Dealing with the Aftermath: Lessons from a Failed Startup with Kelly Froelich

Welcome to 1 Question where creators, CEOs and innovators and artists answer 1 question. 

Today’s question: How do you deal with a company, a startup that didn't work out? 

Andrew Elliot Stern is  a Leadership Coach & Performance Coach for high performing individuals. He currently is focusing on tech startup founders. Andrew focuses on empowering individuals and organizations to come alive by creating and fulfilling their vision for the future. 

Today’s guest is Kelly Froelich is a former co-founder of Balance, a startup company. She has achieved success in the field of recruiting talent and has established herself as an expert in the industry. With her experience in co-founding Balance, she has demonstrated her ability to build and grow successful businesses. Kelly Froelich's ethos and philosophy revolve around the importance of finding and nurturing talent, and she is dedicated to helping companies find the right people to drive their success.

In this podcast, Andrew speaks with Kelly Froelich, the former co-founder of Balance, about her experience with a failed startup and how she dealt with it. They discuss the challenges of building a digital exercise platform for older adults and trying to secure partnerships with Medicare Advantage plans. Kelly shares the highs and lows of the journey, including their achievements in building a great product and gaining investor support, but ultimately not finding the necessary distribution fit. She talks about the roller coaster of emotions and the thoughts founders have when their startup doesn't work out. Kelly also mentions her new home at the Jersey Shore and hints at an upcoming job opportunity.