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573: Cheryl Luckett, #BLM: See Something, Say Something

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 08/06/2020

978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers show art 978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers

A Well-Designed Business® | Interior Design Business Podcast

Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives.  Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping.  Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those...

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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner show art 977: Katie Ryan Pluer:Strategies for Taking on a Business Partner

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...

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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? show art 976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

A Well-Designed Business® | Interior Design Business Podcast

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...

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975: Joyful Abundance: Thriving in Business with a Positive Mindset show art 975: Joyful Abundance: Thriving in Business with a Positive Mindset

A Well-Designed Business® | Interior Design Business Podcast

Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...

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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business show art 974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished.  As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses?  It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...

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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb show art 973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

A Well-Designed Business® | Interior Design Business Podcast

Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business.  Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...

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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing show art 972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

A Well-Designed Business® | Interior Design Business Podcast

Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...

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971: Vicente Wolf: How to Bring True Artistry into Interior Design show art 971: Vicente Wolf: How to Bring True Artistry into Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show.  Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis.  He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart:  [1:29] Vicente shares...

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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients show art 970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients

A Well-Designed Business® | Interior Design Business Podcast

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...

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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships show art 969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships

A Well-Designed Business® | Interior Design Business Podcast

Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...

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Welcome to A Well-Designed Business! LuAnn’s friend and previous guest, Cheryl Luckett, joins the show today for the next episode in the Black Lives Matter Series. Cheryl shares her experience in growing up in the deep south, her recollection of her first experience with racism, and the thoughts that went through her mind in that horrifying moment. You’ll also hear her explain how lack of inclusion and lack of resources in our own industry are racism hurdles. LuAnn and Cheryl cover many ways that you can do your part in creating inclusion and progress in our industry. Every action by each one of us matters!

With a 15-year career in Corporate America as a Registered Dietitian and Human Resources professional, Cheryl launched Dwell by Cheryl Interiors in 2012 seeking a creative outlet and an opportunity to explore her passion for design. The venture began with her blog chronicling her own home improvement projects and quickly morphed into a “side-hustle” decorating homes. After five years and a carefully executed strategic plan designed to help make the transition easier, she made the decision to leave corporate life behind. Based in Charlotte, North Carolina, Cheryl, and her team provide clients with a professional and seamless design experience creating homes that are classic, colorful, cultured, and cozy that allow their clients to live their fullest lives. 

In 2018, she launched her first licensed collection of upholstered furniture with NC-based Sylvester Alexander called Belle by Cheryl Luckett. Her work has been published both locally and nationally appearing in Traditional Home, Country Living, and Southern Home.  

Show Highlights:

  • Conversations regarding racism not only need to happen, they need to be sustained.
  • Cheryl shares her first recollection of racism.
  • Cheryl defines the concept of “shifting”.
  • A career move away from corporate and human resources led to an epiphany regarding inclusion and diversity years later.
  • The racism hurdles in the design industry as seen through Cheryl’s eyes.
  • Diversity training should be a part of your business strategy.
  • Visibility should not be mistaken for change.
  • Cheryl and LuAnn offer suggestions for making change, starting with: Speak up!
  • LuAnn addresses “white privilege”.
  • Racism is a deep, collective wound.

Connect with Cheryl!

(@dwellbycheryl on all platforms!)

Cheryl’s Email

Cheryl’s Facebook

Cheryl’s Instagram

Cheryl’s Twitter

Cheryl’s Pinterest

See Cheryl’s “Belle by Cheryl Luckett” Collection at: Sylvester Alexander

Read about Mitchell Parson, the owner of Sylvester Alexander:

Sylvester Alexander

Cheryl Recommends:

Links :

Article: Dear White People, Here Are 10 Actions You Can Take to Promote Racial Justice in the Workplace

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Other shows mentioned: 

#291, #397 Cheryl’s previous shows

#562 Rasheeda Gray

Kae Whitaker: #556 

Corey Damen Jenkins #388