The P.T. Entrepreneur Podcast

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic 09/11/2025

Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plans of care natural and effective. Episode Summary The sales hurdle: Many clinicians (especially new grads) struggle with money conversations. Danny’s early mistakes: Starting at $175/session, no packages, offering weak 3-visit plans. The prognosis hack: Forget cost—present what’s clinically needed based on diagnosis and desired outcome. Why it works: Patients trust clarity, honesty, and confidence more than discounts or options. Staff training tip: Anchor staff to prognosis, then be quiet—let the patient decide. Key Takeaways Prognosis > Price: Tie your recommendations to outcomes, not dollar signs. Confidence closes: Patients sense discomfort; clear communication builds trust. Education wins: Patients invest when they understand timeframes, healing, and next steps. Less talking, more listening: Present the plan, then pause—don’t talk them out of it. Pro Tips You Can Use Today Have staff present plans in terms of visits + timeline, not dollars. Use a simple handout with care plan options—let patients point to their choice. Practice being silent after presenting prognosis; resist filling the gap. Role-play money conversations until staff are comfortable staying clinical. Notable Quotes “Forget about the plan of care cost. Focus completely on the prognosis.” “It’s not hard to sell when you’re clear, confident, and opposite of the traditional medical experience.” “Patients invest when they understand exactly what it takes to solve their problem long-term.” Action Items Re-train staff to frame care plans around prognosis, not price. Create one-page prognosis templates for common injuries. Practice silence—say what’s needed, then stop talking. Track conversion rates before and after implementing this hack. Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38089730

Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic 09/09/2025

Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic 🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest In this solo episode, Doc Danny Matta breaks down data from PT Biz’s industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more profitable, scalable practice. 🎯 Episode Summary The name tag system: Clinics are grouped by revenue, from white ($<100K) to gold ($1M+). Two game-changers: Higher revenue per session and more recurring revenue separate gold clinics from white clinics. The 20% difference: Larger clinics average ~$200/session vs. ~$165/session for smaller clinics. Mindset matters: Confidence to charge what you’re worth is more limiting than skillset or location. Recurring revenue advantage: Top clinics snowball faster because 30–50% of their patients return regularly. 💡 Key Takeaways Charge what you’re worth: Price reflects confidence, not just location or competition. Profit fuels growth: Higher rates mean more reinvestment into staff, space, and culture. Recurring revenue compounds: Builds stability, decreases reliance on new patient volume, and accelerates clinician schedules. Mindset shift is critical: Undercharging is usually a belief issue, not a market one. 🧠 Pro Tips You Can Use Today Audit your pricing: Compare your session rates against industry leaders and adjust. Engineer recurring offers: Build long-term plans beyond discharge to keep patients engaged. Leverage peer influence: Surround yourself with clinics charging higher rates—normalize it. Snowball strategy: Pass new patients to junior clinicians while senior staff carry recurring clients. 🔊 Notable Quotes “If you can have a 20% difference in what you’re generating on an hourly basis, that is huge.” “It’s more of a mindset issue than a skillset issue. Most clinicians are fantastic—what holds them back is what they think they’re worth.” “Recurring visits are an unfair advantage of cash practices. Insurance can’t match it.” 📌 Action Items Raise your average session rate closer to $200/hr. Design a simple recurring service package to keep patients long-term. Track your recurring percentage—target 30–50% of total visits. Reinvest profits into team, benefits, and culture to attract talent. 🔗 Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38089545

Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals 09/04/2025

Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren’t actively searching for help yet, using reputation, relationships, and clear asks—not just ads. 🎯 Episode Summary The 20% vs. 80% reality: A small slice stays active and sharp; most slide without structure and accountability. Choice beats chance: Health is built—daily—through movement, learning, and engagement. The market you’re missing: The majority who don’t know you exist (yet) won’t find you via Google. Reputation compounding: Treat people like family and ask for warm introductions—consistently. From pain relief to life change: Get them moving, educate them, then expand goals (10K, hiking, travel). 💡 Key Takeaways Most growth is offline: Referrals & community presence beat cold clicks for trust and conversion. Clarity wins: Tell people who you help and how. Make it easy to refer. Sell outcomes, not visits: Mobility, confidence, and longevity are the real value drivers. Momentum matters: It’s never too late—but it’s harder later. Create quick wins early. 🧠 Pro Tips You Can Use Today Referral script (use verbatim): “Who in your world is saying ‘no’ to things they want to do because of pain or mobility? I’m happy to chat with them.” Community flywheel: Host monthly screens/workshops; follow up with a clear next step and a simple offer. Reputation hygiene: Same-day follow-up, handwritten notes after big milestones, and a quarterly check-in list. Outcome stories: Share real client arcs (knee rehab → 10K) to widen who sees themselves as a fit. 🔊 Notable Quotes “Health is a choice. Once you slide into inactivity, digging out is hard—but not impossible.” “Don’t fight over the sliver searching on Google. Win the majority through reputation and relationships.” “Treat every patient like family. That’s how referrals become automatic.” 📌 Action Items Ask for one warm intro from a current patient today—track it. Book your next local talk/screening—set the date before the week ends. Write a 3-sentence ‘Who we help’ blurb for your site, email signature, and front desk. 🔗 Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38004690

Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights 09/02/2025

Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty. 🎯 Topics Covered How Ashley launched PHYT Collective during the pandemic with a creative lease negotiation The “barbershop-style” model that allows PTs to work for themselves—together Key legal and cultural considerations when structuring contractor vs. employee roles Why independence and time freedom attract top clinicians How to balance provider risk with clinic sustainability Running successful sales and price raises during economic uncertainty Empowering patients through education and proactive care The network effect: how community relationships fuel growth 💡 Key Quotes “We all work for ourselves—together. That’s the heart of PHYT Collective.” “You can’t set their hours, you can’t tell them what to wear—but you can create a culture people want to be a part of.” “If you don’t raise your rates, your business won’t survive. But you can do it in a way that supports your community.” “Time freedom and true independence are what great clinicians value most.” “Age isn’t the limitation—it’s just the knowledge on how to get there.” 🧠 Pro Tips Negotiate your lease creatively—early concessions can make or break your launch Be clear on contractor rules: no set hours, no PTO, no mandated dress codes Build culture through empowerment, not control—welcome baskets and shared values go further than rules Structure compensation simply: clear percentage splits with incentives at milestones Price with confidence—your time and doctorate-level expertise are worth it During uncertain times, strategic discounts can build trust and long-term loyalty Patients value proactive care and education just as much as pain relief 🔗 Resources & Links – Business coaching and training for cash-based clinicians – Learn how to go full-time with your practice – Lessons from 1,000+ clinicians who built thriving cash practices – Weekly videos on sales, leadership, and marketing – Learn more about Ashley’s clinic model – Follow Ashley and her team 📍 About PHYT Collective Founded by Ashley Speights, PHYT Collective is a 4,000 sq ft hybrid-style practice in Washington, D.C. Built on independence, collaboration, and culture, the collective allows physical therapists to operate as contractors under one brand while retaining autonomy in how they serve patients. PHYT Collective combines community relationships, proactive patient care, and innovative business models to redefine what a modern PT clinic can be. 🧭 Final Thought Scaling a clinic doesn’t always mean building a traditional team structure. Ashley’s story shows how independence, culture, and community can create a thriving model that empowers both clinicians and patients. If you’re exploring new ways to grow your practice, this episode is full of practical insights and inspiration. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38004520

Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic 08/28/2025

Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl 08/26/2025

Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he’s structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability. 🎯 Topics Covered The pros and cons of early business partnerships How Chris structured his hybrid model (cash + limited insurance) Why the front desk is your most important (and underutilized) sales asset How he builds team culture and accountability from the inside out What most PT owners get wrong about compensation and growth Opportunities for cash-based clinics in the next 5 years 💡 Key Quotes “Culture eats strategy for breakfast. Mindset drives everything.” “The front desk is the most important position in the clinic. They’re client experience and sales in one.” “You can’t think small and expect to scale. You have to set scary goals.” “If you want to pay your team more, you either raise your rates or raise your volume. Those are the levers.” 🧠 Pro Tips Invest in your front desk like they’re a high-level salesperson—they are Set up clear benchmarks and career ladders for your clinicians Use a 75/25 cash-to-insurance ratio to maintain margins while growing Let your team lead—give them lanes, then let them run in them Don’t underestimate the power of local reputation and word of mouth 🔗 Resources & Links – Business coaching and training for cash-based clinicians – Learn how to go full-time with your practice – Lessons from 1,000+ clinicians who went from burnt out to in control – Weekly videos on sales, leadership, marketing, and more 📍 About Physio Room Founded by Chris Roble, Physio Room operates multiple hybrid clinics across Colorado with a focus on culture, autonomy, and scalable systems. Learn more at 🧭 Final Thought If you're serious about scaling your clinic, you need more than visits—you need systems, mindset, and culture. Chris shows how it's done in this must-listen conversation for growth-minded PTs. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37893025

Ep843 | Why Most PTs Bomb At Workshops (And How To Actually Convert) 08/21/2025

Ep842 | 3 Important Cash-Based PT Trends In 2025 08/19/2025

Ep841 | The Right Speed To Grow Your Clinic 08/14/2025

Ep840 | The Mindset Needed To Invest In Your Own Clinic 08/12/2025

Ep840 | The Mindset Needed To Invest In Your Own Clinic The Debt Mindset Shift You Need to Scale Your Clinic In this episode, Danny breaks down one of the most overlooked barriers to growth: fear of debt. He shares hard-earned lessons from building his own clinic and working with 1,000+ others—and explains why your mindset around borrowing can make or break your business as you grow past the lifestyle phase. 🎯 Topics Covered Why PTs are so debt-averse (and why it makes sense) How bootstrapping can hurt your growth The real risks of borrowing vs. self-funding Why strategic debt isn’t bad—it’s a business investment The scary truth about growing from 1 to 3+ employees How to push through the “profit dip” and build a real business The mindset shift from clinician to CEO/investor 💡 Key Quotes "You're a business owner now. Think like an investor—not just a clinician who happens to own a business." "Bootstrapping your growth sounds noble, but it’s usually just slower and more stressful." "Borrow in a position of strength, not when you’re desperate. That’s when banks will actually lend to you." "Push through the tough stage as fast as you can. Profit comes back. Freedom follows." 🧠 Pro Tips Start lean—but don’t try to scale lean. Growth needs capital. Use debt strategically to accelerate team building and capacity. Expect your profits to dip before they rise again—it’s normal. Borrow when you’re stable, not scrambling—it puts you in control. If you want a scalable clinic, shift your identity to business owner/investor. 🔗 Resources & Links – Get expert coaching to start and scale your clinic – Build your practice with clarity and momentum – Learn how 240+ clinicians grew their dream practice (many with smart debt) – Weekly insights on business growth and strategy 🧭 Final Thought If you want to build a practice that gives you freedom—financial, time, and impact—you can’t stay stuck in a debt-avoidant mindset. Learn to think like an investor. Borrow wisely. Grow faster. And build the business you were meant to run. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37701680

