The Innovative Agency
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.
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294. Smarter Video for Modern Agencies, with Patrick Taggart
04/23/2025
294. Smarter Video for Modern Agencies, with Patrick Taggart
Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling. As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands. He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and connection. If you’ve ever wondered how to make your agency’s video content stand out without falling into the trap of over-scripting or over-thinking, this episode is a must-listen. What you will learn in this episode: Why unscripted, conversational video outperforms overly polished content in building authentic brand connections How the increasing demand for video is changing client expectations and agency production roles Common fears clients have about being on camera and how agency leaders can help clients overcome them Strategies for identifying the best on-camera storytellers Best practices for successful agency-to-agency collaborations with video production partners Bio Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries. In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself. Resources: Website: LinkedIn:
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293. The Niche Blueprint, with Erik Olson
04/16/2025
293. The Niche Blueprint, with Erik Olson
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model. Erik shares the bold choices behind specialization versus diversification, and how each path impacts growth, scalability, and long-term sustainability for agencies. His entrepreneurial insights offer both a blueprint and a forecast for agency leaders eager to explore new frontiers. What you will learn in this episode: The decision-making process behind choosing to niche and the fear of alienation Challenges and lessons learned from spinning off and growing multiple agencies The importance of maintaining a financial safety net when considering business expansions or changes Insights into the creation and successful operation of a holding company that includes multiple specialized agencies The balance between specializations and diversification in building a resilient marketing agency The role of intellectual capital in expanding agency capabilities The future of agencies in light of technological advancements like AI Bio Erik J. Olson is a seasoned entrepreneur and the Founder and CEO of a growing portfolio of digital marketing agencies, including Array Digital, Rival Digital, and Crush Digital. While each agency specializes in helping specific industries such as law firms, HVAC contractors, and medical professionals, Erik’s vision extends far beyond day-to-day marketing. His ultimate goal is to build a $100M holding company by 2030. Resources: Website: LinkedIn Personal: LinkedIn Business: X: Million Dollar Journey:
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292. The AI Advantage, with Mike Todasco
04/09/2025
292. The AI Advantage, with Mike Todasco
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University. This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opportunities (and risks) lie? Mike shares how to cut through the hype to uncover practical, real-world strategies agencies can use to stay ahead, adapt, and harness AI for greater innovation and profitability. What you will learn in this episode: The difference between average and exceptional content in the age of AI Why prompt engineering is a game-changer for agencies Risks and rewards of adopting AI for content creation What clients are looking for in AI-savvy agencies Strategies for agencies to maintain their competitive edge by embracing innovation The untapped potential of AI for enhancing client relationships and agency profitability Bio Mike Todasco is a former Senior Director of Innovation at PayPal and a current Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at SDSU. With over 100 patents to his name, Mike played a key role in fostering a culture of innovation across PayPal’s 20,000+ employees. A recognized expert in AI and innovation, he explores how AI can enhance creativity and revolutionize business processes and personal tasks. Passionate about democratizing advanced technology, Mike advocates for enabling innovation without requiring deep technical expertise. He frequently shares his insights on AI’s impact on innovation, decision-making, and cognition through articles on Medium and LinkedIn. Resources: LinkedIn: Medium: Newsletter: SDSU:
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291. Buyer Psychology Meets AI, with Rai Cornell
04/02/2025
291. Buyer Psychology Meets AI, with Rai Cornell
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing. With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies can seamlessly blend AI technology with traditional, human-led approaches to build trust, create deeper connections, and craft high-impact marketing funnels. What you will learn in this episode: The critical role of human psychology in creating effective marketing strategies Strategies to blend AI tools with human insight for sustainable brand building How to focus on building long-term trust over short-term transactions Techniques for agencies to assist clients in prioritizing brand building alongside conversion tactics Understanding your ideal client for effective marketing strategies How to use AI thoughtfully as a brainstorming and research tool, not a standalone solution Bio Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing, helping B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai's marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers. Rai’s journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook: Free SEO Guide:
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290. AI: Opportunity vs. Risk, with Adam Nathan
03/26/2025
290. AI: Opportunity vs. Risk, with Adam Nathan
In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes. Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-thinking agencies are using AI to not only maintain but also enhance their value to clients. What you will learn in this episode: How agencies can leverage AI tools like to increase productivity and revenue The balance between opportunity and risk in AI integration for agencies Strategies for agencies to maximize creativity and customization with AI technology How to transparently communicate your agency’s use of AI to clients Understanding the potential market shifts as AI becomes a standard in agency operations The long-term opportunities for agencies who embrace AI and adapt to technological advancements Bio After spending time at some of the most complex organizations and companies in the world (White House, Apple, Lyft) Adam Nathan realized he was spending more time coordinating work than actually doing it. Taking inspiration from how developers worked in Github and designers worked in Figma, he founded Almanac to build a tool to help teams collaborate in documents with structure and transparency. In 2023, Adam launched his second product, Blaze, a marketing AI tool for teams of one to create better content in half the time. Resources: Website: Linkedin Personal: Linkedin Business: X: Startup Tycoon:
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289. Turn Niche into Revenue, with Tom Conlon
03/19/2025
289. Turn Niche into Revenue, with Tom Conlon
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York. Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream. Tom provides insights on how to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and transforming agency expertise into new opportunities. What you will learn in this episode: The strategic power of doubling down on a niche in your agency and how it can transform your business trajectory. How agency owners can identify unique skill sets within their teams to create new revenue streams. How to balance and grow both a new startup initiative and an established agency without compromising either. Strategies for setting up symbiotic relationships with other agencies as a distribution channel for specialized services. Practical advice on developing a separate pricing and business model for a new offering while managing client expectations. Bio Tom Conlon is the Founder of North Street, an independent branding, strategy, and design agency. With over 20 years of experience in design, web programming, copywriting, operations, and people management, Tom has a diverse background that includes working as a web designer, developer, writer, and editor for top media outlets like Wired, Men’s Journal, AOL, and Popular Science. He earned a degree in Communications with a minor in History from Fordham University and is an active member of the Entrepreneurs’ Organization in New York City. Tom is passionate about helping organizations succeed during moments of evolutionary change and has a particular interest in entrepreneurship, branding, and the Entrepreneurial Operating System (EOS). Resources: Website: LinkedIn Personal: LinkedIn Business:
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288. CEO Essentials, with Brad Farris
03/12/2025
288. CEO Essentials, with Brad Farris
Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency? Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed with practical strategies, this discussion is a must-listen for agency leaders ready to elevate their leadership and scale with intention. What you will learn in this episode: How to strategically divide time between working on versus in your business. The critical role of the CEO in setting agency strategy, culture, and driving major deals. Techniques for effective resource allocation that align both CEO and owner goals. Distinguishing between the roles of CEO and owner for agency success. How to leverage team feedback and performance reviews to improve leadership. Strategies to combat common bottlenecks and foster middle management growth. The transformative impact of taking time off to enhance creative and strategic thinking. Bio Brad Farris is known for helping agency owners grow through the $1M—$2M barrier to become thriving $3M —$5M agencies. For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people to scale their firms. In his work with hundreds of agency owners, he’s learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency’s growth is between your ears. Resources: Website: LinkedIn Personal: LinkedIn Business: Business Growth Phase Assessment: Self-Leadership Assessment:
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287. Video's Transformative Role in Agencies, with Hope Horner
03/05/2025
287. Video's Transformative Role in Agencies, with Hope Horner
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world. What you will learn in this episode: The evolution of video in marketing and its democratization for brands of all sizes. Where brands potentially miss opportunities in their video content and how agencies can guide them effectively. The debate between user-generated content versus professionally produced content and when to use each. How to maximize video content by creating numerous assets from a single shoot. The role of AI in lowering video production costs and what this means for agencies and their clients. Practical advice for agencies on forming successful strategic partnerships. Insights into the potential disruptions and evolutions in content creation and consumption. Bio Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook: X:
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286. User-Generated Content Trends, with Leah Messina
02/26/2025
286. User-Generated Content Trends, with Leah Messina
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers. As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices. Whether it's understanding the intricacies of community management or navigating the ever-shifting landscape of influencer credibility, Leah's expertise offers valuable direction for agency leaders looking to thrive in this evolving ecosystem. What you will learn in this episode: The evolution of influencer marketing and its impact on trust in user-generated content. Strategies for encouraging authentic consumer-generated reviews and their legal implications. How to create immersive environments for video content creation that enhance brand experience. Tips for setting up effective and safe user communities while avoiding potential pitfalls. Navigating the ethical dilemmas of AI usage in consumer-generated content. Bio Leah Messina is a seasoned digital marketing leader and entrepreneur with over 20 years of experience driving innovation and growth. As the Founder and CEO of Sinuate Media, she pioneered Organic Marketing™—a distinctive strategy that integrates digital and traditional approaches to deliver authentic brand engagement. Her expertise has empowered industry leaders such as GEICO, Black & Decker, and The History Channel, as well as emerging startups, to harness cutting-edge marketing technologies for strategic growth. Under Leah’s leadership, Sinuate Media has expanded its impact across healthcare, food & beverage, construction, and higher education, supporting clients with tailored, results-driven solutions. Resources: Website: Facebook Business: LinkedIn Business: Twitter: Leah Messina:
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285. Podcast Marketing Secrets, with Tom Schwab
02/19/2025
285. Podcast Marketing Secrets, with Tom Schwab
