The P.T. Entrepreneur Podcast

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead 06/12/2025

Ep823 | The 100K Clinician Formula: Rates, Sessions and Overhead The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week. 🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable Many PTs go out on their own hoping to hit a $100K income. In a traditional clinic, this usually requires being a director or working in high-paying but less desirable roles like home health. In cash-based outpatient ortho, it’s possible with fewer hours and more control. 2. Typical Overhead in a Subleased Lifestyle Clinic Rent: ~$1,500/month (subleased gym or wellness space) Tech stack: ~$300/month (EMR, communication, automations) Bookkeeping & CPA: ~$200/month Business insurance: ~$200/month Health insurance: ~$500/month Continuing ed & equipment: ~$400/month combined Total Overhead: ~$2,800/month or $33,600/year 3. How Many Visits to Hit $100K? Target income: $100,000 Total revenue needed: $133,600 (to cover overhead) Average visit rate: $185 Visits per year: 722 Visits per month: 60 Visits per week: 15 4. Why This Model Works Low overhead and lean systems = high margins. Fixed costs don’t rise with visit rate increases—so your profit scales faster. Flexibility in scheduling makes this perfect for work-life balance. 5. Real Examples & Possibility for Growth Some solo PTs are earning $20K–$35K/month with strong visit rates and low churn. This is achievable in affluent areas with optimized pricing and retention. You can stay small and flexible—or scale with systems and staff. ✅ What to Focus On Keep overhead low and consistent. Improve your average visit rate over time. Learn to market and sell effectively—skills you didn’t learn in PT school. 📈 Want Help Hitting $100K+ in Your Clinic? Whether you're just starting or looking to grow, PT Biz has programs to help: 👉 👉 🧠 Final Thought You don’t need a giant clinic or a massive team to make $100K+. You need a clear plan, low overhead, and consistent systems. The math works—if you work the model. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36726360

Ep822 | How To Use Your Business To Never Pay For Travel Ever Again 06/10/2025

Ep822 | How To Use Your Business To Never Pay For Travel Ever Again How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you’re booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using points you’re already earning through everyday business expenses. 🎯 Key Takeaways: 1. Use Business Expenses to Rack Up Points Put all business expenses—ads, travel, internet, phone, equipment—on a business credit card. Use a personal card for groceries, dining, and daily family expenses to double your rewards. Meet card minimum spends by timing them with large purchases (e.g., ConEd, travel, IRS payments). 2. Best Credit Cards for Clinic Owners Chase Ink Preferred (Business): Great bonus categories (3x points on ads, internet, travel); low $95 annual fee. Amex Gold (Business or Personal): 4x points on ads or groceries; higher $375 annual fee. Chase Sapphire Preferred (Personal): Solid intro bonus, low fee, easy-to-use transfer partners. 3. Transfer Points to Travel Partners—Not the Card Portal Transfer points to partners like Hyatt, Flying Blue (Air France), United, or Southwest. Booking directly through airline/hotel gives better value and fewer headaches during changes. Avoid using credit card travel portals or cash-back options—they yield less value and more hassle. 4. Example Travel Redemptions Snowboard Trip (Park City, UT): - Flights for two: ~60k points - Hotel for 3 nights: ~54k points - Total: ~114k points for two people Paris Trip (International): - Flights for two on Flying Blue: ~74k points + ~$300 in fees - Huge value during peak travel season 5. Bonus Perks Free rental car insurance through Chase/Amex cards saved Danny over $1,000 in damage claims. Increased credit limit and credit score over time due to low utilization and on-time payments. Share experiences with friends/family by booking their trips with your points—great for memory dividends. 🚫 What NOT to Do ⚠️ Don’t carry a balance. Pay your card off each month—interest rates are 25–28%. ⚠️ Don’t book through Chase or Amex travel portals. Use direct transfer partners. ⚠️ Don’t opt for cash-back if your goal is travel—it devalues the points. ✅ Action Steps Pick one personal and one business card to start (Chase or Amex). Use them for expenses you already have—ads, groceries, flights, utilities. Meet minimum spends during big purchases or tax payments. Transfer points to travel partners, not portals. Track and enjoy free travel—with friends or family along for the ride. 📺 Prefer to Watch? Check out the full visual walkthrough of cards, transfers, and real-time examples on the PT Biz YouTube Channel. 🌍 Final Thought Owning a business is hard. Travel is one of the few luxuries that pays you back in memories. If you’re paying for expenses anyway—why not earn free trips while you’re at it? /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36726270

Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance" 06/05/2025

Ep821 | How To Respond When Patients Say: "I'll Just Use My Insurance" How to Respond When a Patient Says, “I Just Want to Use My Insurance” In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, “I want to use my insurance.” Learn how to respond with confidence, empathy, and strategy. 🎯 Key Takeaways: 1. The Landscape Has Changed Patients are more informed now—high deductibles, HSA plans, and more out-of-pocket costs are common. This creates opportunities to position cash-based care as the better option. 2. Agree and Redirect Never be confrontational. Use phrases like: “Totally get it—I have insurance too.” Ask if they know their deductible or what their insurance actually covers. Educate them that many people are paying out of pocket whether they’re in-network or not. 3. Highlight the Difference in Care Traditional PT = high volume, generalist, low face time, limited equipment and customization. Cash-based PT = one-on-one, specialized, concierge-level care with better outcomes and communication. Reframe the conversation around value, not just cost. 4. If They Still Say No—Lead with Value Follow up with a thank-you email and a helpful exercise video based on their issue. Check back in 1–2 weeks to ask how they’re doing. Often, this simple follow-up brings them back after they realize the difference in care elsewhere. 5. The Triathlete Story Danny shares how a competitive triathlete left to use insurance, only to return after being handed a generic exercise sheet. That client went on to become one of their best long-term patients. 💡 Tips to Apply Today: Have the money and insurance conversation before they walk in your door. Never take it personally—always follow up. Use these conversations to educate, not sell. 🚀 Want to Convert More Patients Without Insurance? Learn how to build a thriving cash-based clinic that doesn’t rely on insurance: ✅ ✅ /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36677955

Ep820 | The Keys To A Great PT Clinic Website WIth Jeremy Dupont 06/03/2025

Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics 05/29/2025

Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them) In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale. 🔑 Key Takeaways Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what you’re worth—or your business will pay for it. Tiny Packages = Short-Term Outcomes – 3 or 5-visit packages may feel easier to sell, but they rarely solve chronic problems. Larger packages mean better care, better results, and more long-term retention. No Payment Plan? You’re Losing Sales – Patients make buying decisions based on monthly cost, not just total price. Offering a simple payment plan increases conversion and helps people commit to solving the real issue. 💬 Real Talk from Doc Danny "Say your price out loud—and if it doesn’t make you slightly uncomfortable, it’s probably too low." 🎯 Who This Episode Is For ✅ Clinicians charging under $175 per visit ✅ Practices offering 3-visit or 5-visit packages ✅ PTs unsure how to structure pricing for longer-term care ✅ Clinic owners struggling with conversion or retention 🔥 In This Episode, You’ll Learn: ✅ Why undercharging limits your ability to grow ✅ How package size affects retention and staff performance ✅ How to implement a simple, effective payment plan for packages ✅ How better pricing leads to better outcomes and a more stable business 🚀 Ready to Fix Your Pricing and Grow Your Clinic the Right Way? Pricing isn’t just numbers—it’s a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board. → → These changes don’t just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36669305

Ep818 | Who The Home Run Clinic Is Perfect For 05/27/2025

Ep818 | Who The Home Run Clinic Is Perfect For The Clinician’s Compass Part 3: Is the Home Run Practice the Big Swing You’re Meant to Take? In this final episode of the Clinician’s Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their market, and eventually create a business that could lead to a major exit. 🔑 Key Takeaways What Is a Home Run Practice? – A high-growth clinic built for scale, often generating multiple 7-figures in revenue with layered teams, systems, and leadership. Built to Exit or Expand – Whether you plan to sell or keep scaling, this model is structured to attract investors, strategic buyers, or become a multi-location brand. Massive Upside, Higher Risk – With the potential for life-changing financial return comes more complexity, risk, and a steep learning curve. Requires Strong Leadership – You’ll need to master hiring, delegation, culture, and systems—or surround yourself with people who can. Not for Everyone – This isn’t the right race for clinicians who want more lifestyle balance or time freedom—it’s a build-and-scale model through and through. 💬 Real Talk from Doc Danny "The Home Run Practice is for the few willing to go all-in, lead big teams, and build something much bigger than themselves." 🎯 Who It’s For ✅ Visionaries who want to scale a multi-location clinic ✅ Clinicians who see themselves as entrepreneurs first ✅ Those looking for a high-value business they can eventually sell ✅ Builders with the energy, grit, and leadership capacity to grow fast 🔥 In This Episode, You’ll Learn: ✅ The difference between Home Run and Autopilot models ✅ The operational demands of rapid scaling ✅ How to think like a business builder, not just a provider ✅ What it takes to lead a team through growth and exit 🚀 Ready to Choose Your Race? The Lifestyle Practice. The Autopilot Practice. The Home Run Practice. They’re all different races—but one of them is the right one for you. → → This wraps up the 3-part series. If you haven’t already, check out Part 1 on the Lifestyle Practice and Part 2 on the Autopilot Practice to decide which one best fits your goals. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36669020