Ep839 | What An NBA Point Guard Taught Me About Imposter Syndrome 08/07/2025

Ep839 | What An NBA Point Guard Taught Me About Imposter Syndrome How to Use Imposter Syndrome as Fuel (Not a Roadblock) In this episode, Danny shares how to turn imposter syndrome from a source of fear into a tool for personal growth. Whether you're starting a business, hiring a team, or simply trying to charge what you're worth, Danny breaks down how to reframe your doubt and use it to level up—again and again. 🎯 Topics Covered Why almost every high performer feels like an imposter The story of TJ McConnell and the power of outworking everyone How to flip self-doubt into motivation for growth The difference between confidence, humility, and arrogance Why imposter syndrome shows up at every stage of success How to become the person worthy of your next goal 💡 Key Quotes "At every stage you level up, you’ll feel like an imposter again. That’s the game." "It’s not ‘Who am I to do this?’ It’s ‘Who do I need to become?’" "Imposter syndrome is a sign you care—and that you’re ready to grow." "You can be confident and humble. That’s not arrogance. That’s power." 🧠 Pro Tips Use your doubt to drive consistent learning and growth Seek out mentorship, education, and new challenges Reframe imposter syndrome as a signal—not a stop sign Commit to becoming the person your goals require Understand that each stage of business brings new challenges 🔗 Resources & Links – Build and scale your cash-based clinic – Gain momentum with a clear, proven plan – Discover how cash-based PTs overcame fear, imposter syndrome, and built thriving practices – Subscribe for weekly coaching and insight 🧭 Final Thought Imposter syndrome doesn’t mean you’re unqualified—it means you care. Use it as fuel to become the kind of leader, business owner, or clinician that no longer questions whether they belong. That’s how you win—one stage at a time. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37620635

Ep838 | How Communication Can Make or Break Your Clinic Reputation 08/05/2025

Ep838 | How Communication Can Make or Break Your Clinic Reputation Why Your Customer Experience Is Killing Referrals (and How to Fix It) In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elevate their communication and consistency—without spending a dime on marketing. 🎯 Topics Covered The two biggest reasons patients refer (it’s not just outcomes) What hospitals get wrong about communication—and how not to repeat it Why breakdowns happen when you scale past yourself The three phases of a 5-star customer experience How to systematize follow-up for better retention and referrals Why internal communication channels make or break your team The power of weekly meetings to unify your staff and improve outcomes 💡 Key Quotes "Your reputation is earned in drops and lost in buckets." "Don’t be the clinic people have to make excuses for." "If you want word-of-mouth referrals, deliver the experience people will rave about." "The best time to generate a referral isn’t after discharge—it’s in the first few visits." 🧠 Pro Tips Break the customer journey into three parts: set expectations, meet them, and follow up Have a centralized communication channel like Slack to reduce miscommunication Build weekly team meetings to review patient progress and follow-up needs Create a system for post-visit touchpoints to check in and reinforce trust Remember: Patients refer based on how they feel, not just how they heal 🔗 Resources & Links – Business coaching for cash-based clinicians – Learn how to grow your clinic without burnout – Real-world stories from 240+ cash-based PTs – Subscribe for weekly tactical content 🧭 Final Thought Most clinics think great outcomes are enough. They're not. Patients remember how they were treated more than the treatment itself. Communication is free, but the ROI is massive. Start with clear expectations, deliver consistently, and follow up like it matters—because it does. Your clinic’s reputation (and referrals) depend on it. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37620375

Ep837 | The Mindset Shift That Separates Successful PT Owners From Struggling Ones 07/31/2025

Ep837 | The Mindset Shift That Separates Successful PT Owners From Struggling Ones Clinician or CEO? The Mindset Shift You Must Make to Grow In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It’s a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a losing game. 🎯 Topics Covered Why “PT first” thinking limits your business potential The mindset difference between lifestyle clinics vs. scalable ones How obsession with clinical outcomes can transfer to business growth Why you can’t be elite at both treating and building What happens when you finally stop treating patients How to redirect your skills into sales, marketing, leadership, and finance When to let go—and how to avoid becoming the weakest clinician in your own clinic 💡 Key Quotes "You're either a physical therapist who owns a business... or you're a business owner who happens to be a physical therapist. There's a massive difference." "You can’t be world-class at both. Eventually, you have to choose." "Your obsession with patient outcomes? That’s the same energy you need to bring to business." "If you want financial and time freedom, you need to treat your clinic like a real business—not a side gig." 🧠 Pro Tips Make the identity shift from clinician to CEO if you want to grow Use your learning skills to master business: sales, marketing, operations Let go of treating if it’s limiting your growth—it doesn’t mean you’ve failed Build a team of badass clinicians better than you Start viewing your clinic as a vehicle for impact, not just income 🔗 Resources & Links – Learn how to build and scale your cash-based clinic – Get your practice out of neutral and moving forward – Stories of 240+ clinicians who made the leap – Subscribe for more coaching and business insight 🧭 Final Thought The best clinicians don’t always build the best clinics. To grow something great, you’ll have to let go of old identities and embrace new ones. Becoming a business owner isn’t abandoning your profession—it’s expanding your potential. Make the shift, build the team, and step into the leader your clinic needs. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37607235

Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors 07/29/2025

Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend. 🎯 Topics Covered How AI is changing local SEO—and what it means for your clinic The death of traditional SEO and why traffic alone doesn't cut it Why your Google Business Profile is now your most important asset How to rank top 3 in Google Maps within 30 days The 3 most important factors for local SEO in 2025 Why most clinics are invisible in Google’s AI summaries How to get more patients without increasing ad spend Why consistency and “digital trust” matter more than ever 💡 Key Quotes "If your Google Business Profile is dormant, Google assumes you’re out of business." "Ranking on Google Maps is AI-proofing your business." "You can't just clone a landing page—you need real, human content to build trust." "Digital word of mouth—aka Google reviews—can make or break your clinic’s visibility." 🧠 Pro Tips Update your Google Business Profile weekly (photos, posts, hours, services) Track and improve your Google review velocity, not just volume Create location-specific and service-specific landing pages with real human content List your business on multiple directories (not just Google and Facebook) Train your admin to manage reviews, directory listings, and local SEO tasks 🔗 Resources & Links – Get a free SEO audit for your clinic – See local SEO case studies and tips – Go from part-time to full-time in your practice – More tactical advice for cash-based practices 🧭 Final Thought SEO isn’t dead—it’s just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37548495

Ep835 | So...What's My Cash-Based Clinic Worth? 07/24/2025

Ep835 | So...What's My Cash-Based Clinic Worth? What’s Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner’s discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth. 🎯 Topics Covered Why Danny’s early advice was to stop investing and double down on his business How to calculate your owner’s discretionary income (ODI) The multiples clinics are selling for right now (3x–5x ODI) Why clinics are more valuable when the owner isn't doing all the work How recurring revenue and cash-pay models attract investors Why you need to start tracking your business as an asset—today The difference between building a job vs. building a sellable business Exit strategy insights from private equity conversations 💡 Key Quotes "You can't sell your job. But you can sell your business for a lot of money." "Your business is probably the biggest part of your net worth—start treating it like it." "I was told cash PT wouldn’t be sellable. That was wrong. I sold mine—and others are doing the same." "Recurring services create lifetime value—and that's what buyers want to see." 🧠 Pro Tips Track your ODI monthly—it’s the best snapshot of business health Reinvest early profits to grow your clinic as an asset, not just income Build systems that reduce reliance on you for patient care Document everything: profit, owner pay, and discretionary spending Think of your clinic like a private company you're growing to sell 🔗 Resources & Links – Learn how to build a valuable cash-based business – Get crystal clear on how to go from part-time to full-time – See how 240+ clinicians scaled profitable practices – Subscribe for more practical business tips 🧭 Final Thought If you’ve been building your practice but haven’t tracked its value, now is the time. Your clinic isn’t just a place to treat patients—it’s an asset with real financial worth. The earlier you understand how to grow that value, the better your long-term options become. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37518840

Ep834 | Is Your Check Engine Light On With Rob Wilson 07/22/2025

Ep834 | Is Your Check Engine Light On With Rob Wilson Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout In this episode, Danny sits down with Rob Wilson—coach, author, and founder of the Check Engine Light system—to dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from years of working with elite tactical and athletic populations, and how his new book offers a framework that applies to anyone looking to build health and resilience for the long haul. 🎯 Topics Covered Why clinicians and high performers resist self-care (and what it costs them) The origin of the “Check Engine Light” framework and how it helps SEALs and civilians alike Lessons from working with Naval Special Warfare and SOCOM The power of listening, curiosity, and vulnerability in client outcomes Mind, Movement, and Matter—how to assess and improve all 3 pillars How to use HRV (heart rate variability) the right way Why emotional intelligence is a non-negotiable for healthcare pros How to stay in the game without burning out as a clinician or coach 💡 Key Quotes "Credibility is won in drops and lost in buckets." "People don’t remember bullet points. They remember stories." "You're not just a PT or coach—you’re a human performance consultant." "Fail smaller, faster. That’s the real skill." 🧠 Pro Tips Give clients ownership by reframing them as collaborative participants, not passive patients Build long-term impact by tracking small KPIs that align with their actual goals Use structured self-experiments and journaling to improve health awareness and adherence If you’re an empathic practitioner, create buffer time to recover emotionally Don’t wait for burnout to hit—proactively monitor your own dashboard, too 🔗 Resources & Links – Rob’s full curriculum on sustainable performance – Follow Rob for insights and updates – Build the business that fuels your lifestyle 🧭 Final Thought Helping people get out of pain is just the beginning. If you really want to create lasting impact—professionally and personally—you’ve got to go deeper. Rob’s message is clear: self-care isn’t soft, and emotional intelligence isn’t optional. Whether you're working with SEALs or soccer moms, your ability to connect, listen, and lead is what makes you indispensable. Start there, and everything else gets easier. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37458605

Ep833 | Is What I Do Worth $200? The Question That's Killing Your Clinic 07/17/2025

