How to Win $100 Million Listings! Insider Secrets from Mauricio Umansky, CEO of The Agency
Release Date: 11/21/2024
What's Up Wednesday: Small Dog Park, Big Community Impact for NVR® w/ Sarah Scattini and Sam Olson
Nevada REALTORS® Today
A neglected half-acre lot in Northwest Reno was quietly turned into something the neighborhood didn’t realize it was missing. Now, people can bring their dogs, let them run safely, and use a space that has been sitting unused for years. This didn’t happen because of a massive budget or a long-term master plan. It happened because the association saw a practical problem up close and chose to get involved in a way that was collaborative. The work respected the surrounding community, partnered with both the city and the school district, and made use of resources most people...
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Nevada REALTORS® Year-End Events: Mixers, Leadership Academy & What’s Ahead
Nevada REALTORS® Today
Every December, Nevada REALTORS® enters one of its busiest and most important weeks of the year. Our annual meetings bring together board trainings, legislative updates, PAC sessions, committee work, and the start of a new cycle of member involvement. It’s a week that sets the tone for the year ahead and highlights just how much activity and leadership are happening across our association. One of the key events that kick off everything is the YPN + Leadership Academy Alumni Mixer. It’s a simple, welcoming way for members to connect…new faces, alumni, committee members, and anyone...
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From Summits to Space Centers: Nevada REALTORS® Fall Events w/ Stefania Volk
Nevada REALTORS® Today
This fall, Nevada REALTORS® is stepping into a season of transformation that’s as ambitious as it is intentional. We’re not just putting events on the calendar; we’re rethinking what those events represent, how they connect our members, and how they demonstrate our impact to the wider community. From the NVision Summit, which re-imagines our annual convention into something more dynamic and forward-looking. To Keys to Kindness, a fundraiser that trades the gala floor for a cause that touches real lives, our fall events are designed to inspire action and build connection. And...
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Summer Update: Inside the Bold New Direction of Nevada REALTORS® w/ Amanda Powell & Matt Johnson
Nevada REALTORS® Today
As the real estate market shifts and member needs evolve, Nevada REALTORS® is stepping into a bold new chapter, and this summer marks the start of that transformation. From physical events that bring people face-to-face to a major website overhaul focused on consumer education, the organization is embracing the future while doubling down on what matters most. In this episode, our podcast producer Matt Johnson, and our Marketing and Communications Director Amanda Powell step out from behind the scenes to chat about the new initiatives rolling out this season. It’s not just about...
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Legislative Update: What’s Moving, What’s Stalling, and What’s Changing? w/ Azim Jessa
Nevada REALTORS® Today
Nevada lawmakers are racing toward the next big deadline, and housing legislation is right in the thick of it. With the second house deadline coming up, some of the most talked-about housing bills are shifting, stalling, or inching forward with key amendments. From tenant payment options to eviction records and even a quiet push for rent control, a lot is happening behind the scenes, and it’s moving fast. We’ve been tracking these bills closely, advocating for fair housing policy while making sure the voices of Realtors and homeowners are heard. How do restrictions on landlords...
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Reinventing NAR for a New Era of Real Estate w/ Nykia Wright
Nevada REALTORS® Today
Real estate is a mighty industry, but even the mightiest can face a catastrophic end when they don’t evolve. NAR’s CEO, Nykia Wright, saw it happen in journalism. Now she’s determined to make sure real estate doesn’t follow the same path. The market—and the industry as a whole— is going through a critical time. We have seen massive disruption in recent years. Legal, structural, reputational, and technological changes are just a few of the forces challenging our future. Every organization that touches real estate is rethinking its strategy and experience to meet changing...
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Legislative Update: These 4 Bills Are (Probably) Done, Here’s Why
Nevada REALTORS® Today
Now that deadline day has passed in the Nevada Legislative Session, we’re starting to see which bills made it—and which ones didn’t. Out of the bills we’ve been keeping an eye on, quite a few have dropped off. Technically, nothing’s officially dead until the end of the session, but let’s be real, some of these aren’t coming back. In this episode, we’re talking about four bills that are basically done. From one that aimed to limit corporate homeownership to another proposing a statewide rental registry, these bills had good intentions. But in the end, they weren’t the right...
