Technically Speaking
Technically Speaking is a show dedicated to helping thought leaders run their businesses more efficiently. Co-hosted by the two bearded dudes who founded SpeakerFlow – a software company specializing in an operating system for thought leaders – Technically Speaking is the first of its kind, featuring the best and brightest in the industry. We're on a mission to help thought leaders make the extraordinary possible in their businesses. So what do you say? Subscribe and join us every Tuesday morning for some crazy stories, (un)structured rants, and a whole lot of fun – all while getting the best advice the industry has to offer about growing your business. See you there! - Taylorr and Austin
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The Past, Present & Future Of SpeakerFlow
12/12/2023
The Past, Present & Future Of SpeakerFlow
In this episode – the final episode of Season 3 – we're breaking down everything you need to know about us, including how we got here and, most importantly, where we're going from here. This one's jam-packed with news and updates, so we'll keep it short and sweet, but don't skip it. This is an episode you won't want to miss! Show Notes: ✅ Want to learn more about SpeakerFlow, our system, and where we're headed next? Book a call with us: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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7 Lessons I Wish I Knew 10 Years Ago About Owning A Business
12/05/2023
7 Lessons I Wish I Knew 10 Years Ago About Owning A Business
There's a lot of truth in the phrase "Hindsight's 20-20" – no doubt about that – but it rings especially true as a business owner. In fact, ask any entrepreneur, thought leader, speaker, you name it, and they'll share a host of things they've learned along their journey as a business owner. To share her own business experience with us, we're joined in this episode by speaker, author, and coach Cindy Tschosik. Cited as the “Go-To Book Writing Resource” for authors who want to “Change, Save, and Celebrate Lives One Story at a Time," Cindy has spent almost three decades across a wide range of industries including legal, IT, corporate, non-profit, marketing, entrepreneurship, writing and speaking. Here, she shares insights from her last ten years as a business owner and seven lessons she wishes she'd known in the beginning. That way, if you're at the beginning of your business ownership journey, you can skip some of the learning curve. Show Notes: ✅ Learn more about Cindy and SoConnected: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Turning Creativity Into Money: How To Foster Sales Through Innovation
11/28/2023
Turning Creativity Into Money: How To Foster Sales Through Innovation
Everyone wants to be known for doing something great, for making their mark, and, as a thought leader, that mark can also be what takes you from "getting by" to "making a decent living" in the industry. So how do you find your big idea? How do you build a mindset that keeps you innovating and continually generating ideas for your audience? Here to talk about that with us is keynote speaker, author, and innovation expert Bill Stainton. Bill is a 29-time Emmy Award winner who produced Seattle's legendary comedy TV show "Almost Live!" the longest-running, highest-rated, and most award-winning regional comedy TV show in the United States. Additionally, as a speaker and advisor on the topics of innovation, creativity, and breakthrough thinking, Bill has coached hundreds of organizations – like Microsoft, Boeing, and Nike – to tap into their creativity and, in doing so, generate their next breakthrough idea. Let's dive into the details and find out how all of us can do the same! Show Notes: ✅ Learn more about Bill and his speaking and coaching programs: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Scaling The Unscalable: How To Create A Prosperity-First Business
11/21/2023
Scaling The Unscalable: How To Create A Prosperity-First Business
There are plenty of challenges that come with running a small business – Any thought leader will tell you that. But there are also countless benefits, not the least of which is the closer-knit relationships and exceptional experiences you can provide for clients. In this episode, we're joined by speaker, financial expert, and owner of Get Looped, Chris Lautenslager to explain his "Get Looped" model. This model is comprised of three "loops": prosperity, integrity, and community. Here, we break down the topic of his first book and the first loop, "Prosperity," which centers around the idea that we have the opportunity, as small businesses, to scale the "unscalable" to make our customer experiences as rich as possible. Put simply, in a large company, we're all just numbers. But, in small and medium-sized businesses, we have the chance to make real connections and, in doing so, be more prosperous. Learn how you can do the same in this jam-packed episode! Show Notes: ✅ Learn more about Chris's work at Get Looped: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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T.R.I.M: A Process For Creating Systems
11/14/2023
T.R.I.M: A Process For Creating Systems
