574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 08/07/2020
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennifer shares her entrepreneurial spirit and problem-solving skills as she navigates the unique challenges faced by designers in Africa. From building a furniture factory to address sourcing issues to starting a school to educate aspiring designers,...
info_outline 980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right EmployeeA Well-Designed Business® | Interior Design Business Podcast
Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28]...
info_outline 979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build BusinessA Well-Designed Business® | Interior Design Business Podcast
Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As...
info_outline 978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business NumbersA Well-Designed Business® | Interior Design Business Podcast
Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those...
info_outline 977: Katie Ryan Pluer:Strategies for Taking on a Business PartnerA Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
info_outline 976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
info_outline 975: Joyful Abundance: Thriving in Business with a Positive MindsetA Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
info_outline 974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design BusinessA Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
info_outline 973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the CurbA Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
info_outline 972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local MarketingA Well-Designed Business® | Interior Design Business Podcast
Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...
info_outlineWelcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn shares a conversation with Deb Mitchell on today’s show. You may know Deb on Instagram as DesignWriterDeb. She’s a writer specializing in serving interior designers. Did you know that your own writing style can differentiate yourself from other designers in the way it reflects your personality and your style? And that the most impactful way of writing speaks to the client? Listen in for tips on how you can make this happen, or how you can work with Deb if you’re needing a little extra help in communicating effectively with your ideal client.
Deb Mitchell’s career as a professional writer began when she responded to an ad in a local Charlotte, NC magazine seeking volunteers for a readers’ panel. On a tour of the magazine’s offices with the other selected panelists, the idea for an article came to her and when she mentioned it to the editors, they hired her on the spot as a writer. Nearly ten years and hundreds of articles later, Deb decided to blend her design feature writing experience with her pre-writing career experience in high-end retail sales to help interior designers move their businesses forward with strategic copywriting and content marketing services.
Today, Deb’s client list is ever growing with designers at nearly every stage of business. Most recently, she’s joined forces with two experts, a branding designer and a website developer, to offer designers an all-in-one option for fully custom designed and copywritten WordPress websites.
Deb has by-lined articles in publications such as Casual Living, Design Texas, Lake Norman Magazine, and Today’s Charlotte Woman, and on The Renegade Writer blog. Her ghostwriting has appeared in dozens of top shelter publications and design blogs.
Show Highlights:
- Start the writing process with getting to know your clients. What do
they care about?
- When writing, differentiate yourself by considering how you are
different from your colleague in aesthetic, processes, delivery of
services, and personality.
- Make your writing reflective of you. Don’t write a bio that’s so vanilla
we can substitute another designer’s name for yours.
- Don’t be intimidated about writing. Get your ideas out of your head
and get someone to take a look at your copy and help with editing.
- Create a “messaging” folder - it’s a living document used to hold your
core words, thoughts, and phrases. Add to it as you come up with copy that helps
define you and will resonate with your clients. Start by finishing these
statements:
- I believe my clients deserve…
- I believe my clients should experience…
- When speaking about me, someone said...
- To create consistent messaging, refer to this file when writing your
social media, creating a new web page, or preparing to speak on a
panel.
- Read your reviews to get ideas and reflect the language your clients
use.
- LuAnn and Deb cover the services that Deb offers.
Connect with Deb!
Deb’s Email
Deb’s Website - Schedule a Free Consultation Today!
Deb’s Instagram
Deb’s Facebook
Deb’s Pinterest
Websites Mentioned:
Links :
Is Chairman of the Board Right for YOUR Business?
Get the Goodies! - For checklists, resources, and extra goodies!
Courses and Products to Dive Deep into Specific Elements of Your Business
LuAnn Live - Coming February 2021
Join the E-Mail List to Get Updates!
Increase Your Confidence, Increase Your Profits
Registration Opening in August, Course Starts in September
Purchase LuAnn’s Books Here:
The Making of A Well - Designed Business: Turn Inspiration into Action
A Well-Designed Business - The Power Talk Friday Experts
LuAnn’s Website
LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review!
LuAnn’s Blog
A Big THANK YOU to These Podcast Sponsors:
Open Your Trade Account with ARTICLE.com Here!
Be the hero for your clients, and be the solution they need right now with Article.
Other shows mentioned to link to
#174 Fred Berns- Own Your “Only” Word & Tips to Discover Yours
#125 Nicole Heymer: How to Brand Your Business
#544 Natalie Norcross: Natalie Norcross: 5 Things To Do To Get PR
#364 Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm