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324. Turn Data Privacy into Profit, with Aaron Burnett

The Innovative Agency

Release Date: 11/19/2025

324. Turn Data Privacy into Profit, with Aaron Burnett show art 324. Turn Data Privacy into Profit, with Aaron Burnett

The Innovative Agency

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Today on The Innovative Agency Podcast Sharon Toerek sits down with Aaron Burnett, Founder and CEO of Wheelhouse DMG, for a deep dive into one of the most pressing, and misunderstood, issues in our industry: data privacy.

Aaron shares hard-earned lessons from leading an agency that serves highly regulated sectors like healthcare and medical devices, revealing how boundaries around data can actually spark innovation. Aaron explores the intersection of compliance, trust, and long-term growth showing how agencies can turn regulatory challenges into strategic advantages.

If you’ve ever wondered how to navigate privacy laws and profit from your agency’s intellectual property, this conversation will show you how to build both credibility and competitive edge in a world where data is power.

What you will learn in this episode: 

  • Why data privacy regulations are rapidly reshaping how agencies serve their clients and what the future holds

  • How developing proprietary IP can set your agency apart and open new pathways for growth and revenue

  • The legal and ethical nuances of client-agency trust when building and licensing solutions before you sign that next contract

  • What every agency should consider before “dabbling” in privacy-first sectors, and the real consequences of getting compliance wrong

  • Which strategies help agencies stay up-to-date in a fast-moving regulatory landscape

  • How the rise of AI and platform-driven restrictions will converge with data privacy regulation

Bio

Aaron Burnett is a seasoned marketing executive and leader, and Founder and CEO of Wheelhouse DMG, a highly sought-after performance marketing agency with over a decade of expertise in the healthcare, medical device, and insurance markets. His impressive career spans leadership roles at AT&T Wireless Services, where he served as VP of Sales and Marketing, and multiple VP-level Marketing positions at B2C and B2B technology companies. 

Aaron also brings entrepreneurial experience as the former owner and President of a User Experience design firm. With his diverse background and keen insights, Aaron has positioned Wheelhouse DMG as a trusted partner for privacy-first brands seeking to thrive in the digital landscape.

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