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The Innovative Agency

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

info_outline 307. Growing Your Agency by Stepping Away, with Louise Oliver 07/23/2025
info_outline 306. How to Shorten + Improve the Agency Sales Cycle, with Taylor Frame 07/16/2025
info_outline 305. Evolving PR in a Noisy World, with Jennifer Kaplan 07/09/2025
info_outline 304. AI and Agency Leadership – In Real Life, with Lori Highby 07/02/2025
info_outline 303. Stop Churn for Long-Term Client Retention, with Chip Griffin 06/25/2025
info_outline 302. How to Optimize Your Digital Marketing, with Saul Marquez 06/18/2025
info_outline 301. Agency Business Development – Hope is Not a Strategy, with Tom Martin 06/11/2025
info_outline 300. Rapid Growth Roadmap for Agencies, with Stephanie Spicer 06/04/2025
info_outline 299. Managing Agency Chaos, with Karl Sakas 05/28/2025
info_outline 298. Leading Agencies Through Transition, with Ellen Praytor Faulkner 05/21/2025
info_outline 297. Purpose Over Panic, with Lindsey DeWitte 05/14/2025
info_outline 296. From Hesitation to AI Integration, with John Munsell 05/07/2025
info_outline 295. The Living, Breathing Brand, with Justin Hoot 04/30/2025
info_outline 294. Smarter Video for Modern Agencies, with Patrick Taggart 04/23/2025
info_outline 293. The Niche Blueprint, with Erik Olson 04/16/2025
info_outline 292. The AI Advantage, with Mike Todasco 04/09/2025
info_outline 291. Buyer Psychology Meets AI, with Rai Cornell 04/02/2025
info_outline 290. AI: Opportunity vs. Risk, with Adam Nathan 03/26/2025
info_outline 289. Turn Niche into Revenue, with Tom Conlon 03/19/2025
info_outline 288. CEO Essentials, with Brad Farris 03/12/2025
info_outline 287. Video's Transformative Role in Agencies, with Hope Horner 03/05/2025
info_outline 286. User-Generated Content Trends, with Leah Messina 02/26/2025
info_outline 285. Podcast Marketing Secrets, with Tom Schwab 02/19/2025
info_outline 284. Unlock Revenue with Strategic Alliances, with Jarrod Lopiccolo 02/12/2025
info_outline 283. Operationalizing AI, with Brandon White 02/05/2025
info_outline 282. Build, Scale, and Exit, with Max Bidna 01/29/2025
info_outline 281. Authenticity in Action, with April White 01/22/2025
info_outline 280. Smart Scaling, with Austin Dandridge 01/15/2025
info_outline 279. The Rise of Experiential Marketing, with Lydia Martinez 01/08/2025
info_outline 278. The Art of the Exit, with Emily Green 12/18/2024
 
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