For many business owners – large and small – the thought of building better systems is an enticing one. But it's also daunting. For instance, how do you know what components a system needs? What's the trigger for when one of these components needs to do something? How do you make it repeatable and iterative? And, most importantly, how do you measure the results of the system to make sure it's successful over time? Here to discuss that with us is speaker, author, sales expert, and nationally syndicated business columnist Shawn Rhodes. In this episode, Shawn shars his insights about his own systems and how he identifies when an additional component is needed. He also shared his acronym for building new systems: Trigger, Replicatable, Iteratable, and Measurable (or T.R.I.M.). Using this acronym, Shawn has helped companies across the country build systems – sales and otherwise – that not only bring in more revenue but do so consistently AND scale the business to new heights. If you're ready to build systems in your own business, this is one episode you don't want to miss! Show Notes: ✅ Connect with Shawn: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Unlocking Customer Loyalty: Strategies For Repeat Business
11/07/2023
Unlocking Customer Loyalty: Strategies For Repeat Business
When you think about your favorite places to shop, there are likely a few things they all have in common, like polite and friendly team members or being quick to help when you have a question or concern. It's also likely that these reasons keep you from looking at their competitors. After all, you've been happy with them – Why look elsewhere? In the same way, providing an exceptional experience for your clients can keep them coming back again and again, and in this episode, we're joined by CX expert Shep Hyken to talk about just that. A New York Times and Wall Street Journal bestselling author, he's the author of 8 books, including his latest, "I’ll Be Back: How to Get Customers to Come Back Again and Again." Put simply, for the last 30+ years, Shep has helped countless organizations build loyal relationships with their customers and employees. Here, he explains how you can do the same. Show Notes: ✅ Check out Shep's CX articles and weekly podcast: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Relationships Trump Sales Tactics Every Time. Here's Why.
10/31/2023
Relationships Trump Sales Tactics Every Time. Here's Why.
Outbound sales is, undoubtedly, one of the hardest things to master when running your own business, especially if you don't have any prior experience in sales. And even if you do, it can be frustrating, feeling like you can't get your foot in the door with potential clients or not knowing which sales strategies are worth trying. That said, one tried-and-true approach to sales is a simple one, focusing on sales as relationships (rather than revenue), and who better to break that down for us than David Asarnow. The founder of Business Nitrogen, David is an entrepreneur, trainer, speaker, and business growth mentor who's grown two companies to 8-figures — $10M and $45M, respectively, and both in less than five years. He also once sent a shoe to the VP of a company, literally getting his "foot in the door" for future sales conversations and proving that sometimes the best sales tactics are the most out-of-the-box. In this episode, David outlines more strategies like this and how you can take the same approach, building relationships that turn into sales down the road. Show Notes: ✅ Check out Business Nitrogen: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How To Ensure You're Speaking With People, Not At Them
10/24/2023
How To Ensure You're Speaking With People, Not At Them
We've all stumbled on instances where we didn't seem to be getting through to someone. Maybe they were a potential client who misunderstood what products or services you provide. Maybe they were an existing client and, somewhere in your work together, their expectations were misaligned. In any case, the best business owners are always on the lookout for ways to better communicate, and here to help all of us hit that mark is Jason Raitz. The Founder and President of Speak with People, Jason's spoken on more than 500 stages throughout the United States and is passionate about coaching leaders to "Speak with people, not at them." With that in mind, this episode's all about how to better "speak with" the people around you from clients to sales leads to family and friends. Let's dive in! Show Notes: ✅ Learn more about Speak With People: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Google Business Is More Relevant Than You Think
10/17/2023
Google Business Is More Relevant Than You Think
We've discussed virtual business ownership at length on this podcast and how to use tools like your website, email marketing tools, and CRM to make the most of incoming leads. But one tool we haven't touched on is Google Business which, turns out, can be a secret weapon for getting in front of – and catching the attention of – your ideal clients. Joining us to explain that in more detail is serial entrepreneur, consultant, speaker, and certified Google Business expert Bobby Kerr. Having established and scaled five successful real estate businesses, Bobby's been at the forefront of referral-based marketing for years, and he's collected a whopping 1200+ Google Business 5-star reviews. In this episode, he breaks down how you can kickstart the same efforts in your thought leadership business and leverage your happy customers' testimonials to close more deals, all with Google. Show Notes: ✅ Learn more about Bobby and his work: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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12,000 Episodes Worth Of Podcast Expertise
