043: Scaling Your Business With Old School Tactics with Bryan Durkin
Release Date: 03/17/2025
063: What You Must Know Before Implementing Performance Pay with Paul Maskill
Blue Collar Prosperity
With labor being one of the biggest expenses in a home service company (and the biggest thing we sell), it's imperative to make sure the compensation model is accurate. As companies scale, most start to implement performance pay. However, if not done properly, it can be a disaster on multiple fronts. In today's episode, I share what you need to know when implementing performance pay in your blue collar business: The pros and cons of different models. Why it's important to always have your recruiting engine going. Back test before implementation. Have your standards, mission and values in...
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062: Become Five-Mile Famous with Tim Brown
Blue Collar Prosperity
Tim Brown is the CEO of Hook Agency, a Google Paid Ads, SEO & Web Design firm that’s gone from 1 person to 30 in 6 years. Championing roofing companies, HVAC companies and Home Service businesses by helping them drive more traffic and leads – has led him to growing his team and learning to lead to be more useful. Content strategy, persuasive web design, and actionable small business marketing are his biggest areas of expertise. Tim's new book (Hometown Hero) digs deep into all the ways you can be a hometown hero aka five mile famous with your business. Some of the topics we focus...
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061: How (and Where) to Find Top Producing Sales Professionals with Ryan Hogan
Blue Collar Prosperity
It is usually one of the hardest roles to fill in any organization...sales. The best sales person in most home service companies is still the owner. When work slows down, the owner goes out into the field and sells a bunch of work to keep the crews rolling. So, how do we eliminate this trap and find great sales professionals? Ryan Hogan started Talent Harbor to solve this problem. Paul and Ryan focus on some great topics in this interview: Where do we find the best sales people? What are the best sales people actually looking for? How do we overcome the fear that the best sales people might...
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060: Building an Automated Client Referral Program That Works with Don Rabovsky
Blue Collar Prosperity
Don Rabovsky is the founder of Volca. Volca is a referral marketing platform that helps contractors automate and streamline their customer and b2b referral programs. In today's interview, Don digs into: What is the difference and pros/cons of organic growth versus relying on paid ads? What are some of the keys in setting up a successful referral program? How can we use branding and social media to expand our reach? Why do most referral programs fail? How you can stay top of mind with your existing database that already knows, likes and trusts you? Ready to transform from a...
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059: The Average Home Service Company is on Financial Life Support with Paul Maskill
Blue Collar Prosperity
What's Holding Back Home Service Companies from Cash Flow, Profit & Freedom? Q: What's the #1 purpose of a business? A: To Make Money. Q: How much money? A: Enough for the owner to achieve their goals. I recently put on a workshop for my friends at The New Flat Rate and I dug into the numbers of the last 50 financial assessments that I performed for home service companies. The numbers are not good. The numbers don't lie. I also believe that a majority of home service companies are a few feet from gold. They are doing so many things right. They just need to make a few small...
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058: What Marketing is ACTUALLY Working for Blue Collar Businesses with Lewis Vandervalk
Blue Collar Prosperity
Lewis Vandervalk is an expert at tying in digital marketing to boots on the ground, guerilla marketing. He doesn't care how you get your customer's attention, even if it means you don't need to hire his agency. Lewis (originally featured in episode TWO) is an entrepreneur located in New Brunswick, Canada. With a background in Construction and trades and a degree in Mechanical Engineering, Lewis started a Digital Marketing agency for Contractors in 2019. Currently, Lewis is owner of Blue Crocus Solutions, a Digital Marketing Company providing Web Design, SEO, and Google ads to contractors....
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057: How to Drive Real Change & Profitability in Your Home Service Business with Danielle Putnam
Blue Collar Prosperity
Danielle Putnam (originally featured in episode 12) is President of The New Flat Rate, a pioneering software company that created the first menu-pricing system for contractors in the HVAC, plumbing, and electrical industries. After 14 years with TNFR, she’s focused on scaling its technology and expanding its impact across the home service sector. Danielle was named “Woman of the Year” at Service World Expo, served as President of Women in HVACR, and was featured in ACHR News’ “Top 40 Under 40.” She’s also a passionate speaker and advocate for women in the trades—and when...
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056: Automate, Delegate and Systemize Your Home Service Business with Mike Abramowitz
Blue Collar Prosperity
Mike Abramowitz and his team specializes in getting time back for owners while also increasing revenue without any additional spend on marketing. As co-founder of Better Than Rich, Mike leads GSD Intensives, where his 30+-person plug-in team installs custom systems and AI-powered virtual assistants support for home service pros ready to get out of the weeds and off the tools. They streamline sales, referrals, and hiring—without adding more marketing spend or burying the owner in busywork. Mike also hosts The Better Than Rich Show and runs the “Automate, Delegate, Systemize”...
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055: Using God Mode to Transform Your Business (and Life) with Trent Lowenstein
Blue Collar Prosperity
For all the gamers out there, this interview will hit home. Trent Lowenstein joined Paul on the podcast this week to discuss God Mode and business. What does that mean? When you have an abundance mindset and switch to God Mode, you realize you are 100% in control of your world. Trent Lowenestein- Former Director at Nexstar, GM for PE group shop, Director and lead coach for Tommy Mello’s program, creator of GodMode strategy for business, Hvac, Plumbing, electric shop business owner (with successful exit), now he’s the future president of Next Level Pros. In today's interview, Paul and...
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054: Stop Lying to Yourself About Your Profitability with Paul Maskill
Blue Collar Prosperity
Almost every home service business owner that I talk to has one of two excuses of why they aren't creating consistent, predictable profitability. 1) They are "reinvesting" back into their business. 2) They don't want to pay taxes. In today's solo podcast, I focus on #1, the convenient excuse that only sounds good to the person saying it - "I'm reinvesting into my business." I also share the proper way to reinvest into your business while making sure your cash flow remains healthy. Lastly, are you not sure if your pricing is right? Download my free pricing calculator:...
info_outlineIn an age of ever-improving technology, sometimes the best way to scale your business and build raving fans is to go back to the basics.
Bryan Durkin joins Paul on today's podcast and they dive into some super simple strategies that most companies neglect.
Bryan is the founder and CEO of MVP Team Pro and the author of Stuck On First, the 9 positions of a playoff ready business. He's going to share some of playbooks he's been using the help companies of all sizes scale to business they want, and not the one they have.
Some of the topics discussed today are:
- Creating a strong referral network
- Multi-channel marketing
- The easiest way to improve your sales conversion rate
- Using Giftology to increase your Customer Lifetime Value
Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price