In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appearances to reach the right audience and generate impactful results, while also highlighting how to leverage this content for maximum brand exposure and client acquisition. What you will learn in this episode: The common mistakes agencies make when starting a podcast. How to determine if podcast guesting is the right strategy for your client. The three pivotal aspects in podcast interview marketing. Effective ways to repurpose content from podcast interviews to amplify reach. How podcasting can be a strategic tool in category design and SEO. Insights into how AI is integrated into podcast strategies. Bio Tom Schwab, Founder of Interview Valet, believes that meaningful conversations can transform your life and business. For over a decade, he has helped over 1500 clients, including Fortune 500 companies and top consultants, leverage podcast interviews to harness their unique strengths. Tom emphasizes that we are “One Conversation Away” from success. His book, Podcast Guest Profits, is a must-read for those looking to use targeted interviews as a powerful, comfortable marketing tool. An engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, advocating for a clear, consistent approach that aligns with brand values. He shows that introverts can create profound connections through thoughtful conversations in comfortable environments, marking the end of pushy, loud marketing tactics. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook: Twitter:
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284. Unlock Revenue with Strategic Alliances, with Jarrod Lopiccolo
02/12/2025
284. Unlock Revenue with Strategic Alliances, with Jarrod Lopiccolo
In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships. Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders is a must for modern agencies. Jarrod shares the opportunities, challenges, and mindset shifts needed to expand globally, collaborate effectively, and stay ahead in an ever-evolving marketing and advertising landscape. What you will learn in this episode: The benefits of strategic partnerships for agency growth and differentiation How to form successful collaborations across international borders The role of cultural understanding in building strong agency alliances Tips for assessing and choosing the right partners for agency collaboration How cross-agency partnerships can lead to new revenue streams Insights on creating international travel programs to enhance agency culture Bio Jarrod Lopiccolo is a leader in creative digital performance marketing with a background in architecture. With his wife Season as co-founder, Jarrod has led Noble Studios as CEO, building it from the ground up and collaborating with top global brands such as Adobe, Google, and the Islands of Tahiti. Their visionary leadership has earned the agency accolades like the AdAge “Best Places to Work - 2024” and Inc “2023 Best in Business - Advertising” awards. Jarrod's passion for exploring new technologies is contagious, and he brings that energy and excitement to every conversation, showing how innovations like AI, sustainability and personalization are reshaping digital marketing and driving unprecedented results. Resources: Website: LinkedIn Personal: LinkedIn Business: Business Facebook:
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283. Operationalizing AI, with Brandon White
02/05/2025
283. Operationalizing AI, with Brandon White
In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability. From streamlining workflows to building a unified data layer, he shares actionable strategies that balance cutting-edge technology with the irreplaceable value of human expertise. If you're looking to stay ahead in the AI revolution, this is an episode you won’t want to miss. What you will learn in this episode: The importance of documenting processes before implementing AI. How to understand the 5-level framework for AI operational integration. The significance of creating a unified data layer for seamless operations. How to identify and address inefficiencies within your agency. The evolving role of human intervention in AI-driven workflows. Best practices for agency-client discussions about AI integration. Bio Brandon White is an experienced entrepreneur, investor, and former venture capitalist with two successful business exits. He started his career by building one of the earliest social networks, which he later sold. Brandon has worked in marketing at America Online and now serves as the CEO of 3rd Brain, where he helps companies integrate AI and automation to improve operational efficiency. His real-world experience on both sides of the business table—building companies and investing in them—gives him a unique perspective on business growth and innovation. Resources: Company Website: Personal Website: LinkedIn: Twitter: The Productivity Podcast: 5Qs Podcast:
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282. Build, Scale, and Exit, with Max Bidna
01/29/2025
282. Build, Scale, and Exit, with Max Bidna
On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures. From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers actionable insights owners need to hear to make their agency a desirable acquisition target. What you will learn in this episode: How detailed documentation of systems and processes can increase your agency's appeal to potential buyers. Creating a smooth transition plan to maintain team stability post-sale. The significant impact of market conditions on agency valuations and exit multiples. Client acquisition strategies and how to maintain profit margins. Tips for identifying and vetting potential buyers to ensure a smooth acquisition process. Max Bidna is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he's earned more than 200,000+ total followers with impactful marketing content. Through his agency, 1-on-1 consulting, & portfolio of businesses, Max's work has driven $100m+ in attributable revenue for brands of all shapes & sizes. He has been privileged to help grow 250+ amazing brands. Whether optimizing ad campaigns based on $10m+ in managed ad spend experience, building dozens of outside-the-box high-ROI marketing funnels, or teaching growth marketing tactics, Max helps companies grow faster. Resources: Website: LinkedIn Personal: LinkedIn Business: X: How Can Max Help You:
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281. Authenticity in Action, with April White
01/22/2025
281. Authenticity in Action, with April White
Today on the Innovative Agency Podcast, Sharon Toerek welcomes April White from Trust Relations, a nationwide strategic communications firm. April delves into the timely and crucial topic of building trust within the marketing and communications landscape. As trust becomes increasingly vital for brands navigating a complex media environment, April shares her expertise on establishing authenticity and maintaining credibility. Tune in to learn how to counsel your clients on rebuilding trust when it's broken and why having solid proof points is essential for any brand's communication strategy. What you will learn in this episode: The crucial role of trust in today's media consumption and brand relationships. Insight into the culture challenges at large agencies and how they impact client trust. The significance of authenticity and individuality in fostering team cohesion and productivity. Practical steps to rebuild brand trust after a misstep and the importance of proof points. Strategies for advising clients on how to develop and sustain trust with their target audiences. How you can integrate trust-building measures systematically within a brand's operations. Bio After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR, so she founded the agency that she wished existed. A seasoned communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation. April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the strategic communications agency Trust Relations. April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City. She is an official member and contributor of the Forbes Agency Council, Entrepreneur and Newsweek. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook: X: The PR Wine Down Podcast:
