The Biggest Marketing Mistakes Real Estate Agents Are Making, and How to Fix Them w/ Nobu Hata
Release Date: 01/30/2025
What's Up Wednesday: Small Dog Park, Big Community Impact for NVR® w/ Sarah Scattini and Sam Olson
Nevada REALTORS® Today
A neglected half-acre lot in Northwest Reno was quietly turned into something the neighborhood didn’t realize it was missing. Now, people can bring their dogs, let them run safely, and use a space that has been sitting unused for years. This didn’t happen because of a massive budget or a long-term master plan. It happened because the association saw a practical problem up close and chose to get involved in a way that was collaborative. The work respected the surrounding community, partnered with both the city and the school district, and made use of resources most people...
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Nevada REALTORS® Year-End Events: Mixers, Leadership Academy & What’s Ahead
Nevada REALTORS® Today
Every December, Nevada REALTORS® enters one of its busiest and most important weeks of the year. Our annual meetings bring together board trainings, legislative updates, PAC sessions, committee work, and the start of a new cycle of member involvement. It’s a week that sets the tone for the year ahead and highlights just how much activity and leadership are happening across our association. One of the key events that kick off everything is the YPN + Leadership Academy Alumni Mixer. It’s a simple, welcoming way for members to connect…new faces, alumni, committee members, and anyone...
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From Summits to Space Centers: Nevada REALTORS® Fall Events w/ Stefania Volk
Nevada REALTORS® Today
This fall, Nevada REALTORS® is stepping into a season of transformation that’s as ambitious as it is intentional. We’re not just putting events on the calendar; we’re rethinking what those events represent, how they connect our members, and how they demonstrate our impact to the wider community. From the NVision Summit, which re-imagines our annual convention into something more dynamic and forward-looking. To Keys to Kindness, a fundraiser that trades the gala floor for a cause that touches real lives, our fall events are designed to inspire action and build connection. And...
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Summer Update: Inside the Bold New Direction of Nevada REALTORS® w/ Amanda Powell & Matt Johnson
Nevada REALTORS® Today
As the real estate market shifts and member needs evolve, Nevada REALTORS® is stepping into a bold new chapter, and this summer marks the start of that transformation. From physical events that bring people face-to-face to a major website overhaul focused on consumer education, the organization is embracing the future while doubling down on what matters most. In this episode, our podcast producer Matt Johnson, and our Marketing and Communications Director Amanda Powell step out from behind the scenes to chat about the new initiatives rolling out this season. It’s not just about...
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Legislative Update: What’s Moving, What’s Stalling, and What’s Changing? w/ Azim Jessa
Nevada REALTORS® Today
Nevada lawmakers are racing toward the next big deadline, and housing legislation is right in the thick of it. With the second house deadline coming up, some of the most talked-about housing bills are shifting, stalling, or inching forward with key amendments. From tenant payment options to eviction records and even a quiet push for rent control, a lot is happening behind the scenes, and it’s moving fast. We’ve been tracking these bills closely, advocating for fair housing policy while making sure the voices of Realtors and homeowners are heard. How do restrictions on landlords...
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Reinventing NAR for a New Era of Real Estate w/ Nykia Wright
Nevada REALTORS® Today
Real estate is a mighty industry, but even the mightiest can face a catastrophic end when they don’t evolve. NAR’s CEO, Nykia Wright, saw it happen in journalism. Now she’s determined to make sure real estate doesn’t follow the same path. The market—and the industry as a whole— is going through a critical time. We have seen massive disruption in recent years. Legal, structural, reputational, and technological changes are just a few of the forces challenging our future. Every organization that touches real estate is rethinking its strategy and experience to meet changing...
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Legislative Update: These 4 Bills Are (Probably) Done, Here’s Why
Nevada REALTORS® Today
Now that deadline day has passed in the Nevada Legislative Session, we’re starting to see which bills made it—and which ones didn’t. Out of the bills we’ve been keeping an eye on, quite a few have dropped off. Technically, nothing’s officially dead until the end of the session, but let’s be real, some of these aren’t coming back. In this episode, we’re talking about four bills that are basically done. From one that aimed to limit corporate homeownership to another proposing a statewide rental registry, these bills had good intentions. But in the end, they weren’t the right...