Ep833 | Is What I Do Worth $200? The Question That's Killing Your Clinic Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business. 🎯 Topics Covered Why most PTs struggle with recurring visits (blame insurance conditioning) The two paths for ongoing care: hands-on vs. consulting What we misunderstand about the real value of our skill set How to reframe "maintenance" as health performance coaching Examples of long-term patient transformation beyond the discharge phase How your own doubts may be blocking practice growth Why patients come back (hint: it’s not always the therapy) The connection between trust, accountability, and long-term impact 💡 Key Quotes "Your body's your vehicle in life. What’s that worth to someone?" "Just because it’s easy for you, doesn’t mean it’s not valuable to someone else." "If you don’t believe what you’re doing is worth it, why would your staff—or your patients?" "Sometimes people just need someone to listen, move better, and feel seen. That’s therapy too." 🧠 Pro Tips Reposition yourself as a consultant for the human body—not just a problem-solver Use ongoing visits to educate, empower, and hold people accountable in a structured way If you’re strong with manual therapy, embrace it—people pay for how you make them feel Don’t assign value for others—let them decide what’s worth it Train your staff to think long-term, not just in discharge timelines 🔗 Resources & Links – Learn how to grow your cash practice with a proven system – Start building recurring revenue and scaling smarter – Learn how 240+ clinicians built their practices from scratch 🧭 Final Thought If you want to build a business that truly lasts, you can’t just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn’t optional—it’s your best path to impact and income. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37426515

Ep832 | Where Is Physical Therapy Heading With APTA President Kyle Covington 07/15/2025

Ep832 | Where Is Physical Therapy Heading With APTA President Kyle Covington Inside the APTA: How Kyle Covington Sees the Future of Physical Therapy In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunities facing the profession today. Whether you’re a student, seasoned clinician, or clinic owner, this is a must-listen for anyone serious about the evolution of PT. 🎯 Topics Covered How physical therapy has evolved over the last 20 years The rise of cash-based, hybrid, and non-traditional models Direct access laws, payment reform, and advocacy wins Burnout, staffing issues, and why reimbursement needs to change What the APTA is actually doing—and why most PTs don’t know Why communication, sales, and emotional intelligence matter more than ever The future of AI in PT: where it helps and where it can’t replace us How PT education is adapting to meet new demands What Kyle sees coming next for the profession 💡 Key Quotes "If we take bad contracts, the insurance company wins. It’s that simple." "Cash-based PTs are often forced to advocate and communicate better—that’s a skill every PT needs." "We're not replacing the human element. AI can be a force multiplier, not a threat." "The problems are obvious. The solutions are complex. And that’s why we have to work together." 🧠 Pro Tips If you're frustrated by reimbursement, learn to negotiate contracts or consider a hybrid model Don’t wait for the system to change—educate patients on your value right now Use tech and AI tools to reduce burnout and streamline admin work Get involved locally with your APTA state chapter to actually influence change PT school isn’t just about technique—learning communication and business skills matters just as much 🔗 Resources & Links – Explore advocacy updates and get plugged in locally – Get clarity and a plan to go full-time in your cash practice – Try 10 free SOAP notes and save hours on documentation 🧭 Final Thought Physical therapy is changing—fast. But that’s not a bad thing. Whether you're frustrated with insurance, curious about AI, or wondering how to make a bigger impact, the profession needs voices like yours to move forward. As Dr. Covington says, we’re in our adolescence as a field—and what we do next will shape the future for decades. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37360025

Ep831 | Why Most Clinicians Fail at Marketing (And How to Make It Easy) 07/10/2025

Ep831 | Why Most Clinicians Fail at Marketing (And How to Make It Easy) The #1 Marketing Mistake Clinicians Make (And How to Fix It) In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform. 🎯 Topics Covered Why marketing fails without a clearly defined avatar The biggest mistake PTs make when creating content How to build your marketing around one ideal client Why reach and views are meaningless without clarity How to stop being a generalist and start standing out Marketing as storytelling: speaking to past versions of yourself How specificity lowers price sensitivity and builds trust 💡 Key Quotes "If you’re not clear on who you’re talking to, you’ll blend into the noise—and no tactic will save you." "You don’t need another funnel—you need to know who you’re helping and why they should choose you." "Generalists are white noise in today’s healthcare economy." "Marketing is just you talking to a past version of yourself—or the client you know best." 🧠 Pro Tips Create a detailed avatar of your ideal client—name them, define their life, habits, and values Speak directly to that person in your emails, videos, and captions Forget about views and likes—focus on resonance and relevance Use marketing to solve real problems and connect through shared experience Clarity in message precedes success in any marketing channel 🔗 Resources & Links – Learn how we help clinicians grow without insurance – Build your marketing foundation the right way – Talk to a senior advisor about your practice goals – Get weekly real-world advice from successful PTs 🧭 Final Thought If your marketing isn’t landing, it’s not because you’re bad at content. It’s because your message isn’t clear to the right person. Define your avatar, speak directly to them, and your entire strategy /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37346080

Ep830 | Dropoff Points When PTs Lose Momentum In The Clinic and Business With Yves Gege 07/08/2025

