Being Too Salesy Is Costing You Clients, Try This Instead w/ Larry Kendall & Keith Lynam
Release Date: 06/04/2025
Practicing Mindfulness: How to Build Emotional Discipline Under Pressure
Signature Buzz
Real estate puts us in emotional turbulence every day. Deals stall, clients disappear, conversations don’t go the way we hoped, and fear creeps in the moment our momentum slows. That’s why emotional discipline is so essential to staying steady in a business we can’t control. Most agents assume the solution is to push harder, make more calls, or keep themselves endlessly busy. But emotional discipline has nothing to do with force or pressure. It starts with recognizing that thoughts are not truths, and emotions are not instructions. They’re simply experiences passing through, but in a...
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Practicing Mindfulness: How to Live by Standards Instead of Feelings
Signature Buzz
Most agents live by accidental rules: what they feel in the moment, what their fear tells them, or whatever the market hands them that week. Without realizing it, they’ve built a system that constantly shifts beneath them, standards that bend, calendars that change, commitments that disappear the second discomfort shows up. But running your business and your life like that only leads to inconsistency, self-doubt, and emotional exhaustion. That’s where the idea of a personal constitution comes in. This isn’t a list of aspirations, or a mood-based set of intentions, or another version of...
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Practicing Mindfulness: How to Separate Your Identity From Your Production
Signature Buzz
Most agents think their stress comes from slow months, inconsistent clients, or a market that refuses to cooperate. But every time we peel back the layers, we find something far more honest and far more uncomfortable: most people don’t actually know where they stand with themselves. They’re building their entire business on an internal foundation they’ve never paused long enough to inspect. The real work isn’t lead gen, time blocking, or even skill-building. It’s answering one deceptively simple question: Am I okay? Not “am I productive?” Not “am I where I thought I’d...
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Practicing Mindfulness: How to Create Your Personal Constitution
Signature Buzz
In real estate, goals are everything. From the first day in the business, you’re taught to set them, how many calls you’ll make, how many listings you’ll win, how much you’ll earn this quarter. They give you something to chase, a sense of direction in an industry that rarely sits still. But at some point, most agents realize the same uncomfortable truth: hitting the goal doesn’t necessarily make you feel any better. The moment you achieve it, the relief fades, and the pressure to do more quietly creeps back in. That’s because goals are external. They move with the market, with your...
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Practicing Mindfulness: How to Stay Centered In a Tough Real Estate Market
Signature Buzz
Everyone talks about mindfulness like it means meditation or slowing your breathing. But for real estate agents, mindfulness isn’t about calm. It’s about controlling your emotions when clients ghost you, staying focused when the market shifts, and maintaining self-worth when deals don’t close, leads don’t convert, or someone else gets the listing. This industry puts constant pressure on performance. We’re expected to be available, confident, productive, and emotionally bulletproof, even when we’re exhausted, overwhelmed, or questioning whether we’ll hit our goals. But if...
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Signature Real Estate and GK Properties: Behind the Merger
Signature Buzz
Every merger has a story, but this one didn’t start in a boardroom. It started on a plane, at a bar, and in countless volunteer meetings where two leaders realized they shared more than titles; they shared values. What began as small talk about service and leadership turned into something neither expected: the realization that they could do more together than apart. Over time, those conversations became a vision, a reimagining of what real estate leadership could look like when culture, care, and accountability all pull in the same direction. When Signature Real Estate Group and GK...
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Cultivating Relationships: Habits That Build a Referral Business
Signature Buzz
When it comes to having a stable real estate business, everyone wants the magic system. The checklist, the automation, the plug-and-play strategy that keeps their pipeline full. But here’s the truth: this is the job. Relationship building isn’t something you squeeze in between deals or delegate to a CRM. It’s the foundation of your reputation, your repeat business, and your referrals. Most agents want a connection without the emotional labor it takes to build it. But that’s not how trust works. You can’t shortcut care, and you can’t systematize sincerity. What separates top...
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Cultivating Relationships: Why You’re Losing Clients You Thought You’d Keep
Signature Buzz
Most agents think loyalty is earned once a deal closes. But here’s the truth: past service doesn’t guarantee future business. You can do everything right, deliver a flawless transaction, communicate perfectly, and still never hear from that client again. The data proves it. Most clients say they’d use their agent again, but only a fraction actually do. Not because they didn’t love the service, but because by the time they’re ready to move again, they’re simply no longer in flow with you. Someone else showed up first, connected better, or just stayed in touch. Real estate isn’t a...
