The P.T. Entrepreneur Podcast

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity 12/04/2025

Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity Longevity, Cash PT, and the $8 Trillion Opportunity You Can’t Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Episode Summary Patient experience as an edge: While competitors step out mid-session to finish notes, you can stay fully engaged by using , an AI scribe that handles documentation instantly. Operational advantage: Clair gives you more time for follow-ups, planning, and patient touchpoints—leading to better retention and more efficient operations. Danny’s background: Staff PT, active duty military PT, cash practice founder, seller, and now founder of PT Biz, which has helped 1,000+ clinicians start, grow, and scale their own cash practices. The longevity trend: Patients are realizing they’ll live longer and want to be proactive, not reactive, about their health and performance. 10x-style models: Peter Attia’s “10x”/10 Squared-type gym in Austin employs performance clinicians doing assessments, hands-on care, and programming over months and years at premium pricing. Equinox Longevity: Equinox launched a longevity offering priced around $35,000–$45,000 per year, combining assessments, bloodwork, training, and bodywork. Market validation: Big brands like Equinox don’t roll out programs like this without deep market research—there is clear demand. The $8 trillion forecast: A UBS report projects the global longevity market could reach roughly $8 trillion by 2030. High continuity, low volume: Danny’s friend running a longevity-focused model only needs ~30–40 new patients per year because clients stay for years. LTV over churn: With long-term, continuity-based care, you don’t need a constant flood of new patients—you need strong retention and deep relationships. What these programs include: Long-term programming, movement and performance assessments, VO2 max testing, force plate work, blood panel interpretation, and lifestyle coaching around sleep, nutrition, and stress. Why cash PT is perfect for this: No insurance rules; you can spend an hour on sleep, stress, or habit coaching if that’s what the patient needs. Visual differentiation: Cash clinics often look and feel like a high-performance lab or gym—nothing like a crowded hospital outpatient clinic. Community and referrals: Patients in long-term programs naturally talk about what they’re doing and pull friends and family into your ecosystem. Tech as a differentiator: Tools like force plates, VO2 testing, structured assessments, and periodic retests make progress visible and drive buy-in. Standardizing longevity in cash PT: Danny sees longevity as a pillar every successful cash practice will eventually integrate in some form. Not one-size-fits-all: You can build your own version—solo, with a functional medicine group, or as part of a broader performance ecosystem. Lessons & Takeaways Longevity is a macro trend: People know they’re going to live longer and want to invest in staying active, capable, and independent. Continuity beats volume: A few dozen long-term clients can support a strong business if they stay with you for years. Cash PT has structural advantages: You’re not limited by insurance codes, visit caps, or what a payer thinks is “medically necessary.” Data builds trust: Objective testing plus retesting makes progress real and keeps clients engaged. Longevity is “sticky” business: Once people see value in long-term health, they’re less price sensitive and more loyal. Early adopters benefit most: Clinics that build longevity offerings now get ahead of a trend that large systems are just starting to chase. Mindset & Motivation Think in decades, not visits: Stop viewing patients as “10-visit plans” and start thinking in 5–10 year relationships. See yourself as a guide, not a fixer: You’re not just solving pain—you’re guiding someone’s health span and performance over time. Health is real wealth: For your patients and for you—longevity work aligns your business model with what truly matters. Don’t wait for permission: You don’t need a big brand or hospital system to validate this for you; the demand already exists. Pro Tips for Clinic Owners Start with what you know: Build a simple longevity track around your existing strengths: strength, mobility, running, or performance. Add one objective test: Integrate VO2 testing, force plate jumps, or standardized movement screens with baseline + retest cycles. Layer in basic lifestyle coaching: Learn enough about sleep, stress, and nutrition to guide your patients or partner with someone who can. Use tech wisely: Don’t buy everything at once—choose tools you’ll actually use and that support your specific model. Leverage an AI scribe: Implement so documentation doesn’t steal time from long, relationship-based care. Notable Quotes “People are realizing they’re going to live longer—and they want to be proactive, not reactive.” “If a giant like Equinox is rolling out a $40,000-a-year longevity program, they’ve done the research. The demand is there.” “My buddy needs 30 to 40 new patients a year. That’s it. What game do you want to play?” “Cash-based PTs are uniquely positioned to capitalize on this trend—we’re not handcuffed by insurance.” “Health is real wealth. If you’re not healthy, it doesn’t matter how much money you have.” Action Items Audit your current services: where could you naturally extend into long-term, proactive care? Sketch a simple 6–12 month “longevity track” for your ideal client, including assessments and retests. Identify one piece of tech or testing you could add to make your results more objective and compelling. Look for local partners (functional medicine, labs, coaches) who could complement your skill set. Consider using to free up time so you can deepen relationships instead of chasing notes. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how much income you need to replace, how many people you need to see, and the specific strategies to go from side hustle to full-time practice owner. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and he’s passionate about helping PTs build businesses that support long-term health and real financial freedom. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39219785

Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard 12/02/2025

Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he’s ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who’s grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes. Clair AI scribe: has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything. Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting. Danny’s background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices. The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning. Uncertain payoff: The owner warned them they’d only get paid if they worked hard—and not until the end of the season. Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn’t yet afford. Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard. The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny’s ever had—because of what it represented. Meaning through struggle: The steak wasn’t special because of the restaurant; it was special because of the work it took to earn it. Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful. Normalizing struggle: Building a successful clinic that changes your life and your family’s life should not be easy. Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the “steak moments.” Reframing frustration: Instead of “Why is this so hard?” shift to “It’s supposed to be hard—and that’s why it will feel incredible when it works.” Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they’re earned through discomfort, sacrifice, and persistence. You need contrast: Without the “shitty stuff,” victories don’t stand out—you need struggle to appreciate success. Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you. Struggle is not a sign you’re failing: It’s a sign you’re doing something significant and transformative. School and business are similar: Graduation and growth feel good precisely because the journey is challenging. Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it’s the price of a different life. You’re not broken: Being tired, stretched, and challenged doesn’t mean you picked the wrong path. Remember what’s at stake: A successful clinic can change your family’s finances, your time, and your identity. Reframe the question: Move from “Why is this so hard?” to “Who am I becoming because I’m doing hard things?” Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use to remove hours of note writing and free up time for life outside the clinic. Define your “steak”: Choose a specific reward (trip, dinner, purchase) you’ll give yourself after a big business milestone. Track your wins: Keep a running list of milestones reached so you can look back and see your progress. Expect friction: When something feels hard, remind yourself: “This is exactly what I signed up for.” Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes “If you don’t have the shitty stuff, then it doesn’t feel very good whenever you get the good stuff.” “Why would something that changes your life be easy?” “Anything meaningful—like a successful clinic—should be hard.” “If you can just reframe from ‘Why is this hard?’ to ‘This is supposed to be hard,’ it changes everything.” “The hard part is what makes the win feel like the greatest steak you’ve ever had.” Action Items Identify one current “hard thing” in your business and consciously reframe it as part of what makes your future success meaningful. Pick a specific reward you’ll give yourself when you hit your next major milestone. Write down three big wins you’ve already earned and how hard you worked for them. Consider trying for a 7-day free trial to reclaim documentation time. Share this story with a spouse, partner, or friend so they understand why you’re pushing through the hard season. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39219690

Ep871 | The Key To A Successful First Hire In Your Cash-Based PT 11/27/2025

Ep871 | The Key To A Successful First Hire In Your Cash-Based PT The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you’ll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate’s perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current “shitty little room.” Quick Ask If this episode helps you think differently about hiring and leadership, share it with another clinic owner who’s gearing up for their first hire—and tag @dannymattaPT so he can reshare it. Episode Summary Clair keeps you present: AI scribe lets you focus 100% on patients instead of your EMR, improving rapport and outcomes. Time and outcomes: Better attention in the session = better engagement, better buy-in, and better clinical results. Danny’s background: Staff PT, active duty military officer, cash practice founder, seller, and now CEO of PT Biz, helping 1,000+ clinicians build cash practices. The hardest hire: Your first staff clinician is the toughest hire you’ll ever make. Why it’s so hard: Your business looks risky—small sublease, no track record, limited capital, and no big benefits. PT personality problem: Most PTs are risk-averse, security-driven, and not naturally entrepreneurial. The failed first hire story: Danny flew in a phenomenal clinician and his fiancée to see their rough CrossFit sublease in Atlanta—she wasn’t impressed, and they turned down the job. Vision vs. reality: Danny saw a future seven-figure clinic; they saw one small room in a sketchy area. Why candidates say no: From their side, it means relocating, taking on more risk, and joining an unproven business. What you’re really selling: Not “what the clinic is today” but “where the clinic is going in 5–10 years” and their role in that story. First hire profile: The person who says yes is usually more comfortable with risk—and more likely to eventually start their own thing. Turnover isn’t a failure: Early clinicians who leave often still move the business forward and become success stories you’re proud of. Credibility boost: Having more than one clinician builds brand trust, shows the clinic is bigger than one personality, and validates the model. Leadership mistake: Danny used to think “that’s what the money’s for” (Mad Men style) instead of appreciating the risk people were taking on him. Respect the risk: Your first hire is betting on your vision—treat that with gratitude, not entitlement. Hardest growth cycle: The most brutal stage is going from solo to first clinician and toward standalone space—not later multi-location growth. Cash flow and stress: Hiring, ramping up schedules, and surviving turnover during this phase can feel like a gut punch. Lessons & Takeaways Your clinic looks risky to candidates: No benefits, no track record, small space, and uncertain schedule feel like red flags to security-driven PTs. Don’t take “no” personally: Risk-averse people saying no to a risky offer is normal, not a reflection of your worth. Sell the vision, not the room: You must paint a clear picture of what the clinic will become and how they’ll be part of it. First hires may not stay long-term: Risk-tolerant people who join early often go on to open their own practices—and that’s okay. Early hires still matter: They help build the brand, establish a second schedule, and prove your model works beyond just you. Appreciation beats “that’s what the money’s for”: You’re not doing them a favor—they’re taking a chance on your unproven business. Growth requires new skills: The owner you are at solo stage is not the same owner you must become with staff. Mindset & Motivation Respect the leap: That first clinician is making a bigger jump than you think—especially if they’re moving states. Stay future-focused: Your job is to keep your eyes—and theirs—on where the clinic is going, not just today’s rough edges. Expect churn: Some early hires will leave; it’s part of the entrepreneurial cycle, not a personal betrayal. See the hard stage for what it is: The first growth cycle is supposed to feel heavy; it builds your capacity as a leader. Be proud of those who outgrow you: Former employees who go on to open clinics are part of your legacy, not your failure. Pro Tips for Clinic Owners Use an AI scribe: Implement so you and future staff can stay fully present with patients and avoid note fatigue. Practice your “vision pitch”: Be able to clearly explain where your clinic will be in 5–10 years and what “employee #1” means. Be honest about the tradeoffs: Don’t oversell security—sell autonomy, growth, impact, and the excitement of building something. Show appreciation early and often: Make it clear you understand and value the risk they’re taking by joining you. Plan for turnover: Assume that some early hires will leave and build systems that outlast any one person. Notable Quotes “The hardest hire you’ll ever make is your first staff clinician.” “To most candidates, your business looks risky. Small space, no track record, no benefits—that’s their reality.” “You’re not selling them on what the business is today. You’re selling them on what it’s going to be in 5 or 10 years.” “Your first hire is taking a risk on you. Respect that. Appreciate that. Don’t act like they owe you.” “The solo-to-first-clinician growth cycle is where most people quit. It’s also where you grow the most.” Action Items Write out a clear, compelling vision story of where your clinic will be in 5–10 years. Audit your current offer: pay, benefits, schedule, growth—what’s truly attractive to a candidate? Practice your “employee #1” pitch out loud before your next interview. List three ways you can show more appreciation to current or future staff. Consider using to reduce documentation friction before you bring on your first or next clinician. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get ultra clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is committed to helping PTs build businesses that create true time and financial freedom. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39165545