10/10/2023
12,000 Episodes Worth Of Podcast Expertise
Now more than ever, it can seem like everyone and their brother has a podcast, but it's also fair to say that not all podcasts are created equal. If you're thinking of launching a podcast yourself, this episode is all about how to get above that "average," and who better to teach us that than voiceover expert and audio engineer Gary Maholm. Having edited more than 12,000 podcast episodes – and yes, you read that right – over the course of his career, Gary knows firsthand what makes for a killer podcast. He also knows the production elements that torpedo a podcast, even if the content itself is valuable, and make listeners less likely to stick around. Here, he shares all of these tips and tricks, so you can hit the ground running with your own podcast, just like he helped us kick ass with Technically Speaking! Show Notes: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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On-Camera Confidence From A TV Star
10/03/2023
On-Camera Confidence From A TV Star
Whether you're a seasoned public speaker or just starting your journey, there's a notable difference between speaking on stage and speaking on camera. In fact, even if you're a skilled communicator in person, it can be easy to get flustered or appear inexperienced when you're being recorded. To help you avoid this, we're joined in this episode by speaker and entrepreneur Wendy Russell. Perhaps best known as the Gemini-nominated host & producer of HGTV Canada’s “She’s Crafty," Wendy has more than 30 years of experience in the film and television industry. Having coached countless thought leaders in that time, Wendy shares everything you need to know about building your on-camera confidence including what NOT to do. That way, in your next live appearance, virtual speaking gig, or online course, you can ensure you look as polished as possible. Show Notes: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Case Studies: Successful Speaker Business Systems
09/26/2023
Case Studies: Successful Speaker Business Systems
For as long as SpeakerFlow's existed, one of the most common questions we've heard from clients and connections alike is a simple one: "What's working for other people?" In other words, "Which business systems are other thought leaders using to produce consistent, reliable results?" So, without further ado, this episode is all about the best of the best: the systems we see used most frequently, the systems we've seen the most success with, and the things you can learn from the hundreds of clients we've worked with asking this question. We also cover business development and sales processes as a thought leader, building relationships with and creating content for bureaus and bureau agents, and how to generate leads from the stage and continue engaging with them post-event. Suffice it to say, this is one of our most jam-packed episodes, so don't miss out! Show Notes: ✅ Take our free Systems Check-Up to receive a personalized report on what to improve in your business: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Accountability Is More Than Getting Things Done
09/19/2023
Accountability Is More Than Getting Things Done
When you hear the word "accountability," if you're like most people, you probably think of something similar to "responsibility." You might think of your job description, the projects you accomplish as part of that job, and the tasks that make up your day-to-day working routine. In reality, though, "accountability" is all about your core values and acting in a way that not only produces results in line with those core values but demonstrates consistent commitment to them. To explain this in more detail, we're joined by the founder of The Accountability Institute and keynote speaker Sam Silverstein. As a member of the CPAE Speakers Hall of Fame and a Past-President of the National Speakers Association, Sam's mission is to "empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels." In authoring 12 books and his years of speaking around the world, Sam's mastered the balance of "accountability" and "responsibility" better than anyone and, in this episode, he's here to share it with you. Let's dive in! Show Notes: ✅ Download Sam's free value worksheet: ✅ Take Sam's new accountability quiz: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How To Stop Doing Things That Suck
09/12/2023
How To Stop Doing Things That Suck
