#156 Turning Data Into CX Impact: Storytelling That Sticks

What’s stopping CX leaders from turning mountains of customer data into executive-ready stories that prompt real change?

In this episode, we dig deep into one of the most urgent—and often overlooked—challenges for customer experience (CX) teams: crafting compelling, actionable narratives from all that customer insight. Data is everywhere, but too often the dots just don’t get connected in a way that the C-suite cares about. The difference between a statistic and a strategic priority? It’s all in the storytelling. In my conversation with Ania Rodriguez, CEO of JourneyTrack, we explore the tools, techniques, and mindsets you need to bridge that gap—and the game-changing role that AI-driven storytelling is playing right now in CX strategy.

If you’re a CX practitioner, product leader, or anyone tasked with influencing business outcomes through customer insight, you’ll want to hear directly from Ania. Her twenty-five years in the field, expertise in journey mapping, and insider knowledge on harnessing technology for business storytelling makes this episode essential listening. Whether you’re tired of your insights landing with a thud—or want to lead boardroom conversations that spark action—Ania’s guidance is practical, forward-looking, and instantly applicable.

Here are three questions Ania answers in this episode:

• Why do even seasoned leaders struggle to translate customer data into executive-friendly narratives?

• How does JourneyTrack’s Storytelling AI automate the process of building empathy and urgency for C-suite presentations?

• What are the crucial integrations and data strategies for making journey management systems truly enterprise-ready—and how can you put them to work right away?

Ready to supercharge your customer storytelling and move your executive team from data fatigue to decisive action? Listen now and subscribe so you never miss an episode:

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Meet Ania Rodriguez

Ania Rodriguez is the CEO and founder of JourneyTrack, a pioneering journey management platform designed for enterprise-scale CX storytelling. With more than 25 years of experience, Ania has led transformational customer experience initiatives for some of the world’s most recognizable brands—including Google, where JourneyTrack first launched. She is also the founder and CEO of Key Lime Interactive, a renowned CX consultancy known for its expertise in journey mapping, research, and strategy.

Ania’s leadership style blends human-centered design with data-driven rigor, and she has a longstanding reputation for coaching executives and teams on turning insights into action. She was among the earliest to bring AI-powered capabilities—like Storytelling AI and Recommendation AI—to journey management, ensuring that organizations can not only aggregate data from diverse sources (like Jira, Qualtrics, Medallia, Snowflake, and more) but can also deliver that information as compelling, actionable presentations tailored to any audience.

Connect with Ania Rodriguez on LinkedIn

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Show Notes & References

• “Using Storytelling Playbooks to Supercharge Journey Management” (White Paper):  https://bit.ly/47gE1xE

• JourneyTrack platform: https://journeytrack.io/

• LinkedIn: Ania Rodriguez

• "Made to Stick" by Chip and Dan Heath (Velcro theory of memory): https://heathbrothers.com/books/made-to-stick/

• Integration partners referenced: Jira, Qualtrics, Medallia, Snowflake, Adobe Analytics, Google Analytics

• Forrester on Journey Management (industry wave publication): https://www.forrester.com/

Thanks for tuning in—subscribe for more expert strategies, and let’s make customer data tell the stories that drive business forward!