"How do potential distribution channels affect the actual development of products?” with Chrissy Bellman

Welcome to 1 Question where creators, CEOs and innovators and artists answer 1 question. 

Today’s question: “How do potential distribution channels affect the actual development of products?"

Andrew Elliot Stern is  a Leadership Coach & Performance Coach for high performing individuals. He currently is focusing on tech startup founders. Andrew focuses on empowering individuals and organizations to come alive by creating and fulfilling their vision for the future.

In a recent episode of the 1 Question podcast, hosted by Andrew Stern, entrepreneur Chrissy Bellman, founder and CEO of Levo, was invited to share her insights. Levo is a company that produces a kitchen appliance for infusing oils, which has expanded its product line to include accessories and consumables. 

During the podcast, Chrissy was asked to discuss how potential distribution channels influence product development. She emphasized the importance of understanding the target customer, whether it's a consumer or an enterprise, and the challenges associated with each. For consumer products, simplicity and intuitiveness are key, as consumers may not read instructions and expect an easy user experience. Chrissy shared her own challenges with Levo, particularly with customers understanding how to operate the device's lid.