Ep830 | Dropoff Points When PTs Lose Momentum In The Clinic and Business With Yves Gege The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success In this episode, Doc Danny and Yves Gege break down two critical turning points they see repeatedly in physical therapy careers and business ownership: the three-year clinician dilemma and the five-year business owner burnout. They also dive into systems, leadership, continuity programs, and financial clarity as key tools to break through these walls. If you’ve ever felt stuck or unsure of your next move—this is the episode to hear. 🎯 Topics Covered Why so many PTs hit an identity crisis around 3 years into their career How lack of time freedom drives clinicians to explore new options The most common cause of burnout 5 years into business ownership Why continuity programs are the backbone of profitable, sustainable practices The difference between being a good clinician and a great business owner Leadership pitfalls: being too abrasive vs. trying to be everyone’s friend How poor systems and unclear financials stall growth and create chaos Why knowing your profit margin is like taking your business's blood pressure 💡 Key Quotes "Just because someone isn’t in pain doesn’t mean you can’t help them." "The #1 health metric for your business is profitability—don’t be afraid to measure it." "If you want flexibility, you’ll have to build the job you want. Otherwise, you’re stuck in someone else’s." "Starting and growing a business are completely different skill sets. Most fail by not learning the second one." 🧠 Pro Tips Track your finances monthly—know your gross revenue and profit margins Train your team on continuity, not just plan of care discharge Set clear core values and enforce them with consistency Don’t wait until you're burnt out—build systems early Balance clinical work and business work by reducing your treatment hours over time 🔗 Resources & Links – Learn how we help clinicians build successful practices – Get 10 free AI-scribed notes and stop babysitting documentation – Talk with a senior advisor about your practice goals – Go from part-time to full-time with a clear plan – Watch more deep dives and real-world advice 🧭 Final Thought Whether you’re hitting the three-year “do I want to be a PT?” wall or the five-year “did I build myself a prison?” moment in business, the answer lies in systems, leadership, continuity, and clarity. Don’t wing it. Learn the business side of things. And don’t wait until burnout hits—build proactively. You’ve got options. You’ve got support. Just don’t settle. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37256450

Ep829 | The #1 Reason Cash-Based Clinics Plateau At 30K/Month 07/03/2025

Ep829 | The #1 Reason Cash-Based Clinics Plateau At 30K/Month Breaking the $30K Plateau: Why Growth Stalls & How to Scale Smart In this solo episode, Doc Danny dives into one of the most common pain points for cash-based and hybrid clinics: getting stuck between $20K–$30K/month in revenue. If you’re hitting that ceiling and can’t figure out how to break through, this episode unpacks the real reasons why—and what to do about it. From recurring services to team sales training, this is your roadmap out of the hardest growth phase in business. 🎯 Topics Covered Why $20K–$30K/month is a common plateau for clinic owners The hidden costs of growth: overhead, staff, and shrinking margins Why hiring a new provider often slows momentum—if done wrong The critical role of recurring revenue and retention How to teach your team to sell long-term transformation (not just plans of care) Why solving the “eval hamster wheel” unlocks true scale How to build a business that runs even when you’re not treating 💡 Key Quotes "Recurring services are the difference between a stressful grind and a scalable business." "This is where most clinics stall—and where the real growth starts if you do it right." "You’re not playing the insurance game anymore. You’re selling lifetime value, transformation, and long-term health." 🧠 Pro Tips Track how many new patients each provider truly needs—then cut it in half with better retention Train your staff to sell ongoing services: wellness, performance, prevention Stop playing the discharge game—play the long game instead Expect lower profit margins during growth—and don’t panic Build systems that eventually make you non-essential to daily fulfillment 🔗 Resources & Links – Learn how we help clinics grow and scale – Work through this phase with expert guidance – More insights on growing a cash-based business 🧭 Final Thought If you’re stuck in the $25K–$30K/month grind, it’s not because you're not good at what you do. It’s because you're playing the wrong game. Shift to long-term value, train your team to sell transformation, and you’ll scale faster—and with less stress. This phase is hard, but it's also where real businesses are built. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37242030

Ep828 | Important Trends In Physical Therapy With Yves Gege 07/01/2025

Ep828 | Important Trends In Physical Therapy With Yves Gege AI, Accountability & The Future of Physical Therapy In this episode, Doc Danny and Yves Gege break down how AI is already reshaping healthcare—and how performance-based PTs can stay ahead. From ambient scribe tools to the cultural shift toward longevity, the guys explore why burnout, low compliance, and insurance gridlock are pushing more clinicians to rethink everything. If you're serious about building a future-proof practice, this is essential listening. 🎯 Topics Covered Why AI will disrupt admin-heavy healthcare roles (but not manual therapy) How tools like Claire are helping PTs win back time and improve patient care The real difference between high-accountability practices and commoditized care Why movement-based, lifestyle-focused clinicians are in high demand How cultural trends—like wearables, ruck clubs, and no-alcohol meetups—are shaping the next generation of patients Challenges and opportunities in practice acts and direct access laws The importance of building community and brand identity in your local market 💡 Key Quotes "One hour a day saved is 20 hours a month. That’s almost an entire day of your life you get back—just by changing how you document." "We’re not just PTs anymore—we’re human body consultants who can coach, program, and guide long-term transformation." 🧠 Pro Tips Start using AI tools for documentation now—before you’re forced to Double down on human connection; that’s what AI can’t replace Educate your patients—don’t assume they know PT isn’t just hot packs and massages Create a community—start a ruck club, host workshops, be part of local health trends If you’re burned out, don’t wait—there’s more opportunity than ever to build your own practice 🔗 Resources & Links – Learn how we help clinics grow beyond insurance – Get help building your cash or hybrid model – For more real-talk business advice – Save time, reduce burnout, and connect with your patients 🧭 Final Thought AI isn’t coming—it’s here. But for performance-based PTs who prioritiz /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37176970

