Event Marketing That Actually Works: Valerie Kim’s Strategy for Packed Events & Real ROI
Release Date: 06/24/2025
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info_outline🎙️ World Champion Turned Event Marketing Powerhouse
In this episode of The Be a Better Marketer Podcast, host Daniel Rosenstein interviews Valerie V. Kim, a world champion athlete turned serial entrepreneur, speaker, and founder of iSpeakUpLightUp. Valerie shares how she built a global brand and movement through the power of event marketing, brand experience, and purposeful entrepreneurship.
🌍 Based in London and active across Europe and the GCC, Valerie is the visionary behind The Silk Way Roadshow, a dynamic initiative empowering women to scale their businesses and build legacy brands. She dives into the strategy behind high-impact events, brand activation, storytelling, and how to create emotionally resonant experiences that drive results.
🔥 What You'll Learn in This Episode
✅ How to design and market events that grow brands
✅ Strategies for launching movements and creating visibility
✅ Why women’s leadership and entrepreneurship are global imperatives
✅ The keys to building business presence across continents
✅ How to turn setbacks into platforms for social impact
✨ Valerie also shares the mission behind iSpeakUpLightUp (iSULU) — a global community helping women entrepreneurs build confidence, financial independence, and public visibility. From hosting summits in Dubai and upcoming events in Cappadocia, to mentoring leaders worldwide, her story is a powerful example of purpose-driven success.
👤 About Valerie Kim
• Founder of iSpeakUpLightUp
• Brand Experience Consultant across Europe & GCC
• Former World Champion Athlete
• Author, Speaker, and Global Movement Leader
• 100+ interviews with global influencers and A-list changemakers
• Connect on LinkedIn
📢 Whether you're an aspiring marketer, event strategist, or visionary entrepreneur, this episode is packed with insights that will elevate your marketing mindset and global impact.
🎧 Listen now and get inspired to market boldly, lead powerfully, and scale globally.