Ep870 | Big Things Start In Little Rooms 11/25/2025

Ep870 | Big Things Start In Little Rooms Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000’s Rock & Roll Hall of Fame speech: “Little rooms. Great things start. Little rooms.” He connects Outkast’s legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact. Quick Ask If this episode encourages you to see your “little room” differently, share it with another clinician who’s thinking about starting or growing a practice—and tag @dannymattaPT so he can reshare it. Episode Summary AI scribe advantage: Clair saves staff clinicians ~6 hours per week, freeing up time for patient visits and revenue growth. Math of time: Even 3 extra visits per week at $200/visit adds roughly $30,000/year in revenue per clinician. Little rooms concept: Inspired by Andre 3000’s “little rooms” quote and Outkast’s early days recording in The Dungeon. Outkast’s origin: Teenagers making music in a carpet-lined basement in a rough Atlanta neighborhood, with no funding and no guarantees. Clinic parallels: Most cash PT clinics start in tiny, imperfect subleased spaces with limited resources. Danny’s first space: A sketchy CrossFit sublease with break-ins, rats, building shutdowns, and bad client experience—but strong outcomes. Skill as your differentiator: In a little room, you can’t hide behind fancy equipment or build-outs—your outcomes are the product. Art, not just career: Obsessing over outcomes, studying cases, seeking mentorship, and treating PT like your craft is what gets you out of the small room. Word-of-mouth “virality”: When your results are unique, people can’t help but talk about you—just like people shared Outkast’s early music. Growth phases: Start gritty & clinical, then evolve into a real business owner—leader, hirer, systems builder, and operator at scale. Lessons & Takeaways Everyone starts small: Basements, garages, subleases, apartment gyms—“little rooms” are the norm, not the exception. Your environment doesn’t define you: A rough space does not limit your upside if your outcomes are excellent. Constraints create creativity: Limited resources force you to get scrappy, sharpen your craft, and focus on what really matters. Obsess over outcomes: Losing sleep over stalled cases, studying, and improving is part of turning PT into your art. Your story is an asset: The weird, stressful, funny early days become the part of your story people remember and root for. New phase, new skills: Once you’re busy, the game shifts from being a great clinician to becoming a strong owner and leader. Mindset & Motivation Don’t be ashamed of your “shitty little room”: No windows, rats, sketchy parking lots—it’s all part of your origin story. Treat PT like art: Outcomes and the way you care for people should matter to you at a deeper level than “just a job.” You can’t hold talent down: Great outcomes and care are like a beach ball underwater—eventually they pop to the surface. Respect the grind: The start is hard and scary—but also fun, intense, and memorable. Remember where you came from: If you’re in a bigger clinic now, don’t forget to tell the story of your little room—it makes you relatable. Pro Tips for Clinic Owners Leverage an AI scribe: Use tools like to pull 5–6 hours/week off your clinicians’ plates and reinvest that time into patients or higher-level work. Focus on outcomes first: Before worrying about decor and equipment, make sure your results are undeniably better than the clinic down the street. Document your story: Take photos, jot notes, and remember the early days—you’ll use this later in marketing, branding, and leadership. Invest in yourself: Study, read, get mentorship, and ask for help on tough cases—your skill set is your first real “marketing budget.” Level up as you grow: Once your schedule is full, actively learn hiring, leadership, finance, systems, and SOPs. Notable Quotes “Little rooms. Great things start. Little rooms.” – Andre 3000 “If you’re in a little room, you can’t hide your skill set. You have to be really good at what you do.” “Your product is you. You need to obsess over it. It’s got to be your art, not just your career.” “You can’t hold talent down. It’s like trying to push a beach ball underwater—it’s going to pop up eventually.” “Don’t be ashamed of your shitty little room with no windows and a rat above your head. Everybody’s got to start somewhere.” Action Items Run the math on your time: how many extra visits could you add with an AI scribe like ? Audit your outcomes: are your results meaningfully better than your local competition? Write down your “little room” story: where did you start, and what did you have to overcome? Commit to one learning action this week: a course, article deep dive, or mentor conversation about a tough case. If you’re on the fence about starting, accept that your first space will be small—and start planning anyway. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He has helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is passionate about helping PTs turn their craft into true time and financial freedom. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39108030

Ep869 | Why Community Is The Foundation Of All Successful Clinics 11/20/2025

Ep869 | Why Community Is The Foundation Of All Successful Clinics Community: The Hidden Engine Behind Every Successful Cash PT Clinic In this episode, Doc Danny Matta shares the single theme that stood out after spending a full week embedded inside four different cash-based and boutique rehab businesses in Washington, D.C.: community. He breaks down why community involvement is the ultimate competitive advantage, how it fuels long-term growth, and why you can’t fake it—or skip it—if you want a thriving practice. Quick Ask If this episode challenges the way you think about growing your practice, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation burden solved: AI scribes like eliminate notes so you stay present with patients. The D.C. trip: Danny spent full days inside four thriving clinics, observing their operations, patients, and culture. One takeaway: Every successful clinic shared the same backbone—deep community involvement. Community is earned: You can’t fake participation; you must show up consistently and authentically. Clinician examples: Pilates studios, running groups, boutique fitness hubs—all thriving because owners live inside the communities they serve. Your niche = your tribe: If you’re not plugged into your niche’s world, someone else will be. Give more than you take: Communities reward contributors, not extractors. Lessons & Takeaways Community drives retention: Patients stick when they feel connected—not just treated. You must participate: Go to races, gyms, events, tournaments; be where your niche actually lives. You can’t fake interest: If you hate running, don’t try to be a running PT—hire someone who loves it. Your presence builds reputation: When people see you consistently, trust builds effortlessly. Local involvement compounds: Over years, you become a recognizable part of your city’s health ecosystem. Mindset & Motivation Play the long game: Community isn’t built in 30 days—it’s built through years of showing up. Pick what you enjoy: Your energy is higher and your authenticity obvious when you actually like the niche you serve. Give first, receive later: The tribe takes care of contributors. Local roots matter: Even if you grew up moving around (like Danny), you can build community intentionally. Community is a moat: No amount of marketing can replace genuine involvement. Pro Tips for Clinic Owners Use an AI scribe: Tools like free up hours so you can deepen relationships, not write notes. Engage where your niche lives: Join their gyms, events, groups, classes—don’t just “network.” Participate. Host or join local events: Run groups, wellness fairs, meetups, workshops, boutique fitness partnerships. Be a connector: Bring other local business owners together—become the hub. Hire for gaps: If you don’t love a niche, hire clinicians who genuinely do. Notable Quotes “You can’t fake community. People know when you’re genuinely involved versus when you’re just showing up for patients.” “If you pour into your community, your community will take care of you.” “Some of these clinics are like local celebrities in their niche—because they’ve earned it.” “Pick the community you enjoy. You’ll never stick with something you secretly hate.” Action Items Identify one niche you naturally enjoy being around. Join three of their events or classes this month. Start conversations—not pitches—with people in your niche community. Partner with one local gym, coach, or instructor. Evaluate your schedule and offload notes with so you can spend more time engaging locally. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how to replace your income and go full time. . Resources & Links — Free 7-day trial About the Host: Doc Danny Matta — physical therapist, entrepreneur, founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash practices and is committed to developing leaders who build meaningful, community-rooted businesses. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39098760

Ep868 | Will a "Starbucks of Cash PT" Emerge? (And How to Protect Your Practice) 11/18/2025