Ep827 | Why Insurance-Based PT Is Dying and How To Win The Next Era 06/26/2025

Ep827 | Why Insurance-Based PT Is Dying and How To Win The Next Era The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours) In this episode, Danny explains why traditional insurance-based physical therapy clinics are slowly dying—and what you can do about it. He breaks down the rise of burnout, declining reimbursements, and increasing provider turnover, and why now more than ever, hybrid and cash-based models are the only sustainable path forward for most clinicians. Whether you're starting a clinic or trying to save one, this is a must-listen. 🎯 Topics Covered Why reimbursements are lower than ever—and what that means for your bottom line The burnout crisis among young clinicians and its impact on turnover How small clinics are losing to niche, cash-based competitors Why hybrid models are becoming the norm for modern clinics The rise of the informed consumer and how to win their trust How transparency and experience win in a crowded market What it takes to stand out and future-proof your practice 💡 Key Quote "You can’t just be a clinician who owns a business—you have to become a business owner." 🧠 Pro Tips Pick a niche and become the go-to expert in your area. Double down on your patient experience—know their names, goals, and stories. Educate clients on what they’re really paying at in-network clinics. Sell the transformation, not the treatment method. Be transparent and clear—no surprise bills, ever. Focus on long-term buy-in for long-term results. 🔗 Resources & Links – Learn how we help clinics grow beyond insurance – Get help building your cash or hybrid model – For more real-talk business advice – Step-by-step playbook for cash-based growth 🧭 Final Thought The old model is crumbling. If you want to protect your team, your time, and your income—you need to adapt. Niche down, lead with transparency, and deliver a world-class experience. That's how you thrive in today’s healthcare environment. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37147295

Ep826 | The Perfect Weekly Schedule For Cash-Based PT Owners 06/24/2025

Ep826 | The Perfect Weekly Schedule For Cash-Based PT Owners How to Structure Your Week for Maximum Efficiency as a Clinic Owner In this episode, Danny shares the weekly time-blocking strategy that helped him build and run a thriving cash-based PT clinic—without burning out. If you're running around reacting to your schedule instead of designing it, this is a must-listen. You'll learn how to create a focused, sustainable weekly plan to maximize productivity, protect your energy, and still make time for patients, staff, and yourself. 🎯 Topics Covered Why most new business owners waste time without realizing it The hidden cost of constant task-switching (and how to avoid it) How to time-block your schedule based on your clinic size What a 34-hour structured week looks like in real life Building in admin time, mentorship, content, and networking How “Flex Fridays” can help you stay sane long-term Using structured vs. unstructured time for creative breakthroughs Why this schedule helps you be a better leader and clinician 💡 Key Quote "Most of us don't burn out from working too many hours—we burn out from the constant switching, lack of boundaries, and feeling like we’re always behind." 🧠 Pro Tips Batch similar tasks together to reduce mental fatigue. Designate one or two days for heavy patient care only. Use midweek days for deep administrative and creative work. Schedule staff meetings and mentorship early in the week to set the tone. Use Fridays for flex time—recovery, deep work, family, or strategy. Unstructured time outdoors can lead to your biggest breakthroughs. 🔗 Resources & Links – Learn how we help cash-based and hybrid practices grow – Speak with our team and get clear on your next steps – Get insights, walkthroughs, and business coaching – Step-by-step guide to building a cash-based practice 🧭 Final Thought If you don’t structure your week, your week will structure you—and that usually means chaos. By getting disciplined with your time and creating boundaries, you unlock the freedom, energy, and focus to grow your business while staying sane. You can’t pour into others if you’re running on empty. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37112010

Ep825 | United Health Fraud and What It Means For Cash-Based PT Clinics 06/19/2025

Ep825 | United Health Fraud and What It Means For Cash-Based PT Clinics Why UnitedHealth's Criminal Investigation Is Fueling the Cash Practice Movement In this episode, Danny, founder of PT Biz, exposes the major criminal investigation into UnitedHealth and breaks down how their alleged Medicare Advantage fraud is creating the perfect storm for the rise of cash-based healthcare. With the Department of Justice involved and billions of taxpayer dollars at stake, this could be one of the biggest health insurance scandals of our time. More importantly, Danny explains how this chaos is a massive opportunity for providers who want to ditch the insurance system and build profitable, transparent, patient-first practices outside the traditional model. Topics Covered Why UnitedHealth is being criminally investigated by the DOJ How Medicare Advantage "upcoding" works—and why it's fraud Why more people are abandoning traditional insurance plans The connection between high deductibles and patient behavior How cash-based and out-of-network clinics are thriving in the mess The mindset shift from sick care to proactive health investment Why this is the best time to start or scale a cash-based clinic Common fears about market saturation—and why they’re unfounded Key Quote “People used to think I was a jackass for not taking insurance. Now they’re looking for clinics like this on purpose.” Resources & Links – See how we help cash-based and hybrid practices grow – Speak with our team and get clear on your next steps – Get breakdowns, insights, and client case studies – Learn how to build your own cash-based practice Final Thought The system is broken—and people know it. With trust in insurance companies at an all-time low, more patients are seeking alternatives that put their health and dollars first. If you’ve ever considered going cash-based or out-of-network, there’s never been a better time to start. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37039875