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280. Smart Scaling, with Austin Dandridge
01/15/2025
280. Smart Scaling, with Austin Dandridge
In this episode of The Innovative Agency Podcast Sharon Torek welcomes Founder of Cobble Hill Digital, Austin Dandridge. He discusses the essential strategies for adding value in service-based businesses and the unique challenges faced when onboarding new clients. Austin outlines the differences in advising small or early-stage startups versus growth-stage businesses and shares his perspective on the importance of aligning with client needs and goals. He also delves into the transformative role of AI and automation in advertising and how agencies can adapt to maintain a strategic advantage. What you will learn in this episode: The critical importance of adding value during the onboarding process for new clients. How to tailor marketing strategies for small businesses versus growth-stage enterprises. Strategies for managing advertising budgets while leaving room for experimental channels. The role of AI and automation in reducing manual tasks in advertising, allowing agencies to focus on creativity and strategy. How to navigate the blurred lines between direct-to-consumer brands and legacy brands in today’s market. The evolving importance of specialized service offerings in modern agencies and how they can provide a competitive edge. Austin Dandridge is the visionary CEO of Cobble Hill and a seasoned digital marketing expert. For over 12 years, Cobble Hill has provided award-winning digital marketing for e-commerce and hospitality clients such as Draper James, Frances Valentine, Cynthia Rowley, Freda Salvador, Marysia, Lake Pajamas and more.. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook: X: The Marketing Factor Podcast:
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279. The Rise of Experiential Marketing, with Lydia Martinez
01/08/2025
279. The Rise of Experiential Marketing, with Lydia Martinez
Today on the Innovative Agency Podcast Sharon Toerek welcomes Lydia Martinez, CEO and Founder of Elle Marketing and Events. Lydia delves into the transformative shifts in event planning and marketing brought about by the pandemic, sharing how her team pivoted from in-person to digital events and the lasting effects on attendee preferences. Listen as Lydia offers invaluable insights on leveraging experiential marketing to enhance client relationships and extend the life of your events beyond their actual occurrence. What you will learn in this episode: The growing trend of blending digital and in-person options to meet diverse attendee preferences. The critical traits to look for when hiring for experiential marketing roles. Lydia’s personal insights on maintaining flexibility and resilience in event planning. Strategies for extending the life and value of your event through digital content. How to adapt old marketing strategies to leverage new social platforms and communication methods effectively. Bio Lydia Martinez is the Founder and CEO of Elle Marketing and Events. An entrepreneur at heart, Lydia started her first business at 8 years old, selling tree-climbing lessons to neighborhood kids. After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble and Whole Foods Market, Lydia decided it was time to get back to her entrepreneurial roots. Lydia launched what was to become Elle Marketing 2009 purely as a consulting business on the side. In 2015 she left her corporate career to become a full-time entrepreneur. Since 2015, Elle Marketing has grown into a full-service creative marketing agency with a team of 30. Resources: Website: LinkedIn Personal: LinkedIn Business: YouTube: Instagram:
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278. The Art of the Exit, with Emily Green
12/18/2024
278. The Art of the Exit, with Emily Green
In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Emily Green, Founder of Grace Communications. Emily shares her inspiring journey of starting, growing, and ultimately selling her agency while emphasizing the critical mindset shifts that accompany such a significant transition. As someone who has navigated the entrepreneurial landscape from inception to exit at a relatively young age, Emily provides invaluable insights into building a strong internal culture, creating a culture of attraction, and ensuring your agency's marketability. Whether you're contemplating an exit strategy or looking to enhance the longevity and appeal of your agency, this conversation offers practical advice that will resonate with marketing agency owners at all stages of their careers. What you will learn in this episode: The mindset shifts crucial for agency owners considering an exit strategy. How creating a culture of attraction aids in attracting and retaining top talent. Considerations in making your agency attractive to potential buyers. Strategies for sustaining agency growth through aligned client relationships. Practical advice on maintaining personal and professional balance during major transitions. Bio Emily Green has founded two successful businesses during her career; Grace Communications, a marketing agency with clients across the country, and Emily Green LLC, her personal brand that provides public speaking, solopreneur consulting, as well as personal and professional development workshops. Emily created Grace Communications from the ground up and scaled the agency in 5.5 years with a presence in over 10 states. After selling the company, she brought her personal vision and passion to life by launching Emily Green, LLC to inspire audiences by sharing her unique experiences through speaking and consulting. Emily is also an accomplished TEDx speaker who has been featured in conferences around the country. She focuses on a variety of dynamic topics that include everything from business growth and marketing strategies to personal development with presentations on confidence, toxic love, wellness, and gracefully "saying no." She is also currently in the process of writing her first book and launching a podcast focused on her TEDx topic, "The Weaponization of Love." Resources: Website: LinkedIn Personal: LinkedIn Business: Emily's TEDx Talk:
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277. Spark Agency Growth by Stepping Away, with Jennifer Filzen
12/11/2024
277. Spark Agency Growth by Stepping Away, with Jennifer Filzen