Ep817 | Who The Auto-Pilot Practice Is Perfect For 05/22/2025

Ep817 | Who The Auto-Pilot Practice Is Perfect For The Clinician’s Compass Part 2: Is the Autopilot Practice the Right Fit for You? In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician’s Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It’s built for clinicians who want time freedom, financial stability, and a business that can function (and grow) without them. 🔑 Key Takeaways What Is an Autopilot Practice? – A clinic doing $500K–$3M in revenue where the owner has fully or mostly removed themselves from daily operations. Time Freedom Is the Goal – Unlike the lifestyle model, this one gives you the option to reclaim your time for family, hobbies, other businesses, or simply rest. It’s Sellable – This model builds true enterprise value, giving you the option to sell your clinic for a significant return or hold it as a long-term passive income asset. You're Replacing Yourself – Clinically, administratively, and operationally. That means investing in systems, people, and culture to make it all run. Lower Margins, More Leverage – You’ll keep a smaller percentage of revenue, but have more freedom and impact. And the hourly ROI can still exceed a lifestyle practice. 💬 Real Talk from Doc Danny "Your business should support your life—not become your life. The autopilot practice is about freedom and optionality." 🎯 Who It’s For ✅ Clinicians who want to step back from day-to-day treatment ✅ Entrepreneurs seeking time flexibility and scalable income ✅ Parents who want to be present for their families ✅ Those looking to build and eventually sell a valuable business asset 🔥 In This Episode, You’ll Learn: ✅ The difference between lifestyle and autopilot practices ✅ What it takes to remove yourself from your business ✅ Why reinvestment, leadership, and culture are critical ✅ How to think about ROI per hour, not just net profit 🚀 Ready to Build the Practice That Supports Your Life? Want help deciding if the Autopilot Practice is the right path for you? → → Stay tuned for Part 3 of the series, where we dive into the Home Run Practice—designed for those who want to scale big and build a true empire. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36655380

Ep816 | Who The Lifestyle Clinic Is Perfect For 05/20/2025

Ep816 | Who The Lifestyle Clinic Is Perfect For The Clinician’s Compass Part 1: Is a Lifestyle Practice Right for You? In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinician’s Compass. This first installment focuses on the lifestyle practice—a business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a large company. 🔑 Key Takeaways Start With the End in Mind – Before you build a business, get clear on what kind of life you want. Your business should support that—not consume it. What Is a Lifestyle Practice? – A solo or small-team clinic where you're heavily involved in patient care, making great income with minimal overhead, and maintaining schedule freedom. Who It's For – Clinicians who love their craft, want to work with a niche population, and prefer low risk, high-control models without managing large teams. Real-Life Examples – Danny shares the story of a clinician working just 2 days per week who replaced her full-time income while spending more time with her family. Know the Trade-Offs – Lifestyle practices are highly rewarding—but they're not scalable, and your income stops if you stop working. You’ll need to invest outside your business and consider insurance for protection. 💬 Real Talk from Doc Danny "Your business should create the life you want—not become your entire life. A lifestyle practice can give you freedom, but you’ve got to know the trade-offs." 🏃‍♀️ Is This the Right Race for You? Think of your practice model like choosing a race. Is it a 5K? A marathon? A sprint? In this book, Danny helps you decide which model—Lifestyle, Autopilot, or Home Run—best aligns with your vision. 🔥 In This Episode, You’ll Learn: ✅ Why lifestyle clinics are ideal for passionate clinicians who value flexibility ✅ The financial upside (and limits) of this model ✅ How to protect your income stream and plan for long-term financial freedom → → Stay tuned for the next episodes in the series as we dive into the Autopilot Practice and the Home Run Practice—two other powerful paths to building your ideal business and life. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36591390

