631: Ariella Horowitz: Success for Design-Build Firms is in the Details.
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 01/12/2021
982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday. We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out? And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpower of others and teaching them how to use it to elevate their business, their services, their marketing, and their sales process. Today, Rachael is here to share how to discover that superpower of yours, and more specifically...
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981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennifer shares her entrepreneurial spirit and problem-solving skills as she navigates the unique challenges faced by designers in Africa. From building a furniture factory to address sourcing issues to starting a school to educate aspiring designers,...
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980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right Employee
A Well-Designed Business® | Interior Design Business Podcast
Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28]...
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979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As...
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978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers
A Well-Designed Business® | Interior Design Business Podcast
Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those...
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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
info_outlineAriella Horowitz of AH Design Group in New Jersey walks through what it took to go from 10 to 90 design/build projects a year. This #smartlady knows the value not only of hard work, but being bold enough to go for opportunities, and smart enough to iterate when something isn’t working. Ariella shares about how she got her start and what she did to differentiate herself and build success in the design/build world.
Pick It Apart
[13:44] Ariella shares about how builders tried to keep her from working with other builders
[16:08] Ariella shares about her confidence and learning curve working with builders early in her career
[23:30] Ariella shares how she built her team and created spec books
[26:04] Ariella shares how and why she charges clients hourly
[40:14] Ariella shares advice for designers interested in working with builders
[43:49] LuAnn has an “aha” moment about how Ariella’s personality and work ethic attracts clients with similar personalities
LuAnn and Ariella Horowitz's “Ah-Ha” Moments
“It’s not easy. To get here, you have to put in the hard work.” - Ariella Horowitz
“You have to be willing to put in the time and work really hard.” - Ariella Horowitz
More about Ariella Horowitz
As founder and principal designer of AH Design Group, Ariella Horowitz oversees all the design that makes its way into our clients' beautiful homes. Over the years, Ariella has designed countless chic, sophisticated and innovative interiors and exteriors. Her meticulous and thoughtful approach ensures that she makes a statement in every space. Her eye for detail and dedication to perfection is evident in each room she touches, leaving her mark wherever she goes. Ariella takes her motto, "Design with Distinction" into play when designing each and every space. Every home Ariella designs is unique and custom to itself.
AH Design Group, located in Northern NJ, is a full-service interior and exterior design firm specializing in new constructions, full renovations and custom homes. Unlike many other design firms, we take a hands-on approach and check-in at our projects on a regular basis to ensure everything is being done correctly and to perfection. Because we don't subscribe to one specific design aesthetic, we are able to envision and conceptualize projects ranging across the full spectrum from modern to transitional to traditional. With extensive knowledge of the construction process, we get involved in the very early stages from the architectural planning to the framing process. We collaborate closely with architects, builders, developers, and industry professionals to deliver a vision that is on time and within budget, while simultaneously meeting our clients' lifestyle needs and design aesthetic.
Connect with Ariella Horowitz
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Mydoma Studio is here to help if you want to learn the process for designing kitchens. Kitchens have always been the heart of the home, and in 2021, they will be the heart of the thriving design business - and if you want to break into, or up your game in one of the fastest-growing residential interior design specialties, then 19 Hours: Kitchen Project Ready is for you! This one-day seminar, on January 20th, 2020 will give you the process, templates, and confidence to add kitchens to your menu of design services, and have you primed to take advantage of one of the biggest (and most lucrative) trends of 2021. Just head on over to mydomastudio.com/19hluann to register! And just for podcast listeners, the early bird pricing has been extended right up until the day of the event.
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