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Ep836 | How To Dominate Local Search and Stop Losing Patients To Competitors

The P.T. Entrepreneur Podcast

Release Date: 07/29/2025

Ep850 | 8 Lessons From 850 Podcasts show art Ep850 | 8 Lessons From 850 Podcasts

The P.T. Entrepreneur Podcast

850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start. Episode Summary Consistency pays: Two episodes a week for 8+ years—compound impact over time. Origin story: From the Doc & Jock days to PT Entrepreneur, content created demand and clarity. The big mission: Add $1B...

info_outline Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic show art Ep849 | One Simple Sales Hack To Improve Your Cash-Based PT Clinic

The P.T. Entrepreneur Podcast

Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plans of care natural and effective. Episode Summary The sales hurdle: Many clinicians (especially new grads) struggle with money conversations. Danny’s early mistakes: Starting at $175/session, no packages, offering weak 3-visit plans. The...

info_outline Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic show art Ep848 | Two Cash-Based PT Clinic KPIs That Transform Your Clinic

The P.T. Entrepreneur Podcast

🚀 Two Variables That Separate 7-Figure PT Clinics From the Rest In this solo episode, Doc Danny Matta breaks down data from PT Biz’s industry report across 200+ clients. He reveals the two key factors that distinguish the biggest, most successful clinics from those still struggling to grow—and how you can apply them immediately to build a more profitable, scalable practice. 🎯 Episode Summary The name tag system: Clinics are grouped by revenue, from white ($<100K) to gold ($1M+). Two game-changers: Higher revenue per session and more recurring revenue separate gold clinics from...

info_outline Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals show art Ep847 | Foundation Repair, Ass To Grass Squats And Word Of Mouth Referrals

The P.T. Entrepreneur Podcast

The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren’t actively searching for help yet, using reputation, relationships, and clear asks—not just ads. 🎯 Episode Summary The 20% vs. 80% reality: A small slice stays active and sharp; most slide without structure and accountability. Choice beats chance:...

info_outline Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights show art Ep846 | Running A Cash-Based PT Clinic Like A Barbershop With Ashley Speights

The P.T. Entrepreneur Podcast

Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty. 🎯 Topics Covered How...

info_outline Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic show art Ep845 | Why You Should Set 10x Goals For Your Cash-Based PT Clinic

The P.T. Entrepreneur Podcast

Why 10x-ing Your PT Business Might Be Easier Than 2x-ing It Episode Highlights: Why small, “safe” goals are limiting your growth How 10x goals force innovation and smarter systems Real-life client examples who went from 100K to 1M+ The mindset shift that separates growing clinics from stagnant ones Why even “failing” at a big goal gets you further than hitting a small one Resources Mentioned: Like what you’re hearing? Please consider sharing this episode with a fellow PT and tagging Danny on Instagram. Let us know what part stood out most!

info_outline Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl show art Ep844 | What's Working In Hybrid Practices With Physio Room Founder Chris Robl

The P.T. Entrepreneur Podcast

Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he’s structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability. 🎯 Topics Covered The pros and cons of early business partnerships How Chris structured his hybrid model (cash + limited insurance) Why the front desk is your...

info_outline Ep843 | Why Most PTs Bomb At Workshops (And How To Actually Convert) show art Ep843 | Why Most PTs Bomb At Workshops (And How To Actually Convert)

The P.T. Entrepreneur Podcast

How to Get More New Patients From Local Workshops Most clinicians who run workshops don’t know how to confidently position themselves—and as a result, they walk away with little to no new patients. In this episode, we break down: The mindset shift that turns workshops into patient drivers Why most clinicians fail to confidently pre-frame and close Exactly what to say at the end of a workshop to get new patients Resources & Links: – Learn how to go full-time with a clear, actionable plan – Discover how cash-based PTs overcame fear, imposter syndrome, and built thriving...

info_outline Ep842 | 3 Important Cash-Based PT Trends In 2025 show art Ep842 | 3 Important Cash-Based PT Trends In 2025

The P.T. Entrepreneur Podcast

3 Important Cash-Based PT Trends in 2025 What’s changing in the world of cash-based physical therapy? In this episode, Danny Mattei breaks down three emerging trends in 2025 that every clinician should know—whether you're just starting your practice or trying to scale past yourself. These shifts are reshaping the profession and will impact how you grow, hire, and stay profitable. 📈 The 3 Trends Clinicians are starting younger than ever: More DPT grads are skipping traditional jobs and going straight into private practice. Is this the new norm? The first growth cycle is getting harder:...

info_outline Ep841 | The Right Speed To Grow Your Clinic show art Ep841 | The Right Speed To Grow Your Clinic

The P.T. Entrepreneur Podcast

The Speed Trap: Why Going Too Slow Is Costing Your Business In this episode, Danny explains why momentum is everything in business—and how clinicians often sabotage their growth by going too slow. Using the analogy of riding a bike or snowboard, he breaks down how fear, hesitation, and “waiting for the right time” lead to instability and burnout, not safety. 🎯 Topics Covered Why clinicians tend to move too slowly—and how it backfires The difference between healthy speed and reckless acceleration How going too slow creates pain, burnout, and lost momentum The mindset behind...

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How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics

In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

🎯 Topics Covered

  • How AI is changing local SEO—and what it means for your clinic
  • The death of traditional SEO and why traffic alone doesn't cut it
  • Why your Google Business Profile is now your most important asset
  • How to rank top 3 in Google Maps within 30 days
  • The 3 most important factors for local SEO in 2025
  • Why most clinics are invisible in Google’s AI summaries
  • How to get more patients without increasing ad spend
  • Why consistency and “digital trust” matter more than ever

💡 Key Quotes

"If your Google Business Profile is dormant, Google assumes you’re out of business."
"Ranking on Google Maps is AI-proofing your business."
"You can't just clone a landing page—you need real, human content to build trust."
"Digital word of mouth—aka Google reviews—can make or break your clinic’s visibility."

🧠 Pro Tips

  • Update your Google Business Profile weekly (photos, posts, hours, services)
  • Track and improve your Google review velocity, not just volume
  • Create location-specific and service-specific landing pages with real human content
  • List your business on multiple directories (not just Google and Facebook)
  • Train your admin to manage reviews, directory listings, and local SEO tasks

🔗 Resources & Links

🧭 Final Thought

SEO isn’t dead—it’s just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up.