Ep815 | The 3-Month Test- Are You Living The Life You Really Want? 05/15/2025

Ep814 | How Smart Clinic Owners Finance Growth 05/13/2025

Ep813 | Why So Many Physical Therapists Are Starting Cash-Based Clinics 05/08/2025

Ep812 | Running a PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next 05/06/2025

Ep811 | 7 No-Cost Ways To Get New Patients This Month 05/01/2025

Ep811 | 7 No-Cost Ways To Get New Patients This Month You don’t need a huge ad budget to fill your schedule. In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable steps. 🔑 Key Takeaways: ✔️ Join Local Networking Groups – Whether it’s a BNI, chamber of commerce, or local business meetup, get out there and talk to people. Build real relationships. Practice your pitch. ✔️ Post (and Engage) on Social Media – Consistency beats perfection. Create helpful content for your avatar and engage with others. Like, comment, share, and start meaningful conversations. ✔️ Run Local Education Events – Teach what you know. Workshops on squat form, running mechanics, injury prevention—whatever your niche is. It builds trust and authority fast. ✔️ Offer Injury Screens – Quick, 15-minute mobility or movement assessments after workshops or at community events are a great way to convert interested people into paying patients. ✔️ Be Part of the Community (Not Just a Salesperson) – Want to work with runners? Go run. Join clubs, attend events. Be a human first. Relationships > pitches. ✔️ Become a Go-To in Facebook Groups – Answer questions, share value, and be generous. Don’t pitch. Let the DMs come to you by being genuinely helpful. ✔️ Ask for Referrals the Right Way – When your patients win, celebrate them—and ask if they know someone else you could help. Be direct, honest, and specific. 🧠 Pro Tip from Doc Danny: “If you do the right work consistently, patients will come. The only way this doesn’t work is if you quit too early.” 🔥 Still Wearing Every Hat in Your Business? ✅ Use Clare AI to save 2–5 hours/week on notes and admin ✅ Join our free 5-Day Challenge to work smarter, not harder ✅ Book a free strategy call to build your personalized growth plan /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36370930

Ep810 | Local SEO For Physical Therapy Clinics: Get Found & Fully Booked Without Ads 04/29/2025

Ep809 | The Frisbee Lesson: Two Essential Traits For PT Entrepreneurs 04/24/2025

Ep808 | How To Crush The First Visit In A Cash-Based PT Clinic 04/22/2025

Ep808 | How To Crush The First Visit In A Cash-Based PT Clinic 🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you’re at $100 or $300 per session, this episode dives into how pricing isn’t just about fairness—it’s about survival, growth, and scale. Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it. 🔑 Key Takeaways: ✔️ Price = Perceived Value – Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period. ✔️ Undercharging Kills Profit – You can’t build margin at $100/session. Even if you’re excellent, you’ll be viewed as average—and struggle to grow. ✔️ Revenue Per Hour is the Lever – You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing. ✔️ Small Team > Big Payroll – Three high-performing PTs paid well will outperform six underpriced ones—less chaos, better culture, more profit. ✔️ No Margin = No Scale – Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up. ✔️ You Control This – Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Don’t be one of them. 🧠 Pro Tip: "If you’re world-class, charge like it. You’re not just helping people feel better—you’re giving them their life back." 🔥 Want to Price with Confidence and Scale the Right Way? ✅ Join our free 5-Day Challenge → ✅ Book a free advisor call—get personalized pricing help ✅ Grab our book for proven tactics from 1,000+ clinics ✅ Looking to sell your value better? Try Clare AI → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36218710

Ep807 | Why You Must Charge What You're Worth In Your Cash-Based Clinic 04/17/2025

Ep807 | Why You Must Charge What You're Worth In Your Cash-Based Clinic 🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients. This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth. 🔑 Key Takeaways: ✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you’re great, charge like it. ✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you’re world-class. Worse, it kills your profit margin. ✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos. ✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture. ✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You’ll need margin to hire mid-level leaders. That starts with pricing. ✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows. 🧠 Pro Tip: "You’re not just selling sessions—you’re giving people their life back. Price accordingly." 🔥 Ready to Raise Your Rates and Grow with Confidence? ✅ Join our free 5-Day Challenge → ✅ Book a free advisor call—get personalized help pricing your services ✅ Check out our book for real-world strategies from top-performing clinics 🚀 Want help selling your value? Try Clare AI free → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36186140