In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Filzen, the dynamic Founder of Rockstar Marketing. They explore the art and science of managing a thriving remote team while building a resilient company culture. Jennifer reveals her innovative 'PASTA Method'—a game-changing approach to team management—and shares the incredible story of how a single vacation transformed her business’s trajectory. Whether you're leading a remote team or simply looking for inspiration to grow your agency, this episode is packed with insights, strategies, and Jennifer’s signature Rockstar energy. What you will learn in this episode: Why feeling indispensable as a business owner can hinder your agency’s growth. How the 'PASTA Method' can transform your team dynamics and operational success. Real-life examples of supporting remote employees without overextending financial resources. The value of building a strong company culture through praise and recognition. Insights into moving past stagnant business growth by trusting and empowering your team. Bio Jennifer Filzen is the GRAMMY-Qualified Rock Star who founded Rock Star Marketing and is the author of The Give To Get Principle. She believes that storytelling is the best marketing, especially when you share what makes you special and unique. Rock Star Marketing specializes in telling our clients’ stories via SEO content, social media marketing, customized blogs, and video marketing. Jennifer loves to teach marketing classes at live and virtual events and is known for her fun, interactive, teaching style. Jennifer is the author of The Give To Get Principle, What Dancing Taught Me About Running A Successful Business, and How To Make Your Dance Business Profitable. Jennifer also co-owns The West Coast Swing Dance Company with her husband, and they teach dance across the country. Resources: Website: LinkedIn: LinkedIn: Facebook: Instagram: X:
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276. Using Intellectual Capital to Skyrocket Agency Growth, with Wendy Covey
12/04/2024
276. Using Intellectual Capital to Skyrocket Agency Growth, with Wendy Covey
In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes guest Wendy Covey. Wendy is the Co-Founder and CEO of TREW Marketing, and has mastered the craft of using books and research reports to amplify her agency’s authority. Wendy emphasizes the importance of thought leadership and how her agency turned intellectual property into an authoritative advantage, helping them secure more speaking engagements and streamline the sales process. If you’re ready to unlock the power of expertise to fuel your agency’s growth and generate quality leads, this episode is for you. What you will learn in this episode: How creating and sharing intellectual property can establish your agency as a sector leader. The benefits and long-term impacts of authoring a book that targets your niche market. Strategies for converting content assets into revenue-generating products. The benefits of using data and research to back marketing recommendations. How to diversify your income streams through non-consulting sources. Bio Wendy Covey is the CEO and Co-Founder of TREW Marketing, working with companies targeting highly technical buyers. She is the author and podcast host of Content Marketing, Engineered, named one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Resources: Website: LinkedIn Personal: LinkedIn Business: YouTube: State of Marketing to Engineers Research Report: Podcast: Content Marketing, Engineered: Event: Industrial Marketing Summit:
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275. Reducing Agency Client Churn, with Jason Kramer
11/27/2024
275. Reducing Agency Client Churn, with Jason Kramer
In this episode of The Innovative Agency Podcast, host Sharon Toerek sits down with Jason Kramer, founder of Cultivize, to discuss strategies for reducing client churn in marketing agencies. Jason shares his expertise on how agencies can enhance client retention by improving performance conversations, understanding clients' CRM systems, and building trust through open communication. Tune in to discover how to foster long-term client relationships to minimize churn in a competitive landscape. What you will learn in this episode: The importance of understanding clients’ sales processes and CRM systems to align lead generation and conversion. Key questions agencies should ask clients during the discovery phase to ensure alignment. Strategies for fostering collaboration between marketing and sales teams to improve client satisfaction. How nurturing leads over longer sales cycles can build trust and position the agency as an expert. The value of strategic partnerships for filling gaps in expertise and improving service offerings. Tips for confidently discussing performance metrics with clients to build trust and clarity. How to create additional revenue streams through retainer models and revenue-sharing agreements. Bio Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. Resources: Website: LinkedIn Personal: Facebook Business: Twitter Business: YouTube Business: Lead Nurturing Guide E-book: How marketing agencies can pitch marketing/sales automation: Agency partner program: Lead Nurturing Guide:
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274. Revolutionizing Talent Acquisition, with Katie Wagner
11/20/2024
274. Revolutionizing Talent Acquisition, with Katie Wagner
In this episode of The Innovative Agency Podcast, host Sharon Toerek speaks with Katie Wagner, CEO and founder of KWSM, a digital agency. They explore the topic of talent recruitment and retention through the unique lens of lead generation. Katie shares her innovative strategies for attracting and retaining top talent, including the use of storytelling, employer branding, and partnership agreements, offering valuable insights for agency leaders aiming to foster a successful and thriving workplace culture. What you will learn in this episode: How talent acquisition and retention can be approached as lead generation, applying client-attraction tactics to hiring. The power of storytelling to engage both clients and potential employees, showcasing agency culture and employee success stories. Key steps in creating a strong employer brand, from optimizing the careers page to building a consistent narrative. The concept of partnership agreements as a commitment to job security, fostering trust and open communication. How proactive check-ins and regular feedback contribute to a positive and engaged work culture. Using metrics to track success in recruitment efforts, similar to tracking client lead generation. Bio Katie spent more than 15 years as a journalist. After graduating Magna Cum Laude from Boston University with a B.S. in Broadcast Journalism and a B.A. in International Relations, she began her career as an investigative reporter, and then spent a decade as a television and radio news anchor. Katie has worked at CBS, ABC, Fox, CNN and National Public Radio. In addition, she has appeared on dozens of commercials, educational videos and websites. She has hosted her own talk show, had columns published in major newspapers and blogs, and is a popular public speaker. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online. She opened KWSM to help companies and organizations tell their story, building the agency with journalists, whom she knew understood how to establish a relationship with their audience and convey information in an engaging and educational way. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ Over the years she has served as an Entrepreneur in Residence at Chapman University’s Leatherby Center for Entrepreneurship and Business Ethics, a Mentor for Chapman’s MBA Program, and a guest lecturer for Chapman, California Southern University and California State University, Fullerton. Katie is also a certified first responder with the American Humane Association (She was one of the first rescuers allowed into New Orleans after Hurricane Katrina) and has worked and volunteered in dozens of animal shelters across the country. In her free time, you can find her hiking with her 5 rescue dogs, or at the barn with her horse. Resources: Website: LinkedIn Personal: LinkedIn Business: Facebook Business: Instagram Business:
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273. Crafting Compelling Newsletters to Drive Business Development, with Christian Banach
11/13/2024
273. Crafting Compelling Newsletters to Drive Business Development, with Christian Banach
Intro In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes back Christian Banach, a seasoned business development expert, to explore the untapped potential of newsletters in agency growth and client engagement. Christian shares his journey in discovering the power of newsletters, initially using them to build his own brand and later recognizing their value as a service for other agencies. What you will learn in this episode: Why newsletters are essential for building awareness and trust with potential clients. How to structure newsletters to focus on thought leadership over self-promotion. Practical tips for creating valuable content that keeps readers engaged and enhances brand positioning. Strategies for growing your newsletter subscriber list, from leveraging internal contacts to using targeted outreach. The benefits of consistency and routine in newsletter frequency for maintaining audience interest. How analytics can help identify high-potential leads from your newsletter engagement. Techniques for converting newsletter subscribers into paying clients through strategic follow-ups and content value. Bio In high school, Christian founded a concert promotion and experiential marketing agency that grew to over $10 million in sales. The business quickly expanded and began working with Grammy award winners such as Lady Gaga and Pitbull. Shortly thereafter, Christian launched an experiential marketing division that implemented programs for Disney and Toyota. However, the 2008 Great Recession brought things to a halt. Like many agencies, growth had come through word-of-mouth and referrals. To rebound, Christian hired a consultant who taught the fundamentals of business development. Feeling reinvigorated, Christian closed the firm, applied the lessons learned from the consultant, and pivoted to a career in agency business development. Over the next decade, Christian worked at independent and holding company agencies across various marketing disciplines. Christian discovered a superpower in hunting and generating top-of-the-funnel opportunities, being involved in millions of dollars of wins with companies like Kohl's and Constellation Brands. Despite an entrepreneurial itch over the years, Christian wasn't sure what to pursue until the pandemic hit. Agencies lost clients, and some closed their doors, reminiscent of the Great Recession. However, Christian had the expertise to help this time, just as the consultant had helped him before. Christian left a high-paying agency job and launched a consultancy to help agencies and consultancies grow. With over 20 years of experience, Christian offers the knowledge to help clients predictably land 6- and 7-figure opportunities. Resources: Website: LinkedIn Business: Instagram: Facebook Personal:
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272. Considerations for Agencies Managing Rebrands, with Darren Horwitz
11/06/2024
272. Considerations for Agencies Managing Rebrands, with Darren Horwitz
Intro In this episode of The Innovative Agency Podcast Sharon Toerek sits down with Darren Horwitz from TenTen Group to delve into the intricacies of branding and rebranding. Darren shares his expertise on the importance of "brand empathy," taking a consultative approach, and the critical role agencies play in successful brand transformations. Darren shares how marketing agencies can leverage their roles as third-party auditors, overcome common challenges faced by CMOs, and drive successful rebranding initiatives by involving diverse perspectives within an organization. What you will learn in this episode: The vital role of "brand empathy" in making successful brand changes, and how overlooking it can lead to missed opportunities. The benefits of a consultative approach to rebranding. Challenges faced by senior marketing leaders in the current landscape. How including diverse perspectives within the organization can transform employees into passionate brand ambassadors. Strategies agencies can use to counter scope creep and manage resources effectively during the rebranding process. How brand interactions influence consumer purchasing decisions and the importance of consistent brand experiences. Bio With a keen eye for efficiency, Darren Horwitz has been instrumental in helping clients build their brand activation plans and ongoing management models, no matter where they’re starting from. He finds great satisfaction in creating the strategic, tactical, and practical solutions that lead to client success and has a passion for managing details, working hard, and forging long-lasting relationships. Prior to founding TenTen, Darren served as Senior Director of Implementation for FutureBrand, where he built the implementation and brand governance concepts into defined disciplines within the company. His solutions helped deploy and govern global brands at scale, including American Airlines, Axalta Coating Systems, Cadillac, Dow, Exelon, Pitney Bowes and USAA. Resources: Website: LinkedIn Personal: LinkedIn Business: Instagram Business:
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271. Monetizing Ideas and Intellectual Capital Effectively, with Brett Banker
10/30/2024
271. Monetizing Ideas and Intellectual Capital Effectively, with Brett Banker