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Cultivating Relationships: Why Automation Can’t Replace Authenticity
Signature Buzz
Most of us in real estate know we’re “supposed” to stay in touch with our database. That’s why we send newsletters, set up drip campaigns, and let the CRM fire off reminders. We want to be so consistent with it that we automate as much of the contact as possible. But here’s the problem: some of us might be so automated in our communication that we’re actually losing the relationship altogether. The truth is, automation will never replace authenticity. A system can remind you to make a call, but it can’t make someone feel cared for. A drip campaign might keep your name in...
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Cultivating Relationships: How to Go From Transactional Agent to Trusted Advisor
Signature Buzz
Most agents are stuck in a cycle of chasing strangers. Cold calls, internet leads, Zillow ads, you name it. It feels productive, but the truth is, it’s a treadmill: exhausting, unsustainable, and guaranteed to burn you out. What actually builds a long-term, stress-free business isn’t scripts or lead gen hacks. It’s relationships. The agents who thrive aren’t chasing; they’re cultivating. They’re remembered, referred, and trusted because they’ve shifted from being just another salesperson to being a true advisor. Here’s the uncomfortable truth: if your business resets to zero...
info_outlineMost salespeople think success in real estate means learning how to convince, pressure, and close. The secret to selling more homes isn’t pushing harder, it’s building rapport.
Too many agents show up trying to “talk real estate,” when the best agents know that real estate conversations are earned. They don’t lead with listings or beg for referrals. They lead with curiosity.
Real estate decisions don’t happen in a vacuum, they happen when life changes. A new job. A baby on the way. A divorce.
These life events drive real estate transactions. This is why staying in communication with people, asking about their family, work, hobbies, and goals, isn’t just small talk. It’s how relationships are built and opportunities are uncovered.
In this episode, we’re joined by Larry Kendall, the author of Ninja Selling and creator of the Ninja Selling System.
With over 50 years in the industry, Larry has trained some of the top-producing agents and teams.
How do we use the F.O.R.D method to communicate? What are the 9 habits we have to nurture?
Larry breaks down how to stop being salesy, how to create conversations that convert, and the daily and weekly habits that lead to more referrals, trust, and closings.
Things You’ll Learn In This Episode
-Selling is out and building rapport is in
What internal shift do agents need to make to thrive in this market, and why is “stop selling, start solving” more than just a nice idea?
-The power of planting seeds
You can’t hunt your way through a slow market. How does adopting a farmer’s mindset help build a sustainable business?
-The ninja nine that drive revenue
What are the 9 daily and weekly habits top-producing agents swear by?
-How neuroscience powers relationships
How does understanding human psychology and asking the right questions make clients feel seen, heard, and ready to act?
Guest Bio
Larry Kendall is the author of Ninja Selling. He holds a master’s degree in Business Administration from Kansas State University and has practiced real estate for 48 years. He is one of the founding partners and Chairman Emeritus of The Group, Inc., a Colorado real estate company with 200 sales partners in 6 offices in Northern Colorado. Ninja Selling is a sales training system with over 80,000 graduates in the US, Canada, New Zealand, and Spain. He has taught for 10 years in the real estate program at the Colorado State University College of Business and is 2006 Colorado Realtor of the Year. His book, Ninja Selling, was released in 2017 and became both an Amazon best seller and the #1 New Release in its first week. It received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018. In 2020, Ninja Selling was voted by Inman News readers as the best sales book for the real estate industry. That same year Larry was inducted into the Colorado Business Hall of Fame. Larry’s mission is to help people bring out the best in themselves and their organizations. To learn more, visit https://ninjaselling.com/.
Keith Lynam is Vice President of Industry Disruption with the Signature Real Estate Group. Keith is a Past President of the Nevada REALTORS® (NVR), the largest trade organization in Nevada as well as a Past President of Las Vegas REALTORS®. Keith was named Nevada REALTOR® of the year for 2019 and LVR REALTOR® of the year in 2012. Lynam is the only REALTOR® to have served as NVR Legislative Chairman for three sessions, 2009, 2013 and 2023. He also served as NVR REALTOR® Political Action Committee Chairman in 2014 and 2015. Before becoming a REALTOR® in 2004, Lynam owned one of Nevada’s largest independent public affairs firms, running over 80 political campaigns and directing the communications and legislative affairs efforts of some of the largest corporations in the West. Through his custom designed coaching program #BOOMPRODUCERJOURNEY, he has assisted hundreds of top-producing RE agents achieve their ultimate balance in their lives. Connect with Keith on LinkedIn.
About Your Hosts
Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Uta,h and beyond.
Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.
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