Ep806 | The Millionaire PT: Lessons From Coaching 1000 PTs 04/15/2025

Ep806 | The Millionaire PT: Lessons From Coaching 1000 PTs 🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic’s success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say “yes”—not just to treatment, but to the right kind of treatment. Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or gimmicky. 🔑 Key Takeaways: ✔️ Price Anchoring Works – That $279 single-visit rate? It’s not about volume—it’s about value perception. It sets the stage for your plans of care to look like a steal. ✔️ Use Simple Psychology – A $1 difference turned a movie rental into a purchase. That same principle nudges patients toward committing to the care they actually need. ✔️ Prevent the Drop-Off Cliff – Most single-visit patients vanish around visit 3. Plans of care fix that by locking in long-term accountability and better outcomes. ✔️ Structure for Compliance – Make the best choice the obvious one. When the visual layout clearly favors 10 or 20 visits, commitment becomes the path of least resistance. ✔️ Revenue Stability = Clinical Freedom – Upfront plans mean fewer new patients needed, more predictable cash flow, and space to actually treat instead of chase volume. ✔️ Tailor to Your Niche – ACL post-ops and active adults aren’t the same. Build a pricing structure around the outcomes your specific clientele need—whether it's 10 visits or 9 months. 🧠 Pro Tip: "Don’t just think about what’s fair. Think about what’s effective—for the patient and the business. If a longer plan gets a better result, price to lead them there." 🔥 Want to Master the Art of Selling Plans of Care? ✅ Take the free 5-Day Challenge → ✅ Need help structuring your pricing? Book a free advisor call ✅ Grab the book and see how top clinics sell without being salesy 🚀 Try Clare AI for free → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36095855

Ep805 | Cash-Based PT Pricing Strategy To Maximize Value & Profit 04/10/2025

Ep805 | Cash-Based PT Pricing Strategy To Maximize Value & Profit 🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—dives into price psychology and how to leverage it inside your practice to drive commitment, improve outcomes, and increase revenue. Spoiler: This isn't just about charging more—it's about structuring your pricing so patients actually do what’s best for them (and for your business). He breaks down real-world pricing strategies he sees across high-performing clinics and how something as simple as a $1 movie rental vs. purchase can completely shift behavior. Whether you're building your first price sheet or tweaking an existing one, this episode is a blueprint for better conversions and clearer decision-making. 🔑 Key Takeaways: ✔️ Price Anchoring Matters – Your single-visit rate isn’t there to be popular. It’s there to make your plans of care look like a no-brainer. High anchor = higher perceived value. ✔️ Make the Right Choice Obvious – When you layout your pricing, people should instantly see the value in committing. Ex: $279 single vs. $2,200 for 10 ($220/visit) vs. $4,000 for 20 ($200/visit). ✔️ Avoid the Drop-Off Cliff – Most patients who pay visit-by-visit drop off around session 3—right when pain subsides. That’s where outcomes (and referrals) die. Commitment fixes that. ✔️ Get Paid to Plan – When patients commit upfront, you get predictability, higher revenue, and a roadmap to the real results they want. Everyone wins. ✔️ Know Your Overhead – Pricing isn’t copy-paste. It needs to reflect your numbers—your rent, staff, location, and cost per session. Don’t guess—know. ✔️ Design for Their Success – Pricing should drive the outcome that’s best for the patient. If that’s 10–20 visits over time, your structure should gently guide them there. 🧠 Pro Tip: “If someone’s in your office, they already want help. Your job is to make the next step so clear and valuable that not committing feels like the wrong choice.” 🔥 Want to Get Better at Selling Plans of Care? ✅ Take the free 5-Day Challenge → ✅ Want feedback on your pricing sheet? Book a free advisor call. ✅ Grab the book and learn how the best clinics sell without being salesy. 🚀 Try Clare AI for free → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36064935