Ep868 | Will a "Starbucks of Cash PT" Emerge? (And How to Protect Your Practice) The Coming Wave: Why Cash PT Is Headed Toward National Consolidation In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead. Quick Ask If this episode helps you think strategically about your business, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Let’s help more PTs build resilient, future-proof practices. Episode Summary Documentation burnout: Notes are the #1 satisfaction killer for PTs—but AI scribes like are changing that. The big prediction: A dominant, well-funded cash PT brand will emerge within 5–10 years. Why it’s coming: Cash PT is a fragmented industry—making it ripe for consolidation. Parallel to CrossFit: Independent affiliates → OrangeTheory-style scaling. The MYO example: A clinically strong, business-savvy brand already expanding across North America. Funding accelerates growth: Capitalized clinics can outspend and outscale local competitors. The risk to small clinics: Owners who don’t level up in business skills will be the first to get squeezed out. Lessons & Takeaways Strong brand identity matters: Your niche and reputation must be crystal clear. Community ties protect you: Local loyalty beats national branding when done right. Systems = survival: Without consistent processes, you can’t compete with scaled clinics. Capital changes the game: Funded competitors can move faster and spend more to dominate markets. Seven-figure clinics are the safe zone: Multiple clinicians = stability, hiring power, and insulation. Mindset & Motivation Control what you can control: You can’t stop national brands, but you can out-serve them locally. Play offense, not defense: Staying tiny isn’t safe—it’s risky. Growth is protection: More clinicians = stronger brand, stronger community presence, and stronger cash flow. Embrace the opportunity: Rising interest in cash PT means a larger market for everyone. Pro Tips for Clinic Owners Automate documentation: Use to reclaim time, reduce burnout, and stay patient-focused. Dial in your niche: Own a specific population so deeply that national chains can’t replicate you. Invest in brand building: Your logo, message, and community presence matter more than ever. Master sales & marketing: Cash PT requires top-tier communication and value clarity. Train your team relentlessly: Quality control keeps your outcomes consistent across clinicians. Notable Quotes “Any fragmented industry eventually consolidates. Cash PT is no different.” “If you stay tiny because you think it’s safe, you’re actually more vulnerable than ever.” “A national cash PT brand will sell for nine figures—or more. The momentum is already here.” “Your community, your niche, your service—those are your moats.” Action Items Audit your brand: is it recognizable, niche-specific, and memorable? Evaluate your systems: documentation, scheduling, marketing, and sales. Assess your growth plan: is staying small really safe for the next decade? Study fast-scaling companies like MYO to understand future competition. Start using an AI scribe like to free up hours of mental bandwidth. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how to replace your income and go full time in your practice. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash practices and is dedicated to helping PTs build financially stable, future-proof businesses. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39024945

Ep867 | Why Cash-Based PTs Are Billionaires And They Don't Even Realize It 11/13/2025

Ep867 | Why Cash-Based PTs Are Billionaires And They Don't Even Realize It The Gratitude Reset: Why PTs Have the Best Job in the World In this episode, Doc Danny Matta reminds physical therapists why they have one of the most fulfilling professions on earth. From building lifelong relationships with patients to seeing the ripple effect of their work beyond the clinic, he shares how to reframe burnout and rediscover gratitude for what makes this career so meaningful. Quick Ask If this episode helps you reconnect with the “why” behind what you do, share it with another PT who might need the reminder—and tag @dannymattaPT so he can reshare! Let’s help more clinicians rediscover pride and purpose in the profession. Episode Summary The reality check: PTs often forget how rare it is to do deeply meaningful work that changes people’s lives. Patient zero stories: Every great clinic has those first patients who became raving fans and fueled its growth. Personal satisfaction: PTs experience emotional rewards most careers never touch—gratitude, trust, and transformation. The burnout trap: Feeling stuck or repetitive? You’re focusing on the tasks, not the people. The unicorn profession: Physical therapy blends purpose and profitability—helping people while earning well. Lessons & Takeaways Focus on people, not paperwork: Documentation matters, but your attention changes outcomes. Gratitude is the antidote: Burnout fades when you remember the lives you’ve improved. Connection compounds: One genuine patient relationship can lead to hundreds more. Purpose drives longevity: Treating with empathy keeps you motivated through the grind. Fulfillment is the real paycheck: Emotional impact outweighs hourly reimbursement. Mindset & Motivation Reframe burnout: Every eval is another rep at changing someone’s life. Appreciate the mission: You’re doing work that directly improves human potential. Compare less, serve more: Other professions might pay more—but few feel this rewarding. Stay grounded in gratitude: Remember why you started and how many people you’ve helped. Pro Tips for Clinicians Use AI to reclaim presence: Tools like handle your notes so you can focus on your patients. Check in with your “patient zeros”: Reach out to early supporters and thank them for being part of your story. Create community moments: Celebrate wins, share patient stories, and build emotional connection in your clinic. Remember the mission: You’re a servant leader—helping people live better, not just move better. Notable Quotes “You’re not focusing on the wrong profession—you’re focusing on the wrong thing. It’s about the people, not the paperwork.” “The amount of personal gratification you get from helping others is worth billions.” “There are people out there who make more money than you—and they’re dead inside. That’s not us.” “It’s a unicorn business: purpose and profit living in the same place.” Action Items Shift focus from tasks to people during your next treatment session. Take a moment to reflect on one patient whose life you’ve changed. Revisit your original motivation for becoming a PT—and write it down. Try an AI scribe like to eliminate distraction and be fully present with patients. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. . Resources & Links — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs rediscover their purpose and gratitude for this profession. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/39006925

Ep866 | How The Longevity Trend Fits Perfectly With Cash-Based PTs 11/11/2025

Ep866 | How The Longevity Trend Fits Perfectly With Cash-Based PTs Longevity, Lifestyle Medicine & the Next Evolution of Physical Therapy In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives. Quick Ask If this episode fires you up about the future of physical therapy, share it with another clinician who’s ready to break free from the traditional model—and tag @dannymattaPT so he can reshare! Let’s help more PTs step into their true potential as leaders in longevity and performance. Episode Summary The longevity shift: More people aged 30–60 are embracing proactive, lifestyle-based health—and they’re looking for experts who can guide them. The rise of lifestyle medicine: Functional medicine, med spas, and peptide clinics are exploding, but performance-based PTs can lead this movement with evidence-based care. From reactive to proactive: Patients no longer want to wait until they’re in pain; they want to prevent issues and stay active for life. PTs as health quarterbacks: With trust, clinical skill, and holistic understanding, physical therapists can lead the proactive health space. Longevity as opportunity: Building proactive, continuity-based patient relationships benefits the client, the clinician, and the business. Lessons & Takeaways People are seeking change: The public is more aware of health, wellness, and long-term vitality than ever before. Start the conversation early: Set longevity goals with patients during their first visit, not after discharge. Trust is currency: Use your expertise to filter out misinformation and guide patients through the noise. Be proactive, not reactive: Create continuity plans so patients come in to avoid problems, not just fix them. Health is compounding: Small daily changes, reinforced over time, create generational shifts in family health and behavior. Mindset & Motivation Imagine if... You’re 60, running your best marathon, playing with your grandkids, and doing it pain-free. Positive framing wins: Inspire patients with what’s possible, not fear of what could go wrong. Be the outlier: Longevity isn’t luck—it’s built through consistent, proactive choices over decades. Lead by example: Your own habits will influence patients and your community more than anything you say. Pro Tips for Clinicians Develop longevity programs: Build memberships or continuity models that focus on performance and proactive care. Educate your team: Make sure every provider knows how to discuss long-term health, not just pain management. Market the lifestyle shift: Use “high performance, pain-free living” as a message that resonates with the modern patient. Invest in business skills: Great care means nothing if your systems can’t sustain it—learn marketing, sales, and finance. Notable Quotes “We help people live high-performance, pain-free lives for as long as they want to.” “The performance-based PT is the quarterback of proactive health.” “Don’t undervalue your ability to change lives—people are searching for what we offer.” “Imagine if you were the 60-year-old still chasing PRs and playing with your grandkids.” Action Items Start proactive conversations with patients in their first session. Develop long-term membership or continuity plans for performance and wellness. Learn to filter misinformation and guide patients toward trustworthy resources. Encourage goal setting around longevity, not just pain relief. Programs Mentioned PT Biz Mastermind: Learn to build sustainable, performance-based cash practices that empower long-term patient success. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. . Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs lead the next generation of proactive healthcare. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38936725

Ep865 | The Growth Paradox (Managing Profit When You're Scaling Your Cash-Based Clinic) 11/06/2025

Ep865 | The Growth Paradox (Managing Profit When You're Scaling Your Cash-Based Clinic) Profit Growth Cycles: Navigating the Financial Growing Pains of a Cash Practice In this episode, Doc Danny Matta breaks down the financial growing pains every clinic owner faces when scaling from a small subleased space to a full standalone practice. He explains how to manage cash flow, survive low-profit growth cycles, and make smart reinvestments that turn short-term sacrifice into long-term stability. Quick Ask If this episode helps you think differently about your business finances, share it with a fellow PT who’s growing their practice—and tag @dannymattaPT so he can reshare! Let’s help more clinicians build profitable, sustainable businesses. Episode Summary Profit growth cycles explained: Every clinic hits a point where growth requires reinvestment—usually when moving from a sublease to your own space. Why cash flow matters: Managing money across three core accounts (Operating, Tax, and Profit) keeps your business stable during transitions. Expect profitability dips: Early growth means more expenses—staff, rent, equipment—so it’s normal for profit margins to temporarily shrink. Your business is your best investment: Reinvest in your people, your space, and your systems before chasing outside investments. Live lean and ride it out: Reduce personal spending, protect cash, and build reserves to get through your growth phase faster. Lessons & Takeaways Plan for the punch: Growth hurts less when you know it’s coming—prepare your finances like you would prepare for a hit. Separate your money: Use simple account systems to stay disciplined and avoid overspending during expansion. Keep your eyes on the next hire: Profitability improves dramatically after you add your second and third full-time providers. Stay lean, not lavish: Skip the vacations and upgrades during your build-out—this season requires focus and restraint. Don’t panic when profits dip: It’s a temporary phase, not a failure. Every healthy business goes through it. Mindset & Motivation Short-term pain for long-term success: Scaling up means taking a step back before you can leap forward. Be the investor: Treat your clinic like your best-performing stock—reinvest in what’s working and let compounding do the rest. Know your game: Not everyone needs to build a seven-figure empire. Define success, grow strategically, and enjoy the process. Pro Tips for Clinic Owners Track your accounts weekly: Review your Operating, Tax, and Profit accounts to maintain awareness and control. Build 3–6 months of reserves: Cash on hand allows for smarter decisions and less emotional reaction during slow periods. Focus on utilization: Aim to fill two to three full-time providers quickly to stabilize profitability post-growth. Keep learning business fundamentals: Clinical skill alone won’t scale a company—you must master marketing, hiring, and leadership. Notable Quotes “Your business is your best investment—stop treating it like a side hustle.” “When growth hits, your profit account might hit zero—and that’s normal.” “Being a great clinician is not enough. You need to be a great business owner, too.” Action Items Set up or review your three core accounts: Operating, Tax, and Profit. Map out your next growth cycle and identify upcoming expenses before they hit. Audit your monthly personal spending and cut what’s unnecessary for 6–12 months. Calculate how many full-time providers your space can sustain and plan to reach that headcount. Programs Mentioned PT Biz Mastermind: A program designed to help clinic owners scale efficiently, manage finances, and lead high-performing teams. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full-time in your practice. . Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38922170

