324. Turn Data Privacy into Profit, with Aaron Burnett
Release Date: 11/19/2025
346. The Modern Agency Content Playbook, with Roger Nairn
The Innovative Agency
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Roger Nairn, co-founder of JAR Podcast Solutions, to reveal why long-form content has become one of the most powerful tools for building trust, authority, and meaningful engagement in a fragmented digital landscape. Roger challenges the notion that shorter is always better and makes a compelling case for depth, authenticity, and consistency as the true drivers of connection. He details what separates forgettable content from shows that genuinely move the needle, how agencies can transform underperforming podcasts into...
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345. Win the Post-Click Advantage, with Shamir Duverseau
The Innovative Agency
If your agency is still measuring success by clicks alone, you may be missing where the real opportunity begins. On this episode of The Innovative Agency Podcast, Sharon Toerek chats with Shamir Duverseau, Managing Director of Smart Panda Labs, to explore what happens after the click… when a prospect lands, evaluates, and decides whether to trust you or to leave. It’s a stage many agencies overlook, yet it’s where revenue is either won or quietly lost. Shamir challenges the traditional, linear view of the customer journey and makes a compelling case for why the “post-click...
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344. Where Creativity Meets ROI, with Greg Beauchamp
The Innovative Agency
On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Greg Beauchamp, Founder of Bindery, for a thoughtful exploration of what it really means to build a modern creative agency. Greg has crafted a unique model,one that intentionally blurs the lines between original filmmaking and branded content. He’s navigating how to honor creative ambition while still delivering consistent commercial results. Greg details the evolving role of creativity in today’s agency landscape, from building emotionally resonant work for clients to investing in original intellectual property...
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343. Designing Experiences That Stick, with Derek Gwaltney
The Innovative Agency
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Derek Gwaltney, CEO and Founder of Atlas Experiences, for a conversation about what it really takes to build lasting connections in a world dominated by digital noise. Derek shares his journey from the lottery industry into experiential marketing, and how that path shaped his perspective on engagement, loyalty, and trust. Derek shares why immersive experiences, when done right, go far beyond one-and-done excitement, and instead become powerful drivers of brand affinity and long-term relationships. He details how agencies...
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342. The New Playbook for Indie Agencies, with Doug Zanger
The Innovative Agency
This episode of The Innovative Agency Podcast welcomes Doug Zanger of Indie Agency News, to discuss what it really takes for an independent agency to stay competitive and relevant in a market that’s shifting faster than ever. With a background that spans radio, journalism, and a deep commitment to the indie agency community, Doug brings a unique lens to what’s happening across the industry. He explores forces reshaping the business, from economic pressure and changing client expectations to the accelerating impact of AI and emerging technologies. Doug reveals how successful indie agencies...
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341. What Innovations Means for Agencies Now, with Jeff Brecker
The Innovative Agency
What does it really mean to be an “innovative agency” in 2026? Are we chasing the right signals, or just the loudest ones? On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Jeff Brecker, Partner in Innovation and Growth at Siberia, for a conversation about what innovation actually requires today. As AI dominates headlines and agencies feel mounting pressure to keep pace, Jeff challenges the notion that innovation is about adopting the latest tools. Instead he reframes it as the ability to solve real client problems in more meaningful, strategic ways. Drawing on...
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340. Your Agency By the Numbers This Year, with Jody Grunden
The Innovative Agency
This episode of The Innovative Agency Podcast welcomes Jody Grunden, Partner at Anders Virtual CFO and one of the most trusted financial advisors in the agency world. As technology reshapes how agencies deliver value and AI accelerates the pace of change, many agency leaders are asking the same questions: Are our pricing models still sustainable? Are we truly profitable? And are we planning well enough for what’s coming next? In this conversation, Jody brings decades of experience guiding agencies how to rethink the fundamentals of their financial strategy, from moving beyond hourly billing...
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339. Video That Converts, with Tim Bradley
The Innovative Agency
On this episode of The Innovative Agency Podcast, Sharon Toerek chats with Founder of Pennant Video Tim Bradley, about the strategic role of video in today’s agency landscape. Video is no longer just a top-of-funnel awareness play or a flashy add-on to a campaign. Done right, it’s a powerful mid-funnel engine that builds trust, nurtures prospects, and drives meaningful movement toward decision. Tim shares how his entrepreneurial journey led him to develop a distinctive mid-funnel video marketing framework designed specifically to create real impact for B2B brands. If your agency is looking...
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338. Turn Data into Loyalty, with Zino Rost van Tonningen
The Innovative Agency
On this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Zino Rost van Tonningen, CEO and Founder of TyrAds, for a look at how reward-based marketing is redefining engagement in a mobile-first, data-driven world. As agencies wrestle with first-party data strategies, evolving privacy regulations, and the accelerating influence of AI, it feels increasingly complex to connect technology, marketing, and measurable growth. Zino helps us cut through that complexity. He shares how reward-based models, particularly within mobile apps and gaming environments, are unlocking powerful...
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337. Price for Outcomes, Not Hours, with Jonathan Stark
The Innovative Agency
This week on The Innovative Agency Podcast Sharon Toerek welcomes pricing strategist Jonathan Stark for a candid conversation about breaking free from the cycle of trading hours for dollars. If you’ve ever wrestled with pricing your work, defending your margins, or responding to clients who default to hourly expectations, this episode will challenge the way you think about value and your agency’s future. Jonathan shares his journey from tech management to becoming a leading advocate for value-based pricing, explaining why hourly billing often undermines both profitability and client...
info_outlineToday on The Innovative Agency Podcast Sharon Toerek sits down with Aaron Burnett, Founder and CEO of Wheelhouse DMG, for a deep dive into one of the most pressing, and misunderstood, issues in our industry: data privacy.
Aaron shares hard-earned lessons from leading an agency that serves highly regulated sectors like healthcare and medical devices, revealing how boundaries around data can actually spark innovation. Aaron explores the intersection of compliance, trust, and long-term growth showing how agencies can turn regulatory challenges into strategic advantages.
If you’ve ever wondered how to navigate privacy laws and profit from your agency’s intellectual property, this conversation will show you how to build both credibility and competitive edge in a world where data is power.
What you will learn in this episode:
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Why data privacy regulations are rapidly reshaping how agencies serve their clients and what the future holds
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How developing proprietary IP can set your agency apart and open new pathways for growth and revenue
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The legal and ethical nuances of client-agency trust when building and licensing solutions before you sign that next contract
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What every agency should consider before “dabbling” in privacy-first sectors, and the real consequences of getting compliance wrong
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Which strategies help agencies stay up-to-date in a fast-moving regulatory landscape
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How the rise of AI and platform-driven restrictions will converge with data privacy regulation
Bio
Aaron Burnett is a seasoned marketing executive and leader, and Founder and CEO of Wheelhouse DMG, a highly sought-after performance marketing agency with over a decade of expertise in the healthcare, medical device, and insurance markets. His impressive career spans leadership roles at AT&T Wireless Services, where he served as VP of Sales and Marketing, and multiple VP-level Marketing positions at B2C and B2B technology companies.
Aaron also brings entrepreneurial experience as the former owner and President of a User Experience design firm. With his diverse background and keen insights, Aaron has positioned Wheelhouse DMG as a trusted partner for privacy-first brands seeking to thrive in the digital landscape.
Resources:
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Website: https://www.wheelhousedmg.com/
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LinkedIn Personal: https://www.linkedin.com/in/aaronburnett/
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LinkedIn Business: https://www.linkedin.com/company/wheelhousedmg/