Intro In this episode of The Innovative Agency, Sharon Toerek chats with Brett Banker, founder of X&O, a hybrid agency-consultancy that blends the creative strengths of agencies with the strategic approach of consultancies. Brett shares his transition from traditional agency roles to launching X&O and offers practical insights into the importance of owning and monetizing intellectual capital. The conversation explores why agencies must shift beyond execution and time-based models to build sustainable, value-driven businesses. What you will learn in this episode: How agencies can elevate profitability by monetizing ideas and intellectual capital, not just execution. The value of transitioning from time-based billing to models focused on creative output and strategy. Why agencies need to protect their intellectual capital to enhance client relationships and drive growth. Insightful ways to blend agency creativity with consultancy thinking for stronger business models. Key strategies to ensure your agency builds long-term value through ownership of creative concepts. Practical advice on how to position intellectual property as a core asset during client engagements. How Brett’s hybrid agency-consultancy model offers new pathways for profitability and sustainability. Bio Brett Banker is Co-Founder of X&O. Powered by its secret, anonymous network of super senior talent from brands and agencies, X&O draws inspiration from the movie Reservoir Dogs to ‘name’ their talent that are brought in to tackle specific and sticky brand challenges in 1-3 week sprints, serving as a CMO’s secret weapon. Brett and Co-Founder Eric Segal have established a network of the industry’s best talent including former CSOs and CCOs, former Heads of Innovation at a Fortune 100 Company, a Forbes Top 50 CMO, and a Creative Director previously named the best in the world. The expert group, which operates under anonymity using pseudonyms similar to Reservoir Dogs, works in one-to-three-week sprints to tackle any range of issues including strategy, naming, upstream innovation, brand platform development, campaign launches and on-off creative wins. Clients get 3 ideas, by 3 experts in just 3 weeks. In some cases, X&O works alongside ad agencies to fill in the space that agencies can’t handle. Resources: Website: LinkedIn Personal: LinkedIn Business:
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270. Exploring the Journey from Agency to Product Development, with Davey Jones
10/23/2024
270. Exploring the Journey from Agency to Product Development, with Davey Jones
Intro In this episode of The Innovative Agency, we talk with Davey Jones, CEO of BDOW!, about his transition from running a marketing agency to developing digital products. Davey shares insights into how his experiences co-founding Davey & Krista and Till Agency shaped his journey toward creating tools that help designers and agencies convert clicks into customers. They discuss the importance of testing ideas, balancing client work with product development, and leveraging relationships for business growth. What you will learn in this episode: How Davey transitioned from agency ownership to building digital products. The importance of market research and beta testing in product development. Strategies for balancing client work with the development of new products. Insights into the lead generation process, both organic and paid. Why leveraging existing client relationships can help test new ideas. The critical role of having a profitability strategy in your core business. How to identify market opportunities through conversations with clients and prospects. Bio Davey Jones is the CEO of BDOW! the pop-up and form tool that allows designers and agencies to turn clicks into customers. (It’s also the sound you make as you punch your fist into the air in excitement after doing something amazing BDOW!). Davey helps online businesses focus their marketing efforts by helping them answer one question: How can that work for someone like me?! Davey has extensive experience in the digital marketing world as former CEO of formilytics, and co-founder of both Davey & Krista, and Till Agency. Resources: Website: Instagram Personal: LinkedIn Personal:
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269. Setting Expectations and Enhancing Communication for Long-Term Success with Douglas Bradley
10/16/2024
269. Setting Expectations and Enhancing Communication for Long-Term Success with Douglas Bradley
Intro In this episode of The Innovative Agency, we welcome Douglas Bradley, Founder and CEO of Everest Legal Marketing. As we head toward the end of the year, Douglas and Sharon explore the critical conversations agency leaders need to have with clients and prospects. Douglas offers his expertise in setting clear expectations during business discussions, particularly with legal clients, and how doing so can improve long-term client relationships. What you will learn in this episode: Why it’s essential to address common client questions, like “Why does this cost so much?” and “Why is this taking so long?” Strategies for clearly communicating the value of your services to clients, especially in the legal marketing sector. The importance of setting realistic timelines for digital marketing services, including SEO, to manage client expectations effectively. How to tailor your explanations based on your clients' understanding of technical or non-technical processes. Ways to proactively communicate with clients throughout a project. Why understanding a client's internal processes, including lead intake and conversion strategies, is crucial to delivering effective results. How to confidently navigate difficult conversations about costs, timelines, and project progress. Bio President & Founder – Everest Legal Marketing, LLC Resources: Website: LinkedIn: Facebook Business:
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268. Building a Global Talent Pipeline, with Phillip Rivers
10/09/2024
268. Building a Global Talent Pipeline, with Phillip Rivers
Intro In this episode of The Innovative Agency, host Sharon Toerek sits down with Phillip Rivers, co-founder of Talent HQ and an experienced agency leader, to discuss one of the most crucial issues facing agency owners today: talent acquisition. From the challenges of onboarding remote teams to the importance of maintaining a proactive talent pipeline, this conversation is packed with actionable strategies for agency leaders looking to attract top talent and achieve sustainable growth. What you will learn in this episode: Why structured onboarding is critical to successfully integrating remote and global teams. How to develop Standard Operating Procedures (SOPs) that streamline onboarding and enhance productivity. Key mistakes agencies make in sourcing overseas talent and how to avoid them. How to create a proactive talent pipeline that keeps your agency prepared for growth. The importance of embracing cultural differences and fostering a sense of community among global teams. How to implement a comprehensive vetting process, including assessments, group interviews, and pilot projects. Why agencies should balance cost with quality when sourcing overseas talent. Bio I started selling products on obscure message boards and building email lists. I got really good at building and monetizing lists. That company grew to a million in sales, but I was young and didn't know what I was doing and it fizzled out. I had people around me (parents, etc) telling me to get a job, but it conflicted with my character/make up. I sold all my stuff and moved to NYC with hardly any money and no connections. After a few years of working at startups, I just couldn't do it anymore. I was unfulfilled and just going through the motions. I left and went back to the thing I knew I could do really well, and I started a marketing agency specializing in email marketing. The agency grew to nearly 50 global employees and 7-figures in sales and recently sold. Now I take all my systems and processes for finding and vetting global marketing talent and do it for agencies and other companies. Resources: Website: LinkedIn Personal: LinkedIn Business: Twitter Personal:
