Change, Save, and Celebrate Lives One Story at a Time," Cindy has spent almost...
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Turning Creativity Into Money: How To Foster Sales Through Innovation
Technically Speaking
Everyone wants to be known for doing something great, for making their mark, and, as a thought leader, that mark can also be what takes you from "getting by" to "making a decent living" in the industry. So how do you find your big idea? How do you build a mindset that keeps you innovating and continually generating ideas for your audience? Here to talk about that with us is keynote speaker, author, and innovation expert Bill Stainton. Bill is a 29-time Emmy Award winner who produced Seattle's legendary comedy TV show "Almost Live!" the longest-running, highest-rated, and...
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Scaling The Unscalable: How To Create A Prosperity-First Business
Technically Speaking
There are plenty of challenges that come with running a small business – Any thought leader will tell you that. But there are also countless benefits, not the least of which is the closer-knit relationships and exceptional experiences you can provide for clients. In this episode, we're joined by speaker, financial expert, and owner of Get Looped, Chris Lautenslager to explain his "Get Looped" model. This model is comprised of three "loops": prosperity, integrity, and community. Here, we break down the topic of his first book and the first loop, "Prosperity,"...
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T.R.I.M: A Process For Creating Systems
Technically Speaking
For many business owners – large and small – the thought of building better systems is an enticing one. But it's also daunting. For instance, how do you know what components a system needs? What's the trigger for when one of these components needs to do something? How do you make it repeatable and iterative? And, most importantly, how do you measure the results of the system to make sure it's successful over time? Here to discuss that with us is speaker, author, sales expert, and nationally syndicated business columnist Shawn Rhodes. In this episode, Shawn...
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Unlocking Customer Loyalty: Strategies For Repeat Business
Technically Speaking
When you think about your favorite places to shop, there are likely a few things they all have in common, like polite and friendly team members or being quick to help when you have a question or concern. It's also likely that these reasons keep you from looking at their competitors. After all, you've been happy with them – Why look elsewhere? In the same way, providing an exceptional experience for your clients can keep them coming back again and again, and in this episode, we're joined by CX expert Shep Hyken to talk about just that. A New York Times and Wall...
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Relationships Trump Sales Tactics Every Time. Here's Why.
Technically Speaking
Outbound sales is, undoubtedly, one of the hardest things to master when running your own business, especially if you don't have any prior experience in sales. And even if you do, it can be frustrating, feeling like you can't get your foot in the door with potential clients or not knowing which sales strategies are worth trying. That said, one tried-and-true approach to sales is a simple one, focusing on sales as relationships (rather than revenue), and who better to break that down for us than David Asarnow. The founder of Business Nitrogen, David is an entrepreneur,...
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How To Ensure You're Speaking With People, Not At Them
Technically Speaking
We've all stumbled on instances where we didn't seem to be getting through to someone. Maybe they were a potential client who misunderstood what products or services you provide. Maybe they were an existing client and, somewhere in your work together, their expectations were misaligned. In any case, the best business owners are always on the lookout for ways to better communicate, and here to help all of us hit that mark is Jason Raitz. The Founder and President of Speak with People, Jason's spoken on more than 500 stages throughout the United States and is passionate...
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Google Business Is More Relevant Than You Think
Technically Speaking
We've discussed virtual business ownership at length on this podcast and how to use tools like your website, email marketing tools, and CRM to make the most of incoming leads. But one tool we haven't touched on is Google Business which, turns out, can be a secret weapon for getting in front of – and catching the attention of – your ideal clients. Joining us to explain that in more detail is serial entrepreneur, consultant, speaker, and certified Google Business expert Bobby Kerr. Having established and scaled five successful real estate businesses, Bobby's...
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12,000 Episodes Worth Of Podcast Expertise
Technically Speaking
Now more than ever, it can seem like everyone and their brother has a podcast, but it's also fair to say that not all podcasts are created equal. If you're thinking of launching a podcast yourself, this episode is all about how to get above that "average," and who better to teach us that than voiceover expert and audio engineer Gary Maholm. Having edited more than 12,000 podcast episodes – and yes, you read that right – over the course of his career, Gary knows firsthand what makes for a killer podcast. He also knows the production elements that torpedo a...
info_outlineEvery business owner wants to know, with certainty, that they're offering something valuable, something their clients will definitely want.
But how do you find that "something"? How do you take as much uncertainty out of innovation as you can?
Here is discuss that with us is the pioneer of Jobs-To-Be-Done Theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder and CEO of Strategyn: Tony Ulwick.
The author of 2 best sellers – "What Customers Want" and "Jobs To Be Done: Theory to Practice" – Tony's one of the foremost experts on innovation, and has been described by Clayton Christensen as having "brought predictability to innovation."
His Jobs-To-Be-Done Theory is "a powerful lens through which companies can observe markets, customer needs, competitors, and market segmentation differently, and in doing so, make their success at innovation far more predictable and profitable."
And, in this episode, Tony describes how you implement this approach in your own business, so whether you're interesting on a large or small offering, you can be confident it's accomplishing the right job for your ideal clients.
Show Notes:
✅ Learn more about Tony and his work at Strategyn: https://strategyn.com/tony-ulwick/
✅ Learn more about "Jobs-To-Be-Done Theory": https://strategyn.com/jobs-to-be-done/
📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU
🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/
🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/