Ep804 | How I'd Build A Cash-Based PT Clinic From Scratch In 2025 04/08/2025

Ep804 | How I'd Build A Cash-Based PT Clinic From Scratch In 2025 In this episode, Doc Danny—founder of Physical Therapy Biz—lays out the scrappy, step-by-step blueprint he’d follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy space—just hustle, clarity, and a game plan that works. Whether you’re still working PRN or ready to jump all in, this episode is a masterclass in starting lean, gaining momentum, and going full-time fast. 🔑 Key Takeaways: ✔️ Get a Job You Don’t Love (On Purpose) – Choose flexible, high-paying side work like home health or hospital PRN. Why? More time, less conflict of interest, and more fire to grow your practice. ✔️ Pick a Niche You Actually Belong In – Don’t chase a niche because it sounds profitable. Start with the community you’re already a part of—runners, lifters, climbers, whatever. You need street cred. ✔️ Start Cheap and Local – Sublease a space near your niche. Think back office at a running store or gym. Don’t overthink aesthetics—just get started and build from there. ✔️ Teach First, Sell Later – Deliver value through workshops and Facebook groups. Empower people with knowledge, and watch how fast the word spreads—even from folks who never book a session. ✔️ Be Generous on Social – Engage with local micro-influencers. Comment, share, support. Build digital rapport before asking for anything. Reciprocity wins over time. ✔️ Know Your Numbers and Jump Sooner – Don’t hang on to that part-time job forever. Most clinicians wait too long out of fear. Once you can replace your income with 25–30 visits/month, it’s time to go all in. 🧠 Pro Tip: Task-switching burns energy and slows growth. When you go full-time, you not only get hours back—you get mental clarity that helps your business take off. 💬 “There’s a difference between fear and danger. Fear is starting your business. Danger is picking up a rattlesnake.” 🔥 Ready to go from side hustle to full-time? ✅ Take the free 5-Day Challenge → ✅ Want guidance from an advisor? Book a free call today. ✅ Download the book and start mapping your plan now. 🚀 Try Clare AI for free → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/36003165

Ep803 | How To Get More Word Of Mouth Referrals 04/03/2025

Ep802 | Three Drop Off Points That Are Killing Your Clinic 04/01/2025

Ep801 | How One Patient Interaction Changed My Business 03/27/2025

Ep800 | What I Wish I Knew 10 Years Ago: Business and Life at 40 03/25/2025

Ep800 | What I Wish I Knew 10 Years Ago: Business and Life at 40 In this powerful episode, Doc Danny reflects on his journey from military PT to business owner, sharing the 10 most important lessons he’s learned since starting his first clinic a decade ago. Whether you're just launching or years into your practice, this episode will hit home. 🔑 Key Takeaways: ✔️ Comparison is the thief of joy – Focus on your path, not someone else's curated highlight reel. ✔️ Progress > Perfection – You don’t need the whole roadmap. Just know your direction and move forward. ✔️ Your kids don’t care how much money you make – They care if you’re there. Time and presence matter more than income. ✔️ Take care of your health – You’re your greatest asset. Don’t sacrifice your physical or emotional well-being for the grind. ✔️ Wolves don’t concern themselves with the opinions of sheep – Stop letting fear of judgment hold you back from taking big swings. ✔️ Delay gratification early on – Live below your means to build a strong financial foundation and reinvest in your business. ✔️ But don’t wait forever – Experiences matter. Use money to create memories with people you love now. ✔️ Cash flow is king – High revenue doesn’t mean success. Profit and cash in your pocket are what allow freedom. ✔️ Recurring revenue = freedom – Build a model where clients stick around. Predictability lowers stress and improves growth. ✔️ Live a full life, not just a profitable one – Success isn’t just revenue; it’s health, relationships, impact, and freedom. 🎁 Danny’s 40th birthday lesson? Time is limited. Use your business as a tool to create a life you love—with the people who matter most. 💡 Inspired by this episode? Share it with a friend and leave a 5-star review to help more clinicians live life on their terms. 🔹 Want help designing your ideal business and life? Book a free strategy call at 🚀 Try Clare AI for free → /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/35805335

Ep799 | The Power Of The First Phone Call 03/20/2025

Ep798 | Danny Matta...Who's This Guy? 03/18/2025

Ep797 | The Easiest Way To Add 50K In Recurring Revenue To Your Clinic 03/13/2025

Ep796 | 200 Clinic Owners - 2 Days 03/11/2025

Ep795 | The Importance of Compounding Schedules 03/06/2025

Ep794 | The New Staff Retention Playbook 03/04/2025

The P.T. Entrepreneur Podcast

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