Ep864 | 60 and Unstoppable! What Two PT Patients Taught Me About Longevity 11/04/2025

Ep864 | 60 and Unstoppable! What Two PT Patients Taught Me About Longevity Stay Curious, Stay Strong: Longevity Lessons from a DC Clinic Tour In this episode, Doc Danny Matta shares powerful lessons on longevity, curiosity, and self-care after visiting four PT-owned clinics in Washington, D.C. From a 60-year-old Pilates enthusiast who crushed him in class to a marathoner aiming to beat his 27-year-old PR, Danny reflects on what these experiences revealed about health, purpose, and the long game of entrepreneurship. Quick Ask If this episode hits home, share it with a friend who’s burning the candle at both ends—or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Let’s help more clinicians build healthy lives and businesses that last. Episode Summary Clinic visits in D.C.: Danny spent a week touring four PT-owned clinics (including a Pilates studio) and connecting with owners, staff, and patients. The Pilates powerhouse: A 60-year-old woman outperformed Danny in class and credited her vitality to one thing—staying curious and always learning. The marathoner mindset: Another 60-year-old was training to beat his Marine Corps Marathon time from 27 years ago—his advice? Sleep more and drink water. Simple, free habits win: Curiosity, rest, and hydration form the foundation of longevity—no gimmicks required. Apply it as a clinician: Ask your high-performing patients what they do differently; use those insights to improve your own health and coaching. Entrepreneur health check: You can’t pour into your business or family if you’re constantly running on empty—protect your energy like your P&L. Lessons & Takeaways Curiosity compounds: Learning new things keeps your mind sharp and your spirit young. Sleep is recovery: It’s not a luxury—it’s the base of longevity for your body and business. Hydration matters: Replace the third cup of coffee with water; small habits stack over time. Reverse engineer success: When you meet someone thriving, ask how they got there—and apply it. Entrepreneurs need maintenance: You’re your most valuable asset; take care of your health like your bottom line depends on it (because it does). Mindset & Motivation Be a novice again: It’s okay not to know something. Growth only happens in discomfort. Longevity requires balance: Ambition without rest leads to burnout, not greatness. Model the outcome: Your patients and team are watching—lead by example in how you live, not just what you teach. Pro Tips for Clinicians Spot your outliers: Identify patients living the life you want—ask questions, take notes, learn from them. Integrate lessons: Use real patient stories to inspire others in your clinic community. Audit your own longevity: Rate your current sleep, hydration, learning, and physical activity—then pick one to improve this week. Guard your bandwidth: Schedule recovery time like a meeting—because it’s just as important. Notable Quotes “Never stop learning. As soon as you stop, that’s when you start to decay.” “Prioritize sleep and drink water—simple, free, and most people still don’t do it.” “You have to pour back into yourself just as much as you pour into everyone else.” Action Items Find one patient or peer who inspires you—ask what habits keep them sharp. Commit to one new learning pursuit this month (course, book, skill, hobby). Audit your sleep and hydration for seven days; adjust routines as needed. Share a story of someone who motivates you on social media and tag @dannymattaPT. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your income replacement goals, create your one-page plan, and learn how to take your practice full time. Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38858075

Ep863 | Why You're Scared To Charge $250/Visit (And How To Get Over It) 10/30/2025

Ep863 | Why You're Scared To Charge $250/Visit (And How To Get Over It) No Money, No Mission: The Truth About Pricing Your Cash Practice In this episode, Doc Danny Matta shares what he’s seeing across dozens of clinics: most cash PT owners are undercharging—especially in high cost-of-living markets. He breaks down a four-clinic pricing test, why price ≠ local median income, and clear targets for sustainable margins so you can hire, retain talent, and keep your mission alive. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Episode Summary Pricing drives scale: Bigger, healthier clinics almost always charge more and keep volume steady enough to grow. Four-clinic test: Comparing average visit rates vs. local median household income showed no clean correlation—the lowest-income market had the highest price point. Fear tax: Owners fear backlash when raising prices; in reality, drop-off is rare and usually limited to poor-fit patients. Market targets: Most markets need $190–$200+/visit average. High-cost markets (NYC, SF, LA, Boston, Chicago, etc.) should target $250+/visit. Mid-sized-city edge: Lower overhead + above-average pricing = clinics running 40%+ net margins. No money, no mission: Healthy pricing funds salaries, benefits, space, culture, leadership development—everything that sustains impact. Lessons & Takeaways Price for your costs, not your fears: Match rates to COL, rent, salaries, and benefits—or growth stalls. Volume x Price = Revenue: Find your sweet spot; small price lifts often don’t dent demand. Benchmark with peers: Mastermind conversations expose underpricing fast. Raise with intent: Reinvest into team, space, and patient experience. Mindset & Motivation Permission to charge: Premium outcomes and experience justify premium pricing. Mission requires margin: You can’t build great jobs or serve at scale without profit. Courage compound: Every successful price raise builds confidence for the next. Pro Tips for Owners Set targets by market: Standard markets: $190–$200+ AVV. High-COL markets: $250+ AVV. Audit contribution margin: Know your per-visit profit after labor, room, and overhead. Use pricing tiers: Eval premium, follow-up standard, package/plan discounts tied to outcomes (not minutes). Communicate simply: “To reach your goal, most people need X visits over Y months. The investment is Z.” Then pause. Grandfather gracefully: Honor legacy rates for a window; apply new pricing for new plans. Notable Quotes “What you charge isn’t just income—it’s how you fund salaries, benefits, space, and leadership.” “No money, no mission. Your purpose can’t survive long-term on underpricing.” “Most fear a mass exodus after a price raise. It almost never happens.” Action Items Calculate your actual AVV (average visit value) over the last 90 days. Compare against your market target ($190–$200+ or $250+ in high-COL areas). Plan a 10–20% price adjustment with clear rollout (date, scripts, FAQs). Reinvest the lift into team comp/benefits and patient experience. Benchmark with two peers this week—confirm you’re not the outlier undercharging. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, pick your path, and build a one-page plan. Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38594210

Ep862 | How To Run Your PT Clinic Like A High-End Restaurant 10/28/2025

Ep862 | How To Run Your PT Clinic Like A High-End Restaurant Five-Star Clinic: Lessons from High-End Restaurants In this episode, Doc Danny Matta unpacks what elite restaurants do differently—then maps those exact moves to cash-based PT. From the reservation experience to ambiance, “the menu,” service, and checkout, learn how details create premium value, command higher rates, and generate more referrals. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Episode Summary Reservation experience → Pre-visit touch: Don’t rely on generic confirmations. Call/text with directions, parking, “what to expect,” and a 1–2 day pre-visit email from the actual provider. Ambiance → Your space: Design matters. Lighting, smell, layout, materials, music, branding—create an intentional feel your ideal patient loves (and wants to refer into). Menu → Productized services: Name and package outcomes (e.g., “Pain-Free Performance Plan,” “Athlete Optimization”). Present options with a clean pricing sheet and a confident recommendation. Service → Clinical excellence + standards: Providers are your brand. Hold the standard on punctuality, communication, dress, outcomes, and EQ. Coach up or move on. Checkout → Frictionless finish + surprise & delight: Card on file, painless renewals, small “day-one” gifts (e.g., mobility tools), and handwritten thank-you notes. Premium perception: Details separate you from commodity clinics, justify higher prices, improve hiring/retention, and grow word-of-mouth. Lessons & Takeaways Details are the brand: Senses and systems create perceived value before treatment starts. Curate the offer: Productize services and tie them to outcomes—not visit counts. Own the recommendation: Be definitive with prognosis and plan; don’t talk patients out of yes. Invest in the room: Space design is a growth investment, not a cost center. Mindset & Motivation The standard is the standard: High-performing teams protect the bar—and A-players expect it. Experience > price: When the experience is elite, price sensitivity drops. Steal like an operator: Study elite brands (restaurants, retail, studios) and adapt their best ideas. Pro Tips for Owners Pre-visit provider email: 2 days before, introduce yourself, set expectations, share a clinic video. Design the senses: Lighting plan, signature scent, music policy, brand palette, signage. Pricing sheet = menu: Clean layout, outcome-named plans, clear primary recommendation. Frictionless billing: Card on file, pay-in-full or monthly plan, one-tap renewals. Wow moment: Day-one useful gift (e.g., mobility balls) bundled into care—don’t nickel & dime. Notable Quotes “In world-class restaurants the details are the experience. Your clinic is no different.” “Your pricing sheet is your menu—curate it, name it, and recommend with confidence.” “Patients buy outcomes and experience, not minutes on a table.” Action Items Write a pre-visit SOP: admin call + provider intro email + directions/parking. Audit your space for lighting, scent, music, and signage—fix one item this week. Rename and package your top 2–3 offers into outcome-based plans. Implement card on file and simplify renewals. Buy day-one gifts for all new plans of care and add handwritten thank-you cards. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, pick your path, and build a one-page plan. Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38594155

Ep861 | The $30,000 Mistake: Why 60% Of Your PT Clinic Leads Never Book 10/23/2025

Ep861 | The $30,000 Mistake: Why 60% Of Your PT Clinic Leads Never Book Speed to Lead: The $30K Mistake Killing Your Clinic Growth In this episode, Doc Danny Matta breaks down one of the most overlooked profit leaks in cash-based practice ownership — slow lead follow-up. Learn how the average clinic loses tens of thousands each month from poor contact speed, and discover a simple system to fix it fast. Quick Ask Help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it on your Instagram stories — tag @dannymattaPT so he can reshare it! Episode Summary Big picture: Most clinics lose $30K+ per month from slow follow-up and poor lead management. The data gap: The average healthcare clinic takes 2 hours and 5 minutes to respond to a lead — consumers expect 10–15 minutes. Industry average: Only 11% of people who fill out a healthcare form ever become patients. 100x advantage: Responding within 5 minutes increases your chance of conversion by 100 times. The math: Raising your contact-to-eval rate from 40% to 70% could add $30,000/month in revenue — no new ads, no new spend. Lessons & Takeaways Track everything: If you don’t measure conversion from contact to eval, you’re flying blind. Speed to lead: Reach out within 5–15 minutes when someone submits a form or books a call. Multi-touch follow-up: Use 5–7 touch points (calls, texts, emails) in the first 1–2 weeks. Auto + human combo: Use automated confirmations plus manual outreach to maximize connection. Text wins: Consumers are far more likely to reply to a text than a voicemail. Mindset & Motivation Serve, don’t sell: Follow-up isn’t pestering — it’s helping people make the change they already want. Fix the leak first: Don’t spend more on marketing until your conversion system works. Track the funnel: Know your contact requests, booked calls, evals, and follow-ups weekly. Pro Tips for Owners Set notifications: When a new form is submitted, get instant alerts via Slack or text. Train your admin: Give them scripts for fast responses and early scheduling. Layer automation: Confirm appointments automatically via text + email. Segment leads: Prioritize same-day outreach for hot leads; move cold leads to your newsletter. Systemize: Build a “speed to lead” SOP — who calls, who texts, and when. Notable Quotes “If you can respond within five minutes, it increases the likelihood they’ll become a client by 100 times.” “Fortune is in the follow-up — and most clinics aren’t following up at all.” “Nobody wants PT; they want the freedom PT gives them. Help them get it by being responsive.” Action Items Audit your lead-to-eval conversion rate. Implement instant text + email confirmation for all form submissions. Create a 5–7 touchpoint follow-up plan over two weeks. Assign ownership: Who calls, who texts, and how soon? Review results monthly — aim for 70% contact-to-eval conversion. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path, and build your one-page business plan. Resources & Links About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38593925

Ep860 | The Open Enrollment Playbook w/ Jeremy Dupont: How to Reactivate, Retain, and Scale 10/21/2025

Ep860 | The Open Enrollment Playbook w/ Jeremy Dupont: How to Reactivate, Retain, and Scale Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He’ll reshare it! Episode Summary Low-hanging fruit: Reactivation beats cold lead gen. Past patients already know, like, and trust you—bring them back with a clear, time-bound offer. Timing that works: Run Open Enrollment mid-September to early November to avoid competing with Black Friday and holiday noise. Proven offers: Classic 12 for 10 pack (two “free” visits or a clear $-savings) and a higher-commitment 24 for 20 pack (often on a 3-pay plan) to grow LTV and stabilize MRR. Clinical cadence: Frame packages for twice-monthly visits (habit & outcomes), not “stretch it for a year.” Families often share bigger packs. FSA nudge: “Use it or lose it.” Encourage spending FSA dollars before year-end; HSA rolls, FSA often doesn’t. Manual > fancy: Individual reach-outs (text, call, in-person) outperform gimmicks. Emails nurture; humans convert. Team power: Involve providers in personalized follow-ups. Incentives like a Christmas week off can crush goals. Results you can expect: A clinic with an owner + two staff PTs commonly sells 20–30 packages when they execute well. Lessons & Takeaways Offer clarity wins: Know exactly what you’re selling and how you’ll message savings and value. Context is king: Choose channels and scope based on capacity. Don’t flood a full schedule. Nurture all year: A warm list responds; a cold list ignores asks. Give value before you ask. Plan the calendar: Open Enrollment → Black Friday → Holidays → New Year. Map campaigns, staffing, and hiring to demand. Mindset & Motivation It’s an ecosystem: Reactivation is part of your hiring, space, continuity, and cashflow strategy—not a one-off promo. Follow-up is a skill: Segmented, human follow-up turns “maybe later” into revenue now. Give, give, ask: Consistent education builds reciprocity. Then earn the right to sell. What Works (Tactical) Simple path (solo or lean): Pick one clear offer (12 for 10), email your list, text/call past patients, and have providers invite current patients who are nearly out of visits. Advanced path (bigger teams): 5–6 email drip over 2–3 weeks, landing page specific to Open Enrollment (not your contact page), track opens/clicks and manually follow up with “warm” engagers. Personalization buckets: Current patients with 2–3 visits left, past patients who finished care recently, old leads who inquired but didn’t buy—each gets tailored copy and a direct ask. Motivate the team: Group goals (e.g., hit X packages = Christmas week off). Time off > small cash bonuses. Avoid time wasters: Fancy video email “personalization” tools didn’t move the needle. In-person and 1:1 messages did. Notable Quotes “Reactivation is the lowest hanging fruit—people who already trust you just need a clear reason to come back.” “If the last time you emailed your list was last Open Enrollment, don’t expect fireworks.” “Less is more: pick the right window, keep the offer simple, and follow up like a pro.” Pro Tips for Owners Define the offer: Choose 12 for 10 or 24 for 20 (with 3-pay). Set the clinical cadence (2x/month). Own the landing page: Dedicated Open Enrollment page with a single CTA—don’t dump traffic on a generic contact form. Mine your analytics: Build manual follow-up lists from people who opened multiple times or clicked the CTA. Right-size promotion: If you’re at capacity, keep it tight (email + in-clinic). If you’re feeding 6–7 PTs, amplify everywhere. Think families: Position bigger packs for active households who’ll share visits across the year. Action Items Pick your Open Enrollment dates (target mid-Sept to early Nov) and one offer. Spin up a simple landing page with FAQs and a clear “Talk to Us” form. Segment lists: current (low visits left), past 3–6 mo, old leads. Draft 3 tailored scripts. Schedule a 5-email drip and build warm-engager follow-up tasks for your team. Set a team goal & reward (e.g., holiday week off) and daily scoreboard. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build a one-page plan. Resources & Links Follow Jeremy on Instagram: @_jeremydupont (marketing deep dives & Open Enrollment tips) About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38593710

Ep859 | Why The Story Matters More Than The Service You Provide 10/16/2025

Ep859 | Why The Story Matters More Than The Service You Provide The Story Behind the Bottle: Why Your Clinic’s Origin Story Matters In this episode, Doc Danny Matta shares a powerful lesson about storytelling, sparked by a birthday gift—a 1985 bottle of wine with an incredible backstory. What started as a meaningful gesture turned into a masterclass on how stories give depth, emotion, and memorability to everything—from a bottle of wine to your physical therapy clinic. Quick Ask Help us reach our goal of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He’ll reshare it! Episode Summary The Gift: Danny tracks down a rare 1985 bottle of wine as a 40th birthday gift—and discovers that the story behind it matters more than the wine itself. The Lesson: The story gives meaning. Without it, even something valuable loses its emotional connection and memorability. The Parallels: Your clinic is your “bottle of wine.” Patients remember stories—why you started, who you help, and what drives you. Sales takeaway: Facts tell, but stories sell. The human brain connects more deeply through narrative and emotion. Real-world example: A clinician with an ACL tear who now helps ACL patients isn’t just selling rehab—she’s sharing a relatable journey. How to Use This Lesson Craft your origin story: Write down what you do, who you help, and why you do it. Practice your story: Tell it naturally at workshops, networking events, or in your videos and social posts. Refine it fast: Use short “elevator pitch” versions for local groups or online intros. Be specific: Generic stories get forgotten. Details and personal experiences make you memorable. Share it everywhere: On your website, your Google listing, your email signature, and every patient interaction. Mindset & Application Without story, there’s no stickiness: People remember emotion, not bullet points. Context multiplies impact: A great gift or clinic means more when people understand the meaning behind it. Social proof amplifies belief: Just like the wine connoisseur validated Danny’s gift, testimonials validate your service. Repetition builds clarity: The more you share your story, the more confident and authentic it becomes. Notable Quotes “You may have an awesome bottle of wine, but if people don’t know the story behind it, it doesn’t hit the same way.” “Your clinic is your bottle of wine—your story makes it memorable.” “Facts tell. Stories sell.” Action Items Write your origin story: What you do, who you help, and why you do it. Practice telling it to patients, referral partners, and community contacts. Add your story to your website’s About section and intro videos. Share a short version at your next local event or online post. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, choose your best path to full-time, and build your one-page business plan. Resources & Links About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38541080

Ep858 | Why I Reinvested In The Clinic I Sold (And What I'm Building Next) 10/14/2025

Ep858 | Why I Reinvested In The Clinic I Sold (And What I'm Building Next) I Sold My Practice—Then Bought It Back: Why I Reinvested in Athlete’s Potential In this episode, Doc Danny Matta shares a major announcement: he and his wife have reinvested in Athlete’s Potential, the cash-based physical therapy clinic they originally founded, grew, and sold three years ago. Danny explains why he decided to buy back in, what’s changed since selling, and how this move aligns with PT Biz’s broader mission of transforming private practice ownership in the profession. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He’ll reshare it! Episode Summary Full-circle moment: After selling Athlete’s Potential to their clinic director, Jake Swart, three years ago, Danny and his wife have now bought back into the business as partners. New role: Danny will serve as a strategic growth advisor, helping scale the clinic through expansion, systems, compensation redesigns, and brand growth—without running day-to-day operations. Why return? After years of coaching clinic owners at PT Biz, Danny missed the hands-on, in-person side of brick-and-mortar ownership and saw an opportunity to reinvest in a clinic—and a leader—he truly believes in. Shared vision: The goal is to build the largest cash-based clinic group in the U.S.—potentially reaching multiple eight- and nine-figure revenues. Reframing success: Selling a business doesn’t mean it’s bad—it can be the right move for growth, but coming back can also reignite purpose and balance. Lessons & Takeaways Gratitude for your work: Owning a clinic is a privilege—few professions allow you to directly improve lives daily in such a positive environment. People first: The best and worst part of your business will always be the people. Growth happens when you give your team opportunities to rise with you. Big vision, bigger team: If your vision isn’t large enough for your staff to see themselves in it, they’ll leave. Growth should create opportunity for everyone involved. Balance matters: After years of remote, online work, Danny recognized the importance of being physically present in a mission-driven business again. Entrepreneurship reality: Not everyone is wired to be an entrepreneur—and that’s okay. The goal is to create a place where great clinicians can thrive with freedom and stability. Mindset & Motivation Brick-and-mortar is special: In-person work brings community, culture, and real connection that can’t be replaced by virtual meetings. Scaling through systems: Growth requires clear tracking, compensation systems, and recurring revenue models that align with mission and culture. Utopia for clinicians: The future of PT could be high-level clinicians working in thriving, well-run cash practices that offer better balance and fulfillment. Reinvesting in purpose: Sometimes the right move isn’t a new business—it’s doubling down on what you built and believe in most. Notable Quotes “We just put our money where our mouth is—with a significant monetary and time investment. I think the future of these businesses is massive.” “The best and worst part of your business is the people. Put them first, and they’ll help you achieve your vision.” “If your vision isn’t big enough for your staff to see themselves in it, they’re going to leave.” “Being in person is special. It’s something I missed deeply.” Pro Tips for Owners Audit your leadership: Ask yourself if your staff has clear growth opportunities within your company. Track what matters: Know your key numbers—capacity, margins, compensation ratios—and use them to guide expansion. Keep culture alive: Host in-person events and celebrate wins to strengthen team connection. Invest in people: The right partnerships and shared vision can take your business farther than solo effort ever could. Reignite purpose: If you’re feeling disconnected, step back into what made you love this profession in the first place. Action Items Reflect on your clinic’s vision—is it big enough for your team to see a future there? Revisit your compensation and growth plans to ensure they align with long-term retention. Host a team appreciation event or dinner this quarter to rebuild connection and purpose. Document your systems and metrics to prepare for future expansion opportunities. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build your one-page business plan. Resources & Links About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38536815

Ep857 | How To 6x Ads ROI For A Cash-Based Clinic 10/09/2025

Ep857 | How To 6x Ads ROI For A Cash-Based Clinic 6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He’ll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don’t automate gratitude. When a patient shares a big win, that’s your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they’re likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it’s like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn’t your ad—it’s your reviews.” “Social proof is your digital word of mouth. It’s what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It’s not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn’t yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38510010

Ep856 | What We Learned From 200 Cash-Based PTs With Yves Gege 10/07/2025

Ep856 | What We Learned From 200 Cash-Based PTs With Yves Gege Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz’s new Cash PT Industry Report. They cover what’s working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics. Quick Ask Help us move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it. Episode Summary From beginners to builders: PT Biz events now draw ~200 owners focused on scaling, not just getting started. No single “right” model: Cash-only, hybrid, out-of-network, Medicare-focused, and gym-like setups can all work—business principles drive success. Continuity is up: Many clinics now get 20–40%+ of monthly visits from recurring performance/wellness work—stabilizing revenue. Small-group training wins: Huge LTV and stick rate; still underused (only ~¼ of clinics are doing it). Talent trend: More solo owners are approaching larger cash clinics for roles with culture, mentorship, and intrapreneurship tracks. Reality check on pay: Compensation must tie to the revenue a provider can generate; entitlement ≠ value creation. Macro shift: Rising deductibles & wellness demand push all clinics to add self-pay services—cash PT is no longer fringe. Live Event Takeaways Owner mindset: Conversations have matured—hiring, leadership, profitability, systems, and scaling to $100k–$200k/month per site. Market fit varies: Geography, payer mix, and demographics dictate whether to stay pure cash, add OON, or blend Medicare. Community compounding: Member-to-member playbooks (what worked, what didn’t) are often the most valuable part of events. The Industry Report: What to Watch Continuity growth: Bigger clinics show higher % of recurring visits, needing fewer new evals to fill schedules. Underutilized small groups: High demand among “post-injury but not gym-ready” clients; strong margins and retention. Diversified offers: Performance, strength, and longevity programs de-risk revenue and increase lifetime value. Small-Group Training: Why It Works Checks the boxes: Strength, mobility, accountability, and community—with clinicians nearby if issues arise. Cost-effective for clients: Often similar to PT weekly or personal training—but with better adherence and social glue. Team friendly: Therapists enjoy variety and fewer notes; can be delivered by PTs or trained coaches under clinical oversight. Career Pathways & The “Unemployable” Test Two good options: Go all-in on ownership or join a high-performing cash clinic as an intrapreneur (clinic director, partner track). Value first, then ask: Promotions/partnerships follow demonstrated impact, not tenure. Reputation compounds. Pro Tips You Can Use This Month Launch continuity now: Create 1–2 simple monthly options (e.g., strength + mobility; return-to-sport). Pilot a small group: 4–8 clients, 2x/week, 8 weeks. Price for value, track retention, collect testimonials. Map your model: List your market realities (Medicare, Tricare, local payer rates, boomer density) before choosing cash/hybrid. Hire from the doers: Prioritize applicants who’ve tried solo—“batteries included,” better respect for business realities. Benchmark & iterate: Compare your prices, packages, and continuity % to the industry report; fix one lever each month. Notable Quotes “There isn’t one right model—principles win. Leads in, lifetime value up, recruit well, lead well.” “Continuity compacts the snowball. When 30–40% of your visits are recurring, everything gets easier.” “If you want stability without owning every problem, be an intrapreneur—create value, then opportunities chase you.” Action Items Download the Cash PT Industry Report and benchmark your prices, packages, and continuity %. Sketch a small-group pilot (who it’s for, schedule, price, progression) and pre-sell 6–8 spots. Define two continuity offers with clear outcomes and a simple monthly cadence. Write a one-page model map for your area (payers, demographics, demand) and choose cash-only vs hybrid accordingly. Programs Mentioned Clinical Rainmaker: Systems to get you full-time in your clinic. Mastermind: Scale space, team, and operations. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Expenses, visit targets, pricing, 3 paths to go full-time, and a one-page plan. Resources & Links Cash PT Industry Report: Download on the PT Biz site. About the Hosts: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. Yves Gege—cash-practice owner and PT Biz co-founder focused on systems, leadership, and scaling. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38453820

Ep855 | The Secret To Getting More Patients From Workshops 10/02/2025

Ep855 | The Secret To Getting More Patients From Workshops How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients. Quick Ask Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it. Episode Summary Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals. Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults. Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan. Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it. Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection. Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets. The Emotional Connection Framework Appeal to feelings before logic. Name the frustration in their language (“Isn’t it frustrating when…?”) to open the door to change. Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids). Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson). Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they’re giving up. Elicit their why. Ask direct questions so they articulate what’s at stake—then show the next step. Field Notes & Examples Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups. The “gruff granddad” story: A patient’s Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed. Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter. Pro Tips You Can Use Today Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A. Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story. Give a simple plan. 3 steps max. Clear, doable, no jargon. Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link. Debrief after. What hook landed? What question came up most? Tighten the next talk. Notable Quotes “If you want action, connect emotionally first. Feelings open the door; logic walks them through it.” “I’d rather pull people toward the future they want than push them with fear. ‘Imagine if…’ changes the room.” “When they say what hurts and what they want back, commitment follows.” Action Items Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA. Make a list of 10 local/digital groups and pitch your talk this week. Design a QR code to your consult page and practice the closing script. Track: attendees → consults → plans of care. Iterate monthly. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38422645

Ep854 | Building Wealth As A Clinical Entrepreneur 09/30/2025

Ep854 | Building Wealth As A Clinical Entrepreneur How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable. Quick Ask If you’re finding value in the podcast, help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it! Episode Summary Core thesis: Your clinic is your best wealth-building asset. Treat it like the investment it is. Step 1: Stop investing outside the business at the start—double down on reinvesting in your practice until it grows. Step 2: Grow income to a level where you have more than you need, without falling into lifestyle creep. Step 3: Avoid tax-first investments; focus on solid opportunities first, with tax benefits as a bonus. Step 4: Keep outside investments simple, liquid, and automated (e.g., index funds, Roth, brokerage). Step 5: Refocus on your core business—it’s the biggest driver of your income, wealth, and eventual valuation. Five Wealth-Building Steps Reinvest first: Stop putting money into outside investments until your business is stable and growing. Scale income: Push until your take-home dwarfs your expenses, creating a true gap to invest. Avoid shiny tax tricks: Don’t get lured into complex, illiquid strategies just to save on taxes. Automate simple wealth: Stick to straightforward, low-risk investments you don’t need to micromanage. Refocus on the clinic: Your business is the asset that drives both income and long-term wealth potential. Why This Matters Cash flow: Clinics aren’t tech startups with 10x exits, but they provide steady, strong cash flow. De-risking: Building wealth outside your business reduces stress and makes better decisions possible inside your business. Exit optionality: Even if you never sell, you’ve built income streams and assets that fund your life. Generational wealth: A smart clinic + simple investments can set up long-term family stability. Pro Tips You Can Use Today Audit reinvestment: Look at what you’re spending outside your clinic and redirect into marketing, mentorship, or systems. Watch lifestyle creep: Don’t inflate spending just because your clinic income grows. Vet opportunities: Only pursue investments you understand and can keep simple. Think barbell: Your clinic is the high-risk/high-reward side; balance it with simple, low-risk assets. Notable Quotes “The best financial decision I ever made was to stop investing outside of my clinic and pour it all back into growing my business.” “Don’t let tax loopholes drive your investing. Solid investment first, tax benefit second.” “Your clinic is your core asset. Improve that, and everything else follows.” Action Items Redirect outside investments into your clinic until it’s producing consistent profitability. Set a percentage of excess income for simple, automated investments once you have a surplus. Stop chasing tax shelters—pick straightforward, safe investments instead. Schedule time to review your clinic’s systems, team, and profitability this quarter. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38391675