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267. The Art and Science of Press Release Distribution, with Mickie Kennedy
10/02/2024
267. The Art and Science of Press Release Distribution, with Mickie Kennedy
Intro This week, host Sharon Toerek sits down with Mickie Kennedy, the founder and CEO of eReleases, to dive deep into the art and science of press releases. With over 25 years of experience in helping small businesses, authors, and startups gain visibility and credibility through effective press release distribution, Mickie shares actionable strategies that agencies can implement to amplify their clients' stories, making this conversation a masterclass in using press releases as a tool for marketing success. What you will learn in this episode: Why storytelling is the key to creating press releases that capture attention. How to use industry surveys and case studies to craft newsworthy press releases. The impact of AI on industries like graphic design and how it ties into media strategy. Why local media and social media influencers are often underutilized for press outreach. How to incorporate compelling quotes to make press releases stand out to journalists. The evolving role of video and multimedia in press releases and media pitches. Key tips for targeting and engaging with journalists and media outlets effectively. Bio Mickie Kennedy founded eReleases 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. Resources: Website: LinkedIn Personal: Facebook Business: Twitter:
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266. Empowering Women Agency Owners, with Christy Hiler and Jean Freeman
09/25/2024
266. Empowering Women Agency Owners, with Christy Hiler and Jean Freeman
Intro In this episode of The Innovative Agency, host Sharon Toerek welcomes two influential agency owners, Christy Hiler from Cornett and Jean Freeman from Zambezi, to discuss the importance of female leadership in the advertising industry. They dive into the alarming underrepresentation of women agency owners and the impact of initiatives like "Own It" in fostering support and growth for female-led agencies. What you will learn in this episode: The stark underrepresentation of female agency owners in the industry. How the "Own It" initiative is working to support and track women agency owners. The challenges and barriers women face in transitioning to agency ownership. The importance of community and mentorship for female leaders in advertising. Why independent agencies have unique opportunities in the current market landscape. The role of AI and new technologies as tools for independent agencies. How women leaders can effectively drive change and inspire their teams. Bio Christy Hiler is the CEO and owner of Cornett, an independent, full-service advertising agency located in Lexington, KY. Recognized as one of the best in the nation, Cornett is a 3X Ad Age Small Agency of the Year Awards winner. Christy’s journey from Strategist to CEO and owner reflects her commitment and passion to Cornett. Her efforts have helped the agency achieve remarkable milestones, including earning two Shorty Awards, a Clio Award, a Gold National Addy Award, consecutive "Best Places to Work'' recognitions, and a client roster featuring brands such as Busch Light, A&W Restaurants, LEGOLAND, Keeneland, University of Kentucky and VisitLEX. Beyond driving business, Christy has worked tirelessly to diversify the advertising industry by co-founding Own It, a community empowering women and non-binary individuals to become ad agency owners. Jean Freeman is Principal + CEO of Zambezi, an integrated & independent creative communications agency. Jean has successfully grown Zambezi from a startup to what it is today – a thriving agency twice named Small Agency of the Year by AdAge and one of the fastest-growing businesses by the Los Angeles Business Journal. Resources: Website: Website: Christy's LinkedIn: Jean's LinkedIn:
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265. The Power and Evolution of Email Marketing, with Scott Cohen
09/18/2024
265. The Power and Evolution of Email Marketing, with Scott Cohen
Intro In this episode of The Innovative Agency, we sit down with Scott Cohen, President and CEO of Inbox Army. Scott shares his expertise on the evolution of email marketing and its power as an enduring tool for customer engagement. We also explore the key strategies agencies should focus on to maximize their clients' email marketing success in a fast-changing digital landscape. What you will learn in this episode: The core purpose of email marketing remains unchanged, but tools and tactics have evolved. How Apple's iOS 15 shifts focus from open rates to clicks and conversions. Why email marketing is undervalued despite driving first-time and repeat purchases. Strategies to improve email marketing, from automation to post-purchase emails. Balancing design and accessibility for more effective email campaigns. The limits of AI in email marketing and the need for human oversight. The importance of integrating email with other marketing channels for cohesive strategies. Bio Having begun life as a copywriter, Scott's been a stalwart in the email marketing industry since his boss came to him and said, "Hey, you write the newsletters... why don't you do them?" He has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as agency side working with clients ranging from small businesses to enterprise companies across multiple industries. Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more. (He also won a Bronze Telly Award for the very first TV ad he ever wrote, so "it's been downhill ever since.") Given his unique experience, Scott knows enough "to be dangerous" about email marketing, SMS, and many things CRM and retention marketing. He's built and managed larger CRM and retention teams, sent millions of emails (and a few million SMS, too), and written more than a few ads, blog posts, brochures, websites, and many other content pieces over the course of his 20-year marketing career. He's pressed the "Send" button a few thousand too many times to be anything other than frank about what email marketers need to do! Resources: Website: LinkedIn Personal: Facebook Business: Twitter:
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