294. Smarter Video for Modern Agencies, with Patrick Taggart
Release Date: 04/23/2025
310. AI That Works for Creative Agencies, with Hikari Senju
The Innovative Agency
AI isn’t just a buzzword anymore. It’s reshaping how agencies build, deliver, and scale creative at lightning speed. But for every opportunity it unlocks, there are just as many questions: How do you keep your creative edge? What are the legal landmines? And how do you actually integrate AI in a way that drives results and protects your agency? On this episode of The Innovative Agency Podcast Sharon Toerek sits down with Hikari Senju, Omneky Founder and CEO. Omneky is at the forefront of AI-powered advertising and Hikari shares what it really looks like to adopt AI inside a creative...
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309. Agency Rebranding Done Right, with Bill Swanston
The Innovative Agency
Today on The Innovative Agency Podcast, Sharon Toerek sits down with Bill Swanston, co-founder and President of Bosun, for a raw and revealing conversation about what it really takes to reinvent a legacy agency. Bill doesn’t just share the highlight reel. He takes us inside the emotional highs and lows of letting go of a longtime identity, including the one literally tied to the founders’ names. From wrestling with fear and uncertainty to rallying his team around a bold new vision, Bill walks through the pivotal moments that turned a daunting rebrand into a launchpad for growth....
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308. Agency M&A – A Seller’s Journey, with Mike Harris
The Innovative Agency
Today on The Innovative Agency Podcast Sharon Toerek is joined by President and Co-Founder of Uproar PR Mike Harris. Mike brings the kind of hard-earned wisdom you only get from selling an agency. Not once, but twice. If you’ve ever wrestled with the idea of letting go of something you built from the ground up, this conversation is going to hit home. Mike takes us behind the scenes of the emotional rollercoaster and the operational grit required to transition out of agency ownership. He shares the real story behind why he and his co-founder wife made the leap toward strategic...
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307. Growing Your Agency by Stepping Away, with Louise Oliver
The Innovative Agency
Today on The Innovative Agency Podcast Sharon Toerek welcomes Louise Oliver, Founder and CEO of Peritus PR, for a story that doesn't get told nearly enough, but every agency owner needs to hear it. Louise discusses the bold and deeply personal decision to hit pause and step away entirely from the business she built. Not just a vacation. A real, extended break. And what happened next? Transformation for her agency, for her team, and for her as a leader. In an industry that rarely slows down, the idea of walking away even temporarily feels both daunting and impossible, but Louise...
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306. How to Shorten + Improve the Agency Sales Cycle, with Taylor Frame
The Innovative Agency
Today on The Innovative Agency Podcast, Sharon Toerek is joined by Taylor Frame, Chief Revenue Officer at Best Practice Media. Taylor knows what it really takes to grow agency revenue in a market that’s full of hesitation and slow-moving buyers. With economic uncertainty and client priorities shifting by the week, Taylor shares a refreshingly honest take on the sales challenges agencies are up against, and how to turn data into your secret weapon. From shortening decision cycles to keeping projects alive when clients get skittish, Taylor delivers practical strategies to stay confident, stay...
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305. Evolving PR in a Noisy World, with Jennifer Kaplan
The Innovative Agency
On this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Kaplan, Founder of Evolve PR and Marketing, an industry veteran who’s had a front-row seat to the seismic shifts reshaping how we communicate. In a marketing landscape defined by constant change, Jennifer breaks down what’s actually working today in PR, from the rising influence of podcasts and creators to the high-stakes game of personal branding. She shares how agency leaders can evolve their approach, strike the right balance between traditional media and emerging channels, and safeguard their...
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304. AI and Agency Leadership – In Real Life, with Lori Highby
The Innovative Agency
This episode of The Innovative Agency Podcast welcomes Lori Highby, CEO and Founder of Keystone Click, for an honest and practical conversation about what it really looks like to run a digital agency in the age of AI. Lori shares how her and her team are weaving AI into daily operations, not just the flashy stuff, but the messy, behind-the-scenes realities most agencies aren’t talking about. She tackles how AI is rewriting the customer journey, reshaping content strategy, and forcing agencies to rethink their competitive edge from the ground up. If you’re feeling...
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303. Stop Churn for Long-Term Client Retention, with Chip Griffin
The Innovative Agency
This episode of The Innovative Agency Podcast examines a challenge every agency leader has faced at one point or another: watching a promising new client relationship fall apart too soon. Today’s guest is Chip Griffin, Founder of the Small Agency Growth Alliance (SAGA), and he’s here to unpack how to set agency-client relationships up for success before the contract is even signed. Chip candidly discusses why client churn happens more often than it should, and why misaligned expectations are usually to blame. He brings sharp, practical advice on how to ask better questions, uncover what...
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302. How to Optimize Your Digital Marketing, with Saul Marquez
The Innovative Agency
This episode of The Innovative Agency Podcast welcomes Saul Marquez, Founder and CEO of Outcomes Rocket, an expert in digital marketing for the healthcare sector. Saul dives into the core challenges agencies face in proving the effectiveness of digital campaigns and building lasting client trust, especially when expectations and reality don’t always match up. Saul breaks down the critical framework of assessing client digital maturity, dominating a niche, and establishing measurable KPIs. Listen in for actionable strategies on how to have tough client conversations and position your...
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301. Agency Business Development – Hope is Not a Strategy, with Tom Martin
The Innovative Agency
Today’s episode of The Innovative Agency Podcast is a must-listen if you’ve ever found yourself staring down an empty pipeline, wondering where your next opportunity will come from. Sharon Toerek is joined by Tom Martin, Founder and CEO of Converse Digital. Tom doesn’t pull punches when it comes to one of the most critical and overlooked agency challenges: consistent business development in an unpredictable market. Tom discusses why “hope is not a strategy” and delivers practical, proven frameworks that help agencies build resilient pipelines. From earning trust by...
info_outlineToday The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands.
He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and connection. If you’ve ever wondered how to make your agency’s video content stand out without falling into the trap of over-scripting or over-thinking, this episode is a must-listen.
What you will learn in this episode:
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Why unscripted, conversational video outperforms overly polished content in building authentic brand connections
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How the increasing demand for video is changing client expectations and agency production roles
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Common fears clients have about being on camera and how agency leaders can help clients overcome them
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Strategies for identifying the best on-camera storytellers
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Best practices for successful agency-to-agency collaborations with video production partners
Bio
Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries.
In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself.
Resources: