590: Tawna Allred: At 10 Years in Business, Hard Choices Brought the Best Results
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 09/15/2020
982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday. We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out? And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpower of others and teaching them how to use it to elevate their business, their services, their marketing, and their sales process. Today, Rachael is here to share how to discover that superpower of yours, and more specifically...
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981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennifer shares her entrepreneurial spirit and problem-solving skills as she navigates the unique challenges faced by designers in Africa. From building a furniture factory to address sourcing issues to starting a school to educate aspiring designers,...
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980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right Employee
A Well-Designed Business® | Interior Design Business Podcast
Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28]...
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979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As...
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978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers
A Well-Designed Business® | Interior Design Business Podcast
Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those...
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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
info_outlineWelcome to A Well-Designed Business! What do you do when you realize that the business you have nurtured over the years is no longer bringing you joy? Tawna Allred joins LuAnn in this conversation that is not so much about how Tawna built her design business, but how, after 10 years in business, she took a pause, looked inside, and shifted gears to bring back the spark and create the life that she really wanted. Listen in to this inspiring conversation for lessons on learning to trust your gut instinct and following through with simple changes.
Tawna Allred opened her interior design business (a single person LLC) in 2009, and she is still a one-woman business today. Tawna labels herself as a multi-passionate creative. Her interior design focus is design-build (new construction and remodeling), and she offers full-service design from plan conceptualization to installing furniture and styling. Tawna's husband is a contractor and although they have separate businesses, he's a huge mentor and supporter of her work. She started her business right after finishing school because there weren't any designers in her town and she had three young children. Tawna has been learning in the school of hard knocks ever since!
Show Highlights:
- Tawna relates the overwhelming feelings she experienced before making a decision to go in a different direction.
- Tawna was burned out on the “people part” of the business but discovered that she had great interest in design challenges.
- “What do I want to do now?”
- Art was pivotal in reigniting Tawna's spark and her next move.
- LuAnn addresses our inner voice and why it's so important to pay attention to it.
- How Tawna reverse-engineered a second business by streamlining the processes that worked and getting rid of things that didn't.
- Learning to say 'no' to potential clients was not an easy task.
- Tawna's lightbulb moment: What if she took design-build jobs if the client also hired her contractor husband?
- Zeroing in on eliminating the parts of her design business that she did not absolutely love allowed Tawna to create a whole new life for herself that she loves.
- “Chase the meaning, not the money”: The lesson Tawna learned from Chase Jarvis's book, Creative Calling.
Links:
Tawna's Websites: -Tawna Allred & Tawna Allred Art
Links :
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