Running a business is no picnic – On that much, we can all agree – but it's even harder when you're drowning in the day-to-day operations. Put simply, no entrepreneur wants to run a business that sucks. They want one that's well organized, speed-optimized, and creates the lifestyle they've always wanted. With this in mind, this episode is all about removing the parts of running your business that fall into that category of "This really sucks." In it, we break down the four pillars of a business's foundation and how to look at them through the lens of "functions," not "to-do's." We also outline the basics of an accountability chart including what it is, how it's important for the overall vision of an organization, how to create one, and – most importantly – how to compartmentalize all the different functions of a business so we can start alleviating the things we don't want to be doing. If you're ready to lose some of that operational stress weighing you down, you're not going to miss this episode! Show Notes: ✅ Check out our free resource for creating an accountability chart: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How To Create The Right Thing For The Right People
09/05/2023
How To Create The Right Thing For The Right People
Every business owner wants to know, with certainty, that they're offering something valuable, something their clients will definitely want. But how do you find that "something"? How do you take as much uncertainty out of innovation as you can? Here is discuss that with us is the pioneer of Jobs-To-Be-Done Theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder and CEO of Strategyn: Tony Ulwick. The author of 2 best sellers – "What Customers Want" and "Jobs To Be Done: Theory to Practice" – Tony's one of the foremost experts on innovation, and has been described by Clayton Christensen as having "brought predictability to innovation." His Jobs-To-Be-Done Theory is "a powerful lens through which companies can observe markets, customer needs, competitors, and market segmentation differently, and in doing so, make their success at innovation far more predictable and profitable." And, in this episode, Tony describes how you implement this approach in your own business, so whether you're interesting on a large or small offering, you can be confident it's accomplishing the right job for your ideal clients. Show Notes: ✅ Learn more about Tony and his work at Strategyn: ✅ Learn more about "Jobs-To-Be-Done Theory": 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Impactful SEO: Backlinks & Relevancy
08/29/2023
Impactful SEO: Backlinks & Relevancy
We've covered Search Engine Optimization (or SEO) on this podcast a fair number of times, but we've rarely gotten into the details. In this episode, we're changing that and diving right into the podcast equivalent of the beginner's guide to SEO for thought leaders. Joining us is Brandon Leibowitz from SEO Optimizers, "a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc." Here, Brandon outlines the basics of SEO including what backlinks are, what relevancy is, and what type of content you should be producing. He also summarizes how to prioritize your SEO strategies if you're starting from ground zero. Let's get into it! Show Notes: ✅ Connect with Brandon: ✅ Learn more about SEO Optimizers: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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The Strategy For Successfully Launching & Promoting Your Book
08/22/2023
The Strategy For Successfully Launching & Promoting Your Book
There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author." However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle. We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case. The author of "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters," Linda is a seasoned expert when it comes to launching books. She was also named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting Hall of Fame, so it's safe to say she knows her stuff. Here, she explains why you don't need to be afraid to create your own book and outlines everything you need to get started including how to most effectively market your book before and after launch. So what are you waiting for? Let's dive in! Show Notes: ✅ Curious to learn more about Linda? Check out her website: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Expanding Markets: Moving From Education To Corporate
08/15/2023
Expanding Markets: Moving From Education To Corporate
It's a fairly well-known fact among professional speakers that corporate speaking gigs tend to be the most lucrative. But they also tend to be the most competitive – So how do you branch into corporate speaking if you're currently building a speaking business in another niche? Here to share his experience is speaker, coach, and the author of "Leading Imperfectly," James Robilotta. Although he started his journey speaking for educational audiences, over the last several years, James has segued into corporate speaking and faced his fair share of unforeseen challenges along the way. In this episode, he outlines those challenges including how speaker pricing varies in corporate vs education, how his approach to speaking shifted, and how the transition impacted other areas of his life. That way, if you're looking to launch into corporate speaking yourself, you can learn from his experiences and hit the ground running. Show Notes: ✅ Check out James's book, "Leading Imperfectly: The Value of Being Authentic for Leaders, Professionals, and Human Beings": 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Want To Grow Your Business In 2023? Differentiate Yourself.