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The Best of Nevada Realtors Today: Tools, Tactics, and Trends Real Estate Agents Can’t Ignore
Nevada REALTORS® Today
The real estate industry is evolving faster than ever. From the ripple effects of the NAR settlement to rising consumer expectations and the rapid adoption of smarter tech, agents are facing a landscape that looks nothing like it did even a year ago. The rules have changed—literally and figuratively—and the old way of doing business just won’t cut it anymore. But here’s the good news: for agents willing to adapt, get crystal clear on the value they provide, and leverage data as a strategic advantage, this moment presents an incredible opportunity. In fact, there’s...
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Legislative Update: How to Tackle the Housing Supply Problem w/ Azim Jessa & Keith Lynam
Nevada REALTORS® Today
The Nevada legislative session has reached a key milestone - the bill introduction deadline is now behind us. That means all proposed bills should have been submitted to the Assembly or Senate by now. However, the process isn’t over yet. The bills will now move from the Assembly to the Senate, where they may be amended, and we'll take a look at those changes once they come back. One bill we’re paying close attention to is AB 540. This bill intends to find a solution for the supply side of real estate and encourage move-up home buying, which will free up much-needed...
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Legislative Recap: Fire Insurance, Corporate Buyers & Revitalizing Our Inventory w/ Azim Jessa & Keith Lynam
Nevada REALTORS® Today
We are a third of the way through the 2025 legislative session, and there are a few more key bills we’re monitoring. These bills affect us as real estate professionals, but also protect consumers and support private property rights. A really important bill that’s moving through legislation is centered on secondary fire insurance and how it’s affecting homeowners’ insurance. In light of the recent uptick in fires in Nevada and California, insurance companies are increasing rates or even canceling their coverage. As we know, homes can’t be sold without insurance. This will...
info_outlineAs real estate agents, we should treat going to work like we’re elite athletes preparing for the big game. We have to get geared up. We have to practice. We have to dial in our mindsets, and we have to fine tune our skills in order to be valuable.
This is especially true today where we’re having to defend our value and what we deserve to get paid. If we aren’t actively perfecting what we do, we’re already behind the ball.
In the ultra-luxury space, you don’t get a second chance to win a client. They want to see your expertise from the very first conversation. This expertise goes beyond the basic details of the market.
We have to get into the nitty gritty of the property and give in-depth knowledge of the luxury inventory in our city. Today were joined by a guest who sold ultra-luxury listings for the likes of the Walt Disney Estate, Michael Jackson, Michael Jordan and Prince. He even sold LA’s first $100 million listing - The Playboy Mansion - so we’re excited to pick his brain about breaking into luxury!
CEO of The Agency, star of Buying Beverly Hills and real estate industry advocate Mauricio Umansky shares how to succeed in this market, and how to win more luxury listings (even if you’re new to real estate). He also reveals why it’s actually a great time to be a buyer’s agent.
Even though a lot of people are scared, I think it’s an amazing opportunity to be a buyer’s agent today. -Mauricio Umansky
Three Things You’ll Learn In This Episode
- The key to compensation in this market
Real estate agents are under more pressure than ever to defend their value. How do we make sure we get paid what we deserve?
- This is a great time to be a buyer’s agent
Many agents are afraid of working with buyers and are flocking to the listing side. Could they be walking away from a lucrative opportunity?
- How to win luxury clients on the spot
Luxury buyers want an agent who knows the inventory and the market in fine detail. Beyond the address and the price, what are the things we need to know very well?
Guest Bio
Mauricio Umansky is the Founder and CEO of The Agency, a billion-dollar brokerage that utilizes world-class technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more. Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world's most noteworthy properties, including the Playboy Mansion-the first house in L.A. to sell above the $100M mark-the Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world's top developers and resort brands, including One&Only, Rosewood and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest-producing agents by The Wall Street Journal's REAL Trends annual list. Sign up for Mauricio’s Fireside Chats here and follow him on Instagram.
About Your Hosts
Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.
Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.
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