Ep824 | The Cash-Based PT Clinic Silent Killer 06/17/2025

Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead 06/12/2025

Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week. 🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable Many PTs go out on their own hoping to hit a $100K income. In a traditional clinic, this usually requires being a director or working in high-paying but less desirable roles like home health. In cash-based outpatient ortho, it’s possible with fewer hours and more control. 2. Typical Overhead in a Subleased Lifestyle Clinic Rent: ~$1,500/month (subleased gym or wellness space) Tech stack: ~$300/month (EMR, communication, automations) Bookkeeping & CPA: ~$200/month Business insurance: ~$200/month Health insurance: ~$500/month Continuing ed & equipment: ~$400/month combined Total Overhead: ~$2,800/month or $33,600/year 3. How Many Visits to Hit $100K? Target income: $100,000 Total revenue needed: $133,600 (to cover overhead) Average visit rate: $185 Visits per year: 722 Visits per month: 60 Visits per week: 15 4. Why This Model Works Low overhead and lean systems = high margins. Fixed costs don’t rise with visit rate increases—so your profit scales faster. Flexibility in scheduling makes this perfect for work-life balance. 5. Real Examples & Possibility for Growth Some solo PTs are earning $20K–$35K/month with strong visit rates and low churn. This is achievable in affluent areas with optimized pricing and retention. You can stay small and flexible—or scale with systems and staff. ✅ What to Focus On Keep overhead low and consistent. Improve your average visit rate over time. Learn to market and sell effectively—skills you didn’t learn in PT school. 📈 Want Help Hitting $100K+ in Your Clinic? Whether you're just starting or looking to grow, PT Biz has programs to help: 👉 👉 🧠 Final Thought You don’t need a giant clinic or a massive team to make $100K+. You need a clear plan, low overhead, and consistent systems. The math works—if you work the model. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36726360

Ep822 | How To Use Your Business To Never Pay For Travel Ever Again 06/10/2025

Ep822 | How To Use Your Business To Never Pay For Travel Ever Again How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you’re booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using points you’re already earning through everyday business expenses. 🎯 Key Takeaways: 1. Use Business Expenses to Rack Up Points Put all business expenses—ads, travel, internet, phone, equipment—on a business credit card. Use a personal card for groceries, dining, and daily family expenses to double your rewards. Meet card minimum spends by timing them with large purchases (e.g., ConEd, travel, IRS payments). 2. Best Credit Cards for Clinic Owners Chase Ink Preferred (Business): Great bonus categories (3x points on ads, internet, travel); low $95 annual fee. Amex Gold (Business or Personal): 4x points on ads or groceries; higher $375 annual fee. Chase Sapphire Preferred (Personal): Solid intro bonus, low fee, easy-to-use transfer partners. 3. Transfer Points to Travel Partners—Not the Card Portal Transfer points to partners like Hyatt, Flying Blue (Air France), United, or Southwest. Booking directly through airline/hotel gives better value and fewer headaches during changes. Avoid using credit card travel portals or cash-back options—they yield less value and more hassle. 4. Example Travel Redemptions Snowboard Trip (Park City, UT): - Flights for two: ~60k points - Hotel for 3 nights: ~54k points - Total: ~114k points for two people Paris Trip (International): - Flights for two on Flying Blue: ~74k points + ~$300 in fees - Huge value during peak travel season 5. Bonus Perks Free rental car insurance through Chase/Amex cards saved Danny over $1,000 in damage claims. Increased credit limit and credit score over time due to low utilization and on-time payments. Share experiences with friends/family by booking their trips with your points—great for memory dividends. 🚫 What NOT to Do ⚠️ Don’t carry a balance. Pay your card off each month—interest rates are 25–28%. ⚠️ Don’t book through Chase or Amex travel portals. Use direct transfer partners. ⚠️ Don’t opt for cash-back if your goal is travel—it devalues the points. ✅ Action Steps Pick one personal and one business card to start (Chase or Amex). Use them for expenses you already have—ads, groceries, flights, utilities. Meet minimum spends during big purchases or tax payments. Transfer points to travel partners, not portals. Track and enjoy free travel—with friends or family along for the ride. 📺 Prefer to Watch? Check out the full visual walkthrough of cards, transfers, and real-time examples on the PT Biz YouTube Channel. 🌍 Final Thought Owning a business is hard. Travel is one of the few luxuries that pays you back in memories. If you’re paying for expenses anyway—why not earn free trips while you’re at it? /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36726270

Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance" 06/05/2025

Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance" How to Respond When a Patient Says, “I Just Want to Use My Insurance” In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, “I want to use my insurance.” Learn how to respond with confidence, empathy, and strategy. 🎯 Key Takeaways: 1. The Landscape Has Changed Patients are more informed now—high deductibles, HSA plans, and more out-of-pocket costs are common. This creates opportunities to position cash-based care as the better option. 2. Agree and Redirect Never be confrontational. Use phrases like: “Totally get it—I have insurance too.” Ask if they know their deductible or what their insurance actually covers. Educate them that many people are paying out of pocket whether they’re in-network or not. 3. Highlight the Difference in Care Traditional PT = high volume, generalist, low face time, limited equipment and customization. Cash-based PT = one-on-one, specialized, concierge-level care with better outcomes and communication. Reframe the conversation around value, not just cost. 4. If They Still Say No—Lead with Value Follow up with a thank-you email and a helpful exercise video based on their issue. Check back in 1–2 weeks to ask how they’re doing. Often, this simple follow-up brings them back after they realize the difference in care elsewhere. 5. The Triathlete Story Danny shares how a competitive triathlete left to use insurance, only to return after being handed a generic exercise sheet. That client went on to become one of their best long-term patients. 💡 Tips to Apply Today: Have the money and insurance conversation before they walk in your door. Never take it personally—always follow up. Use these conversations to educate, not sell. 🚀 Want to Convert More Patients Without Insurance? Learn how to build a thriving cash-based clinic that doesn’t rely on insurance: ✅ ✅ /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36677955

Ep820 | The Keys To A Great PT Clinic Website WIth Jeremy Dupont 06/03/2025

The P.T. Entrepreneur Podcast

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