08/08/2023
Want To Grow Your Business In 2023? Differentiate Yourself.
As in any industry, the vast majority of businesses in the speaking industry are looking for the answer to the big question: "How do I make more money?" Depending on who you ask, you can get a wide range of answers, but the core to all of them remains the same. Put simply, you have to differentiate yourself. Joining us in this episode is someone who's seen this firsthand through his work in the speaking industry, Chris West. The owner of Video Narrative, Chris has had a front-row seat over the last 10 years as the industry shifted from one of referrals to one that requires more and more sales and marketing effort each day. In his words, event organizers aren't simply hiring speakers that are recommended to them anymore. They're doing their own research on the speakers available, and to get in front of them, "You have to be unique. You have to become known for something." Tune in for all of the ways Chris has seen the biggest names in speaking make this happen. This isn't an episode you want to miss! Show Notes: ✅ Learn more about Chris and Video Narrative: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Save Time With Smarter Website Forms
08/01/2023
Save Time With Smarter Website Forms
We don't have to tell you that running a modern thought leadership business demands a website. But what you may not know is just how much work your website can take off your plate, starting with the forms on it. From collecting contact information to storing that in your customer relationship management system to automating communication with those contacts, your website forms can be the starting point for a long list of things. Here, Taylorr and Austin break down a small part of this list including the basics of why and how to connect your website forms to your CRM and email marketing apps, how to use forms with lead magnets, and how to build your forms into your other business automations. This is an incredibly useful episode on a topic many business owners gloss over, so don't skip this one! Show Notes: ✅ Download our free guide for automating your website forms: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How To Go From Case Studies To Case Stories
07/25/2023
How To Go From Case Studies To Case Stories
Closing a sale is often presented as a logical set of actions. You say these things in this order, you carry yourself in this way, and people will be persuaded to buy from or hire you. In reality, though, closing a sale starts with emotional decisions, answering questions like "How do I feel interacting with this person?" and "Could I see myself following the same path as their previous clients or customers?" That starts with you, but there's another important ingredient to help you seal the deal: case studies. To help us outline what makes for a good case study, we're joined by TEDx speaker and sales expert John Livesay. Also known as "The Pitch Whisperer," John's the author of the best-selling books, "Better Selling Through Storytelling" and "The Sale Is In The Tale" and is the creator of the online course "Revenue Rockstar Mastery." John specializes in training sales teams "how to turn mundane case studies into compelling case stories," and in this episode, he explains how you can do the same. Show Notes: ✅ Text "Pitch" to 66866 to get the first chapter of John's new book, "The Sales is in the Tale". ✅ Check out John's sales course, "Revenue Rockstar Mastery:" 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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What It Really Takes To Run A 7-Figure Business
07/18/2023
What It Really Takes To Run A 7-Figure Business
The thought of a million-dollar business is an enticing one, but, as you likely know already, building a business comes with its share of challenges. To create a business of this caliber, you don't just have to master the ins and outs of entrepreneurship. You also have to get comfortable "in the weeds" and become an expert on the ways in which your business runs. Here to break down this process is speaker, coach, and the author of two books – "A Kids Book About Empathy" and "Call an Audible" – Daron K. Roberts. As a former NFL coach and the founding director of the Center for Sports Leadership and Innovation (CSLi) at the University of Texas, Daron is an active writer on issues ranging from corporate culture to leadership and was honored as LinkedIn’s #1 Top Voice in Sports. He also knows firsthand what it takes to scale a business to seven figures, and in this episode, he shares how you can do the same. This is one episode you don't want to miss! Show Notes: ✅ Check out Monetize Your Message here: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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The Expectations Of Working With A Speaker Agent
07/11/2023
The Expectations Of Working With A Speaker Agent
Booking your own keynotes as a professional speaker is all well and good, but what's even better is trusting someone else to handle the sales process for you. That's where speaker agents come in. Joining us to talk all things speaking is the founder and president of See Agency, Christa Haberstock. With more than 25 years of experience selling for speakers, Christa knows firsthand what it takes to not only get speakers booked but scale the process into a full-blown company. In this episode, she shares her inside perspective on speaker agencies and what to know if you're looking to partner with one in the future. This includes what agents look for when choosing speakers (speaking fees, budgetary thresholds, credentials, etc). It also covers how to get agencies' attention, so you don't have to chase them and, instead, they'll approach you directly. Let's dive in! Show Notes: ✅ Check out Christa's speaker agency, See Agency: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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So You Want To Be A Globetrotter?
