Ep831 | Why Most Clinicians Fail at Marketing (And How to Make It Easy)
Release Date: 07/10/2025
Ep850 | 8 Lessons From 850 Podcasts
The P.T. Entrepreneur Podcast
850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start. Episode Summary Consistency pays: Two episodes a week for 8+ years—compound impact over time. Origin story: From the Doc & Jock days to PT Entrepreneur, content created demand and clarity. The big mission: Add $1B...
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Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plans of care natural and effective. Episode Summary The sales hurdle: Many clinicians (especially new grads) struggle with money conversations. Danny’s early mistakes: Starting at $175/session, no packages, offering weak 3-visit plans. The...
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Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic
The P.T. Entrepreneur Podcast
🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest In this solo episode, Doc Danny Matta breaks down data from PT Biz’s industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more profitable, scalable practice. 🎯 Episode Summary The name tag system: Clinics are grouped by revenue, from white ($<100K) to gold ($1M+). Two game-changers: Higher revenue per session and more recurring revenue separate gold clinics from...
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Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals
The P.T. Entrepreneur Podcast
The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren’t actively searching for help yet, using reputation, relationships, and clear asks—not just ads. 🎯 Episode Summary The 20% vs. 80% reality: A small slice stays active and sharp; most slide without structure and accountability. Choice beats chance:...
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Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights
The P.T. Entrepreneur Podcast
Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty. 🎯 Topics Covered How...
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Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
Why 10x-ing Your PT Business Might Be Easier Than 2x-ing It Episode Highlights: Why small, “safe” goals are limiting your growth How 10x goals force innovation and smarter systems Real-life client examples who went from 100K to 1M+ The mindset shift that separates growing clinics from stagnant ones Why even “failing” at a big goal gets you further than hitting a small one Resources Mentioned: Like what you’re hearing? Please consider sharing this episode with a fellow PT and tagging Danny on Instagram. Let us know what part stood out most!
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Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl
The P.T. Entrepreneur Podcast
Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he’s structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability. 🎯 Topics Covered The pros and cons of early business partnerships How Chris structured his hybrid model (cash + limited insurance) Why the front desk is your...
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Ep843 | Why Most PTs Bomb At Workshops (And How To Actually Convert)
The P.T. Entrepreneur Podcast
How to Get More New Patients From Local Workshops Most clinicians who run workshops don’t know how to confidently position themselves—and as a result, they walk away with little to no new patients. In this episode, we break down: The mindset shift that turns workshops into patient drivers Why most clinicians fail to confidently pre-frame and close Exactly what to say at the end of a workshop to get new patients Resources & Links: – Learn how to go full-time with a clear, actionable plan – Discover how cash-based PTs overcame fear, imposter syndrome, and built thriving...
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Ep842 | 3 Important Cash-Based PT Trends In 2025
The P.T. Entrepreneur Podcast
3 Important Cash-Based PT Trends in 2025 What’s changing in the world of cash-based physical therapy? In this episode, Danny Mattei breaks down three emerging trends in 2025 that every clinician should know—whether you're just starting your practice or trying to scale past yourself. These shifts are reshaping the profession and will impact how you grow, hire, and stay profitable. 📈 The 3 Trends Clinicians are starting younger than ever: More DPT grads are skipping traditional jobs and going straight into private practice. Is this the new norm? The first growth cycle is getting harder:...
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Ep841 | The Right Speed To Grow Your Clinic
The P.T. Entrepreneur Podcast
The Speed Trap: Why Going Too Slow Is Costing Your Business In this episode, Danny explains why momentum is everything in business—and how clinicians often sabotage their growth by going too slow. Using the analogy of riding a bike or snowboard, he breaks down how fear, hesitation, and “waiting for the right time” lead to instability and burnout, not safety. 🎯 Topics Covered Why clinicians tend to move too slowly—and how it backfires The difference between healthy speed and reckless acceleration How going too slow creates pain, burnout, and lost momentum The mindset behind...
info_outlineThe #1 Marketing Mistake Clinicians Make (And How to Fix It)
In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.
🎯 Topics Covered
- Why marketing fails without a clearly defined avatar
- The biggest mistake PTs make when creating content
- How to build your marketing around one ideal client
- Why reach and views are meaningless without clarity
- How to stop being a generalist and start standing out
- Marketing as storytelling: speaking to past versions of yourself
- How specificity lowers price sensitivity and builds trust
💡 Key Quotes
"If you’re not clear on who you’re talking to, you’ll blend into the noise—and no tactic will save you."
"You don’t need another funnel—you need to know who you’re helping and why they should choose you."
"Generalists are white noise in today’s healthcare economy."
"Marketing is just you talking to a past version of yourself—or the client you know best."
🧠 Pro Tips
- Create a detailed avatar of your ideal client—name them, define their life, habits, and values
- Speak directly to that person in your emails, videos, and captions
- Forget about views and likes—focus on resonance and relevance
- Use marketing to solve real problems and connect through shared experience
- Clarity in message precedes success in any marketing channel
🔗 Resources & Links
- Visit PT Biz – Learn how we help clinicians grow without insurance
- Join the 5-Day Challenge – Build your marketing foundation the right way
- Book a Free Strategy Call – Talk to a senior advisor about your practice goals
- Subscribe on YouTube – Get weekly real-world advice from successful PTs
🧭 Final Thought
If your marketing isn’t landing, it’s not because you’re bad at content. It’s because your message isn’t clear to the right person. Define your avatar, speak directly to them, and your entire strategy