Ep853 | Defining And Dominating Your Niche In A Cash-Based PT Clinic 09/25/2025

Ep853 | Defining And Dominating Your Niche In A Cash-Based PT Clinic The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don’t define your niche early, your business will stall. If you do, traction accelerates. Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team. Real example: A client’s schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the right Facebook groups). Danny’s launch playbook: He chose CrossFit in Atlanta (credibility + interest), then expanded later to runners and entrepreneurs as the clinic’s reputation grew. Mission + money: “No money, no mission.” You can do pro bono after your model supports itself. The 3-Box Niche Test Can you help them? Litmus test: if you only got paid after they achieved the outcome, would you take the bet? Do you like working with them? Authentic energy wins. If you don’t enjoy the group, your marketing will feel forced—and flop. Can they afford you? Some populations (e.g., heavy Medicaid pediatrics) won’t support a cash model. Match your service to a segment with willingness and ability to pay. Why Narrow First (Then Expand) Speed: Clear messaging and offers convert faster when you’re “the go-to” for a specific problem in a specific community. Referrals: Specialists are easier to recommend than generalists. Ops simplicity: Marketing, workshops, and content focus around one avatar—less guesswork, more reps. Expansion later: Once you dominate one niche, broaden to adjacent groups with confidence and social proof. Field Notes & Examples CrossFit start: High credibility (MobilityWOD teaching, comp-team experience) + enthusiastic buyer segment (membership fees, gear, coaching) = fast traction. Entrepreneurs niche: Emerged organically via networks; recurring “continuity” check-ins became a valuable service. Runners: Military background created deep reps with run-related injuries—an easy adjacent expansion. Pro Tips You Can Use Today Audit your schedule: Which past patients did you love helping? Start there. Map the congregation points: List 5 IRL spaces (gyms, clubs, studios) and 5 digital spaces (FB groups, forums, local hashtags) your niche already uses. Publish niche-proof: Create 3 quick pieces: a “Start Here” guide, a case study, and a workshop outline tailored to one avatar. Use the bet test: Would you take the patient if you only got paid after the result? Plan for give-back later: Build profitability first, then add pro bono for populations you care about. Notable Quotes “Until I got really clear on who I wanted to work with, I struggled to get traction. When I defined my person, my schedule exploded.” “No money, no mission. A strong business lets you create the impact you want—including pro bono.” “The riches are in the niches. Specialize first; expand later.” Action Items Write a one-page niche brief: problem, desired outcome, objections, congregation points. Book 1–2 workshops this month with that niche’s top local hubs. Record a 3-part content series answering the avatar’s biggest pains. Set a 30-day focus rule: all marketing time goes to this one avatar. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38255585

Ep852 | Why Clinic Directors Will Take A Staff PT Job At Your Cash-Based Clinic 09/23/2025

Ep852 | Why Clinic Directors Will Take A Staff PT Job At Your Cash-Based Clinic Why Clinic Directors Leave for Staff Roles in Cash-Based PT Clinics In this solo episode, Doc Danny Matta dives into a surprising trend: why clinic directors in high-volume corporate practices are stepping away from leadership roles to take staff positions in cash-based clinics. Drawing from real conversations with clinicians, Danny outlines the trade-offs, hidden advantages, and how owners can use this to attract top talent. Episode Summary The scenario: A former clinic director left a high-volume corporate setting to join a cash-based clinic as a staff PT. Danny’s perspective: Having lived through high-volume burnout himself, he understands the trade-offs firsthand. Three main drivers: Work-life balance, career longevity, and clinical satisfaction. Hiring insight: Not every candidate is motivated purely by money—culture and lifestyle can be stronger magnets. The owner’s role: Competitive pay plus clear growth opportunities help retain ambitious clinicians. Key Takeaways Work-life balance matters: Lower volume means more energy left for family and life outside the clinic. Career longevity: Cash-based settings reduce burnout, helping PTs stay in the profession longer. Clinical satisfaction: Freedom to deliver care at the highest level leads to more fulfillment. Compensation must be “good enough”: Salaries should be close to in-network staff PT rates, not predatory commission-heavy models. Growth pathways: Talented hires want to see opportunities to step into leadership as the clinic expands. Pro Tips You Can Use Today Ask interviewees about their life goals, not just clinical experience. Benchmark compensation to local staff PT salaries—not clinic director pay. Highlight work-life balance as a superpower of your model. Share your long-term vision—show candidates where they can grow with you. Prioritize culture fit: team members work with you, not for you. Notable Quotes “Work-life balance is your superpower. Don’t leave it off the table in interviews.” “For many clinicians, lower volume isn’t about making less—it’s about being able to go home with energy left for family.” “If you can match staff PT pay and provide growth, you’ll never struggle to hire talent.” Action Items Review your comp structure—does it compare to local staff PT rates? Build a simple career pathway (staff → senior → leadership) and share it with recruits. Revisit your clinic’s culture pitch: emphasize lifestyle, impact, and autonomy. Schedule time with your team to discuss what they want their careers and lives to look like. Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38255360

Ep851 | Should You Go To Med School or PT School? 09/18/2025

Ep851 | Should You Go To Med School or PT School? PT vs. Medical School: Lifestyle, Income, and the Business Path Few Consider In this solo episode, Doc Danny Matta breaks down a classic fork-in-the-road question for students and career-changers: Should you pursue physical therapy school or medical school? Drawing on a candid lunch with a former intern (and on his own early dilemma), Danny compares lifestyle, income, loans, training length, and how entrepreneurship can change the math for PTs—without sacrificing family and health. Episode Summary The question: A former intern (eligible for either path) asks: PT school or medical school (orthopedic surgery interest)? Danny’s lens: He weighed the same choice years ago and chose PT—primarily for lifestyle and family. Five buckets to compare: Lifestyle, income, loans, school/residency duration, and long-term autonomy via business ownership. AI & resilience: Hands-on healthcare—surgery and PT—remains durable amid rapid tech/AI change. The PT upside: The owner path can approach surgeon-level earnings while preserving a more family-friendly schedule. The mission: PT Biz aims to add $1B in cash-based services to the profession through better models and mentorship. Key Takeaways Lifestyle matters: PT offers predictable days, weekends, and no night shifts or “PT emergencies.” Income reality: Surgeon averages are high (≈$500k mid-career), but PT owners can earn far more than staff PTs and build an asset. Debt & duration: Medical path = longer (residency + possible fellowship). PT path = shorter runway to practice and ownership. Entrepreneurship is the unlock: A cash/hybrid clinic changes the economics, decoupling income from hours. Sleep & health count: Shift work and call are tough on health and family—know what you’re trading. Pick your “why”: If surgery is your calling, pursue it. If you want impact + autonomy, PT + business can be ideal. Pro Tips You Can Use Today Audit your top priorities: rank lifestyle, income potential, training time, and family. Shadow both paths for full days (clinic, OR, post-op, call schedule) before deciding. Map a PT owner timeline: 4 yrs undergrad → 3 yrs DPT → ~3 yrs clinical depth → start clinic → 3 yrs scale. Learn business early: pricing, sales, local marketing, and continuity/recurring revenue. Protect sleep as a non-negotiable while you build—long game beats short sprints. Notable Quotes “You can make surgeon-level money as a PT—but that usually happens as a business owner.” “Real wealth isn’t just monetary. It’s time, health, and relationships.” “If surgery is your calling, do it. If you want impact and autonomy, PT plus business is a fantastic path.” Action Items Schedule two full-day shadows: one with an ortho surgeon, one with a cash-based PT owner. Write a one-page decision memo: goals, trade-offs, non-negotiables. List three business skills to learn this quarter (e.g., local workshops, sales frameworks, continuity offers). Talk with your family about lifestyle costs—nights, weekends, call. Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38179050

Ep850 | 8 Lessons From 850 Podcasts 09/16/2025

Ep850 | 8 Lessons From 850 Podcasts 850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start. Episode Summary Consistency pays: Two episodes a week for 8+ years—compound impact over time. Origin story: From the Doc & Jock days to PT Entrepreneur, content created demand and clarity. The big mission: Add $1B in cash-based PT services; current community revenue already in the hundreds of millions. Clinic as a lab: Athletes’ Potential evolved into a testing ground for systems shared with clients. Real talk on founder life: Leadership is lonely; sleep is non-negotiable; trolls don’t pay the bills. What’s next: More clinic tours, more stories, and a push toward a “no-brainer” clinic model for owners and staff. 8 Key Lessons Start before you’re ready: Perfect timing is a myth—get moving and adjust. Content creates connection: Share values and useful guidance; consistency builds trust. Systems > motivation: Processes keep output steady when motivation dips. Leadership is lonely: Find a peer group; don’t dump everything on your spouse. Recurring revenue changes everything: Stabilizes cash flow and deepens client outcomes. Protect sleep: Chronic deprivation wrecks health, judgment, and relationships. Trolls don’t pay the bills: Ship the work; let your reputation and community speak. Delay gratification: Don’t move the goalposts—bank the delta to build real freedom. Pro Tips You Can Use Today Document & delegate: Write the steps for your recurring tasks; hand off one this week. Publish on a schedule: Pick a cadence (e.g., weekly) and protect it like a patient slot. Add continuity: Offer a simple monthly performance/maintenance option for appropriate patients. Sleep floor: Set a personal minimum (e.g., 7 hours) and design evenings to hit it. Owner circle: Book a monthly coffee with 2–3 local entrepreneurs; talk shop and stress. Hold lifestyle creep: Keep expenses at the old income level for 12 months; invest the spread. Notable Quotes “The power of showing up is huge. Be a consistent person—it’s rare.” “Systems beat motivation ten out of ten—motivation will wane.” “Recurring revenue stabilizes your business and changes patient lives.” “Trolls don’t pay the bills—ship the work and help your people.” “Don’t move the goalposts. Delay gratification to build real freedom.” Action Items Create a simple content system: topic list → record → edit → post → email/social. Launch one continuity offer (monthly check-in or performance session) for eligible patients. Block a consistent sleep window on your calendar for the next 30 days. Schedule a standing monthly founder meetup (90 minutes) with peers. Track one metric for 8 weeks (e.g., continuity MRR or weekly content cadence) and review. Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38178785

Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic 09/11/2025

Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plans of care natural and effective. Episode Summary The sales hurdle: Many clinicians (especially new grads) struggle with money conversations. Danny’s early mistakes: Starting at $175/session, no packages, offering weak 3-visit plans. The prognosis hack: Forget cost—present what’s clinically needed based on diagnosis and desired outcome. Why it works: Patients trust clarity, honesty, and confidence more than discounts or options. Staff training tip: Anchor staff to prognosis, then be quiet—let the patient decide. Key Takeaways Prognosis > Price: Tie your recommendations to outcomes, not dollar signs. Confidence closes: Patients sense discomfort; clear communication builds trust. Education wins: Patients invest when they understand timeframes, healing, and next steps. Less talking, more listening: Present the plan, then pause—don’t talk them out of it. Pro Tips You Can Use Today Have staff present plans in terms of visits + timeline, not dollars. Use a simple handout with care plan options—let patients point to their choice. Practice being silent after presenting prognosis; resist filling the gap. Role-play money conversations until staff are comfortable staying clinical. Notable Quotes “Forget about the plan of care cost. Focus completely on the prognosis.” “It’s not hard to sell when you’re clear, confident, and opposite of the traditional medical experience.” “Patients invest when they understand exactly what it takes to solve their problem long-term.” Action Items Re-train staff to frame care plans around prognosis, not price. Create one-page prognosis templates for common injuries. Practice silence—say what’s needed, then stop talking. Track conversion rates before and after implementing this hack. Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38089730

Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic 09/09/2025

Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic 🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest In this solo episode, Doc Danny Matta breaks down data from PT Biz’s industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more profitable, scalable practice. 🎯 Episode Summary The name tag system: Clinics are grouped by revenue, from white ($<100K) to gold ($1M+). Two game-changers: Higher revenue per session and more recurring revenue separate gold clinics from white clinics. The 20% difference: Larger clinics average ~$200/session vs. ~$165/session for smaller clinics. Mindset matters: Confidence to charge what you’re worth is more limiting than skillset or location. Recurring revenue advantage: Top clinics snowball faster because 30–50% of their patients return regularly. 💡 Key Takeaways Charge what you’re worth: Price reflects confidence, not just location or competition. Profit fuels growth: Higher rates mean more reinvestment into staff, space, and culture. Recurring revenue compounds: Builds stability, decreases reliance on new patient volume, and accelerates clinician schedules. Mindset shift is critical: Undercharging is usually a belief issue, not a market one. 🧠 Pro Tips You Can Use Today Audit your pricing: Compare your session rates against industry leaders and adjust. Engineer recurring offers: Build long-term plans beyond discharge to keep patients engaged. Leverage peer influence: Surround yourself with clinics charging higher rates—normalize it. Snowball strategy: Pass new patients to junior clinicians while senior staff carry recurring clients. 🔊 Notable Quotes “If you can have a 20% difference in what you’re generating on an hourly basis, that is huge.” “It’s more of a mindset issue than a skillset issue. Most clinicians are fantastic—what holds them back is what they think they’re worth.” “Recurring visits are an unfair advantage of cash practices. Insurance can’t match it.” 📌 Action Items Raise your average session rate closer to $200/hr. Design a simple recurring service package to keep patients long-term. Track your recurring percentage—target 30–50% of total visits. Reinvest profits into team, benefits, and culture to attract talent. 🔗 Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38089545

Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals 09/04/2025

Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren’t actively searching for help yet, using reputation, relationships, and clear asks—not just ads. 🎯 Episode Summary The 20% vs. 80% reality: A small slice stays active and sharp; most slide without structure and accountability. Choice beats chance: Health is built—daily—through movement, learning, and engagement. The market you’re missing: The majority who don’t know you exist (yet) won’t find you via Google. Reputation compounding: Treat people like family and ask for warm introductions—consistently. From pain relief to life change: Get them moving, educate them, then expand goals (10K, hiking, travel). 💡 Key Takeaways Most growth is offline: Referrals & community presence beat cold clicks for trust and conversion. Clarity wins: Tell people who you help and how. Make it easy to refer. Sell outcomes, not visits: Mobility, confidence, and longevity are the real value drivers. Momentum matters: It’s never too late—but it’s harder later. Create quick wins early. 🧠 Pro Tips You Can Use Today Referral script (use verbatim): “Who in your world is saying ‘no’ to things they want to do because of pain or mobility? I’m happy to chat with them.” Community flywheel: Host monthly screens/workshops; follow up with a clear next step and a simple offer. Reputation hygiene: Same-day follow-up, handwritten notes after big milestones, and a quarterly check-in list. Outcome stories: Share real client arcs (knee rehab → 10K) to widen who sees themselves as a fit. 🔊 Notable Quotes “Health is a choice. Once you slide into inactivity, digging out is hard—but not impossible.” “Don’t fight over the sliver searching on Google. Win the majority through reputation and relationships.” “Treat every patient like family. That’s how referrals become automatic.” 📌 Action Items Ask for one warm intro from a current patient today—track it. Book your next local talk/screening—set the date before the week ends. Write a 3-sentence ‘Who we help’ blurb for your site, email signature, and front desk. 🔗 Resources & Links /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38004690

Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights 09/02/2025

Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty. 🎯 Topics Covered How Ashley launched PHYT Collective during the pandemic with a creative lease negotiation The “barbershop-style” model that allows PTs to work for themselves—together Key legal and cultural considerations when structuring contractor vs. employee roles Why independence and time freedom attract top clinicians How to balance provider risk with clinic sustainability Running successful sales and price raises during economic uncertainty Empowering patients through education and proactive care The network effect: how community relationships fuel growth 💡 Key Quotes “We all work for ourselves—together. That’s the heart of PHYT Collective.” “You can’t set their hours, you can’t tell them what to wear—but you can create a culture people want to be a part of.” “If you don’t raise your rates, your business won’t survive. But you can do it in a way that supports your community.” “Time freedom and true independence are what great clinicians value most.” “Age isn’t the limitation—it’s just the knowledge on how to get there.” 🧠 Pro Tips Negotiate your lease creatively—early concessions can make or break your launch Be clear on contractor rules: no set hours, no PTO, no mandated dress codes Build culture through empowerment, not control—welcome baskets and shared values go further than rules Structure compensation simply: clear percentage splits with incentives at milestones Price with confidence—your time and doctorate-level expertise are worth it During uncertain times, strategic discounts can build trust and long-term loyalty Patients value proactive care and education just as much as pain relief 🔗 Resources & Links – Business coaching and training for cash-based clinicians – Learn how to go full-time with your practice – Lessons from 1,000+ clinicians who built thriving cash practices – Weekly videos on sales, leadership, and marketing – Learn more about Ashley’s clinic model – Follow Ashley and her team 📍 About PHYT Collective Founded by Ashley Speights, PHYT Collective is a 4,000 sq ft hybrid-style practice in Washington, D.C. Built on independence, collaboration, and culture, the collective allows physical therapists to operate as contractors under one brand while retaining autonomy in how they serve patients. PHYT Collective combines community relationships, proactive patient care, and innovative business models to redefine what a modern PT clinic can be. 🧭 Final Thought Scaling a clinic doesn’t always mean building a traditional team structure. Ashley’s story shows how independence, culture, and community can create a thriving model that empowers both clinicians and patients. If you’re exploring new ways to grow your practice, this episode is full of practical insights and inspiration. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/38004520

Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic 08/28/2025

Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl 08/26/2025

Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he’s structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability. 🎯 Topics Covered The pros and cons of early business partnerships How Chris structured his hybrid model (cash + limited insurance) Why the front desk is your most important (and underutilized) sales asset How he builds team culture and accountability from the inside out What most PT owners get wrong about compensation and growth Opportunities for cash-based clinics in the next 5 years 💡 Key Quotes “Culture eats strategy for breakfast. Mindset drives everything.” “The front desk is the most important position in the clinic. They’re client experience and sales in one.” “You can’t think small and expect to scale. You have to set scary goals.” “If you want to pay your team more, you either raise your rates or raise your volume. Those are the levers.” 🧠 Pro Tips Invest in your front desk like they’re a high-level salesperson—they are Set up clear benchmarks and career ladders for your clinicians Use a 75/25 cash-to-insurance ratio to maintain margins while growing Let your team lead—give them lanes, then let them run in them Don’t underestimate the power of local reputation and word of mouth 🔗 Resources & Links – Business coaching and training for cash-based clinicians – Learn how to go full-time with your practice – Lessons from 1,000+ clinicians who went from burnt out to in control – Weekly videos on sales, leadership, marketing, and more 📍 About Physio Room Founded by Chris Roble, Physio Room operates multiple hybrid clinics across Colorado with a focus on culture, autonomy, and scalable systems. Learn more at 🧭 Final Thought If you're serious about scaling your clinic, you need more than visits—you need systems, mindset, and culture. Chris shows how it's done in this must-listen conversation for growth-minded PTs. /episode/index/show/b6f9af59-eb8c-468b-9099-28f29971010c/id/37893025

The P.T. Entrepreneur Podcast

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