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055: Inside Factory Farming Secrecy: Investigative Journalist Will Potter on Activism, Surveillance, and Civil Liberties

Better Life for Animals

Release Date: 03/09/2026

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More Episodes

What happens when a powerful industry operates entirely behind closed doors? Investigative journalist and author Will Potter has spent over a decade answering that question. In this episode of the Better Life for Animals podcast, we dive deep into the legal and political tactics used to shield factory farms from public scrutiny.

Potter, the author of Green Is the New Red and the new investigative work Little Red Barns, explains how the battle over industrial agriculture has evolved into a battle over transparency itself. We discuss the rise of "Ag-Gag" laws, the FBI's labeling of animal rights advocates as domestic terrorists, and the broader implications these precedents have for all social justice movements.

A Ten-Year Investigation into Factory Farming

Potter’s newest book, Little Red Barns, represents more than a decade of investigative work examining factory farming and the systems that protect it.

Potter explains how his research uncovered a pattern of secrecy surrounding industrial animal agriculture. As awareness of factory farming grows, efforts to control information about the industry have intensified.

The investigation explores how political pressure, corporate influence, and legal tactics can combine to create barriers for journalists, whistleblowers, and activists attempting to expose conditions within factory farms.

Key Topics Covered:

  • The Surveillance State: How non-violent advocacy became a security threat.

  • Ag-Gag Laws: The legal battle to keep consumers in the dark.

  • The Human Cost: Beyond animal welfare—discussing human slavery within the industry.

  • The Power of Journalism: Why investigative reporting is the last line of defense for the truth.

About Our Guest: Will Potter is an award-winning journalist who has testified before the U.S. Congress and the Council of Europe regarding protest rights and press freedom. His work has appeared in The Washington Post, National Geographic, and Rolling Stone.

Learn more at: www.willpotter.com

Full post at: www.BetterLifeForAnimals.com/podcast/055-Will-Potter