07/04/2023
So You Want To Be A Globetrotter?
In recent years, especially, keynote speaking has exploded. After all, what could be more glamorous than jet-setting around the world, getting paid and recognized for your expertise? To answer that question, we're joined by motivational keynote speaker and charity adventurer Josh Stinton. Josh is known, first and foremost, for his extensive "challenges" for children's charities including a bicycle trip across the Atlantic and an upcoming running trip "across the sky." Yes, you read that right! When he's not on an adventure, however, Josh is on the road as a speaker, adding to his resume of international presentations from the last several years. Here, he highlights what you need to know if you're considering international speaking yourself including how to adjust your speaking style and sales strategies to account for cultural differences. This episode is full of golden nuggets, and we learned a lot from Josh's experience. Hope you do, too! Show Notes: ✅ Learn more about Josh and his challenges for charity: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Selling Doesn't Have To Suck. Here's Why.
06/27/2023
Selling Doesn't Have To Suck. Here's Why.
As a consumer, fending off salespeople can be exhausting, but, on the flip side, most business owners don't love the act of selling either. It can feel "grimy," like you're chasing after potential clients to take their money. According to sales and marketing expert David Newman, this typically happens when business owners don't give anything away until after people become clients., but it doesn't have to be that way. In his words, "What if you treated everyone like a client and gave them as much value as humanly possible before they bought from you? What if you shifted your mindset from a 'taking' mentality to a 'giving' one?" As the author of the business bestsellers, “Do It! Marketing”, “Do It! Speaking," and “Do It! Selling," David literally wrote the books on selling as a thought leader and reinventing your mindset around sales. In this episode, he outlines how this approach boosts trust and sales rates and how you can create that "giving" sales mindset in your own business. Show Notes: ✅ Connect with David: ✅ Learn more about David and his team at Do It! Marketing: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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The Emotions Of Developing Systems (From An EQ Expert)
06/20/2023
The Emotions Of Developing Systems (From An EQ Expert)
We've talked a LOT about business systems on this podcast, but for many thought leaders, the challenge remains: how to get past the fear and overwhelm of restructuring the tech and processes that make your business run. This is especially true if you're starting from ground zero or if you have a lot of old systems to clean up first. One thought leader that knows this journey firsthand is speaker, sales coach, and emotional intelligence expert Merit Kahn. When we first connected with Merit several years ago, her systems were all over the place and, even though her message was top-notch, she was still struggling to consistently generate revenue. Fast forward to 2022, and Merit had her best financial year yet, largely thanks to the systems she had in place. In this episode, Merit shares this journey including what first "triggered" her motivation to rebuild her systems, which ones she rebuilt first, and how her business has evolved. She also walks through the mental aspect of her systems journey. That way, when you're ready to rebuild systems in your own business, you know everything to expect. Let's get started! Show Notes: ✅ Learn more about Merit and her work: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How A Hall Of Fame Speaker Gets His Speaking Gigs
06/13/2023
How A Hall Of Fame Speaker Gets His Speaking Gigs
Building a sales process is a mammoth task to tackle, so in this episode, we're focusing on the inside scoop of sales for experts who speak professionally. Joining us is speaker, author, and the creator of the Speaker Intel Engine Sam Richter. A member of the National Speaker Hall of Fame, Sam is considered one of the world's foremost sales intelligence experts and was named one of the Top 50 Sales Keynote Speakers in the world and a Top Sales Coach by the Coach Foundation. He's also created numerous AI-powered sales technologies – like the aforementioned Speaker Intel Engine – to make prospecting for new leads a matter of minutes instead of hours. Here, he highlights how to use his tools and strategies to master sales in your own speaking business. This includes how to develop an ideal client profile, what to research before cold contacting someone, and what to do on a day-to-day basis to boost your sales. Suffice to say, this episode is full of golden nuggets of information. Even if you're confident in sales, there's a lot to be learned – Don't miss this one! Show Notes: ✅ Learn how you can find speaking gigs with Sam's Speaker Intel Engine: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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How To Shoot Professional Looking Photos As A DIYer