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The Best of Nevada Realtors Today: Tools, Tactics, and Trends Real Estate Agents Can’t Ignore
Nevada REALTORS® Today
The real estate industry is evolving faster than ever. From the ripple effects of the NAR settlement to rising consumer expectations and the rapid adoption of smarter tech, agents are facing a landscape that looks nothing like it did even a year ago. The rules have changed—literally and figuratively—and the old way of doing business just won’t cut it anymore. But here’s the good news: for agents willing to adapt, get crystal clear on the value they provide, and leverage data as a strategic advantage, this moment presents an incredible opportunity. In fact, there’s...
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Legislative Update: How to Tackle the Housing Supply Problem w/ Azim Jessa & Keith Lynam
Nevada REALTORS® Today
The Nevada legislative session has reached a key milestone - the bill introduction deadline is now behind us. That means all proposed bills should have been submitted to the Assembly or Senate by now. However, the process isn’t over yet. The bills will now move from the Assembly to the Senate, where they may be amended, and we'll take a look at those changes once they come back. One bill we’re paying close attention to is AB 540. This bill intends to find a solution for the supply side of real estate and encourage move-up home buying, which will free up much-needed...
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Legislative Recap: Fire Insurance, Corporate Buyers & Revitalizing Our Inventory w/ Azim Jessa & Keith Lynam
Nevada REALTORS® Today
We are a third of the way through the 2025 legislative session, and there are a few more key bills we’re monitoring. These bills affect us as real estate professionals, but also protect consumers and support private property rights. A really important bill that’s moving through legislation is centered on secondary fire insurance and how it’s affecting homeowners’ insurance. In light of the recent uptick in fires in Nevada and California, insurance companies are increasing rates or even canceling their coverage. As we know, homes can’t be sold without insurance. This will...
info_outlineReal estate isn’t just a sales job. In today’s world, the most successful agents are also the best marketers. Unfortunately, many agents are dropping the ball in their marketing, and it’s costing them deals.
Between posting content bashing the industry and not providing value to consumers, we’re doing things that actually make people not want to hire us.
Agents spend all their time online complaining about changes to the industry, and they don’t realize that the consumer is watching. They don’t care about new laws and disruptions. They care about who is providing them with the most value.
They care about getting an experience that’s customized to them.
And they have to see this before they even think of hiring you.
Instead of complaining on social media, we should be putting out messages that help people navigate the largest transaction of their lives. Why is it critical to improve our marketing? If there will be less agents in the future, how do we build businesses that will stay relevant?
In this episode, we’re joined by real estate industry veteran, Nobu Hata. He shares the biggest marketing mistakes agents are making, and how to be more relevant to consumers.
The future of real estate is less agents, better tech and the consumer firmly in the driver’s seat. -Nobu Hata
Three Things You’ll Learn In This Episode
- The consumer doesn’t care
Real estate agents spend so much time putting out content for other agents, the consumer has no idea what we do for them behind the scenes. How do we create content that shows consumers that we’re working for them?
- Re-envision what it means to be a Realtor
We’re headed for a future with less real estate agents, more tech and a consumer who is fully in control. How do we get ahead of this?
- Be memorable and draw people in
What are the most effective strategies a real estate professional can use today to build their brand online?
Guest Bio
A real estate industry veteran since 1996, Nobu is a student of real estate sales, marketing, communications trends, consumer trends, social media, and technology in the real estate industry having adapted new school techniques into multiple successful real estate sales businesses. Nobu was then recruited to work for the nation's top real estate trade association where as the Director of Industry Outreach and the Chief Executive for Colorado's largest local REALTOR association, he earned the respect of REALTORS, fellow association and Multiple Listing Service executives, brokerage-owners and technology company owners as he bridged their worlds with no-holds-barred advice to better their business and organizations. The proof was in the pudding as he earned accolades and recognition from small real estate associations to the likes of Inman News, Stefan Swanepoel and more during his time there. Now the Director of Association and Industry Affairs for Zillow Group, Nobu brings tactical tips, tricks and advice based on the real world - real business! - execution to help real estate business owners succeed and thrive in the "Age of Amazon." To learn more visit https://about.me/nobuhata and connect https://www.linkedin.com/in/nobuhata.
About Your Hosts
Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.
Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.
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