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How to Make Real Estate Power Moves in 2025 w/ Shayla Gifford

Nevada REALTORS® Today

Release Date: 02/06/2025

What's Up Wednesday: Small Dog Park, Big Community Impact for NVR® w/ Sarah Scattini and Sam Olson show art What's Up Wednesday: Small Dog Park, Big Community Impact for NVR® w/ Sarah Scattini and Sam Olson

Nevada REALTORS® Today

A neglected half-acre lot in Northwest Reno was quietly turned into something the neighborhood didn’t realize it was missing.  Now, people can bring their dogs, let them run safely, and use a space that has been sitting unused for years. This didn’t happen because of a massive budget or a long-term master plan. It happened because the association saw a practical problem up close and chose to get involved in a way that was collaborative.  The work respected the surrounding community, partnered with both the city and the school district, and made use of resources most people...

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Nevada REALTORS® Year-End Events: Mixers, Leadership Academy & What’s Ahead show art Nevada REALTORS® Year-End Events: Mixers, Leadership Academy & What’s Ahead

Nevada REALTORS® Today

Every December, Nevada REALTORS® enters one of its busiest and most important weeks of the year. Our annual meetings bring together board trainings, legislative updates, PAC sessions, committee work, and the start of a new cycle of member involvement.  It’s a week that sets the tone for the year ahead and highlights just how much activity and leadership are happening across our association. One of the key events that kick off everything is the YPN + Leadership Academy Alumni Mixer. It’s a simple, welcoming way for members to connect…new faces, alumni, committee members, and anyone...

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From Summits to Space Centers: Nevada REALTORS® Fall Events w/ Stefania Volk show art From Summits to Space Centers: Nevada REALTORS® Fall Events w/ Stefania Volk

Nevada REALTORS® Today

This fall, Nevada REALTORS® is stepping into a season of transformation that’s as ambitious as it is intentional.  We’re not just putting events on the calendar; we’re rethinking what those events represent, how they connect our members, and how they demonstrate our impact to the wider community. From the NVision Summit, which re-imagines our annual convention into something more dynamic and forward-looking. To Keys to Kindness, a fundraiser that trades the gala floor for a cause that touches real lives, our fall events are designed to inspire action and build connection.  And...

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Summer Update: Inside the Bold New Direction of Nevada REALTORS® w/ Amanda Powell & Matt Johnson show art Summer Update: Inside the Bold New Direction of Nevada REALTORS® w/ Amanda Powell & Matt Johnson

Nevada REALTORS® Today

As the real estate market shifts and member needs evolve, Nevada REALTORS® is stepping into a bold new chapter, and this summer marks the start of that transformation. From physical events that bring people face-to-face to a major website overhaul focused on consumer education, the organization is embracing the future while doubling down on what matters most.  In this episode, our podcast producer Matt Johnson, and our Marketing and Communications Director Amanda Powell step out from behind the scenes to chat about the new initiatives rolling out this season.  It’s not just about...

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Legislative Update: What’s Moving, What’s Stalling, and What’s Changing? w/ Azim Jessa show art Legislative Update: What’s Moving, What’s Stalling, and What’s Changing? w/ Azim Jessa

Nevada REALTORS® Today

Nevada lawmakers are racing toward the next big deadline, and housing legislation is right in the thick of it. With the second house deadline coming up, some of the most talked-about housing bills are shifting, stalling, or inching forward with key amendments.  From tenant payment options to eviction records and even a quiet push for rent control, a lot is happening behind the scenes, and it’s moving fast. We’ve been tracking these bills closely, advocating for fair housing policy while making sure the voices of Realtors and homeowners are heard.  How do restrictions on landlords...

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Reinventing NAR for a New Era of Real Estate w/ Nykia Wright show art Reinventing NAR for a New Era of Real Estate w/ Nykia Wright

Nevada REALTORS® Today

Real estate is a mighty industry, but even the mightiest can face a catastrophic end when they don’t evolve. NAR’s CEO, Nykia Wright, saw it happen in journalism.  Now she’s determined to make sure real estate doesn’t follow the same path. The market—and the industry as a whole— is going through a critical time.  We have seen massive disruption in recent years. Legal, structural, reputational, and technological changes are just a few of the forces challenging our future. Every organization that touches real estate is rethinking its strategy and experience to meet changing...

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Legislative Update: These 4 Bills Are (Probably) Done, Here’s Why show art Legislative Update: These 4 Bills Are (Probably) Done, Here’s Why

Nevada REALTORS® Today

Now that deadline day has passed in the Nevada Legislative Session, we’re starting to see which bills made it—and which ones didn’t. Out of the bills we’ve been keeping an eye on, quite a few have dropped off. Technically, nothing’s officially dead until the end of the session, but let’s be real, some of these aren’t coming back. In this episode, we’re talking about four bills that are basically done. From one that aimed to limit corporate homeownership to another proposing a statewide rental registry, these bills had good intentions. But in the end, they weren’t the right...