06/06/2023
How To Shoot Professional Looking Photos As A DIYer
Thought leadership, as an industry, in an undeniably glamorous one, and what better way to showcase your business than killer photos? With the right photographer, your action and headshots can elevate your perception and make you stand out from the crowd. Plus, they're great to have on hand for social posts or media kits. That said, for aspiring or new thought leaders, a professional photographer isn't always in the budget. Even so, you can still create killer photos by shooting them yourself. To walk us through this process, we're joined by long-time photographer and the owner of DeMato Productions, John DeMato. With years of industry experience, John's a master at using photography tools – professional or DIY – to create eye-catching, compelling photos that tell a story. Here, he explains how you can do the same, starting with maximizing the photographic capabilities of your phone and ending with how to use the photos you produce. In his words, "Even if you use your phone initially after you hire a professional photographer, it's still good to understand self-portraiture so that, when you're on stage, you have a way to ensure you're getting good shots." So, whether you're a DIYer or getting ready to hire a pro, let's dive in! Show Notes: ✅ Want to learn more about John's work? Check out his website here: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Getting Speaking Gigs When Your Calendar Isn't Already Full
05/30/2023
Getting Speaking Gigs When Your Calendar Isn't Already Full
Perhaps the biggest goal among professional speakers is to build a referral engine. When this happens, past and existing clients consistently refer new leads to you, making the booking process like shooting fish in a barrel. Unfortunately, many speakers aren't yet in this position. You may not be there yourself, and that's totally fine! To help you get there, we're joined by author, speaker, coach, and owner of the Speaker Lab Grant Baldwin. As a speaker, Grant has mastered the referral engine and earned over $2 million from 500+ paid engagements worldwide. He's also delivered everything from closed-door workshops to keynotes in front of 13,000+ people. But, to hear him tell it, "I’m just a normal dude. I don’t have a crazy backstory or celebrity following. I just had a message to share and a dream to make it happen." In this episode, he's here to break down how you can get there, too, from building long-lasting client relationships to generating spin-off revenue from speaking gigs to iterating on your sales processes. Regardless of how big your thought leadership business is right now, this is one you don't want to miss! Show Notes: ✅ Learn more about Grant and how you can get paid to speak with the help of The Speaker Lab: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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Think Like An Entrepreneur, Not Like A Freelancer
05/23/2023
Think Like An Entrepreneur, Not Like A Freelancer
For many thought leaders, the transition to owning their own business doesn't happen overnight. It's a slower process where working as an expert is more like freelancing, at least until that work can support a full-time salary. So how do you speed this process up? How do you make the jump from part-time to full-time thought leadership? Answering this is marketing expert, business coach, agency owner, and speaker Alex Schlinsky. Also known as the "Iron Man of Marketing," Alex has sold $15 million worth of products and has worked with over 700 clients in 50 different markets including some of the world's greatest brands, like the Miami Dolphins and the UFC. As a coach, his entire focus is getting business owners from "just doing okay" to "knocking it out of the park." To do this, you need systems and processes in place, and you need to delegate. In short, you need to stop thinking like a freelancer, working part-time on your thought leadership business, and think like a full-time entrepreneur instead. In this episode, Alex outlines this path and the systems you'll need to make it happen. Show Notes: ✅ Get Alex's 1CC Training/Slide Deck: 📷 Watch the video version of this episode and subscribe for updates on YouTube: 🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: 🚀 And as always, don't forget about all the mind-blowing free resources at
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