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The Best of Nevada Realtors Today: Tools, Tactics, and Trends Real Estate Agents Can’t Ignore show art The Best of Nevada Realtors Today: Tools, Tactics, and Trends Real Estate Agents Can’t Ignore

Nevada REALTORS® Today

The real estate industry is evolving faster than ever.  From the ripple effects of the NAR settlement to rising consumer expectations and the rapid adoption of smarter tech, agents are facing a landscape that looks nothing like it did even a year ago.  The rules have changed—literally and figuratively—and the old way of doing business just won’t cut it anymore. But here’s the good news: for agents willing to adapt, get crystal clear on the value they provide, and leverage data as a strategic advantage, this moment presents an incredible opportunity.  In fact, there’s...

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Legislative Update: How to Tackle the Housing Supply Problem w/ Azim Jessa & Keith Lynam show art Legislative Update: How to Tackle the Housing Supply Problem w/ Azim Jessa & Keith Lynam

Nevada REALTORS® Today

The Nevada legislative session has reached a key milestone - the bill introduction deadline is now behind us.  That means all proposed bills should have been submitted to the Assembly or Senate by now.  However, the process isn’t over yet.  The bills will now move from the Assembly to the Senate, where they may be amended, and we'll take a look at those changes once they come back. One bill we’re paying close attention to is AB 540.  This bill intends to find a solution for the supply side of real estate and encourage move-up home buying, which will free up much-needed...

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Legislative Recap: Fire Insurance, Corporate Buyers & Revitalizing Our Inventory w/ Azim Jessa & Keith Lynam show art Legislative Recap: Fire Insurance, Corporate Buyers & Revitalizing Our Inventory w/ Azim Jessa & Keith Lynam

Nevada REALTORS® Today

We are a third of the way through the 2025 legislative session, and there are a few more key bills we’re monitoring. These bills affect us as real estate professionals, but also protect consumers and support private property rights.  A really important bill that’s moving through legislation is centered on secondary fire insurance and how it’s affecting homeowners’ insurance.  In light of the recent uptick in fires in Nevada and California, insurance companies are increasing rates or even canceling their coverage. As we know, homes can’t be sold without insurance. This will...

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More Episodes

A few years ago, leads, deals and paychecks became so easy to come by that real estate agents lost sight of the fundamentals of this business. 

Well, here’s the bad news: the days of easy money in real estate are long gone, but that’s also good news. 

If we want to stay in this business and actually thrive, we have to refocus on the fundamentals of real estate, and dust off those old school sales skills that weren't necessary in the last market. 

If we want to grow sustainability, we need systems. If we want to succeed, we have to be enthusiastic about the business. If we want to increase our conversion, we have to gear our efforts towards getting more meetings with consumers. 

How do we use our people skills to get better results? When do we know we’re ready to build a team? How do we make 2025 our best year yet? 

In this episode, we’re joined by entrepreneur, coach and founder of The Gifford Team, Shayla Gifford. She shares how to thrive in a challenging market. 

 

For many years, a lot of us were blessed to make easy money. There’s nothing easy to come by now and the field will thin out. -Shayla Gifford

 

Three Things You’ll Learn In This Episode 

  • How to find joy in your business again
    So many agents are struggling to take action right now. Why do we procrastinate, fall into analysis paralysis or feel defeated? How do we overcome this?

  • Before you build a team…
    Building a team is the next logical step for real estate agents who want to grow, but how do you know you’re actually ready to lead people?

  • Get them to a meeting 
    Buying or selling a home is a daunting process for consumers. How do we use our sales skills to make it easier?



Guest Bio

Shayla Gifford is an entrepreneur, coach and founder of The Gifford Team. Over the years, Shayla has grown this dynamic sales team. The Gifford Team works closely behind the scenes with the best operations staff from processing to funding. It takes a village to close a loan and they are dedicated to helping their clients find the right program that compliments their financial goals. Since 2009, Shayla’s team has helped more than 6,000 families totaling more than $1.5 billion in closed sales. They love what they do and the clients they serve, which is also a reflection of The Gifford Team continually ranking in the top 1% of originators nationwide. 

Links:
https://www.linkedin.com/in/shayla-gifford-3019396/
https://www.guildmortgage.com/the-gifford-team/

https://www.instagram.com/shaygiff/?hl=en

 

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®.  Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

 

Check out this episode on https://podcasts.apple.com/us/podcast/nevada-realtors-today/id1764819157/

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